CURSO: INTRODUCCIÓN A LA INGENIERIA
FASE FA SE II: DIAGNÓSTICO Y PROPUESTA DE MEJORAMIENTO DEL PROBLEMA FASE INDIVIDUAL Y COLABORATIVA
DOCENTE: DIANA GISSELA VICTORIA
PRESENTADO POR ANDRÉS MAURICIO TORO AGUIRRE C.C. 14.797.445 DE TULUÁ GRUPO 212014_97
UNIVERSIDAD UNIVERSI DAD NACIONAL ABIERTA Y A DISTANCIA DISTANCIA UNAD ACULTAD DE INGENIERIA PROGRAMA INGENIER!A INDUSTRIAL NOVIEMBRE 24 DE 201"
INTRODUCCIÓN L# #$%&'&(#( )*+(#,-+%# (- %/(/ I+-+&-/ - # %/,# (- (-$&&/+- 3## -/'- 3/-,# 3-/ %#,&6+ (-3-+(- (- # #&&(#(- 8*- ## (-#/#(/ (- * $#3#$&(#( 3## * ,-/#,&-+%/ $/+%&+*/. E+ #- # -%/ 3&+$&3&/ - -#&;# # &+'-%&#$&<+ (- *+ ,&$/ ,-$#(/ (- #$*-(/ # # &+%*$$&/+- (- # *=#. S- #+#&;# * 3/$-/ - -#%# *+ 3/-,# - 3/3/+-+ > /*$&/+- 8*- &,3#$%#+ (- *+# ,#+-# 3/&%&'# -+ # -/*$&<+ (- * 3/-,# -+-#+(/ #= #$$&/+- (- ,-/# 3## * (&)--+%- 3/$-/ #$%&'&(#(- (.
DESARROLLO
MAXI MERCADO EL IMPERIO HISTORIA: E ,#?& ,-$#(/ - &,3-&/ E%# *&$#(/ -+ # $&*(#( (- B*-+#'-+%*# -+ - #&/ la Garrido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o"#r$o %ol&%al# $i#'da #l i()#rio* (# )ar#%# +,# -,#'a "i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
,-$#(/. T#,&6+ $/+%#%/ # " $/#/#(/- 2 $#-# 1 /(-*-/ 1 #&%-+%#(,&+&%#%&'/ 2 -'&$&/ '#&/. A$%*#,-+%- (/+ R/-%/ V#-# - #,3,-+%- $/+/$&(/ -+ # $/,*+&(#( (- #&/ la Garrido #-(-(/- 3/ * '/$#$&<+ (- -'&$&/ * #,#&&(#( * #,3&/ 3/%#)/&/ ( 3/(*$%/ 3-,&%&-+(/ # * $&-+%- /%-+- / +-$-#&/ # *-+ 3-$&/.
PRODUCTOS /UE OFRECE MAXI MERCADO EL IMPERIO
DESCRIPCIÓN A/; A$-&%- '--%#- &#/ /&'# P#+-# G#+/ &/L-+%-#B#+8*&/A'-# P#%# 3## /3# E3#*-%& S# A;K$# P#+-# C#)6 A%K+ -+ #*# #$-&%#&+# (- %&/ #&+# 3## #-3# C/+(&,-+%/ S## %/,#%- ,#/+-# /#(# -%$. L-$- -+ 3/'/ L-$- &8*&(# C#+- )=# A-3# 3- $/$&(# M##&+# C--#- 3## - (-#*+/
*-/ J*,& /*- M&/ $/$/&%/ *-'/ P#+ %##(/ P-$#(/ C#+- (- - $-(/ 3// G#-/# #)&+- C/+)&%-=# -+ -+-# A&,-+%/ 3## 3-/ #%/ *%# '-(*# -+ -+-# G-#%&+# T#3-#(/ -$/# -$/-(/- L&$/- -+ -+-# C&#-=# P/(*$%/ 3## -- -+ -+-# P#3--=# '#&/ P/(*$%/ 3## - #-/ (- /# -+ -+-# P/(*$%/ (- --;# %&+%- $-,# -%$. P/(*$%/ 3## - #-/ 3-/+# -+ -+-# P/(*$%/ '#&/ +/ -3-$&)&$#(/ -+ # &%#.
