PREFACE Practical study plays a vital role in the field of education. It has been introduce for the student to get practical knowledge along with the theoretical knowledge. knowledge. Only bookish bookish learning learning anything anything especially especially for the manageme management nt students. How management principles are implemented in business can only be known known throu through gh practi practica call study study throug through h visit, visit, studen studentt can be berry berry well well become ware abort industrial environment like problem, opportunities students for better understanding & also gives then a chance to show their skills & ability.
The Modern Modern Business Business is plac placed ed on a very very comp complex lex and and intr intric icat ate e political and economic environment. The opportunity and challenges provided by these environments have profound impact on the business and the type of product to be manufactured and marketed, the marketing strategies to be employed and technologies to be adopted are all influenced by environmental factors.
Accord According ing to the above above review reviews, s, our Saurashtra University has included practical training of any industry & viva of it as 8th paper with a view to expa expand nd my boun bounda dari ries es of thin thinki king ng abou aboutt impl implic icat atio ion n of the the theo theore retic tical al knowledge in practical field & have preferred Balaji wafers Pvt Ltd. Rajkot for the same. same. I had prepar prepare e Market Marketing ing Resear Research ch Report Report on “Consu “Consumer mer Satisfaction for Balaji Wafers”. It was really a nice experience for me to get training in such a reputed company.
It is a matter of great pleasure to present this report work, training in this unit has helped me to gain practical knowledge which am sure would benefit me future. This project report is the result of co-operation from the company & respondents and my hard effort.
ACKNOWLEDGENET
It is really a matter of great pleasure for me to prepare project report. At this stage project report is an important part of learning, and every entrepreneur prepares it before he starts actual production.
I am heartily thankful to the Saurashtra University, University, which has given me the golden opportunity to prepare the product project report of potato wafers. It is my pleasant duty to express my profound gratitude and extreme regards and thanks to Mr. Jay Sachdev, authorized person of Balaji Sachdev, authorized wafers pvt ltd for his valuable guidance and for the time he spent to help me in preparing the project report.
I would like to express my deep gratitude to Professor Neeraj Pandya my lecturer , for his for his helpful co-operation and guidance, without which my efforts would have never been materialized in such worth. His inspiration and encouragement has leaded me to come with a successful task.
I personally want to thanks my parents & my sister who sister who have directly or indirectly had helped me in preparing the project report.
I am thankful to my all friends who helped me in my project report. No serious & lasting achievement or success, one can ever achieve without the help & guidance and co-operation of so many people involved in the work.
ACKNOWLEDGENET
It is really a matter of great pleasure for me to prepare project report. At this stage project report is an important part of learning, and every entrepreneur prepares it before he starts actual production.
I am heartily thankful to the Saurashtra University, University, which has given me the golden opportunity to prepare the product project report of potato wafers. It is my pleasant duty to express my profound gratitude and extreme regards and thanks to Mr. Jay Sachdev, authorized person of Balaji Sachdev, authorized wafers pvt ltd for his valuable guidance and for the time he spent to help me in preparing the project report.
I would like to express my deep gratitude to Professor Neeraj Pandya my lecturer , for his for his helpful co-operation and guidance, without which my efforts would have never been materialized in such worth. His inspiration and encouragement has leaded me to come with a successful task.
I personally want to thanks my parents & my sister who sister who have directly or indirectly had helped me in preparing the project report.
I am thankful to my all friends who helped me in my project report. No serious & lasting achievement or success, one can ever achieve without the help & guidance and co-operation of so many people involved in the work.
DECLARATION I, the under sign MANDAVIA SHRADDHA,
a student of
T.Y.B.B.A. here by declare that the project work submitted in this report is my own contribution and is carried out under the supervision of Mr. Neeraj
Pandya of R.P.BHALODIA of R.P.BHALODIA COLLEGE - RAJKOT. This work had not been previously submitted to any other university for any examination.
Date: Place: Rajkot
____________________ (Mandavia Shraddha k.)
INDEX
Sr. no.
Particulars
Page No.
1.
INTRODUCTION
1
2.
HISTORY
2
3.
PROJECT AT GLANCE
3
4.
ORGANISATION STRUCTURE
5
5.
COMPANY’S ACHIVEMENT
7
6.
COMPANY PROFILE
10
7.
PRODUCT PROFILE
16
8.
RESERCH METHODOLGY
25
9.
ANALYTICAL FINDING
29
10.
LIMITATION OF THE STUDY
50
11.
SWOT ANALYSIS
51
12.
SUGGESTION
54
13.
CONCLUSION
55
14.
BIBILOGRAPHY
56
15.
ANNEXURE
57
INTRODUCTION In the modern competitive era, BALAJI WAFERS Pvt. LTD has made very good progress. It has a golden history in world of food items.
For preparation of Market Research Report, it should be necessary to understand such type of general matters of the org. these type of general matters are considered in the section of “General information”. If these types of general matters are not contained in the preparation of industrial report will be incomplete & it was not provide perfect knowledge of organizations . BALAJI WAFERS PVT LTD produces readymade food items. Now a days people are fond of eating readymade food items and “BALAJI” name is very popular & well – known in Saurashtra & Gujarat of the people choose Balaji items produces many types of food items like, potato wafers, banana wafers, mug dal, frari chewdo,ratlami sev,shing, chataka pataka gathiya etc all this items 100% pure & vegetarian.
