FACULTAD DE CIENCIAS ADMINISTRATIVAS, ECONÓMICAS Y CONTABLES ADMINISTRACION DE EMPRESAS INFORME DEL PROYECTO DE INVESTIGACION FORMATIVA (P.I.F)
SEGUNDO BLOQUE PROCESO ESTRATEGICO
GRUPO: 004 Análisis Estrt!"i#$ S%#t$ril
Integrante: M!"ena Patr!#!a C$arr% Ar#e -."!et$ M/nt/%a T/ar T/ar
C&': ()((0**+) C&'1: (4(02)042(
G"/r!a C/ntan3a -/a.! M/nt!e" C&'1:()((5(4)) C&'1:()((5(4)) -enn% -/$ana R/'r6g.e3 M/nt!e" Car7en E"!a Le!a Mart6ne3
C&'1:()((5052 C&'1:()((5052 C&'1: ()((0**)2+
TUTOR -AIME ANDRES RO-AS GARCIA BOGOTA 8COLOMBIA D/7!ng/ 05 'e N/!e79re 'e *0() 0
TABLA DE CONTENIDO Introducción 2 Justificación
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Objetivo General 4 Objeto Específicos Pr%s%nt#i&n R%l%'nt% R%s% *ist&ri#
+ist$ri ,%l #l-,$ %n C$l$/i Pr$,0#t$s 1 s%r'i#i$s Gr%i$s
2
2
M$,%l$ int%"rl ,% 3r$,0#ti'i,, 4 Análisis ,%l #r$%nt$rn$5M$,%l$ PESTE C$n#l0si$n%s
4
6
Bi/li$"r78 9
1
4
INTRO!""I#N El #l-,$ %s 0n i3$rtnt% s%#t$r ,% l %#$n$8 C$l$/in: 3$rtn,$ ,%srr$ll$: %3l%$: #r%#ii%nt$ 1 /i%n%str s$#il. A rs"$s "%n%rl%s s% 30%,% ,i'i,ir %l s%#t$r s%";n %l 3r%#i$ ,%l 3r$,0#t$ %ntr% #l-,$ %#$n&i#$: %,i$ 1 ,% lt ". C$n %l si"0i%nt% tr/<$ =0%r%$s $strr =0% ,iri%nt% s% 'i%n%n 3r%s%ntn,$ i3$rtnt%s #/i$s %#$n&i#$s =0% in#l01%n t$,$ ti3$ ,% #risis 1 %n l"0n$s #s$s in$'ili,, %n l$s s%#t$r%s in,0stril%s /r#,$s %n l t%áti# ,% in'%sti"#i&n. P$r $tr 3rt% %s i3$rtnt% %n#i$nr =0% %n %l s%#t$r ,%l #l-,$ %l #0l s%rá n0%str$ $/<%t$ ,% in'%sti"#i&n l$s %r#,$s %%r"%nt%s #, ,8 s% *#%n ás i3$rtnt%s 1 ás 'li$s$s 3r l %#$n$8 0n,il. Es %n %st% %s#%nri$ ,$n,% ls 3rá#ti#s %3r%sril%s r%l#i$n,s #$n ,ir%##i&n: l 3r$,0##i&n 1 l l$"8sti# s% *#%n ás 1 ás #$lt%rl%s 3r "rnti-r l #$3%titi'i,, ,% ls %3r%ss 1 %n7$#r l$s lin%i%nt$s =0% #%rti7i=0%n s0 3%r,0r/ili,,. En %st% tr/<$ s% nli-rá %l s%#t$r ,%l Cl-,$ 1 %l C0%r$ %n C$l$/i 1 s% r%li-rá 0n ,%tll,$ nálisis ini#il%nt% ,% s0s 3rin#i3i$s 1 ,% ls 7$rtl%-s: %n-s: ,%/ili,,%s 1 $3$rt0ni,,%s =0% s% 3r%s%ntn %n %l ,8 ,8 ,%l s%#t$r ,%l #l-,$: #$n %st$ ,% i"0l n%r s% /0s# ,%t%#tr 3r$/l%s =0% 3r%s%nt%n %n l "%sti&n 1 ,ir%##i&n: 3r l$"rr 0n %=0ili/ri$ %n %l 3r$#%s$ %strt!"i#$ %st/l%#i,$.