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rio C/+ / 3/'--(/- +/ 3/-- 3/-,# # 8*- - 3/'--(/ -+%-+# ,* &-+ # * $/#/#(/- $/+ - )&+ (- ##+%&;# - $*,3&,&-+%/ (- ,-%# (- '-+%# -%/ #$- 8*+*+$# - )#%- - 3/(*$%/ -+ - Ma0i M#r%ado 3-/ & %-+/ 3/-,# $/+ # /%#$&<+ (#*+/ 3/(*$%/ 3/ - ,# ,#+-/ 8*- - $/#/#(/ 8*- %-+/ -+ # /(-# - (# # -%/ ,#+&)&-%#. (/+ R/-%/. D/+ R/-%/ -+ * #,3 %#-$%/ -+ - ,-$#(/ # #+#(/ ,*$# -?3-&-+$ * '-+%# /+ -%#- !$/,/ %/(/ +-/$&/ # (=# *-+/ (=# +/ %#+ *-+/. $*-+%# /+&-+%- (/+ R/-%/ 3-/ & 8*&-- /# (# *+# ,-/ #%-+$&<+ # * $&-+%-# 3## -/ -8*&-- 8*- *+# 3-/+# 3/)-&/+# 8*- / #-/- / /&-+%- 3## 3/(- ,-/# * 3/-,# (-+%/ (- * Ma0i M#r%ado
PROBLEMAS HALLADOS: 1 A%-+$&<+ # $&-+%2 C/+%#%#$&<+ (- $/#/#(/- 3 R/%#$&<+ (- 3/(*$%/ 4. M#+-/ (- $#%-# 5 C//(&+#$&<+ (- /#&/ %#-# 3/ --$*%# 6 M# 3/$-(&,&-+%/ $/+ - ,#+-/ (- # ,/%/
PROPUESTAS DE MEJORA: D- #$*-(/ # / 3/-,# ##(/ -+ - Ma0i M#r%ado El I()#rio - 3#+%-#+ # &*&-+%- 3/3*-%# 3## (# *+ &,3#$%/ 3/&%&'/ -+ # -/*$&<+ (- * 3/-,#.
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a0i M#r%ado -# 3/&%&'/ -+-- # D/+ R/-%/ *+ 3#%- (- %#+8*&&(#( -+ / 3/$-/ #(,&+&%#%&'/ ( 3/(*$$&<+ $/,/ %#,&6+ - $-$&,&-+%/ (- +-/$&/ 3/&- ,-/# -?3#+&<+ # )*%*/.
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
3 S/*$&/+#(/ / 3/-,# #(,&+&%#%&'/ /$#%&'/. S- - (# 3#*%# # (/+ R/-%/ V#-# /- # -#3-%*# (- # $#%-# # * $&-+%- 8*- - # $/+/$- 3/ * $*,3&,&-+%/ )&(-&(#( $/+ / ,&,/ 3#;/ 8*- ,#+-##+ #+%- (- Ma0i M#r%ado. T#,&6+ $/+ # 3/&&&(#( (- #& $#%-# # /%/ 3/%-+$- $&-+%- -%/ - 3-,&%&F ,-/# * +&'-- (- '-+%#.
R-)--+%- # # ,/%/ 3## / (/,&$&&/ - #F ,#+%-#,&-+%/ -+-# $#(# >000 &<,-%/ 3## ##+%&;# - $/-$%/ )*+$&/+#,&-+%/ - #F %#;#&&(#( # ,#+-/ 8*- (6 # # ,/%/ # 3-/+# -+$##(# (- / (/,&$&&/.
CONCLUCIÓ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
BIBLIOGRAFIAS
www.dinero.com › Empresas www.marketingyfinanzas.net › Investigación de Mercados › Tendencias www.laopinion.com.co/.../colombianos-sigen-prefiriendo-las-tiendas-de-barrio-!"##... www.fenalco.com.co/contenido/$"%&
FASE COLABORATIVA DIAGRAMA CAUSA EFECTO Ó ESPINA DE PESCADO MICROMERCADO !LA VICTORIA.
D#-%ri)%i&' d# lo- )ro"l#(a- 7 la- 3 al$#r'a$i8a- d# (#9ora d# %ada ,'o d# lo)ro"l#(a- #'%o'$rado- #' !La Vi%$oria. PROBLEMAS DE PRODUCCIÓN D-##%-$&,&-+%/ (- 3/(*$%/ &,3#$%#+(/ +-#%&'#,-+%- # &,#-+ (- +-/$&/. M## /%#$&<+ (- 3/(*$%/ (#+(/ ,## -3*%#$&<+ $/+ / 3/'--(/- -+-#+(/ 36(&(# -$/+<,&$# # ,&$/,-$#(/. L# )#%# (- *3-'&&<+ -%F /$#&/+#+(/ 8*- / $/#/#(/- +/ ##+ * %#-# $//(&+#(#,-+%- +/ - 3-%- *+ *-+ -'&$&/ # $&-+%- &+%-+/ -?%-+/.
