PREFACE Management is an on going process and most happening thing in life. This process even becomes important when we are talking about the real business operation. Retailers attitude is one of the most crucial areas of mana manage geme ment nt.. !e have have tried to inculcate some of the fre"uentl#$ asked "uestion "u estion b# retailer retailer s surve#. surve#. Moreover% being a namkeen food industr#% we had an e&posure to the Retailers attitude of food processing industr#. As we know% 'retailers attitude b# industr# to industr#. Each industr# has its uni"ue factor for Retailers attitude. Thus% we have tried out best to put our efforts in the form of this this repo report rt.. !e welc welcom omee the sugg sugges esti tions ons and and insi insigh ghts ts%% which can enhance the "ualit# of report.
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AC)*+!,E-EME*T / am reall# reall# delighted to e&press few works for them who have have give given n a grea greatt supp suppor ortt in prep prepar arin ing g this this repo report rt.. /t is successful. -ue to not onl# our efforts but also with co0 operation of the Facult# of EETA*1A,/ C+,,AE who had an important hand with m# efforts. / am highl# thankful to out professor Mr. *irav 2. 1oshi for providing information and giving guidance on different aspects in the best wa# in preparing report on Marketing and Product Mi&. All the data given for the pro3ect% was 3ust because of his courtes#. courtes#. *ot onl# that but he also authori4ed use to contact him at an# point of time. %
5ltimatel#% / am reall# thankful to our director Mr. 2. M. 1ani and / had approached the Mr. 1a# 2achdev from 6ala3i for the information related to the report and he provided all the colors of the report. 2tickers% all the price list and / mean to sa# are his co0operation. / am reall# thankful to all those people who are directl# or indirectl# helped me to prepare the report more powerful. ,ast but not least / would like to thank m# friends for e&tending great support through out the pro3ect. -ate 7 Place7
Ra3kot. 2ignature
8-ave 9etal ;
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AC)*+!,E-EME*T / am reall# reall# delighted to e&press few works for them who have have give given n a grea greatt supp suppor ortt in prep prepar arin ing g this this repo report rt.. /t is successful. -ue to not onl# our efforts but also with co0 operation of the Facult# of EETA*1A,/ C+,,AE who had an important hand with m# efforts. / am highl# thankful to out professor Mr. *irav 2. 1oshi for providing information and giving guidance on different aspects in the best wa# in preparing report on Marketing and Product Mi&. All the data given for the pro3ect% was 3ust because of his courtes#. courtes#. *ot onl# that but he also authori4ed use to contact him at an# point of time. %
5ltimatel#% / am reall# thankful to our director Mr. 2. M. 1ani and / had approached the Mr. 1a# 2achdev from 6ala3i for the information related to the report and he provided all the colors of the report. 2tickers% all the price list and / mean to sa# are his co0operation. / am reall# thankful to all those people who are directl# or indirectl# helped me to prepare the report more powerful. ,ast but not least / would like to thank m# friends for e&tending great support through out the pro3ect. -ate 7 Place7
Ra3kot. 2ignature
8-ave 9etal ;
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6R/EF 9/2T+R< enerall#% FMC refers to consumer on0durable goods re"uired for dail# or fre"uent use. The sector touches ever# aspe aspect ct of huma human n life% ife% from from looks ooks to h#gi h#gien enee to pala palate te.. Perhaps% defining and industr# whose scope is so vast is not eas#. The food processing industr#% due to spending habits of people% lifest#les% fast environment and others factors% Food industr# have got more a thrust and this has brought about a change / the attitudes of Food industr# / all over the world. The prospects in the Food industr# are ver# bright both in /ndia and abroad. The change in consumer behavior is a big boost to the Food industr#. industr#. A countr# like /ndia has strong potentials for fo r food industr#. industr#. Ever# nook comer of the countr# is diff differ eren entt in term termss of cultu culture re and and cons consum umpt ptio ion n patt patter erns ns%% whic which h has has to e e&pl e&plor ored ed and and en3o en3o#e #ed. d. To cove coverr all all thes thesee aspects% a user0friendl# platform is re"uired so that people can get their dreams% which cannot possible without such kind of platforms. +n the other the changing environment such as life st#le of people% culture% trends and traditions% seasonalit#% festivals and changing habits of people has opened he new door of business% which re"uired good health products'services% satisfaction% relationship and commitments com mitments b# Food industr#. industr#.
