I. II . II I. IV. V. VI. VII. VIII. VII I. IX.. IX
Legal Basis Plan Purpose The Plan Context Plan Framework Core Strategy Action Plan Poli olicy cy Rec Recomme ommenda ndation tionss Inst In stit itut utio ion nal Arr rran ang geme ment nt
RDC Resolution Resolution No. 03-03-2011 (25 February 2011) “Creating the Special Spec ial Committee on Tourism Tourism of the Coun cil III” 13th Regional Development Council
To develop a tourism master plan for Central Luzon consistent consi stent with wi th R.A. 9593 ( Tourism Tourism Act of 2009) and the Central Luzon Development Plan
To guide actions toward enhancing tourism development and its accompanying benefits
plan as framework
● develop the region’s tourist attractions or products ● establish and harmonize the institutions and systems essential for the efficient development, promotion and management of tourism
World Inbound Travel Trend
Local Travel Trend
1. Tourism Product Development and Marketing –
–
–
Underdeveloped or poorly maintained tourist attractions Fragmented tourism planning and development Low level of and uncoordinated marketing and promotions •
•
•
•
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limited resources lack of organized tourism packages poor coordination among tourism industry players low level of market research
Focus on Subic and Clark as tourism destination
2. Access –
Lack of regular public transport system
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High transport cost
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Travel between points (outside of the Subic-Clark Corridor) hampered by: traffic inefficient, inadequate and uncoordinated transport system lack of directional signages and visitor information centers •
•
•
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Poor or no access roads
3. Governance and Human Resource
Development –
Lack of coordination among industry players
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Need for: •
•
•
improving systems and policies for facilitating tourism investment and delivering quality services developing/enhancing capacities for tourism planning and implementation of development programs developing skills and capacities of manpower compatible with the requirement of the tourism industry
n a l P t n e m p o l e v e D m s i r u o T l a n o i t a N
n a l P n o i t c A m s i r u o T n o z u L l a r t n e
VISION: “Must Experience” Destination in Asia Development Goal Development Strategy: Priority Cluster Destination Strategic Directions and Actions
Tourism Development Areas Strategy
Action Plan
Developing Competitive Destinations for Inclusive Growth Central Luzon as One of Priority Cluster Destinatio ns with the following Tourism Development Areas (T DAs): TDA1: Subic-Clark-Tarlac Corridor TDA2: Nueva Ecija Developing Competitive Products and Destination and Promotion
TDA3: Pampanga TDA4: Bulacan
TDA5: Zambales TDA7: Aurora TDA6: Bataan
Improving Access and Connectivity
Improving Governance and Tourism Workforce
Zambales:Beach and Mountain Escape
Bataan: Historic Place of Valor
Pampanga: Culinary Hotspot
Aurora: Surfing Get Away
Tarlac: Nature and Pilgrimage Site
Bulacan: Cultural/ Historical Hub
Nueva Ecija: Agritourism Destination
Regional Action Plan for Developing Competitive Products and Destination and Promotion
Regional Action Plan for Improving Access and Connectivity
Regional Action Plan for Improving Governance and Tourism Workforce
Subic-Clark-Tarlac Corridor Subic as Sports, MICE, Leisure Tourism Center •
Aurora:
Bataan: Dambana ng Kagitingan Mt. Samat
First Line of Defense Marker Layak, Dinalupihan
Diwa ng Bataan (Surrender Site Marker)
Bulacan:
Nueva Ecija:
Pampanga:
Subic-Clark:
Tarlac:
Zambales:
Anawangin Cove
A. Developing and Marketing Competitive Tourist Destination and Products PRODUCT DEVELOPMENT 1. Organize Clusters of TDAs 2. Rehabilitate/develop TDAs •
Conduct diagnostic assessment of sites
•
Formulate local tourism area/site development plans/business plan
•
Implement site improvement focusing
on unique features, such as architecture, customs and traditions
aesthetic enhancement/ beautification Open
space/ amusement or green park development
Development of Providing
walk paths, local art or craft shops
areas or venues for sports or outdoor recreation
A. Developing and Marketing Competitive Tourist Destination and Products PRODUCT DEVELOPMENT 3. Develop new market-competitive destinations and products
cruise tourism package (i.e. Subic-Puerto Galera-Boracay Cruise) large convention facilities in Clark and Subic entertainment/amusement, sports, ecotourism, wellness, medical and retirement tourism facilities integrated resort
4. Establish Tourism Enterprise Zones (TEZs) and investment incentives 5. Conduct Cultural Mapping 6. Implement preservation and development of cultural and historical heritage 7. Develop or improve accommodation and other service facilities 8. Intensify promotion of tourism-local industry linkage
