INTRODUCTION
SARI-SARI STORES Jonjie Milado Dustin Caberto Victor Dungca Tiot!" #alad Ale$is Nicole Jo" Manatad J!oanna Re%" Sando&al
C!a'ter I
INTRODUCTION
A( )ac*ground
Craving about the unceasing extension of Sari -sari Store of sole proprietorship in many business areas in the Philippines. The more it seen in many places, the more we convince to know about the business. It is as if appetite for more goo business, for better starting of business especially when it operate by one owner only going to be satisfie.
This activity is gathering gathering information about the continuous continuous expa expans nsio ion n
of
conve conveni nien ence ce
coun countr try. y.
SariSari-sa sari ri
busine business ss
for
its its
stor store e
very very
as
busi busine ness ss
becom become e
impress impressive ive
of
many many
Phil Philip ippi pine ne or
!ili !ilipi pino no
phen phenom omen enon on
popula popularit rity y
in
our
comm common on
ability ability
that that
provies provies househol househol goos at affor ably-portione ably-portione "uantities "uantities an sometimes sometimes even on creit but still you nee to know to whom, how many times an up to how much amount. #nother thing is what place you must have an how much capital o you nee an what prouct you shoul sell.
In some high-en conominium unit there is also sari-sari stores that are run privately without knowing knowing an consent of the builing owner.
Sari-sari stores are often mae of wooen huts but most of them nowaays are mae of cement but insie of it they often sol commoities
like
coniments,
preserve
foos,
rinks,
sweets,
etergent, bathroom materials an sometimes wet fresh proucts.
#bout $%& of all sari-sari stores nationwie are locate in resiential areas base on 'onnin, ())*+)+ cintyre,$/ an they are
typically
operate
from
a
portion
of
the
owner0s
house
1'onnin, ())*+)+ cintyre,$/+ Silverio,$(2. Sari-sari stores are really increasing in number right from the start.
There is no clear history of how the sari-sari store arises but
there
are
some
people
suggest
on
when
it
might
appear.
#ccoring to Silverio 1$(2 this type of business ates back to the sung ynasty perio 1$$(3 #42 when Philippines-Chinese trae began
an
other
confirm
it
uring
the
Spanish
perio
on
the
establishment of Chinese agent 15ickberg $6(,()2.
!rom the above fact, we are looking for more expansion of this type of business, but in convenient forms. 7uite logical it seems, because if you are !ilipino especially as a new business man that want to start like this, you surely nee to know more about sari-sari stores.
'eing
a
sole
proprietorship
is
sometimes
facing
with
enormous constraints an problem when starting to organi8e an plan.
In solution
such to
conucting evelop
a
an
way,
the researchers
help
lessen
research
the
about
investigate
formulate a
problem this.
some
The
through
information
an
eveloping
an
researchers
resiential
areas
planne to
form
to a
conclusion an get some methoology to reach the goal of setting stanars of rescue an retrieval operation proceures with the business, the owner an for starter businessman , so that they have a bases to have a cost-effective sari-sari store.
)( Stateent o+ t!e #roble
There
are
several
issues
that
always
iscuss
from
the
neti8en of the Philippines to Sari-sari stores. The problems that issues are9
$. Is it profitable for a small business like sari-sari stores to open a creit from their costumers: (. 4oes sari-sari stores are profitable:
C( Signi+icance o+ t!e stud"
This stuy will significantly affect an help the following9
$
,uture De&elo'er ; This stuy will serve as bases in the
application to another system or to further enhance their
(
stuy. Researc!er ; This stuy can be use as reference for the
%
further stuies relate to this application. Counit" ; This kin of business will be going to help the community
to
have
better
preparation
when
starting
a
business like convenience store. This stuy will help them to earn money an to provies a means of livelihoo for many
*
families also an also giving an information on consumers. o&ernent ; this business0 payment for it to be legal will serve as taxes for funs of country0s pro
4.Deliination
The succeeing stuy will focus on the phenomenon continuous of concern
is
=Sari-sari Stores> in the Philippines, whose main
to
set
stanari8e
information
an
etermine
to
efficiency process in terms of helping the business owner an evelop an another strategies for it to implement as prouctive an beneficial.