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J!$TI%I"&"I#N Pr ll%'r #/$ l r%#$3il#i&n ,% %st$s ,t$s s% r%li-& 0n %st0,i$ In'%sti"ti'$ (in'%sti"#i&n 3li#,): %l #0l ,ir%#t%nt% s% r%li- tr'!s ,%l int%rn%t 1 l"0ns %ntr%'ists $/t%ni,s #$rt%nt% #$n 3%rs$ns =0% *n tr/<,$ %n %l s%#t$r ,%l %r#,$ 1 ,% i"0l n%r l #li%nt% $/<%t$ ,%l %<$ri%nt$ #$ntin0$ ,% #, 3r$#%s$ 1 r%3r$#%s$ $/t%ni,$ l$ lr"$ ,% l$s $s Est in'%sti"#i&n 10,rá #$ns$li,r l #3#i,, 1 #$n#%3t$s s$/r% %l 3r$#%s$ %strt!"i#$: 1 ,n,$ 3ri$ri,, 0n nálisis ,%7ini,$ ,% '%nt<s 1 ,%s'%nt<s %n l "%sti&n %3r%sril: 30%st$ =0% $strrá 0n 3n$r ,% l sit0#i&n #t0l ,%l s%#t$r ,% #l-,$: 1 %,int% %st% ti3$ ,% nálisis % in'%sti"#i&n 3li#r t$,$s l$s #$n#%3t$s "%r%n#il%s =0% s% ll%'r$n #'$ %n l %<%#0#i&n ,% ls t%áti#s $/t%ni,s: tr'!s ,% t$,s %sts 3li##i$n%s 3$,%$s 3lnt%r n0%'s 3r$#%s$s 3r =0% l$s r%t$s n$ n$s =0%,%n "rn,%s 1 3$,$s $strr n0%str %<$r nt% ls sit0#i$n%s =0% s% n$s %rit%n Es i3$rtnt% =0% %st% s%#t$r ,%l #l-,$ %s #l'% 3r %l ,%srr$ll$ ,% C$l$/i 1 =0% ,8 ,8 /0s# %<$rr 3%r$ =0% ,%s7$rt0n,%nt% s% * '%ni,$ n%<n,$ ,% 0n n%r 01 rt%snl %n ls 7á/ri#s =0% s% ti%n%n #t0l%nt% D% i"0l n%r %n#i$nr =0% %st0,ir%$s l ,%s$r"ni-#i&n ,%l s%#t$r: 1 =0% s$n 0#*s ls %3r%ss ,%l s%#t$r #l-,$: =0% ti%n%n =0% #%rrr ls 7/ri#s ,%/i,$ l ,%s%=0ili/ri$ %#$n&i#$ 1 "%r%n#il %n l %<%#0#i&n ,% s0s 3ln%s %strt!"i#$s 1 tr'!s ,% %st in'%sti"#i&n s% 30%, l$"rr =0% l"0ns ,% %sts %3r%ss #$n %l ti%3$ s% 30%,n r%#03%rr %n %l ti%3$: 1 l$"r% #$ns$li,rs% 0n tr/<$ #$n /0%n "%sti&n 1 3$,$s s%"0ir si%n,$ 0n s%#t$r 3$t%n#ili-,$ ,%l 38s.
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O'JETI(O GENER&) G%n%rr 0n nálisis 1 ,i"n&sti#$ ,%l s%#t$r ,% C0%r$ 1 Cl-,$ %n C$l$/i: ,%ás ,% 3r$3$n%r %strt%"is 1 ##i$n%s 3r %l is$ 1 3$rt%s l 3r$#%s$ %,int% %l %st0,i$ ,% s0s 7$rtl%-s: %n-s: $3$rt0ni,,%s 1 ,%/ili,,%s> =0% 10,%n l %=0ili/ri$ ,% 0n /0%n 3r$#%s$ %strt!"i#$.
OB-ETO ESPECFICOS Plnt%r %strt%"is 3r %l %=0ili/ri$ "%n%rl ,%l s%#t$r ,%l #l-,$ Anli-r l$s ,i7%r%nt%s 7#t$r%s =0% int%r#t;n %n %l s%#t$r ,%l #l-,$ E'l0r l$s ti3$s ,% %strt%"is nt%ri$r%s: 3r$,0#ti'i,,: #,%n l$"8sti#: %r#,%$: #$nt%?t$ n#i$nl % int%rn#i$nl. En#$ntrr 1 /rin,r $3$rt0ni,, t$,s =0%lls r%stri##i$n%s 3r%s%nt,s 3r %l s%#t$r. Pr$3$n%r r%7$rs =0% 10,%n %l "r%i$ 1 n0%'s tá#ti#s 3r ls $r"ni-#i$n%s
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*RE$ENT&"I#N RE)E(&NTE
RESE;A
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,0rnt% l ;lti ,!#, 1 %stá #$n7$r,$ 3$r #%r# ,% il %3r%ss 7$rl%s ,% ins0$s: trns7$r#i&n 1 #$%r#ili-#i&n: si%n,$ int%nsi'$ %n n$ ,% $/r.