A. Developing and Marketing Competitive Tourist Destination and Products MARKETING AND PROMOTION 1. Develop and promote a unified tourism brand 2. Assess target markets 3. Mobilize various media to help promote CL’s attractions 4. Harmonize marketing and promotion collaterals 5. Organize tour operators 6. Develop tour packages 7. Strengthen market research and database management
Build DOT’s market research database
Network with academic and other institutions
B. Improving Tourism Institutions, Governance and Human Resource 1. Develop and implement a tourism enterprise accreditation system and standards 2. Institutionalize/establish policies for regulating and monitoring tourism enterprises 3. Streamline business permit and licensing system and reduce cost of doing business 4. Institutionalize local tourism offices and build capacities of LGUs 5. Determine and establish an appropriate mechanism for facilitating tourism investment and development [e.g. Investor’s Assistance Office (IAO)] 6. Strengthen stakeholder partnerships
B. Improving Tourism Institutions, Governance and Human Resource 7. Strengthen DOT’s capacity as coordinating and facilitating body 8. Mobilize public and private resource for tourism promotion and product development 9. Develop competent and productive tourism workforce 10. Intensify tourism security 11. Develop and implement programs for safeguarding vulnerable groups 12. Formulate and adopt local tourism codes
C. Improving Market Access and Connectivity 1. Organize tourist transport services and rationalize transport fares 2. Study the possibility of alternative transport mode, in particular the revival of the port of Orion for Metro Manila and Central Luzon connection through the western seaboard 3. Identify and build priority tourism road infrastructure 4. Build/install Visitor Information Centers (VICs), clean rest stops, directional signage 5. Improve traffic in tourism service centers 6. Promote and improve inter-regional connectivity
Support tourism industry development through provision of appropriate incentives, infrastructure and services
Promote and ensure accreditation of tourism establishments with DOT
Ensure management and protection of the environment and natural resources in TDAs
Pursue preservation and development of the tourism potential of historical and cultural heritage sites/ assets
Ensure reasonable transport fares for locally-regulated PUVs
Ensure ease of access through provision of road infrastructure and traffic management
Promote skills upgrading and licensing of tourism workers
Regulate installation of signboards/billboards, ensuring that the same are not installed in areas that would block, diminish or ruin the region’s scenic views/landscapes
Provide for the protection of children, women, IPs, and other vulnerable groups from the adverse social impacts of tourism
Ensure security of tourists in TDAs
Encourage community participation in tourism planning and development
Ensure that communities gain the most benefit from tourism development
Ensure that the local area’s physical development is in harmony with nature
DOT
Oversee/coordinate the implementation of the CLTAP and report on progress to the RDC; Provide technical assistance to tourism stakeholders for the effective discharge of their roles or functions;
Assist LGUs build their capacities for implementing activities supportive of the tourism action plan and the promotion of tourism in general;
Provide direction or guidelines as may be necessary in the implementation of programs or activities relative to the Plan.
RDC-SCOT
Monitor and assess the Plan’s implementation;
Provide policy directions and recommendations that would help push for the attainment of the Plan’s objective;
Ensure consistency of contribution to the overall regional development thrust and priorities.
LGUs
Facilitate implementation of the plan at the local level through provision of the necessary mechanisms and systems; Provide for the environment conducive to tourism development in the area; and Promote the culture of tourism at the local level to help create a tourist-friendly environment and enhance the local areas’ tourism attraction.
ASSOCIATION OF TOURISM OFFICERS IN CENTRAL LUZON (ATOCEL)
Assist the DOT in ensuring the harmonious and coordinated implementation of the plan
Provide technical assistance in the implementation of the Plan
Ensure plan implementation at the local level
PRIVATE SECTOR/STAKEHOLDER ORGANIZATIONS
CONCERNED GOVT OFFICE
Support implementation of the RTAP through appropriate programs and budget
Ensure that activities are in line with and supportive of the objectives of the plan
Develop products in accordance with the plan
“Pagtulungan po nating itaas ang antas turismo sa ating rehiyon!”
West Central Luzon Cluster: Zambales, Bataan, SCADC, the Subic Freeport and Olongapo City North Central Luzon Cluster : Pampanga, Angeles City, CSEZ, Tarlac and SCADC
South Central Luzon Cluster : Bulacan and Pampanga
East Central Luzon Cluster: Nueva Ecija and Aurora
Mt. Pinatubo
Hermana Menor Marine Protected Area
Subic-Bataan Rainforest
PantabanganCarranglan Watershed
Talavera Watershed Forest Reserve
Balanga Wetland and Nature Park
Matanda River and Mangrove Stand
Yaha Mangrove Patch and Panglit Marine Sea Bed Protected Area