?nowing about the owner0s information about the history behin starting
their an
business, even
their
estimate
capital
ob
for
they
oing
invest this
when
kin
business an investigates about the aily money transaction.
of
This stuy focuses on Sari-sari stores as a simple steps to make a business an if it really profitable. This stuy limits its scope in the other obligations an activities of some successful owners that are being interview by the researchers.
E( Organi%ation o+ t!e stud"
This research is about having a @Sari-sari Store@ an on how to have a successful business. To o this, it will stuy the better starting of having a business. The @Sari-sari Store@ also known as @Aariety Store@ is a business that has one owner or simply calle Sole Proprietorship. It will also consult the cost of the capital o you nee an what proucts you shoul sell.
C!a'ter
.
Starts
with
an
introuction
of
the
research
that has the backgroun of the stuy an also the Statement of the Problem, Significance, 4elimitation, an Brgani8ation of the stuy.
C!a'ter / mphasis the importance of the stuy to know more
about the business.
C!a'ter 0 4iscusses an provies more information about the
business that will benefits them.
Dastly, this chapter presents a summary an an overall conclusion of the stuy.
,( Re&ie1 o+ Related Studies
Sari-sari stores nationwie are locate in resiential areas
1'onnin, ())*9 )+ cIntyre, $//2, an are typically operate from a portion of the owner0s house 1Chen $3+ 'onnin, ())*+ cIntyre, $//+ Silverio, $(2. #s early as the $/)s, resiential areas in etro anila exhibite =a wiesprea scattering of tiny neighborhoo stores,> the most common of which is the sari-sari store 1cIntyre,
$//9
662.
Ee
escribes
these
stores
in
greater
etail9 =Fthe store is merely an open, stall-like recess on the lower floor of a welling. Gearly every block has one to four such stores, locate on the corners of the crossroas, with an occasional
store
in
the
mile
of
the
block.
The
range
of
customers must be limite to the immeiate vicinity. Poor neighborhoos, even the most estitute group of s"uatters0 shacks, have a surprisingly large number of these stores.>
Gearly
three
socioeconomic
ecaes
institution
later, in
the
Silverio country
wrote,
toay
=Go
boasts
single greater
numerical presence in a Philippine community than the sari-sari
store.
stores
Sari-sari
ot
the
neighborhoo
lanscape
so
profusely that sometimes only a single house separates one from another> 1Silverio, $(9 /2. Eis observation is
barrio
or
village
has
at
least
one
sari-sari
store,
usually run by a woman. Bne can expect the same toay in the more remote villages. These stores carry the same types of goos, charge similar prices base
for on
these their
goos
1'onnin,
location.
())*2,
Eowever,
the
an
therefore
numerous
compete
competitors
operating in the same neighborhoo limits the market share of each store in a given community. #lso, these stores are appear to be more common in poorer neighborhoos 1Chen, $3+
Silverio,
$(+'onnin,
())*2, where
purchasing power of potential customers are low, an therefore, the potential market for retail goos as a whole is likely to be small. Inee, store owners recogni8e that excess competition is a problem 1'onnin, ())69 $)/2, an many claime that their stores
were = an not making any profits 1'onnin, ())*9 $)%2. arket research stuies by #C Gielsen report that the number of sari-sari stores nationwie grew by an estimate percent between $3 an ())) 1'ethge, ())%2, $* percent in ())( 1'onnin, ())*9 )2, $% percent in ())% 1Capistrano, ())/2, an 3 percent in ())* 1#mo
the
sari-sari
store
has
remaine
popular
as
a
micro-
enterprise, resulting in a growing flow of new entrants espite the oversaturation that alreay seems to exist. 4espite excess competition, price markups remain high 1Chen $32, an sari-sari stores continue to grow, accounting for ) percent of the country0s total retail outlets 1Blarte an Chua, ())/2.