PRODUCTOS Y SERVICIOS
C$l$/i #0%nt #$n 70%rt%s '$##i$n%s r%"i$nl%s 3r %l ,%srr$ll$ ,% %st% s%#t$r =0% 7#ilitn l "%n%r#i&n ,% 3r$#%s$s ,% lt$ 'l$r "r%",$: inn$'#i&n 1 ,is%$: 3r l$ #0l 'n- %n 7$rtl%#%r %l t%
GREMIOS L$s Gr%i$s ás si"ni7i#ti'$s %n %l s%#t$r ,%l #l-,$ %n C$l$/i s$n A#$3i (ASOCIACION COLOMBIANA DE LAS MICRO: PEQUEHAS Y MEDIANAS EMPRESAS): F%nl#$ (FEDERACION NACIONAL DE COMERCIANTES): An,i (ASOCIACION NACIONAL DE EMPRESARIOS DE COLOMBIA): Anl,%? (ASOCIACION NACIONAL DE COMERCIO E@TERIOR) 1 A#i# (As$#i#i&n C$l$/in ,% In,0stril%s ,%l Cl-,$: %l C0%r$ 1 s0s Mn07#t0rs) : l$s #0l%s t$n 3rt% #ti' %n l 3$l8ti# ,% D%srr$ll$ E3r%sril %n C$l$/i. L l/$r ,% %st$s "r%i$s %s %st/l%#%r 3$l8ti#s #$%r#il%s l i"0l =0% /0s# l 3lni7i##i&n ,% 3r$1%#t$s ,%srr$llr 3r l$s $s '%ni,%r$s: 3%r$ =0% ,%/%n s%r 3r$/,s 3$r %l C$n"r%s$ ,% l R%30/li#: t%ni%n,$ %n #0%nt =0% l$s "r%i$s s$n l$s nt%ri$r%nt% %?30%st$s 3%r$ =0% trns'%rsl%nt% #, s$#i#i&n ti%n% int%rn%nt% %3r%ss s$#i,s 3$r tnt$ l %?t%nsi&n ,%l "r%i$ %s /stnt% 3li.
MODELO INTEGRAL DE PRODUCTIVIDAD El M$,%l$ Int%"rl ,% Pr$,0#ti'i,, li,%r,$ 3$r %l Pr$"r ,% Trns7$r#i&n Pr$,0#ti' PTP ti%n% #$$ $/<%ti'$ %n s0 Fs% Plt7$r: %l%'r %l ni'%l 3r$,0#ti'$ 1 #$3%titi'$ ,% ls %3r%ss ,%l s%#t$r.
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S%";n %l Pln ,% N%"$#i$ ,%l s%#t$r #$nstr0i,$ 3$r %l Pr$"r ,% Trns7$r#i&n Pr$,0#ti' PTP5: %l 96J ,% ls %3r%ss ,%l s%#t$r: s$n i#r$s 1 3%=0%s =0% n$ ll%'n 0n ,%#0,$ $,%l$ ,% "%sti&n: r-&n 3$r l #0l s% 3%ns& %n %st ini#iti' =0% 3%rit% %ns%rl% ls %3r%ss 0n $,%l$ ,%#0,$ 3r n%<r s0s n%"$#i$s.
&N+)I$I$ E) ,&"RO ENTORNO- ,OE)O *E$TE El #r$ %nt$rn$ %strt!"i#$ %?t%rn$ %n %l =0% tr/< l $r"ni-#i&n. PEST %s 0n #r&ni$ ,% l$s 7#t$r%sK P$l8ti#$s: E#$n&i#$s: S$#il%s 1 T%#n$l&"i#$s ,%l #$nt%?t$. Est$s 7#t$r%s %?t%rn$s 3$r l$ "%n%rl %stán 70%r ,%l #$ntr$l ,% l $r"ni-#i&n 1: 0#*s '%#%s s% 3r%s%ntn #$$ %n-s 1 l '%- #$$ $3$rt0ni,,%s. M0#*$s 7#t$r%s #r$ s$n %s3%#87i#$s ,% 0n 38s: r%"i&n: #i0,, $ s%#t$r: 3$r l$ tnt$ 0n nálisis PEST t%n,rá =0% ll%'rs% #/$ %s3%#87i#%nt% 3r l $r"ni-#i&n %n #0%sti&n #$n l ,%/i, "r%"#i&n. El n;%r$ ,% #r$57#t$r%s %s 3rá#ti#%nt% iliit,$. En l 3rá#ti#: l $r"ni-#i&n ,%/% 3ri$ri-r 1 #$ntr$lr l$s 7#t$r%s =0% in7l01%n %n s0 s%#t$r. A #$ntin0#i&n s% 0%str 0n tri- %<%3l$ #$n %l%%nt$s =0% ,%/%n s%r #$nsi,%r,$s %n #, 7#t$r
