UNIVERSIDADE ANHANGUERA – UNIDERP CURSO DE ADMINISTRAÇÃO ADMINISTRAÇÃO
ALEYCE MOREIRA DOS SANTOS – RA: 366661 LUZIANE LINS BRELAZ – RA: 350950 NARA LIERGE RIBEIRO PAULA PAULA – RA: 358217 FABOLA BRITO DOS SANTOS – RA: 357376 ODILENA FRAN!A FRAN !A DA SIL"A SIL"A – RA: RA : 3679#6 36 79#6
PROJETO INTEGRADOR II
MANAUS 2015
0
ALEYCE MOREIRA DOS SANTOS – RA: 366661 LUZIANE LINS BRELAZ – RA: 350950 NARA LIERGE RIBEIRO PAULA PAULA – RA: 358217 FABOLA BRITO DOS SANTOS – RA: 357376 ODILENA FRAN!A FRA N!A DA SIL"A SIL"A – RA: 3679#6
PROJETO INTEGRADOR II PLANO DE NEGÓCIOS
P$%&'(% P$%&'(% I)('*$+,% I)('*$+,%$$ II +-$'.')(+ +-$'.')(+,% ,% +% C/$.% S/-'$%$ ' A,).($+% ,+ U)4'$ U)4'$., .,+, +,'' A)+ )+)*/ )*/'$+ '$+ UNIDER UNIDERP P %% %% $'/ $'/. .(% (% -+$+ -+$+ + +4+ +4++ + % % .%; .%; + %$')( %$')(+ +%% ,% P$%<'. P$%<'..%$ .%$ -$'.') -$'.')+ +: : =%.> =%.> C+$%. ,%. S+)(%.?
A-$%4+,+ ' 25 ,' M+% ,' 2015?
BANCA E@AMINADORA =%.> C+$%. ,%. S+)(%. T/(%$ P$'.')+
MANAUS 2015
1
SUMÁRIO
RESUMO...................................................................................................................................4 INTRODUÇÃO.........................................................................................................................5 1. PROJETO INTEGRADOR...............................................................................................6 1?1 E/-' G'$')+?????????????????????????????????????????????????????????????????????????????????????????????????????????????6 1?2 A)+.' ,' M'$+,%????????????????????????????????????????????????????????????????????????????????????????????????????????6 1?3 A)+.' ,+ C%)%$$)+?????????????????????????????????????????????????????????????????????????????????????????????????7
2. PLANO DE MARETING................................................................................................! 2?1 P$'%????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????8 2?2 P$%,/(%????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????8 2?3 P$++????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????8 2?# P$%%%?????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????8 2?5 A)+.' ,' M+$'()*??????????????????????????????????????????????????????????????????????????????????????????????????????9 2?6 A)+.' E.($+(>*+????????????????????????????????????????????????????????????????????????????????????????????????????????10
" ESTRUTURA DA EMPRESA.........................................................................................11 3?1 P%(+ ,' R'/$.%. /+)%.??????????????????????????????????????????????????????????????????????????????????????11
4 PLANEJAMENTO #INANCEIRO................................................................................12 5. CRONOGRAMA DE AÇ$ES...........................................................................................14 6. %UALIDADE DE VIDA DOS COLA&ORADORES.....................................................1! !. CONSIDERAÇ$ES #INAIS.............................................................................................1' '. RE#ER(NCIAS &I&LIOGRÁ#ICAS.............................................................................1)
3
RESUMO O P$%&'(% I)('*$+,%$ 4.+ /' % +/)% $'+%)' +. ('%$+. ,+. ,.-)+. /' & /$.%/ % + -$(+ ' /+ '-$'.+ $'+ .' ;+.'+),% -%$ '% ,' -'./.+. ' +%-+)+')(% ,% -$%<'..%$ ,+ ,.-)+? O P$%&'(% > /+ <'$$+')(+ -+$+ +/+$ + -+)(+% ,' )%4+H'. )+. %$*+)+H'. .'<.'$4' )/.4' )% $+% +')(% ,' $'<'H'. %% )% $'.(+/$+)(' B+$> F%%,? S/+ '+;%$+% <+ % /' %/4'..' 4+;,+,' )% )4'.(')(% $'++,%? T+;> -%,' .'$ /(+,+ -+$+ + '-+).% ,% )'*J% + +;'$(/$+ ,' / <+.(<%%, +($+(4% -+$+ )4'.(,%$'.? A -$%-%.(+ ,% P$%&'(% <% 4+;+$ + ).(++% ,' / $'.(+/$+)(' /' %<'$'+ $'<'H'.? A '(%,%%*+ ,% ($+;+% <% ;+.'+,+ )% %,'% -$%-%.(% -'+ ).((/% % ')<%/' )+ ,'%).($+% ,%. $'./(+,%. %;(,%. )+ -'./.+ + /+ .' +-$'.')(%/ )%. $'+(J$%. ;' %% ,' ')($'4.(+. %$+. ' -%$ $'<'$)+. ;;%*$<+.? O. $'./(+,%. <%$+ .+(.<+(J$%. ' '.(% ,'.$(%. )% +-(/% ,+ -'./.+ % + ,'<)% ,' 4+;,+,' ,% -+)% +($+4>. ,%. $'./(+,%. %;(,%.? A-J. +. ,'4,+. +).'. .'$% $'++,+. +*/+. $'%'),+H'. +< ,' /' + '-$'.+ 4')+ .' +)('$ %-'((4+ )% '$+,% %),' $ +(/+?