The “BALAJI WAFERS PVT. LTD is located at vajdi Kalawad Road, Tal, Lodhika, Dist, Rajkot – 3. The main product of Balaji Wafer is a potato wafer, which brand name is “BALAJI”.
1
HISTORY OF UNIT Most of the
have a modest beginning. The infancy of this
company began more than 20 years ago in 1982 with the efforts of Mr. Bhikubhai, Mr. Chandubhai, Mr. kanubhai & the numbers of their family.
When Chandubhai & Bhikhubhai was working an contact basis for supplying of wafers to canteen of Astron theatre at Rajkot city they got readymade products from third party manufacturer & supply the same to canteen of astron theatre. But as usual there was problem of short supply as well as delay in supply of the product an time. As this kind of problem lead a business to verify “something” had to be alone in these regards as the ultimate
To all these problems they decide to manufacture wafers its own & supply the same to canteen. And thus foundation of the Balaji was setup without any brand name.
This development had lead Balaji wafers producers to “Balaji Wafers Pvt Ltd in 1990. They introduced production & packaging machinery in 1997 to deal with huge demand.
Recently they had set up a huge fully automatic plant with the production capacity of 1200 Kg. per how far production as well as nitrogen filler packaging far long-term presentation of the products.
2
PROJECT AT A GLANCE Name of the unit
: Balaji Wafers Pvt. Ltd.
Location
: Vajdi (vad) Kalawad Road, Tal, Lodhika, Dist, Rajkot – 3
Form of the Unit
: Pvt. Ltd
Size of the Unit
: Large Scale
Year of established
: 1982
Pioneers of the unit
: 1) Chandubhai Virani 2) Bhikhubhai Virani
Bankers
: Co – operation Banks
Line of Activities
: producing food items
Phone
: 0281 2783755 56 89/90/91/92
Fax
: 0281 2783747
Email
:
[email protected].
Accounting year
: 1st April to 31st March
Working hours
: 8 a.m. to 5 p.m.
Lunch break
: 12 a.m. to 1 p.m.
Working days
: 6 days per week
Weekly off
: Sunday
Total employees at factory
: 150
Total dealers
: 300
Total area
: 30,000 sq m.
3
Slogan
: “Any Time Crunchy, All time fresh”.
Marketing strategy
: Less Price – Best Quality
Marketing consultancy
: Kataria Marketing Consultancy
Packaging
: Nitrogen packing to ensure Freshness.
Distribution Power
: The order is delivered within 48 Hours of giving order.
Peak season
: June to December.
4
ORGANISATION STRUCTURE Organization structure is the vital tool for providing information about any organizational relationship such as chart shows the major function & their respective relationship the channels of formal authority, the relative authority of each respective function.
Balaji has adopted line & staff organization structure hence, the overall contact, supervision & direction are in the hands of board of directors.
The Board of Directors are:
Chairman
: - Mr. Bhikhubhai Virani
Managing director
: - Mr. Chandubhai Virani
Technical director
: - Mr. Kanubhai virani
Research & development manager : - Mr. Keyur virani General mange
: - Mr. Hitesh Virani
Marketing Manager
: - Mr. Nayan Tank.
5
The organization chart of Balaji wafers is as under :
Chairman
Managing Director
Director
Personnel
Marketing
Finance
Manager
Manager
Manager
Assistant
Distributors
Timekeeper
Peon
Dealers
Chief accountant
Clerk
Production Manager
Quality control
Supervisor
Operators
Workers
6
COMPANY’’S ACHIEVEMENTS The company’s food production like potato wafers, banana wafers. & other salty production are prepared in its fully automatic plant with bacteria free & stringent hygienic standers. The use of computer system ensures uniform quality & abviates the necessity for launch of human hands. The production environment is such which makes it possible to make the production less only & more ________________ According to the survey conducted by “ Times of India”, Balaji Wafers Ranks “4th” in branch recognisation in India . ‘
Business
standard
paper dated 10 th
September 2003
addressed Chandubhai virani as the ‘wafer sultan’ in the ‘meet your enter rear’ column.
BALAJI AND VIRANI Balaji and Virani -- the combination sounds familiar. The Virani family of Balaji Telefilms’ soap Kyunki saas bhi kabhi bahu thi may be a household name, but here’s an other Virani family from real, not reel, life that has stormed Gujarati homes. With Balaji snack foods, what else? When four Virani brothers from Rajkot (Saurashtra) – Meghjibhai, Chandubhai, Bhikhubhai and Kanubhai – entered the snackfoods business two decades ago, they never thought that one day they would give the MNCs a bite for their money. But today, Balaji Wafers has emerged more than a munch for Pepsi’s Frito – Lay, with almost 70% of the state’s wafers market in its pocket, err, packet.
7 Their very own version of the Virani family drama, starting in Saurashtra’s commercial club Rajkot in a dingy cinema hall canteen, has all the masala of an entrepreneurial zing. But that’s where the similarity between the TV show and family business drama seems to end. The Virani’s say they never quite borrowed the Virani – Balaji combo from TV; if at all, it should have been the other way round. Because their Balaji saga actually started back in 1982, when Balaji Telefilms promoter Jeetendra was still known as the Jumping Jack.
