CRI-Assignment 2 Simple

Individual Assignment Student Name

: Lim Keng Liang

Student ID

: TP 028092

Module Code

: BM00!"#$!2 BM00!"#$! 2 C%eativit& and Innovation

Inta'e Code

: (C2)*+0+S,

Le-tu%e Na Name

: .a .aslina .a .as/im

Due Date

: t/ )e%ua%& 20*$

BM00!"#$!2 C%eativit& and Innovation Page 1

Table of Contents Executve Summary........................... Summary.......................................... ............................. ............................. .............................. ............................. ............................................... ................................. 3 1.0 Inroducton................... Inroducton................................. ............................. .............................. ............................. ............................. ............................. ............................. ................................. ..................4 4 Problem Saemen.................... Saemen.................................. ............................. ............................. ............................. .............................. ............................. ............................. ....................... ........4 4 Objectve Saemen...................... Saemen.................................... ............................. .............................. ............................. ............................. .............................. ................................. .................. 4 Competor Analy!................... Analy!................................. ............................. .............................. ............................. ............................. ............................. ............................. ....................... ........" " Overv!e# o$ competor pro%le......................... pro%le........................................ ............................. ............................. .............................. ............................. .......................... ............ " &'I()O.................. &'I()O................................ ............................. ............................. ............................. .............................. ............................. ............................. .............................. ........................ ......... " CO)&*+IA................... CO)&*+IA.................................. ............................. ............................. ............................. ............................. .............................. ............................. .............................. .................. .., , Compar!on o$ Common A-r!bue................... A-r!bue.................................. ............................. ............................. ............................. .......................................... ............................ /.0 Idea eneraton....................... eneraton..................................... ............................. ............................. ............................. .............................. ............................. ..................................... .......................  /.1 A-r!bue A-r!bue )!tn2......................... )!tn2....................................... ............................. .............................. ............................. ............................. .............................................. ...............................  /.1./ SCA*PE.......................... SCA*PE......................................... ............................. ............................. ............................. ............................. .............................. ................................... .................... 10 Produc Concep ecr!pton........................... ecr!pton.......................................... ............................. ............................. ............................. ............................. ................................1/ .................1/ Inroducton o 5e Produc......................... Produc....................................... ............................. .............................. ............................. ............................. ................................ ................. 13 Ava!lab!l!y Ava!lab!l!y $or Purc5ae....................... Purc5ae...................................... .............................. ............................. ............................. ..................................................... ...................................... 13 6eaure..................... 6eaure.................................... ............................. ............................. ............................. ............................. .............................. ............................. ....................................13 ......................13 6uncton........................ 6uncton....................................... ............................. ............................. .............................. ............................. ............................. .............................................. ............................... 14 6re7uency o$ &a2e............................ &a2e.......................................... ............................. .............................. ............................. ............................. ......................................... .......................... 14 Pr!ce............................ Pr!ce........................................... ............................. ............................. ............................. ............................. .............................. ............................. ............................. ..................... ...... 14 8ec5nolo2y......................... ec5nolo2y........................................ ............................. ............................. .............................. ............................. ............................. ............................. ............................14 ..............14 Compar!on be#een +abySu! and competor produc.................................. produc................................................ ................................... ..................... 1" 4.0 *ar9e Ident%caton................. Ident%caton............................... ............................. .............................. ............................. ............................. ................................................ .................................1" 1" ".1 Idea Evaluaton............... Evaluaton.............................. ............................. ............................. .............................. ............................. ............................. ............................................ ............................. 1, ".1./ S:O8 Analy!..................... Analy!.................................... ............................. ............................. ............................. ............................. ............................................... ................................ 1 Conclu!on..................... Conclu!on................................... ............................. ............................. ............................. .............................. ............................. ............................. ..................................... ...................... 1; e$erence................ e$erence............................... ............................. ............................. .............................. ............................. ............................. .............................. ......................................... ..........................1; 1; Append!x....................... Append!x...................................... ............................. ............................. .............................. ............................. ............................. ................................................... .................................... /0


Executive Summary The objective of the research is to develop a new and innovative product that can be of great demand and usefulness for the potential target market in society. This is to improve the current state of the society and also to satisfy customer ’s needs. There are many steps that are included in order to implement a new product into the current market. A few examples include problem statement, aims and objectives, research analysis of market and its competitors and idea evaluation. The problem statement and objectives are to be identified first, in order to fix a goal as to what the product has to achieve. Researching the current market and its competitors will help the current team of developers understand the market flow and what makes their competitors stand out. hen a market is finally identified, the ideas for the p roduct are evaluated in order to improve the prototype before launching of the final product.