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The Food Processing /ndustr# has been identified as a thrust area for development. This industr# is included in the priorit# lending. /ndia is worlds worlds second largest producer of food and has the potential to become number one in due course of time with sustained efforts. The growth potential of this sector is enormous and it is e&pected that the food production will double in the nest (> #ear #earss and and the the cons consum umpt ptio ion n of valu valuee adde added d food food prod produc ucts ts would grow at a fast pace. This growth of the Food Proc Proces essi sing ng /ndu /ndust str# r# will will brin bring g imme immens nsee bene benefi fits ts to the the econom# econom#%% raisin raising g agricu agricultu ltural ral #ields #ields%% meetin meeting g product productivi ivit# t#%% creating emplo#ment and raising he standard of ver# large number of people throughout the count#% especiall# in the rural areas.
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C+MPA*< +@ER@/E! Name of the unit
:-
6ala3i !afers Pvt. ,td.
Plant addres
:-
@ad0@a3di% )alawad Road% Ra3kot => >>=.
Telophone & Fax No.
70
B(0;D(0;D=';=D(=;. B(0;D(0;D=?.
E-Mail Address
70
cntanctGbala3iwafers.com
Established year
70
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Sie of the or!aniation70
Medium 2ale /dustr#
Form of or!aniation 70
Privet limited.
"an#ers
70
26/ commercial 6ank.
Auditors
70
-) Patel H Compan#
$ee#ly off
70
!ednesda# 70
Shift
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+RA*/IAT/+* C9ART
Chairman Mr. 6hikhubhai @irani Managing -irector Mr. Chandubhai @irani
eneral Manager Mr. 9iteshbhai @irani
Finance Manger
Computer persons
Production Manager
Acc. staff
Marketing Manager
2up.staff
Production in charge
E&ecutive marketing
!orkers
,abours
2ales e&ecutives
+thers.
6R/EF /*TR+-5CT/+* T+ T9E MA*AEME*T This is a brief introduction of the managing persons of the 6ala3i !afers Pvt. ,td. these are the person who gave their greatest contribution towards compan#s success%
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Mr. 6hikhubhai @irani Mr. Chandubhai @irani Mr. )anubhai @irani Mr. 9iteshbhai @irani Mr. *a#anbhai Tank Mr. Parmarbhai Mr. )etanbhai Patel
8Chairman: 8Managing -irector: 8Technical -irector: 8eneral Manager: 8Marketing Manager: 8Production Manager: 8Finance Manager:
C+MPA*< PR+F/,E
The Su%%ess Story of "alai $afers P't. (td. The compan# has been engaged in production of delicious and nourishing food products% which have acclaimed% varni response of people of u3arat. /t produces !afers and *amkeen in its unparalleled and latest full# automatic plant and having good "ualit# for each product.
"rief )istory of the *ompany Most of the growing companies have a modest beginning. The infanc# of the compan# began twent# #ears ago in (D; with the efforts of Mr. Popatbhai sons% Mr. Megh3ibhai% Mr. 6hikhubhai% Mr. Chandubhai and Mr. )anubhai the members of their famil#. The initial business was started in canteen of Astron Talkies. Then it ac"uired a small place with ever# limited investment wit indigenous fr#ing method. Thereafter% a semi0automatic plant was established with production capacit# of ;>> kg per hour. Finall#% a full# automatic plant% the first of its kind in u3arat% was established to offer e&cellent food products to food lovers of u3arat.