Born to a farming family in the nondescript Dhundhoraji village in Jamnagar district, brothers Virani first dirtied their hands in the diamond and agriculture kits business in the mid 1970s. But the effort ended in disaster. “We tried trading in diamonds and agricultural kits. But lost the entire Rs. 20, 000 capital our father gave us”.
Says Chandubhai, managing director of
Balaji Wafers Pvt. Ltd, and a class X passout.Chandubhai and his brother Meghjibhai next took up jobs in Rajkot’s Astron Cinema selling refreshments. “I earned Rest. 100 per month while my brother took home Rs. 155,” he recalls.
Later, when the cinema owner Govindbhai handed over the canteen to them on contract basis in 1976, Chandubhai introduced sandwiches, with a little help from the dadies of his household who supplied him with exotic home made masala. The sandwiches soon went on to prove an instant hit in the Saurashtra region.
Even, the Viranies continue selling their sandwiches,
though they rake in less than a fraction of their turnover.
Noticing early on that potato wafers constituted 80% of the refreshment sale, the brothers decided to turn that into their core business. That’s when Balaji was born. “We even managed to get a specialist cook, but he turned out to be a shirker. So, often, I had to slice potatoes and fry them myself,” Says Chandubhai, strongly advocating a do-it-yourself attitude towards business.
8
“The demand for wafers was tremendous and the supply limited, given the distribution constraints in those days. Companies located in Mumbai could not meet the local demand, so we decided to pitch in and make good of the supply gap,” says Chandubhai, turning nostalgic at thought of how, 23 years ago, he had purchased 60 kg potatoes to make 15 kg of wafers.
Today, with gradual automation that began in 1993 Balaji has the capacity to produce 1200 kg wafers per hour. The viranies even took a Rs. 15 Crore loan from corporation bank to mechanize production. The technology was sourced from the U.S. and U.K and Germany to help improve quality.
It market estimates are to be believed, Viranies have build Rs. 150 Crore business out of potato wafers.
Of course the brothers themselves
refused to reveal the size of their profit and sales. However market estimates, says that it could be around 125 Crore.
All that they say, instead, is that in the first ten years, 1982 to 1992 while the business grew the revenues were small. So even as the family sifted to a 750 sq. yard house in the city, family members continued to do most of the processing including procuring potatoes, cleaning them, frying them and even packaging them. From going about distributing the product on a moped, they bought a rickshaw two years latter. A tempo was subsequently added with a Rs. 1.8 lakh loan form a bank.
9
COMPANY PROFILE
SIZE OF FIRM
OF ORGANISATION There are three types of industrial an the basis of investment specified by the govt________
1). Small scale Industries. 2). Medium scale industries 3). Large scale Industries.
A firm where its investments in fixed assets are in between 60 lakhs to 3 crores is called a small scale industry. A firm where its investments in fixed assets are in between 3 crores to 5 crores is called a medium scale industry. A firm where its investments in fixed assets are above 5 crores is called large scale industry.
As per the above decision Balaji wafers pvt ltd is a large scale Industry as it has invested more than 5 crores of rupees.
Balaji wafers Pvt Ltd is a private limited company from 1990.
10
PRESENT SCENERIO The direction of Balaji wafers is with an impressive track record also over 22 years experience in the same business. A Balaji wafer is the same business. A Balaji wafer is having more production capacity with heaviest technology. From the very first this unit is producing more quality because his company was established was partnership firm with small fund day – by – day they are progressing.
The mgt. of Balaji wafer Pvt. Ltd. Commenced production of 1200 Kg wafers per hour. For that they adopt latest automatic plant from Sweden . The Balaji wafers Pvt. Ltd. has a strong marketing in Gujarat, part of Rajasthan, part of Maharastra. Balaji Wafers Pvt. Ltd. has a very high contribution in national industries this company contribution to identify at state level is near by 20 to 25%
All of them their Balaji are infect doing everything they can do everyday to improve the performance of each of their departments through team work in their pursuit to provide optimum satisfaction to their valued customer who have reported their result & expectation in them.
11
OBJECTIVES OF THE COMPANY The mission of Balaji Wafers Pvt. Ltd. is to do business in the international market. The company wants to add novelty products at reasonable prices to satisfy the consumers & they are by increasing market share.
Balaji Wafers Pvt. Ltd. desists to achieve the goals like. To increase productivity & market share
of the company. To
produce
quality
products
at
a
reasonable price.
To increase the productivity of the
company
To enter in the international market
In all the company wants to earn reputation of excellent taste high quality & perfect packing in Indian market as well as in international market thus, the company is continuously stringing far that.
12
THE SUCCESS OF BALAJI WAFERS PVT LTD The company has been engaged in production of delicious & nourishing food products which have acclaimed warm response of people in Gujarat. It produces wafers & nankeens in its unparalleted & latest fully automatic plant & its products have become a by ward of taste & trust among the food lovers of high taste.