1.0 Introduction There is always a new product in the market, every now and then there would be a !new and improved" product that airs on the television or on the radio. This is the sign that technology is ever evolving, everyday items are being recreated into something much more than they normally would. #n other terms, the world is becoming more innovative. #t is the only way one can survive and thrive $ by winning over their consumers in the terms of creativity and practicality. The proposed product is a daily necessity for a baby $ a piece of baby clothing. As there are many different types of baby apparel available now in stores, this one should be made differently. differently. The clothing should have the function of thermal insulation, meaning that the baby can stay warm and at body temperature at all times. This concept will ease parents’ burden, possibly possibly medical costs in the long run. A baby can be put into the clothing and be kept at optimal temperature at all times, even for long hours. hou rs. To be innovative, the shirt and pants can be color customi%ed according to the user. #t will also have a &'( tracking system in the form of a chip at the top left pocket of the shirt, to help the parents monitor the baby easily. easily.

P%olem Statement #n this new era where people put emphasis on design and style, it is also important that the product itself is practical. )rdinary baby clothing simply do not have the functions of the proposed product and needs to be attended or changed fre*uently. ith ith this new product, the baby can stay stylish and also comfortable at the same time.

1e-tive Statement


The concept product will be properly named !+aby(uit", fitting its twopiece description of a suit. The objective of developing this product is to provide comfort for the baby and at the same time, ease the parents with their workload without having them to change the baby’ bab y’ss clothes fre*uently. fre*uently. A plus plus point is that it also has a stylish design and customi%able according ac cording to the parents fancies. This will very very likely create a new business opportunity and expand market diversification.

Com3etito% Anal&sis A competitor analysis is a very crucial part of marketing, as it is where a company can determine whether their product is uni*ue or what can be done to improve it to attract their target market -ntrepreneur, /0123. The competitors of the +aby(uit include 4ni*lo and 5olumbia.

1ve%vie4 o5 -om3etito% 3%o5iles

UNIQL

(ource 6 http677commons.wikimedia.org7wiki78ile649#:;)

4ni*lo’s 4ni*lo’s head*uarters in Tokyo, =apan. #t was first founded as a small men’s clothing shop in 1>?>, where it then expanded expan ded and was renamed 4ni*lo in 1>@?. +y April 1>>?, there were over 100 4ni*lo stores in =apan and has expanded to across the regions such as Australia, Australia, 5anada, (ingapore, 4nited (tates and many more. #t has also expanded its product range, from jackets to tees and baby products -4ni*lo.com, /0123.

CLU!"I#

(ource6 http677logos.wikia.com7wiki78ile65olumbiasportswearlogo@ by 'aul ;amfrom. The head*uarters of 5olumbia is situated in ashington ashington 5ountry, )regon Texas. Texas. #t has outlets o utlets in over B/ countries and more than 1,000 retailers -5olumbia.com, /0123.


Com3a%ison o5 Common Att%iutes Uniqlo

Diferences

8oddler
Columbia

>ou5 +u2a™ Set for Toddlers

)on2 Sleeve

P!cure

8ree si%ing

S!?e @ar!aton :a! S!?eB

1@/1 inches

*ore 5an 30 8ype

5olour types

4 8ype




Fibers that absorb moisture and retain



)mniTechC )mniT echC waterproof



)mniDeatC thermal

and re-emit heat 8ec5nolo2y

that converts

reflective

perspiration into warmth. 

Compo!e o$ acryl!c rayon rayon *aer!al and polyeer

Approx!maely *4"."0

Pr!ce

'ylon )e2acy 8#!ll Polyeer *!croemp *!croemp 6 



Approx!maely * 430.00

The two products being compared are the Deattech 49eck ;ong (leeve from 4ni*lo and the Eouth +ugaC (et for Toddlers by 5olumbia.

4ni*ueness The 4ni*lo shirt is of a more vibrant colour, with various designs. #t has a free si%ing, with suitable and stretchable materials so that it can fit toddlers of various si%es. Dowever, the 5olumbia shirt is more of an outdoor shirt, where it is more suitably used in cold and chilling weathered places.

;imitation The limitations of 4ni*lo’s 4ni*lo’s shirt are that it needs to be washed carefully as the fabric is soft and presumably more brittle. #t has to be handled with care. The limitation limitation of the 5olumbia shirt is that it is bulky and not suitable for wearing indoors. Technology +oth brands have their own specific technology. 4ni*lo’s technology is Deattech, where it provides thermal insulation by converting the vapor generated from the body into heat, and then retaining the heat in between the fiber of the shirt -4ni*lo, /0123. 5olumbia also has its own technology, named )mniTech )mniTechC, C, which is waterproof and also conserves h eat within the body.