ALTERNATIVAS DE MEJORA 1 C#3#$&%#$&<+ (- 3-/+# -+ (-#// /#+&;#$&/+# -'&$&/ # $&-+%-. 2 #$- *+ &+'-+%#&/ 3## #- $/+ $-%-;# / 3/(*$%/ 8*- ,F - '-+(-+ ,-/# #= # -+%#&&(#(. 3 C//(&+# $/+ / 3/'--(/- 3## 8*- - *,&+&%- / 3/(*$%/ 8*- ,F - '-+(-+ -+ $#+%&(#(- #(-$*#(# / (- ,-+/ /%#$&<+ -+ $#+%&(#(- $/+%/#(#.
PROBLEMAS LOCATIVOS E$#-# (- #$$-/ # # /(-# - -+$*-+%# -+ ,# -%#(/ -%/ /$#&/+# #+ 3/#&&(#( (- #$$&(-+%- #/#. L# $#-%&# (- $## - -+$*-+%# #'-(# -+-#+(/ -%#/ -+ # 3#%- (##%-$&,&-+%/.
ALTERNATIVAS DE MEJORA 1 #$- # -3##$&<+ (- # -$#-# -#&;#- #*+# ,-/# 3## 8*- -# (- ,# )F$& */ -+ - #$$-/ # # /(-#. 2 C/,3# /%# $#-%&# (- $## $/+ /%# -3-$&)&$#$&/+- 8*- (-+ *# # ,-/ /3-#%&'&(#( ,&+&,&$- - &-/ (- #$$&(-+%- #/#.
3 #$- ,#+%-+&,&-+%/ (- /$# -+ / $/+$-+&-+%- # -,--$- - &+%-&/ -?%-&/ $#, - #'&/ 3/ *+/ ,F ,/(-+/ ,-/# # &*,&+#$&<+.
PROBLEMAS DE PERSONAL T*+/ #/ -?%-+*#+%- M# $&,# #/#
ALTERNATIVAS DE MEJORA 1 E'#*# / %*+/ 3## 8*- -# ,F &-/ - $*,3# $/+ # +/,#%&'&(#( #$&-+(/ # $/-$$&/+- +-$-#. 2 D-%-,&+# # $#*# 8*- -%F+ &+)*-+(/ -+ 8*- - %-+# *+ ,# $&,# #/# --'#*# - 3-/+# 8*- #/# -+ - ,&$/,-$#(/ 3## #- & - $/,3-%-+%-. 3 D-#/# #$%&'&(#(- K(&$# (- -$-#$&<+ 3## - 3-/+# 3/#,#(# $#(# (-%-,&+#(/ %&-,3/ -%/ 3-,&%&F 8*- - #- # %-+$&<+ #/# - ,-/- - (--,3-@/ (- $#(# $/#/#(/ (-+%/ (- +-/$&/.
PROBLEMAS ADMINISTRATIVOS E $6(&%/ 3/ +*-'- ,&/+- +/ )*- *-+# &(-# # 8*- -%/ - -%# )*/ (&+'-&<+ 3*-(- #)-$%# +-#%&'#,-+%- # 3#%- $/+%#- (- +-/$&/. L# )#%# (- $#3#$&%#$&<+ -%# /$#&/+#+(/ 8*- - 3-/+# +/ -%6 $/,3-%-+%- +/ (- / ,-/ (- = 3## # 3/ #$%&'&(#( (-+%/ (- +-/$&/. E (-,-/#,&-+%/ -+ # #%-+$&<+ # $&-+%- -%F )*+(#,-+%#(# -+ # 3#%- ($/+%/ *3-'&&<+ -+ $#(# *+/ (- / 3/$-/ (- +-/$&/.
ALTERNATIVAS DE MEJORA 1 R--%*$%*# # 3#%- #(,&+&%#%&'# )&+#+$&-# $/,/ %#,&6+ # )*+$&/+- (- $#(# $/#/#(/. 2 R-#&;# 3/,/$&/+- /)-%# %/(/ / +-$-#&/ 3## ,-/# - )*/ (- $## # '-+%# -+ -+-#. L/ #+%-&/ -+ $//(&+#$&<+ #3// $/+ $#(# 3/'--(/.
3 R-(*$& $/%/ #%/ &++-$-#&/ 3## 8*- - 3*-(# ,-/# # &8*&(-; (- ,&$/,-$#(/ # -#$&/+- $/+ #+$/ 3/'--(/-.