Hiven
that
the
profitability
limite,
why
is
explains
the
continuous
obvious
is
why
there
women
no
ownwar
flow
are
of
more
of
such
pressure
new
likely
an
enterprise
is
on
prices:
5hat
entrants:
Perhaps
more
to
pursue
this
type
of
activity. This
paper
researchers
raws
on
the
on sari-sari stores
"ualitative in
etro
work
anila,
of
three
representing
three snapshots of the evelopment of sari-sari stores over the last
(/
years.The
conucte by histories
of
earliest
Silverio
an
most
comprehensive
1$(2, who reporte
sari-sari
stores
locate
stuy
five etaile in
two
was case
low-income
communities, one mile income community, an a mixe low- to mile-income community. The surveye
secon
stuy
communities
was that
conucte ha
by
Chen
bustling
1$32,
informal
which sector
activities. Stores were ranomly selecte in proportion to the population of each selecte area, but he oes not mention which areas are inclue, nor the number of observations, an instea cites averages for the entire sample. The most recent stuy is by 'onnin 1())*2, who conucte a "ualitative survey of %) women sari-sari store owners in % etro anila communities experiencing
insecure housing.
C!a'ter II MET2ODO3O4
A( Researc! Design
The purpose of this phenomenological stuy was to explore how !ilipino entrepreneur an consumers experience an unerstan the sari-sari store.
The involve entrepreneur was at the core
of this investigation as their live experiences she light on this
phenomenon.
#
"ualitative
strategy
was
chosen
to
help
navigate our investigatory effort. To unerstan the filipino0s perception about the continuous expansion of convenient stores in Philippines
an examining
the
views
of
people
who
have
experience that remarkable type of business in our country.
)( Data Sa'ling
In our stuy, iniviual interview is the type of approach that we use in orer for us to have a one on one interview with our responents especially to all the women in their homes who is mostly
the
owner
of a
sari-sari
store
in our
community.
This
interview refers to only one responent interviewe so that we can gather more ata about our research. Bur responents give their
concrete
information
about
their
business,
as
an
interviewer we shoul not epens on the information that we get in internet or books instea we shoul also emphasis the opinions of the people who has an experience in terms of being a sole
proprietorship particularly in holing a sari-sari store in our community.
C( Instruent
Bur
group
personally
meet
permission
for
necessary
ecie the
use
sari-sari
conucting
"uestions
to
an
inigenous
store
owners
interview
regaring
the
techni"ues.
to
with
sub
ask
them
of
for for
5e
their asking
en"uiry.
#fter
formulating the "uestions that was aske accoring to that, we mae
an
cross
examining
or
one-on-one
interview
to
ask
some
selecte "uestions that keep their privacy an having continuous an very reliable iscussion with them. D( Data Anal"sis Strateg"
Chosen "uestions are being aske to come up with the irect to the point answer that we want to analy8e an recogni8e the convenience
store
expansion.
5e
conclue
to
ask
the
starting
capital investment, how long they are in that particular trae, why i they choose this an if they can be successful in this area. Eowever we want also to give important for our auience to know what we will o with the collecte ata an that it fits well with our research stuy.
E( Suar"
#n
phenomenological
research
of
sari-sari
store
in
Philippines to unerstan the evolution of this kin of business an
also
for
the
experience
of
those
relate
person
that
we
interview. To get some of their profiles, we conuct inigenous techni"ues
to
have
"uestions
that
an
was
explicit mae
to
iscussion
with
protect
the
confientiality life.
C2A#TER III
our
selecte
informant0s
ANA34SIS AND ,INDINS
A( Data Anal"sis
'eing a sole proprietorship with many competitors besies you is a har trae. Sari-sari store0s owners are experiencing this because of unceasing spreaing of this business anywhere. #ll of our informants have their own opinion when it comes to this type of business, but their thought is no ifference with each other. Bur responents believing that their business will become successful because of their experience. 5e foun out that some of the
owners are
choose this business
not
alreay place in their house, having a goo income an losing their works but they have no other choice of
5e conclue that many sari-sari stores are mostly seen in urban areas an most of them are nearby with each other. Same with the stuy result of 'onnin. The capital they invest when staring
this
business
is
not
big
for
them
because
sooner
it
exchange with high interest accoring to them. Three out of four
sari-sari stores we interview was women that foun out for the stuy
base
on
Stooley
that
many
convenient
store
owners
are
operate by women. very proprietor0s informants believing that this business will eventually become successful.
