The study on the change in Sari styles in India Presented by: Poonam Rol olll No No.. 15 MFM 1st Sem.
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Objective
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study the style changes in Indian sari.
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Sub - objectives In order to print this document from Scribd, you'll first need to download it.
Is
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westernization a threat to sari market of India?
To find out
whether branding of sari has actually helped the sari market of India.
Preference
of designer vs. Local market.
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Research Methodology In order to print this document from Scribd, you'll first need to download it.
Secondary Data
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Secondary data collection methods Online
data:
http://en.wikipedia.org/wiki/Sari http://www.indianwomenclothing.com/indian-sarees/state-wisevariations.html http://sarees.bz/Sari-Styles.php http://www.apparelsearch.com/definitions/clothing/sari_saree_definit ion.htm www.sareedreams.com
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Book:
The Sari - by Linda Lynton Magazine: Marie Claire September 2010
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Work
Plan
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Primary data collection: 1) Research Approach Observation *observation from sari retail shops. *observation of wearing and buying of women. Survey *Through questionnaires. Time required: 2 months
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Introduction
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A sari is a garment worn by many women in the Indian subcontinent. It consists of a long strip of cloth which can be wrapped in various styles. The most common style is wrapped around the waist, then one end is draped over the shoulder. It is usually five to six yards of unstitched cloth worn over a midriff-baring blouse, and a petticoat.
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Types of saris:
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Sari is worn in every part of India. There are different types of saris found in different parts of India. The different types of saris found in India are divided into following categories: Northern Styles: Chikan Lucknow Banarasi Benares Madhubani saris - Bihar
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Jamdani - West Bengal Cancel
Baluchari - West Bengal Kantha - West Bengal
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Central styles:
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Chanderi - Madhya Pradesh
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Ikat - Orissa
Southern styles:
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Pochampally - Andhra Pradesh Venkatagiri - Andhra Pradesh Cancel
Gadwal - Andhra Pradesh
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Guntur - Andhra Pradesh Narayanpet - Andhra Pradesh Mangalagiri - Andhra Pradesh Balarampuram Kerala, Tamil Nadu Kanjivaram - Tamil Nadu Chettinad - Tamil Nadu Mysore Silk - Karnataka
Western
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Paithani Maharashtra Cancel
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Bandhani Gujarat and Rajasthan Kota Doria Rajasthan Patola Gujarat
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Different styles of wearing sari in India: In order to print this document from Scribd, you'll first need to download it. Cancel
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A single sari can often be draped in several different styles. In India, sari is worn in many different drapes. The styles of wearing sari varies from region to region. The various traditional styles of wearing saris according to region are:
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Bengali styleIn order to print this document Gujarati style from Scribd, you'll first need to download it. Cancel
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Coorgi style
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Maharashtrian
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Malyali style
Dravidian style
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order to print this document from Scribd, you'll Tribals style Infirst of wearing Assam style need to download it. Cancel
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to print this document from Scribd, you'll Madrasi styleInfirstorder Nivi style need to download it. Cancel
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Changing styles of sari wearing: In order to print this document from Scribd, you'll first need to download it. Cancel
There has been a large variation in ways of wearing saris. These changes take place with the change in fashion industry. The changes in sari style has been largely influenced by film industry. The facet of sari has completely changed from what it was a few years ago. Many trendy designs have come into fashion.
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Women
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now-a-days are turning towards more Cancel Download And Print trendy and fashionable saris, leaving the old age traditional saris. Even the traditional saris have been transformed into more trendy and more stylish saris. Today, saris represent the women of India, who are more confident and sincere.
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Sari has been avoided by Indian women because of globalization and hence introduction of different types of western clothes in India. Indian women have adapted western clothes very well. Our traditional styles of wearing sari are lost, or are going towards extinction.
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Positive effect of globalization on sari: In order to print this document from Scribd, you'll first need to download it. Cancel
Due to globalization, sari is reaching to other parts of the world also. Women of different countries are also getting familiar with saris and liking it.
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The main contribution In order to printof this document from Scribd, you'll first need to download it. making saris reach to different parts of the Cancel Download And Print world is from the stars and internationally recognized fashion designers such as, Satya paul, Sabyasachi Mukherji, Manish Malhotra etc. . These designers have given saris a different look and presented in front of the world through their fashion events.
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Different brands of saris In order to print this document from Scribd, you'll first need to download it. Cancel
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Satya Paul by Satya Paul
Sabyasachi by Sabyasachi Mukherji Chhabra Meena Bazaar
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Most of the Indian women prefer wearing local brand of saris as compared to the designer brands. The reasons are: High cost Less availability
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Indian women are avoiding wearing sari, because of the following reasons: Introduction of western clothes in India. Wearing
sari is a time taking and hassled
work. Sari is considered as a traditional outfit, and hence worn only on occasions.
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THANK YOU