"est +uality, Affordable Pri%e /t is the polic# of the compan# to accept nothing less than a perfect. 6esides% the compan# is determined to offer its products in attractive and weather resistant packing at affordable prices to all classes of people in u3arat. D
/t is an encouraging fact that the share of the compan# in the J6rand ,o#alt# has remained around >K to D>K in u3arat. The stalwarts behind the success stor# of the compan# are Mr. 6hikhubhai 8Chairman:% Mr. Chandubhai @irani 8Managing -irector:% and Mr. )anubhai @irani 8Technical -irector:% who have also devised an ideal distribution channel to ensure the suppl# of fresh products in an# comer of u3arat within ?D hours. Effective distribution is an important as efficient production for the growth of the compan#.
S%alin! hi!h ith *ustomer Satisfa%tion /n the past two decades of life% the @irani Famil# has woven most of its personal activities% aspirations and dreams with the fabric of the compan#. These sacrifices have enabled the compan# to crave its name in the industrial histor# of u3arat as a unit with most sophisticated and latest plant.
*ompanys A%hie'ements The compan#s food products like potato wafers% banana wafers and other salt# products are prepared in its full# automatic plant with bacteria0free and stringent h#gienic standards. The use of computer s#stem ensures uniform "ualit# and obviates the necessit# for touch of human hands. The production environments make it possible to make the products less oil# and more nutritive.
Toards "etter Future /n order to meet the increasing demand of the products% the compan# has planned to install a sophisticated and ultra modern computeri4ed plant with production capacit# of (>>>0(;>> kg per hour on a end measuring ;>>> to =>>>> meters in the neighborhood of Ra3kot.
The Stalarts behind the Su%%ess of the *ompany
L/f there is wall% there is wa#. Mr. 6hikhubhai has proved this. 9is foresight% firm determination% readiness to accept challenges and power of "uick and correct decision have contributed to his leadership "ualities. 9e entered business at the age of ; with his innate skill b# his effort to e&tract the best from each worker at all levels% and amiable nature and soon found the pathwa# to success. 9is friendl# approach has multiplied the 4eal of the staff. 9is 9e tamed his luck with bubbling (>
dreams and hard work to skill in marketing has added to the strength of the compan# achieve them. 9e has won honors of all numbers of the staff.
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Mr. )anubhai @irani has deep interest in electronic and mechanical field since his childhood. 9is accurac#% interest and understanding made him uni"ue. 9e never compromises with "ualit# of products. This is one of the ma3or reasons for the uninterrupted progress of the compan#.
Persistent research is an essential condition for the development of ever# industr#. The compan# cannot ignore the change in the trends of customers. Mr. )e#ur @irani% the 2on of Mr. 6hikhubhai @irani%8the Chairman of the Compan#: 3oined the compan# in (0;>>> at the age of ;= after stud#ing instrumentation and control. 9e brought a remarkable change during last two #ears in the concept of packing% "ualit# control management and machiner#.
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MAR)ET/* F5*CT/+*A, AREA
*on%ept : Marketing is about people marketers and customers and about he wa#s marketers tr# to create a preface fit between themselves and the customers. /ts process of planning and e&ecuting the conception% pricing% promotion and distribution of ideas% goods and services to create e&changes that satisf# individual and organi4ational ob3ectives.
Marketing satisfies needs. Marketing is an e&change of value. /ts an art to sell #our products and services. /ts process of planning and e&ecuting ideas.
The production orientation The consumer orientation The sales orientation
Mar#et Se!mentation : Market segmentation is the subdivision of market as based upon the modern marketing concept. /t point out that there are several demand schedules. Each demand schedule represents a separate market consisting of a group of bu#ers with similar needs and characteristics of demand 6ala3i !afers Pvt. ,td.% is having their Marketing -epartment to keep watch against the market situation and control the activit# related to marketing.
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The Marketing Manager control the marketing field related to product% price% promotion and place. Marketing manager works under eneral Manager of the compan#. Marketing manager has to carr# works related to sales manager% marketing e&ecutives% sales e&ecutives and workers. 6ala3i !afers Pvt. ,td.% have concentrate more on consumer thats wh# decision related to marketing mi& is to be taken depend on consumers.