POLTICOS N$rti' 1 3r$t%##i&n %,i$/i%ntl P$l8ti#s 7is#l%s N$rti'i,, s$/r% #$%r#i$ int%rn#i$nl 1 r%stri##i$n%s !st% L%"isl#i&n s$/r% #03lii%nt$ ,% #$ntrt$s 1 3r$t%##i&n ,% l$s #$ns0i,$r%s
ECONÓMICOS Cr%#ii%nt$ %#$n&i#$
SOCIALES Distri/0#i&n ,% l r%nt
Ti3$s ,% int%r!s 1 3$l8ti#s $n%tris
D%$"r78
TECNOLÓGICOS Gst$ %n in'%sti"#i&n ,% l A,inistr#i&n
Gst$ 3;/li#$
M$'ili,, l/$rl 1 s$#il
Pri$ri,, $t$r", 3$r l in,0stri l$s 'n#%s
P$l8ti#s %n t%ri ,% D%s%3l%$
C/i$s %n %l %stil$ ,% 'i,
N0%'s in'%n#i$n%s 1 ,%srr$ll$
Tri/0t#i&n
A#tit0,%s r%s3%#t$ l tr/<$: l #rr%r 3r$7%si$nl 1 %l $#i$
Ts ,% trns7%r%n#i T%#n$l&"i#
Ti3$s ,% #/i$ Et3 ,%l #i#l$ %3r%sril
E,0##i&n
L%"isl#i&n %n t%ri ,% %3l%$
S%nsi/ili-#i&n r%s3%#t$ l sl0,: 1 /i%n%str 1 s%"0ri,,
Or"ni-#i&n 1 #tit0, ,% l 7
Ci#l$ ,% 'i, 1 '%l$#i,, ,% l $/s$l%s#%n#i t%#n$l&"i# Us$ 1 #$st$s ,% l En%r"8
A,inistr#i&n
(C/i$s %n) Int%rn%t
Est/ili,, 3$l8ti#
CONCLUSIONES El %r#,$ ,%l #0%r$ 1 #l-,$: %st #$nstit0i,$ 3$r 3%=0%s 1 i#r$ %3r%ss =0% #$n7$rn %l s%#t$r in,0stril s%";n %l Pln ,% N%"$#i$ ,%l s%#t$r #$nstr0i,$ 3$r %l Pr$"r ,% Trns7$r#i&n Pr$,0#ti' PTP. En %l 3s$ ,%l ti%3$ s% %'i,%n#i,$ %l #r%#ii%nt$ 1 ,%srr$ll$ ,% %st #ti'i,, %#$nii#: t$,$ 70%r- ,%s30%s ,% l r%'$l0#i$n in,0stril: 0n=0% s% r%7l%<n 7l%n#is ni'%l ,% 3r$#%s$s ,inistrti'$s 1 %strt%"i#$ =0% 3%r<0,i#n ,ir%#t%nt% l s%#t$r: $3t%ni%n,$ si %l #$nstnt% ,%#li'% ,% %3r%ss ,%#i,s %st #ti'i,, %#$n$i#. P$r $tr 3rt% l inn$'#i$n 1 ,is%$ ,% %st% s%#t$r *#% =0% s% %n#0%ntr% %n 0n #i#l$ ,% %st/ili,, 1 ,0r%- s$st%ni%n,$s% %n %l %r#,$. C$n %l sist% PESTE s% 'is0li- ls ,%/ili,,%s: 7$rtl%-s: $3$rt0ni,,%s 1 7$rtl%-s DOFA: ,i"n$sti#n,$ si %l %st,$ ,%l s%#t$r /rin,,ns$ in7$r#i$n #lr 1 #$nsi- 3r t%n%r 0n i"%n "l$/l % int%"rl ,% l sit0#i&n #t0l: /rin,n,$ l $r"ni-#i&n ,t$s 3r 3ri$ri-r 1 #$ntr$lr l$s 7#t$r%s =0% in7l01%n %n %st% s%#t$r.
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'I')IOGR&%.&
P>g!na ?e9 'e !net!ga#!&n /9re e#t/r 'e" #a"3a'/ ACICAM. Bln#% S%#t$ril: D%s%3%$ %n .A'il/l% $n $rl,i,% %/K *tt3K.#i#.$r",$#0%ntsBln#%s%#t$ril.3,7 *tt3sK.3t3.#$.#$#$nt%ni,$#$nt%ni,$.s3?#tID4#$nID9 *tt3K#$l$/i#r$%#$n$i#./l$"s3$t.#$.#$6l$s5"r%i$s5 %#$n$i#$s5s4.*tl *tt3sK.3t3.#$.#$#t%"$ri#0%r$#l-,$rr$=0in%ri.s3?
M!"ena Patr!#!a C$arr% Ar#e -."!et$ M/nt/%a T/ar G"/r!a C/ntan3a -/a.! M/nt!e" 9
-enn% -/$ana R/'r6g.e3 M/nt!e" Car7en E"!a Le!a Mart6ne3
10