TURN OVER The turnover refers to the total sales revenue during the year. Every company always trys to increase the turnover of the company.
The present turnover of the company is about 23 to 24 creases aggregated of all the products. In this the proportion of the wafers is 70% & Nankeens is 30%
COMPETITORS
The main competitors of “Balaji wafers Pvt. Ltd are. Samrat Namkeens Lay’s Kishan Wafers
13
BEST QUALITY AT AFFORTABLE PRICE It is the policy of the company to concept nothing than perfect “Balaji Wafers” believes that to sustain any product in the market, things are necessary to consider. 1.
Quality of product :- The Quality of wafers & numkeens cannot
e questioned choicest & high quality potatos & dal, proper care is being taken chiring the process that the quality is not hampered & the customers are given the best products. 2.
Price of Product :- when the quality provided is best & still the
price in the cap of the company. The price list of the company’s product is given blow: 3.
Availability of product:- any product with good quality &
reasonable price is enough unless it is available where it is demanded Balaji wafers have devised an ideal distribution channel to ensure the supply of fresh products is any career of Gujarat within 48 hours Thus, effective distribution is as important as efficient production is as important as efficient production for the growth of the company. 4.
Packing & Advertisement:- The company is determined to offer
its products in attractive & weather – resistant packing at apartable prices to all classes of people in Gujarat. The nitrogen packing of wafers prevent the quality of wafers to determinate & keep them fresh crunchy all time the share of the company in the “ Brand loyalty” has remained around 70% to 80% in Gujarat.
14
CONTRIBUTION OF THE UNIT From Workers Paint of view :- Balaji wafers provide both monetary as well as non – monetary benefit to its employ which are essential to encourage, stimulate & motivate the employees. So that they remain loyal & Sincere towards the organisation.
From customers paint of view :- Balaji wafers provide standard quality products at a very reasonable rate which is affordable by all. So they have done the best it could do for the development of the society as a whole.
From society’s paint of View:- This unit is running at its full installed capacity prudently it is production 1000 – 1200 Kg. of wafers per hour.
More over Balaji’s wafers Pvt. Ltd. Is covering 6% of total Indian market in snacks & nankeens. It is at the 4th place from th e top 5 companies of India.
15
PRODUCTS PROFILES Aloo sev
INGREDIENTS POTATO POWDER, EDIBLE OIL, GRAM FLOUR, STARCH, CHILLY POWDER, MINT OIL, IODIZED SALT, SPICES AND CONDIMENTS. POUCH PACKING 15 GMS., 40 GMS., 90 GMS., 180 GMS.,
Banana Masala wafers
INGREDIENTS CHOICEST BANANAS, EDIBLE OIL, CHILLY POWDER, IODIZED SALT, SPICES & CONDIMENTS. POUCH PACKING 80 GMS..
16
Banana Mari Wafers
INGREDIENTS CHOICEST BANANAS, EDIBLE OIL, PEPPER POWDER. POUCH PACKING 40 GMS., 80 GMS..
Farali Chevdo
INGREDIENTS CHOICEST POTATOES, EDIBLE OIL, PEANUTS SPLITS, SUGAR POWDER, CHILY POWDER, IDOIZED SALT, SPICES AND CONDIMETS. POUCH PACKING 40 GMS., 90 GMS., 200 GMS..
17 Chana Dal
INGREDIENTS CHOICEST GRAM SPLITS, EDIBLE OIL, CHILLY POWDER, IODIZED SALT, SPICES AND CONDIMENTS. POUCH PACKING 100 GMS., 200 GMS..
Mung Dal
INGREDIENTS CHOICEST KIDNEY BEAN SPLITS, EDIBLE OIL AND IODIZED SALT. POUCH PACKING 100 GMS., 200 GMS..
18
Masala Peas
INGREDIENTS CHOICEST PEAS, EDIBLE OIL, CHILLY POWDER, IODIZED SALT, SPICES AND CONDIMENTS. POUCH PACKING 100 GMS., 200 GMS..
Shing Bhujia
INGREDIENTS PEANUTS, GRAM FLOUR, EDIBLE OIL, BLACK GRAM FLOUR, IODIZED SALT, SPICES AND CONDIMENTS. POUCH PACKING 15 GMS., 45 GMS., 100 GMS., 200 GMS..
19
Ratlami Sev
INGREDIENTS GRAM FLOUR, EDIBLE OIL, MATH BEANS FLOUR, CHILLY POWDER, IODIZED SALT, SPICES AND CONDIMENTS. POUCH PACKING 15 GMS., 45 GMS., 100 GMS., 200 GMS..
Potato masala
INGREDIENTS CHOICEST POTATOES, EDIBLE OIL, CHILLY POWDER, IODIZED SALT, SPICES AND CONDIMENTS POUCH PACKING 30 GMS., 40 GMS., 75 GMS., 180 GMS..
20
Tikha Mitha mix
INGREDIENTS GRAM FLOUR, EDIBLE OIL, RICE FLAKES, PEAS, GREEN GRAM, PEANUT SPLITS, SUGAR POWDER, CURRY LEAVES, SESAME, CORIANDER, BLACK PAPER, CUMIN SEEDS, AJOWAN, IODIZED SALT, SPICES AND CONDIMENTS. POUCH PACKING 15 GMS., 40 GMS., 90 GMS., 200 GMS..