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+RA*/IAT/+* C9ART +F MAR)ET/* -EPARTME*T
Marketing Manager
+fficers
Nualit# Controller
Research +fficer
2upervisor
!orkers
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MAR)ET/* -EPARTME*T
Product Planning70 6ala3i !afers Pvt. ,td.% does not have an# specific product planning but depending on the market environment or the trends the# produce new products in their product portfolio.
Pricing Planning70 6ala3i !afers Pvt. ,td.% is more conscious about their price because people are more sensitive to price thats wh# the# providing best "ualit# at less price again the e&act price polic# helps customer for fast transaction.
Advertising70 6ala3i !afers Pvt. ,td.% has given their advertisement in different wa#s. 2ince the# had not given advertisement in T@ because of market criteria and availabilit# of products. The# give their advertisements through Calendars% -iaries% Paperweight% !all Paintings% Maga4ines% *ewspapers% and 2tickers etc. to communicate with people. +n the other side the# are also taking the advantage of /nternet which have unlimited target audience for their products.
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Marketing Research70 6ala3i !afers Pvt. ,td.% do have marketing research program to be proactive against future scenario but the# do this kind of activities when re"uirements is raised. /t can be though professional researchers or from the students of different professional 602chools or College 2tudents.
2ales Promotion70 6ala3i !afers Pvt. ,td.% promote 2ales through giving incentives to their agent and distributors and also b# doing competition among them. The# tr# to keep relationship to their network and people b# providing stickers% calendars% gifts and wishing cards. The# are mainl# concentrating on their distribution channel.
Competitors70
Frito ,a#s 8)urkure0because of more varieties'flavors in products: A( *amkeen 8rowing with more "ualit# like 6ala3i: 2amrat 8More in Ahmedabad Capturing more Market:
,ocal70
2hakti 8because of 9ealth related products: hopal 8Capturing slow Market but rowing: +thers 8ordhanbhai O because of namkeen stre in different places:
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/nnovativeness70 Recentl#% 6ala3i !afers Pvt. ,td.% have changed the packaging st#le of their products% which is reall# appreciated b# the people of u3arat. !ith new concept of packaging and freshness packets. /t gives more brand lo#alt# to 6ala3i !afers Pvt. ,td.% because of also%
6rand name Packaging 2t#le uarant# and !arrant# After 2ale 2ervice Price and Nualit# @arieties of Products +thers
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PRE2E*T 2CE*AR/+ +F C+MPET/T/+* The changed product preference in the market place was diagnosed to be the main reason for the changing market shares and the compan# had taken a member of steps to conform to the new demand pattern in the introduction of its new products of 6ala3i !afers Pvt. ,td. /n addition to the above new products% launch of a few more products is planned to meet ever# niche of the market and to improve the compan#s market share in the #ears to come.
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There are two more products which is T9/)A M/T9A M/Q and A,5 2E@ from which A,5 2E@ is 3ust recentl# produce and introduced in to the marlet. The 6ala3i !afers Pvt. ,td. falls under the categor# of the FMC and its a medium scale unit. The emphasi4e has been given to more on potato wafers but due to changing trends and demand compan# is concentrating more on each products to fulfill the demand of market. enerall# the companies are divided / to two categories$ FMC 8Fast Moving Consumer oods: /ndustrial goods. Compan#s aim is to satisf# the consumer b# providing the "ualitative product at affordable price secondl# toda#s market is the competitive market each and ever# kid of industr# is facing competition 6ala3i !afers Pvt. ,td. has also the competitors. The competitors so 6ala3i !afers Pvt. ,td. are7 Frito ,a#s Product. A( *ankeens )urkure% 8Frito: 2marat +ther local brand 82hakti% Parag% opal etc.: /n spite of having such a big competition 6ala3i !afers Pvt. ,td. having above >> )g. per hour capacit# of production. 8+ld plant: ;>
The latest unit having the high technolog# ultra modem computeri4ed plant with the capacit# of (>>> O (;>> )g. per hour / @ad0@a3di at )alawad Road.