C!a'ter IV
SUMMAR4 AND CONC3USION
A( DISCUSSIONS
In terms of this, there is no significant ifference between our sources an responents information, it is likely that the manner in which people wants this trae is because of its more easier
to
o
compare
to
other
businesses.
#ccoring
to
Silverio, these stores are appear to be more common in poorer neighborhoos. The number of sari-sari stores nationwie grew by an estimate percent between $3 an ())) in conformity with #C Gielson. Thus, these stuies confirm the observation that the sari-sari store has remaine popular in our country.
The research intene to make a new iscovery from the gathere iea about helping an improving the "ualities of this business in our country to apply a new knowlege. Eoping to be well-informe
from
ifferent
experiences
of
some
owners
when
starting or continuing a convenient store. Dast of all is to keep the significance of this stuy to our fellow !ilipino, since it is serves as one of our country0s icon.
'. CONC3USIONS
Eowever, a variety 1sari-sari2 store with a single owner has a large impact in every society particularly to every family which gives them most of their basic nees in life. This trae is a profitable business you can come up with a goo income everyay especially to a woman0s life. In starting a business you have to consier your buget to meet your target income, your customers, an the place of your business.
Sari-sari
stores
are
place
nearby
with
each
other
in
Philippines. Tight competitions are expecte of owners but still believing for their success. any proprietors who have a lot of experience sai that this trae is very profitable but you have to
be
patient
valiate
by
an
the
har
owners
working. to
The
"uestion
avoi
unnecessary
that
variety
being
aske
problems
an
is to
protect their privacy.
This expansion their
research is not
proven
neighborhoos.
helping #
stuy
their aily that
store0s nees
provies
continuous
but also
also
knowlege in conucting a variety store in community.
an
for
enough
C( 3IMITATIONS
This stuy is emphasis the occurrence of growing sarisari store in Philippines where our main goal is to get the iea of owners an consumer when it comes to this type of business. #pplying some tactics to make this more effective an valuable in our fellow countrymen.
?nowing some facts of how they start their business with their investe capital an if this kin of business is profitable that leas to their success.
4. RECOMMENDATIONS
ost convenient
store in the Philippines seems no
ifferent with each other but we gathere an iea to suggest some tips. ach sari-sari stores must be register as a legal business to have benefits even you0re paying taxes. Hovernment agencies can provie support in
funing,
marketing
an promoting their
services an suppliers can exten your creit. Proprietors shoul limit the creit they accept because it affects the profitability because
there
are instances that
customers with creits
terms
harly pay on time, so you have to raws from own pockets to pay for stocks.
#nother thing is to increase ae value but make sure that it is appropriate. Bwners shoul maintain recors too to
know if your business is making money an to help organi8e an manage the business properly. 5hen it comes to buying stocks, proprietors
shoul choose wholesaler to
not make
their
profit
limite an offer variety proucts especially the basic nees. Gevertheless
is
to
evelop
new
ieas
for
appearance
of
your
business that will make ifferent an stan out among the rest an lastly is to never run out of stock because it may remin customers that you ont have that items.
RE,ERENCES
#lana, 'ienvenio P., melina S. #lmario, #urora . Pere8, an Bilyn . e Hu8man. 1())(2. =Contraceptive Self-Jeliance Through !inancial Sustainability9 # arket Segmentation #pproach,> Paper for the PBDICK II Pro The Manila Times, )$ Ouly ())6,
Lhttp9MMwww.manilatimes.netMnationalM())6M 1translate from Herman2, Lhttp9MMhome.arcor.eMbeMbethgeMsarieng.htm, accesse on )%M(3M)3N. 'onnin, Christine 1())62. =5omen0s experiences as home-base traers in etro anila9 # case stuy of the neighborhoo store,> Research and Practice in Social Sciences $1(29 $%(-
$//. 'onnin, Christine 1())*2. =5inows to the arket9 xploring 5omen0s Strategies an Supports as Eome-'ase Traers in etro anila,> # Thesis, 4alhousie niversity, Ealifax,Gova Scotia, Canaa.