Khatta Mitha Mix
INGREDIENTS CORN FLKES, EDIBLE OIL, RICE FLAKES, PEANUT SPLITS, SUGAR POWDER, CURRY LEAVES, ROASTED GRAM SPLIT, AMCHUR POWDER, BLACK SALT, IODIZED SALT, SPICES AND CONDIMENTS. POUCH PACKING 15 GMS., 40 GMS., 90 GMS., 200 GMS..
21 Masala Shing
INGREDIENTS CHOICEST ROASTED PEANUTS, CHILLY POWDER, SPICES AND IODIZED SALT. POUCH PACKING 40 GMS.,100 GMS..
Shing
INGREDIENTS CHOICEST ROASTED PEANUTS, AND IODIZED SALT. POUCH PACKING 40 GMS.,100 GMS..
22
Gathiya
INGREDIENTS GRAM FLOUR, BLACK PAPPER, EDIBLE OIL, AJOWAN AND IODIZED SALT POUCH PACKING 60 GMS.,150 GMS..
Chataka pataka
INGREDIENTS RICE MEAL, EDIBLE OIL, CORN MEAL, GRAM FLOUR, SPICES AND CONDIMENTS, IODIZED SALT, CONTAINS ADDED FLAVOUR. POUCH PACKING 40 GMS.
23
Potato Salted Wafers
INGREDIENTS CHOICEST POTATOES, EDIBLE OIL AND IODIZED SALT POUCH PACKING 30 GMS.,40 GMS., 75 GMS., 180 GMS..
Tomato Masti
INGREDIENTS CHOICEST POTATOES, EDIBLE OIL, CHILLY POWDER, IODIZED SALT, SUGAR, SPICES, CONDIMENTS AND CONTAINS ADDED FLAVOUR. POUCH PACKING 30 GMS..
24
RESEARCH METHODOLOGY:
INTRODUTION
For every activity done there is gone objective behind it. There may be various objectives behind doing marketing research. The objectives may be to get the answer of the questions like who buys such products. How often do they buy it? Etc. After deciding the objective, the next step is the research purpose i.e. the method that will be used for the research purpose.
The different methods for conducting marketing research are as follows:1. Opinion pool methods 2. Survey methods: a.
Personal survey (Questionnaire)
b.
Mail survey
c.
Telephone survey 3. Expert opinion method
In my report I have used personal survey method. The questionnaire was prepared keeping in view certain objectives.
25
RESEARCH OBJECTIVE
“ Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company”.
–Philip Kotler
This first step calls for the marketing research to find the problem carefully and agree on research objective “a problem well defined is hale solved.”
Advertising plays important role to increase sale. But today no one is going to sale or purchase good if they are not getting extra benefit. Today is an era of getting extra. The research is the only way which is helpful in finding out all the problems. The main objective of my research work is to find out consumer satisfaction for Balaji Wafers with respect to its product features.
DEVELOPMENT OF RESEARCH PLAN
The second stage of marketing research calls for developing the most efficient plan for gathering the need information. Designing a research plan calls for decisions on the followings. 1)
DATA SOURCES:
The researcher can gather primary
data as well as secondary data. Primary data are gathered for a specific purpose and for a specific research project. The primary source of my project work is the sample of consumers of the Rajkot district.
26
2) RESEARCH APPROACHES: Primary data can be collected in five
ways: observation, focus group, survey, behavioral data, and experiments. Out of these five we have gone for surveys. Survey researches are best suited of descriptive research to learn about people’s knowledge, beliefs, preference, and satisfaction and to measure these magnitudes in the general population.
3) RESEARCH INSTRUMENTS: Marketing research has a choice of two main researches instrumental in collecting primary data: questionnaires and mechanical devices. For a better option I had gone for questionnaires. A questionnaire consists of a set of questions presented to respondents for their answers. Because of its flexibility, the questionnaire is by far the most common instrument used to collect primary data.
4) SAMPLING PLAN: After deciding on the research approach and instruments, it is necessary to design a sampling plan. This plan calls for three decisions:
(a) Sampling unit: Who is to be surveyed? It should be defined in a research the target population that will be sampled. Once the sampling unit is determined, a sampling frame must be developed so that everyone in the target population has an equal chance of being sampled. To fulfill this purpose, I had taken consumers as a sample
27
(b) Sample size:
How many people should be surveyed? Large samples give more reliable results than small samples. However, it is not necessary to sample the entire target population or even a substantial portion to achieve reliable results. Samples of less than 1% of the population can often provide good reliability, given a credible sampling procedure. So, I had decided to take the sample size as 100 from consumers of Rajkot district.
(c) Sampling procedure: How should the respondents to be chosen?
To obtain a
representative sample I, had selected consumers of Rajkot district who prefers Balaji Wafers.
CONTACT METHODS
Once the sampling plan has been determined, it must be decided how the subject should be contacted: mail, telephone, personal, or on-line interviews. So, for my research I had selected personal interview (Questionnaire).
As personal interviewing is the most
versatile method, the interviewer can ask more questions and record additional observations about the respondent. Personal interviewing is the most expensive method and requires more administrative planning and supervision than three, which is the big loop hole of it.