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C9A**E, +F -/2TR/65T/+*
Produ%t Flo :-
Compan#
Consumer
-istributor
Retailer
Consumer
Retailer
Consumer
-istributor
Retailer
/nformation flo 0-
Compan#
Retailer
Payment of flo :-
Compan#
-istributor
-istributor
Promotion flo :-
Compan#
Ad. Agenc#
Consumer ;;
/t should be reali4ed that marketing and distributing channels are one of the more stable element in the marketing mi&. A channel is costl# and comple& to change% unlike. 2a#% price% which is eas# to manipulate. For instance% to switch from selective to intensive decision is a top management polic# decision% which will have a direct effect upon sales force number and even upon the t#pe of selling method to be used. The main problem that compan# has to face is in choosing the most appropriate channel% and from viewpoint of sales management this includes the t#pe of sales outlets that must be serviced. 6asicall# a manufacturer has the choice of the one of four t#pe of distribution at its disposal.
1ire%t:9ere the manufacturer does not use the middleman and sales and deliver direct to the consumer.
Sele%ti'e:9ere the manufacturer sales through a limited number of middle man who are chosen because of their special abilities and facilities to unable the product to be marketed more effectivel#.
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/ntensi'e:The intention is to achieve ma&imum e&posure at the point of sale and the manufacturer sale through as man# outlet as possible the servicing and after sale s aspect are probabl# not so important hear. Product e&les are Cigarettes% -etergents% and 2pices etc.
Ex%lusi'e:The manufacturer sales to a restricted no. of dealers and obvious e&le is Car industr#% where distributor intermediate must provide the levels of stock holding% after sales service% etc.
6ala3i !afers Pvt. ,td. follows intensive distribution network s#stem. To implement the overall marketing strateg#% the manufacture needs the cooperation of its distributive outlets. /n fast moving consumer goods market retailer must have ade"uate stock of products on had to deliver the customers. -istribution channel is the ke# tool to avail product front manufacturer to the consumer.
1istribution *hannel for 2uarat State:6ala3i !afers Pvt. ,td. has ver# effective distribution channel which works suitable to the re"uirement of its product. -istribution channel of the compan# for u3arat as follow7
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Compan#
-istributor
Retailer
Customer
2atisfaction to the intermediate is ver# necessar#. *ew form of distributing cant be% selected blindl#. !hat problem can be created if% new s#stem followed without proper consideration.
Example:,evi 2trauss has recentl# pulled out of direct sales through the *et. ,evis launched their !eb site in (D% which become and e0salesroom. As these sales cut into their traditional outlets% ,evis found strong resistance from their e&isting channels and most. Recentl#% ,evis have withdrawn from direct sales through the *et.
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TERR/T+R< MA*AEME*T A sales territor# represents group of customer accounts% and industr#% a market or specific geographical area establishment of sales territories facilitates matching selling efforts with sales opportunities. There are five reasons for having sales territories7 0 (: ;: =: ?: :
To provide proper market coverage To control selling e&penses To assist in evaluating sales personnel To contribute to sales force moral To aid in the co0ordination of personal selling and advertising efforts
First of all% a geographical control unit is considered which its population% which ultimatel# shows sales potential in that related area% follows. enerall# for ever# particular retailers% there is one distributor is selected. Therefore% in cities there is more than one distributor.
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F5T5RE 2TRATE/E2
3esear%h and 1e'elopment : The product is well accepted in the market for its e&cellent taste abilit# and good packaging. 2ome patents have been applied for covering new inventions generated during the development stage of this new product.
5pgrades for product "ualit#% si4e% and packaging etc. have been introduce in the market. -evelopment of a new product with modern st#ling is complete. 2imilarl#% the compan# is working on new product for compan#s development. *ew products are introduced in the market during the current #ear. The compan# has further strengthened its relationship with customers of u3arat and also outside u3arat. Technical interactions have enhanced the RH- and product development capabilities of the compan#.