Capistrano, !rancis K. 1())/2. =oern sari-sari stores for moern consumers,> 'usiness 5orl,$3 Oanuary ())/, Lhttp9MMwww.itmatters.com.phMfeatures.php:iQ)$)3)/b, accesse )*M((M)3N. Chen, ?uang-Oung 1$32. =The Sari-Sari Store9 Informal retailing in the Philippines,> Journal of Small Business Management %/1*29 -$. Dim, Ooseph K. 1$(2. =# Stuy on Philippine xchange
Jate Policies,> Philippine Institute for 4eveloping Stuies 1PI4S2 5orking Paper Series Go. (-), #ugust. Dim, Ooseph K. 1()))2. =The ffects of the ast #sian Crisis on the mployment of 5omen an en9 The Philippine Case,> World Development (1329 $(/-$%)6. cIntyre, 5allace . 1$//2. =The Jetail Pattern of anila,> Geographical Revie */1$29 66-).Gational Statistics Bffice 1GSB2. 1()))2. !inal Jesults ())) !amily Income an xpeniture Survey, Lhttp9MMwww.census.gov.phMataMsectorataM()))Mie))fr$.htm, accesse )*M((M)3N. Blarte, #vigail an Kvonne T. Chua 1())/2. =ini-Si8e e,> iReport! The "nvestigative Reporting #uarterl$ , Philippine Center
for Investigative Oournalism 1PCIO2, Oan-ar,Issue Go. $, Lhttp9MMwww.pci<.orgMi-reportM$Mmini-si8e(.html, accesse %M(%M())3N. Bfreneo, Josalina Pinea 1())/2. 5omen an 5ork, 7ue8on City, Philippines9 niversity of the Philippines Bpen niversity. Sicat, Heraro P. 1())%2. =The Philippine conomy 4uring the Oapanese Bccupation9 $*$-$*/,> niversity of the Philippines School of conomics 1PS2 4iscussion Paper Go.)%)3.Silverio, Simeon H. Or. 1$(2. =The Geighborhoo Sari-Sari Store,> in arie S. !ernane8, e.,The Philippine Poor I9 Two onographs, anila9 Institute of Philippine Culture, #teneo e anila niversity. Stooley, 'artlett E. 1$/32. =Some #spects of Tagalog !amily Structure,> %merican %ntrhopologist / 1$/329 (%6-(*. 5ickberg, gar 1$6(2. =arly Chinese conomic Influence in the Philippines, $/)-$,> Pacific %ffairs %/1%29 (3/-(/.
A##ENDICES A''endices A A( INTERVIE5 ,ORM C2I3DREN O, ,ATIMA SC2OO3 INC( McArt!ur 2-1a"6 Dau Mabalacat Cit"6 #a'anga . /
5!at is t!e nae o+ "our business7 2o1 uc! is t!e ca'ital did "ou in&est 1!en "ou start
0 8 9
in t!is business7 2o1 long are "ou in t!is business7 5!" did "ou c!oose t!is business7 Do "ou t!in* t!is business 1ill becoe success+ul7
A##ENDICES )
A##ENDICES A''endices A )( INTERVIE5 ,ORM
C2I3DREN O, ,ATIMA SC2OO3 INC( McArt!ur 2-1a"6 Dau Mabalacat Cit"6 #a'anga : ;
5!at is t!e nae o+ "our business7 2o1 uc! is t!e ca'ital did "ou in&est 1!en "ou start
< = .>
in t!is business7 2o1 long are "ou in t!is business7 5!" did "ou c!oose t!is business7 Do "ou t!in* t!is business 1ill becoe success+ul7
A##ENDICES )
A##ENDICES A''endices A C( INTERVIE5 ,ORM C2I3DREN O, ,ATIMA SC2OO3 INC( McArt!ur 2-1a"6 Dau Mabalacat Cit"6 #a'anga ..
5!at is t!e nae o+ "our business7
./
2o1 uc! is t!e ca'ital did "ou in&est 1!en "ou start
.0 .8 .9
in t!is business7 2o1 long are "ou in t!is business7 5!" did "ou c!oose t!is business7 Do "ou t!in* t!is business 1ill becoe success+ul7
A##ENDICES )