PALA"RAS–CA"E: P$%&'(% F+.(<%%, R'.(+/$+)(' B+$>F%%,?
4
INTRODUÇÃO
N'.(' -$%&'(% 4+%. ,'%).($+$ + 4+;,+,' ,' / -$%&'(% ,' / $'.(+/$+)(' <+.(<%%, ,')%)+,% ,' B+$> F%%, /' $ +('),'$ + ,'+),+ ,$+ ,+ -%-/+% %+ '-$'.+. ,+ $'*% ' 4.(+)('. %).,'$+),% %. $'/$.%. )''..$%. +. %),H'. ' + -'$.-'(4+ ,' '$+,%? N% '% ,+ )'$('+ /' ')4%4' /+/'$ -$%&'(% > ),.-').4' +% '-$''),',%$ <+'$ (%,%. %. /%. )''..$%. $',/),% $.%. ' %$')(+),% )+. (%+,+. ,' ,'.% +)+,% % +. %),H'. ,' ($+;+% ' >(+? O -$%&'(% ,+$ %)()/,+,' +% -+)% ,' )'*J% )%)+,% %% % P$%&'(% I)('*$+,%$ II ' % -+)% +-$'.')(+,% <% ,'.')4%4,% +($+4>. ,' '4+)(+')(%. ' )<%$+H'. (>)+. -+$+ (+ %% )4'.(')(%. )+. -K;% +4% +).' ,+ %)%$$)+ /.(%. % % ,' %;$+ -'./.+. % %. %)./,%$'. '(? P+$+ .' ,<'$')+$ )'.(' .'*')(% > -$'.% <%$)''$ -$%,/(%. ' .'$4%. ,' /+,+,' /+ ,+. %;$*+H'. ,% )%..% $'.(+/$+)('? O -'$< ,% $'.(+/$+)(' <% '.%,% % ;+.' )+ +-+,+,' -$%,/(4+ %)<%$' ).(++H'. '/-+')(%. ' $'/$.%. /+)%. '.(+;'',%. +)+,%. ,'+),+ -$%-%$%)+,+ -'+ $'*%?
5
1. PROJETO INTEGRADOR E..' -$%&'(% (' %% %;&'(4% -$)-+ + -+)(+% ,' $'.(+/$+)(' .'<.'$4' ,' %,+. )+%)+. $'*%)+. ' )('$)+%)+. + BAR FOOD ' / -%)(% '.($+(>*% )+ $'*% ')($% ./ ,' M+)+/. )+ A4'),+ D&++ B+(.(+ ;+$$%: C+-+,+ %),' .' ')%)($+ *$+),' )K'$% ,' '-$'.+. %(>. ;+)%. '.%+. ')($% ,' %)4')H'. ' -$)-+')(' ,+ A$')+ A+)+ '.(,% ,' M+)+/.? A '-$'.+ (' %% / )4'.(')(% (%(+ % 4+%$ +-$%+,% ,' R150?00000 -+$+ '.($/(/$+% -+)(+% +-(+ ,' *$% ' '.(%/' )+? I)4'.(')(% -+$+ / $'.(+/$+)(' % +-+,+,' ,' 130 -'..%+. +. %-(+%. ' <+'$ /+ >,+ ,' +('),')(% ,' )%4' -'..%+. ,$+. +%),' % ..% '*+%. + /+ -$%-%.(+ ,' /$+(4,+,' ,' 3710 +% +)% $'/-'$+),% % 4+%$ )4'.(,% ' ,%. '.'. ' ,%;$+),% '..' 4+%$ ' +-$%+,+')(' / +)% (%$)+,% +(+')(' $')(4' % )4'.(')(% ' % / *$+/ ,' $.% ;+..% -%$ .' ($+(+$ ,' / $'.(+/$+)(' % <%% )+ /+,+,' ,%. -$%,/(%. ' .'$4%. %
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