28
ANALYTICAL FINDING
Q.1 Gender :-
male , 51
female, 49
50 40 30 20 10
1
male
51
female
49 male
female
INTREPRETATION: The above charts shows that from the sample size 100,
51 are male respondents &
49 are female respondents.
29
Q.2 Age Group :
70% 60%
60% 50%
Below 15 years
40%
Between 15 to 30 years
30% 20%
20%
20%
Above 30 years
10% 0%
1
Below 15 years
20%
Between 15 to 30 years
60%
Above 30 years
20%
INTERPRETATION: The above chart shows the age group of respondents, from the sample size of 100, there are 20% respondents who are below 15 years, 60% respondents who are between 15 to 30 years, 20% respondents who are above 30 years.
30
Q.3 Classification of Sample on the basis of occupation?
16%
1 5% 14%
Business P rim ary S tuden ts
14% 12%
S e c o n d a r y S t u d e n ts
12%
Higher Secondary Stu
10% 10%
9%
8% 6%
9%
7%
Under Graduate Graduate
7%
6%
P o s t G r a d u a te
6%
Ph.d
4%
Service
3% 2%
2%
Profession Hou s e W ife
0% 1
O the r
INTERPRETATION : The above chart shows the qualification of the respondents, from the total sample size of 100, there are 12% business, 6% Primary Students, 7% Secondary Students, 9% Higher Secondary Students, 14% Under Graduate, 15% Graduate, 10% Post Graduate, 7% Ph. D, 9% Service, 6% Profession, 3% House Wife, 2% Others.
31
Q.4 Do you prefer ready made snacks?
Preference
No
9%
Preference 91%
Yes
0%
20%
40%
60%
80%
100%
INTERPRETATION : The above chart shows the preference of the respondents, from the total sample size of 100, there are 9% who do not prefer ready made snacks & 91% who prefer ready made snacks.
32
Q.5 How many prefer wafer as ready made snack?
Prefferance to Waffer
90% Waffer Other than Waffer 10%
INTERPRETATION : The above chart shows the preference to wafer of the respondents, from the total sample size of 100, there are 90% who prefer wafer as a ready made snacks & 10% who does not prefer wafer as ready made snacks.
33
Q.6 How many prefer branded wafer?
Preference to Branded Waffer
95%
5% 5%
Branded Home made
INTERPRETATION : The above chart shows how many respondents prefer branded wafers, from the total sample size of 100, there are 95% who prefer branded wafers, 5% who prefer home made wafers.
34
Q.7 As 95% prefer to eat branded wafer, than the share of Balaji’s wafer is?
Market Share
50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0%
49%
28% Market Share 11%
Balaji
Lays
Uncle Chips
9% 2%
1%
Everest
Jalaram
Other
how
many
INTERPRETATION : The
above
chart
shows
respondents
prefer
wafers of which brand, from the total sample size of 100, there are 40% respondents prefer Balaji wafers, 28% respondents prefer Lays wafers, 11% respondents prefer Uncle Chips wafers, 9% respondents prefer Everest
wafers,
2%
respondents
prefer
Jalaram
wafers,
1%
respondents prefer Other brand of wafers.
35
Q.8
which wafer do you like more?
44%
48%
8%
Poato Waffer
Banana Wafer
Both
INTERPRETATION : The
above
chart
shows
how
many
respondents
prefer
wafers of which flavors, from the total sample size of 100, there are 48% respondents prefer Potato wafers, 44% respondents prefer Banana wafers, and 8% respondents prefer both flavors of wafers.
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Q. 9 Do you know Balaji wafer is available in different flavors?
90%
82% 73%
80%
65%
70% 60% 50%
35%
40% 30% 20%
27% 18%
10% 0% Masala
Salty Yes
Tomato No
INTERPRETATION : The above chart shows how many respondents know about availability in different flavors of balaji wafers, from the total sample size of 100, there are 82% respondents who are aware about Masala wafer and 10% doesn’t know!, there are 73% respondents who are aware about Salty wafer and 27% doesn’t know!, there are 65% respondents who are aware about Tomato wafer and 35% doesn’t know!
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Q.10 Which flavor do you like the most?
26%
24%
50%
Masala
Salty
Tomato
INTERPRETATION : The above chart shows how many respondents like which flavors of balaji wafers most, from the total sample size of 100; there are 50% respondents who like Masala flavors, 26% respondents who like Salty flavors, 24% respondents who like Tomato flavors of Balaji wafers.
38
Q.11 How often do you purchase?
30%
30%
29% 24%
25% 20% 15%
12%
10% 5% 5% 0% Daily
Once In a Week
Twise in a week
Monthly
Rarely
INTERPRETATION : The above chart shows how often respondents purchase balaji wafers, from the total sample size of 100, there are 6% respondents who purchase Daily, there are 30% respondents who purchase Once in a week, there are 29% respondents who purchase Twice in a week, there are 24% respondents who purchase Monthly, there are 12% respondents who purchase Rarely Balaji wafers.
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Q.12
Overall, how satisfied are you with the Balaji Wafers?