5onclusion +oth products have its uni*ueness and strongly fulfill its purposes. Dowever, Dowever, 4ni*lo is the much better brand here as it can be worn casually, casually, thus making it more suitable for toddlers. 5olumbia can adapt from their products and apply 4ni*lo’s concept to create a new product and c apture more market potential.

$.0 Idea %eneration

2#* Att%iute Listing Attribute listing is a suitable techni*ue to ensure all aspects of a problem are examined and monitored. Attribute Attribute listing works like thisF an initial problem is broken down into smaller and smaller parts. As a user progresses through attribute listing, he7she will discover more attributes. 8eatures 'rints Hobility Haterial &'(

Attribute Gesign on shirt

#deas Attractive

(tationary 5otton79ylon

designs for toddlers (tretchable fabric asily washable,

&'( chip

breathable fabric Removable chip

and

suitable

)utcome 1. asily asily washable washable I removable removable chip I attractiv attractivee designs designs /. (tretchable (tretchable fabric fabric I removab removable le chip chip I easily easily washable washable . Attractive Attractive designsI designsI easil easily y washable washable I (tretchabl (tretchablee fabric fabric


valuation After considerable evaluation, the best outcome would be number 1. A clothing clothing which is easily washable, with a removable &'( chip and attractive designs would appeal to the target audience much more. Attribute listing techni*ues are very common and very effective when used for *uality improvement, especially on complicated products, procedures or services. #t can be used in conjunction with group discussions or brainstorming sessions, which will increase its effectiveness by allowing the researchers to study on one specific part of a product in order to gain more ideas.

2#*#2 SCAMP,6 (5AH'R is a mnemonic that stands for i. ii. iii. iv. v. vi. vii.

(ubstitute 5ombine Adapt Hodify 'ut to another use liminate Reverse

(5AH'R is used to generate ideas for new products by encouraging a user to ask *uestions on how they can improve the existing product. The *uestions asked will help the user define the attributes in (5AH'R and solve their problems. Hethod (ubstitute 5ombine Adapt Hodify 'ut

#mprovement Hake it into a twopiece suit 5ombining science with technology 4sing breathable fabric

to

+enefit asily removed +reathable clothing Able to absorb sweat and balance temperature 5hildren get to look stylish 5omforts ch c hildren at a t an a ny

Gesign on shirt 5an be worn in any climate


another use liminate

temperature Remove any mat material sen sensitive from the the 'revents irritation

Reverse

suit Gesign shirt for adults

or

infection Adults get to wear matching outfits as their toddlers


&roduct Conce't (escri'tion


Int%odu-tion to t/e P%odu-t The product is named +aby(uit. +aby( uit. The main reason why this product is proposed is b ecause it can help parents keep their infants or toddlers safe. As working class parents, there may be not much time to attend to their infant children and their necessities, such as changing their clothes and feeding them, which is why modern parents opt for a babysitter. ven so, some babysitters may be irresponsible, so it isn’t isn’t a risk free solution. +aby(uit helps ease out the burden of having to wash too many baby clothes at once and also saves the time and workforce needed to change an infant’s infant’s clothes fre*uently.

Availailit& 5o% Pu%-/ase +ecause this is a clothing product, it can be started off just about anywhere. According to the existing technology curve, it would be ideal to start off in America, as they are known for being brand leaders in the clothing line industry already. already. 'rototypes can be distributed to regions across the country for data collection and feedback from customers and retailers. The product can be sold either online of at local stores depending on the retailer’s preference.

)eatu%es +aby(uit has multiple features. #t is mainly designed to keep the infant or toddler at optimal body temperature at all times. The clothing provides thermal insulation insulation by converting sweat or vapor generated from the infant’s infant’s body and then retaining the heat between the fibers of the clothing. #t is a perfectly safe and ecofriendly way to keep the baby safe at all times. #t is easily removable and washable, as the &'( tracking chip has a clipon mechanism that can be removed before washing the clothing. The &'( device acts as a defense mechanism and also a surveillance tool for parents who are always away from the baby.


)un-tions +aby(uit is created to help assist parents in the terms of not having the need to fre*uently change their babies clothing and also maintaining the temperature of the infant. The &'( locator helps with enabling the parents to monitor their baby even from work.

)%e7uen-& o5 (sage The fre*uency of usage is expected to be daily as the child should be kept at optimal temperature at all times, even with a babysitter b abysitter or not. The lifespan of the product is deemed to end at around J or B years old and it may start from as young as infancy, as the baby might outgrow the suit starting at ages J or B.