Produ%ti'ity, Safety, )ealth and En'ironment : The compan# has received Man# Award for Food /ndustr# /nstituted b# *ational Productivit# Council.
Provision of safet# e"uipment% creation of safe working conditions and adoption of safe working practices are continuousl# monitored% resulting in considerable lowering of fre"uenc# rate of accidents. ;
The compan#s department of /ndustrial Medicine and 9#giene% during the #ear under review% carried out medical e&amination of the emplo#ees apart from its regular duties of treatment in accident cases% emergenc# medical care% etc. The compan#s @ad0@a3di plant successfull# implemented Environment Management 2#stem 8EM2: and was given the /2+ certificate. The compan#s @ad0@a3di plant alread# holds this certificate. This makes 6ala3i !afers Pvt. ,td. the first largest multi0location manufacturing compan# in u3arat.
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MAR)ET/* M/Q Marketing mi& is the set of marketing tools that the firm uses to pursue its marketing ob3ectives in the target market. McCarth# classified these tools into broad groups% 4. 5. 6. 7.
Product Price Place Promotion
P3819*T 0 A product is an#thing that can be offered to a market to satisf# a need or want. The concept of product is not limited to ph#sical ob3ects an#thing capable of satisf#ing a need is a product. /n addition to tangible goods% products include services% which are activities or benefits offered for sale that are essentiall# intangible and so not result in ownership.
A lot of things gointo make a complete product. The elements of a product are its "ualit#% features% the brand name% its packaging and si4es along with discounts% warranties and other benefits offered with it. Nualit# of a product is its abilit# to satisf# staged needs. A better "ualit# product enhances the goodwill of the compan# and also boosts its sales. The more the different features a product offered the better it is considered to be a ver# essential part of a product is this brand. ;
A brand is a sign% s#mbol or design used to identif# the product and differentiate it from other consumers. /t is a brand same that helps a consumer identifies a product that might benefit it. 6u#ers who bu# the same brand ever# time know that the# will get the same "ualit# and reliabilit# in the product. To make a product attractive and saleable the producer should package and si4e it in a manner useful and convenient to the user. The other benefits of a product would include the discounts offered as well the guarantee of replacement or service for a product. 6ala3i !afers Pvt. ,td. having (? products in their product portfolio with different verities and taste depending on the demand of customers in which "ualit# is important factors for 6ala3i !afers Pvt. ,td.
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P3/*E 0 Price is the amount of mone# consumers is read# to pa# for a particular product.
Price is the value placed on what is e&changed. 2omething of value is e&changed for satisfaction and utilit#% includes tangible 8functional: and intangible 8prestige: factors. 6u#ers must determine if the utilit# gained from the e&change is worth the bu#ing power that must be sacrificed. Price represents the value of a goods'service among potential purchases and for ensuring competition among sellers in an open market econom#. /t is often the onl# element the marketer can change "uickl# in response to demand shifts. The marketer can use price s#mbolicall# to emphasi4e "ualit# or bargain. 6ala3i !afers Pvt. ,td. consider the related aspects such as competitors price% cost including production e&penses and profit margin and other related aspects% which decide the price of the product. The price of a product needs to be decided upon keeping in mind the kind of market the product has whether it is feasible to offer an# kind of discounts that is reductions in price or if the producer or marketer is in a position to offer an# kind of allowances to the retailers or wholesalers. Price is the most crucial factor in the entire marketing mi&.
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P(A*E: Place deals more with the ph#sical settings of the product. /t includes the channels of distribution and production. The kind of coverage the compan# has with the help of these channels. The different locations of the compan# and its outlets. /t also includes inventor# and transportation.
6ala3i !afers Pvt. ,td. provides their products to different place with the help of strong and powerful distribution network.
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P38M8T/8N : Promotions an active% e&plicit form of marketing communication. Promotion highlights the marketing elements in order to increase the odds that consumers will bu# and become committed to the product. Thus% promotion can be defined as the marketing function concerned with persuasivel# communicating to the target audiences the components of the marketing program in order to facilitate e&change between the marketer and the consumers.