62
70 60 50 40
26
30 20
8
4
10 0 Satisfied
Somewhat Saisfied
Unsaisfied
Somewhat Unsaisfied
INTERPRETATION : The above chart shows how much respondents are satisfied with balaji wafers, from the total sample size of 100, there are 62% respondents are Satisfied, there are 26% respondents are Somewhat Satisfied, there are 8% respondents are Unsatisfied, there are 4% respondents are Somewhat Unsatisfied With Balaji wafers.
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Q.13 What is your satisfaction level in case of Balaji wafer?
62%
70% 60% 50% 40%
30%
30% 20%
7%
10% 0% Excllent
Good
Poor
INTERPRETATION: The above chart shows what is the satisfaction level of respondents with Balaji wafers, from the total sample size of 100, there are 30% respondents whose Satisfaction level is excellent, there are 62% respondents whose Satisfaction level is good, there are 7% respondents whose Satisfaction level is poor with Balaji wafers.
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Q.14 How likely are you to purchase Balaji wafer again?
60% 60% 50% 40%
30%
30% 20% 5%
10%
3%
2%
0% Defi Defini nitel tely y
Probabl robably y
Probabl robably y Not
Defi Defini nitel tely y Not
Never ever
INTERPRETATION: The above chart shows how likely are respondents to purchase Balaji wafers again and again, from the total sample size of 100, there are 60% respondent respondents s who are Definitely Definitely going to purchase, purchase, there are 30% respondent respondents s who are Probably Probably going to purchase purchase,, there are 5% respon responden dents ts who are Probab Probably ly Not going going to purcha purchase, se, there there are 3% responden respondents ts who are Definitely Not going going to purchase, purchase, there are 2% respondents who are Never going to purchase Balaji wafers again.
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Q.15 Would you recommend Balaji wafer to others?
60%
54% 54%
50% 40% 30%
22% 18%
20% 10%
4%
2%
0% Defi Defini nite tely ly
Proba Probab bly
Proba Probabl bly y Not
Defi Defini nite tely ly Not
Never ever
INTERPRETATION: The above chart shows would respondents recommend Balaji wafers to other, from the total sample size of 100, there are 54% responden respondents ts who are Definitely Definitely going to recommend recommend others, there are 22% respondents who are Probably going to recommend others, there are 18% responde respondents nts who are Probably Not going to recommend others, there are 4% respondents who are Definitely Not going going to recomm recommend end others others,, there there are 2% responden respondents ts who are Never going to recommend others for Balaji wafers.
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Q.16 Would you like to switch switch over to other other brand?
43%
57%
Yes
No
INTERPRETATION : The above chart shows would respondents like to switch over to other brand wafers, from the total sample size of 100, there are 57% responden respondents ts who would like to switch over to other brand & there are respondents nts who would not like to switch switch over to other brand of 43% responde wafers.
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Q.17 What makes you to purchase Balaji Wafer?
5% 25% 23%
11% 36%
Price and Quality
Price and Quantity
Price and Availability
Price and Brand
Price and Taste
INTERPRETATION : The above chart shows what make respondents to purchase Balaji wafers, from the total sample size of 100, there are 36% respondents purchase Balaji wafers due to Price and Taste, 25% respondents purchase Balaji wafers due to Price and Quality, 23% respondents purchase Balaji wafers due to Price and Availability, 11% respondents purchase Balaji wafers due to Price and Quantity, 5% respondents purchase Balaji wafers due to Price and Brand.
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Q.18 Please tick the following according to your preference about Balaji wafers? 70
68
60
55
50 40
46
46 41
42 38
35 31 29
30 20 10 0
45
21
45 34
30
30
25
23
21
19
15 10
76
5 Quality
Quantity
Taste
Best
43 Availability
Good
6
5 Price
Fair
Fragrance
9 4 Packing
2 Brand
Poor
INTERPRETATION : The above chart shows what respondents preference about Balaji wafers, from the total sample size of 100 : IN QUALITY there are 38% prefer it is Best , 42% prefer it is Good, 15% prefer it is Fair, 5% prefer it is Poor ; IN QUANTITY there are 21% prefer it is Best , 46% prefer it is Good, 23% prefer it is Fair, 10% prefer it is Poor ; IN TEST there are 46% prefer it is Best , 41% prefer it is Good, 7% prefer it is Fair, 6% prefer it is Poor ; IN AVAILABILITY there are 68% prefer it is Best , 25% prefer it is Good, 4% prefer it is Fair, 3% prefer it is Poor ; IN PRICE there are 29% prefer it is Best , 35% prefer it is Good, 31% prefer it is Fair, 5% prefer it is Poor ; IN FRAGRANCE there are 19% prefer it is Best , 45% prefer it is Good, 30% prefer it is Fair, 6% prefer it is Poor ; IN PACKING there are 30% prefer it is Best , 45% prefer it is Good, 21% prefer it is Fair, 4% prefer it is Poor ; IN BRAND there are 34% prefer it is Best , 55% prefer it is Good, 9% prefer it is Fair, 2% prefer it is Poor.
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Q.19
Where do you prefer to eat Balaji wafer?