P%i-e The price of the product shouldn’t be too cheap, but it cannot canno t be too expensive either. This is because of the &'( chip implementation, which can cost *uite a fortune to implement. A rough estimation of around RmB0 per suit is considerable. #f the product receives steady revenues from sales, there can be more features and7or designs added for the clothing.

Te-/nolog& There hasn’t been much technology regarding clothing in these few years. #t isn’t entirely out of development thoughF companies such as 4ni*lo have proven that they can come up with new and innovative products. +y merging science and technology, there would be plenty of room in the future to develop clothing technology. This product may be simple, but it can be revolutioni%ed in a few years and grow as time progresses. A working internet connection is re*uired to access the &'( locator on the clothing. ith the capabilities of the internet implemented already on the chip, it opens up many opportunities to develop more complex and advanced systems into the clothing.


Com3a%ison et4een Ba&Suit and -om3etito% 3%odu-ts hen compared to +abysuit, 5olumbia is incapable of matching as it is too thick and not suitable for a tropical climate country like Halaysia. 4ni*lo has a better chance of competing with +aby(uit, but it lacks the &'( technology that +aby(uit has. This primary factor and its customi%able colours and designs might just make +aby (uit lead the market of baby apparel and clothing line in the near future.

).0 !ar*et Identi+ication The target market of the products are mostly parents and their toddlers, as toddlers cannot pick their own clothes yet, the parents will have to pick it out for them. The idea of the product is aforementioned to allow the baby to feel comfortable and also stylish at the same time. As a new product, not everyone may be interested and even little people might even fork out that sum of money for just baby clothing. +ut with the extra features and the implementation of technology into it, it will be truly worth it. As it is populari%ed, the probability of the clothing will be prone to price dropping is very likely, as the technology will grow old.


,.1 Idea Evaluation 2.1.1 ,valuation valuation

Mat%i

Gata 5ollection Hethods (taf (tafff :ues :uesti tion onna nair iree ;ect ;ectur urer er

:uestions

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:uestionnaire

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proposed ideaK hat hat are are the non non tech techni nica call

probl problem emss

do you you think may exist

when

the

proposed idea is to be implementedK ill ther theree be any any technical technical difficult difficulties ies in

designing

impl implem emen enta tati tion on the

and of

proposed

productK #f yes, what wh at are

the

techni hnical cal

difficultiesK Go you you agr agree that that the proposed product innov nnovat atiion

can can

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intr introd oduc uced ed five

with within in

years

nowK hat hat

from

sugg sugges esti tion onss

can can you you prov provid idee to overcome

the

limi imitat tations ions,,

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probl problem emss

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diffic difficult ulties ies that that you have

identified

aboveK hat

other

suggestions can you give

in

order

to

improve on the ideaK A series series of *uestionnaires have been handed out to specific people for data collection.

$#*#2 S1T Anal&sis Anal&sis A ()T Analysis is a very useful techni*ue, mainly used for understanding the current situation of a product or systemF its strengths and weaknesses, opportunities and threats it may undergo when it is officially released onto the market. (trengths 1. 5ustom 5ustomi%a i%able ble desig designs ns to suit suit todd toddler lerss /. +reath +reathabl ablee fabric, fabric, suit suitabl ablee for baby baby skin skin . 4ni* 4ni*ue ue and and (ty (tyli lish sh eaknesses 1. Das Das many many compe competi tito tors rs /. 9ot 9ot ever everyo yone ne can can aff affor ord d it


)pportunities 1. Hore technolo technology gy parts parts may be implement implemented ed - :R 5ode scannin scanning g etc3 /. Digh value value target market, market, as toddler toddlerss are centers centers of attention attention in family family reunions reunions and social social gatherings Threats 1. )ther )ther comp compani anies es are are very very compet competiti itive ve /. Hany consum consumers ers may may not see the the potential potential of the the product product

Conclusion #n conclusion, the product will be released in a small amount first to test the target market before further improvements. Research and mass production will be continued if it appeals to the target audience.

-eferences 5olumbia.com, -/0123. Columbia History. History. LonlineM Available at6 http677www.columbia.com7About4stoddler(5000.htmlK cgidOtechnologyomniDeatReflectivePdwvar<(5000

4ni*lo.com, -/0123. "#$%&' ( HATTCH C)*#C+ &'#, S&- T(SH$)T . LonlineM Available at6 http677www.uni*lo.com7en7catalog7022.html http677www.uni*lo.com7en7catalog7022.html LAccessed 2 8eb. /012M.

#''endix BM00!"#$!2 C%eativit& and Innovation Page 19

CRI-Assignment 2 Simple

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