3% Other
5%
Airport
7%
Railway Station
6%
Bus Stop
4%
Office
16%
Cinema
9%
Garden
12%
Picknic Spot 18%
Canteen 20%
0%
5%
10%
15%
Home
20%
INTERPRETATION : The above chart shows where respondents prefer Balaji wafers, from the total sample size of 100, there are 3% respondents prefer at other place, 5% respondents prefer to eat Balaji wafers at Airport, 7% respondents prefer to eat Balaji wafers at Railway station, 6% respondents prefer to eat Balaji wafers at Bus stop, 4% respondents prefer to eat Balaji wafers at Office, 16% respondents prefer to eat Balaji wafers at Cinema, 9% respondents prefer to eat Balaji wafers at Garden, 12% respondents prefer to eat Balaji wafers at Picnic spot, 18% respondents prefer to eat Balaji wafers at Canteen, 20% respondents prefer to eat Balaji wafers at Home.
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Q.20
Does, Balaji need to make improvement in their product/wafer?
82%
90% 80% 70% 60% 50% 40% 30%
18%
20% 10% 0% Yes
No
INTERPRETATION : The above chart shows whether respondents said that Balaji need to make improvement in the product or wafer, from the total sample size of 100, there are 82% respondents who said that Balaji should make improvement and 18% doesn’t.
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Q.21
In
which
area
Balaji
should
make
improvement? 12%
12% 10% 8%
12%
12% 11%
11%
10% 9% 8% 7%
7%
6% 4% 2% 0%
t e i n g T a s P a c k
1% i l e l i t y u a l i ty r a n c e a n t i t y a f f e r a v o u r m i x i n g P r i c d i b l e O i l b a i Q g F l e n t s a Q u E o f W F r a A v e z i e d i S I n g r
INTERPRETATION : The above chart shows that respondents suggest to make improvement in Balaji wafer, from the total sample size of 100 : there are 10% prefer for Taste improvement, there are 7% prefer for Packing improvement, there are 12% prefer for Price improvement, there are 9% prefer for Edible oil improvement, there are 1% prefer for Availability improvement, there are 12% prefer for Quality improvement, there are 7% prefer for Fragrance improvement, there are 11% prefer for Quantity improvement, there are 9% prefer for size of wafer improvement, there are 12% prefer for Flavor improvement, there are 11% prefer for Ingredients improvement.
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LIMITATION OF THE STUDY
Each and every study has several limitations so in my study has also some limitation. 1. I did sampling by the Probability Area Sampling so some of the
remote area of the Rajkot is not covered
2. The findings are based on the research in Rajkot City only and thus
the conclusions may not be true for other cities.
3. Times and costs were always a constraint.
4. The study can not give the accurate results because the sample
size is very small.
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S W S: - Strength concentrate On your strength
W: - Weakness Recognize Your weakness
O T O: - opportunity evaluate Your opportunities
T: - Threats research Your threats
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SWOT analysis is a good tool for a manager, like a thermometer. Stethoscope for a doctor.
STRENGTH:
Enable you to best foot forward the biggest strength is
company’s brand image.
The quality of the product, as well as its reasonable price
is the second strength.
The distribution network of Balaji wafers all over Gujarat is
excellent.
WEAKNESS:Only when you recognize them. You can correct them
Balaji Wafer Sales its products just in selected states of India.
Balaji has still not introduced wafers in various tastes in order to
compute with the multination.
Very less spending on advertisement
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OPPORTUNITITES:They are plenty event in adversity evaluate.
Expand its area of operation & give new varieties in its product
Diversity their business in the form of franchising.
Increase production & expand their distribution area to capture
range.
national market.
THREATS:They are like tickling bombs defuse them by taking preventing actions.
The biggest threat is of the MNCs that may eat away their share.
If they restrict their boundaries of operation then in long run it will
affect its profitability.
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SUGGESTION
For such giant organization I don’t have any suggestion to give but there are some eye catching loops.
# Company has opportunities to expand the business in its field & other field also. # through advertising company should go for national & international market. # They should advertise their products by modern means of media. # They should use promotional tools to increase their sales.
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CONCLUSION
This report is prepared from the available data which Balaji Wafers Pvt. Ltd. has provided to me. It is found to be all of the leading industry producing wafers & namkeens. This unit is well organized & well managed. Its products are popular in whole Gujarat. They are having good reputation in the market.
It can be concluded that Balaji Wafers Pvt Ltd. Is large scale unit, & also a successful organization having bright future. This unit is a profit making one & production is increasing gradually. In this company the internal relation between the workers and management are very well. All the workers and management group behave with each other as family members. It is the plus point of the company.
The management of the company is well planned and very effective. Moreover, this company has played a great role to the economy by their variety of product’s best quality & reasonable prices.
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BIBLIOGRAPHY Training in industrial unit and then getting the information regarding various aspects is truly a practical aspect but in order to give a clear meaning for the preparation for best and complete report, theoretical concepts, at list clear in our minds. To complete knowledge regarding various theoretical concepts, I referred the following books of well know authors and following websites.
BOOKS: MARKETING MANAGEMENT - PHILIP KOTLER MARKETING MANAGEMENT - S.A. SHERLEKAR
WWW:
[email protected] www.consumerpsychologist.com
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