Promotion is communication with individuals% groups or organi4ations to directl# or indirectl# facilitate e&changes b# informing and persuading one or more audiences to accept the product or service. /t is basicall# activities undertaken to communicate the merits of the product or service and persuade target customers to but it. All promotional tools must blend harmoniousl# into an effective communication strateg#% to meet the promotional ob3ectives. The components of a promotion mi& are advertising% personal selling% sales promotion and public relations. Four t#pes of activities provide the ke# tools to achieve the goals of promotion%
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Advertising 7 /s an# paid form of non0personal communication and promotion of ideas% goods or services b# an identified sponsor Although some advertising is directed at specified individuals%% most advertising messages are tailored to a group.
Personal 2elling 7 /s interpersonal communication with one or more prospective purchasers for the sake of making sales E&les include sales calls to a business b# a field representative.
Public Relations 7 /s a co0ordinate attempt to create a favorable product image in the mind of the public b# supporting certain activities or programs% publishing commerciall# significant news are a widel# circulated medium or obtaining favorable publicit#.
2ales Promotion 7 Consists of marketing activities that add to the basic value of the product or service for a limited time and directl# stimulate consumer purchasing% stimulate the distributors to carr# the product and promote the product or service or stimulate the effort of the sales force. 6ala3i !afers Pvt. ,td. promote their products b# personal selling% advertisement with light boards% banners% wall painting% gifts% stickers% etc. =?
2!+T A*A,<2/2
ST3EN2T) :
4.
Stron! brand name ima!e %ompany reputation 6ala3i !afers Pvt. ,td. has been in operation for over ;; #ears. 6ala3i !afers Pvt. ,td. recentl# produce a new product named Alu 2ev on the demand and liked b# the customers. 6ala3i !afers Pvt. ,td. has a stor# brand image and brand lo#alt# s#non#mous with "ualit# and customer focus. 5.
*ost Ad'anta!e 6ala3i group concentrates on economies of scale% which results in producing a product at a lowest cost. Moreover% the# developed it with full# automatic plant in u3arat% which reduces in hiring costl# technolog# from outside and results in cost advantage. Thats wh# 6ala3i !afers Pvt. ,td. is lowest cost manufactures in this market. 6. A idely re%o!nied mar#et leader and an attra%ti'e base -ue to concentrate on wide middle class% the# produce products at a cheaper rate compare to other and hence it en3o#s leadership especiall# in !afers and other products% b# giving it at affordable price.
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7. $ide !eo!raphi% %o'era!e and a stron! distribution %apability 6ala3i !afers Pvt. ,td. covers first largest market of the u3arat. /t not onl# market leader in u3arat because it has a strong distribution capabilit# all over the u3arat and now it looks for out side the u3arat. . A stron! finan%ial %ondition : ample finan%ial resour%e to !ro the business From the latest annual financial reports indicate that 6ala3i !afers Pvt. ,td. has making profit b# which it grows #ear after. Moreover% the# have reserves some amount of fund% which can be utili4ed for RH-% work and shows a good financial condition along competitors. The# manage to maintain profit growth% through producing and developing a new product in the market. ;.
Ability to ta#e ad'anta!e of e%onomies of s%ale L!hen #ou want to 3umpstart volumes% the onl# thing that works is price. To compete on price% which was the wa# it went. This results in introduction of Alu 2ev% whose price is lesser compare to an# of competitors. This makes 6ala3i !afers Pvt. ,td. products affordable to an# class. Moreover 6ala3i !afers Pvt. ,td. is product is the lower in price compare to other competitors% which improves the sales.
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4.
*annibaliation of produ%ts 2o man# new products ma# eat in to the market for e&isting products of 6ala3i !afers Pvt. ,td. for instance% one product ma# eat into the market for another. 5.
9nderutiliation of %apa%ity
6.
(a%# of Ad'ertisement /t could be weakness not to advertise in T@ but looking into the availabilit# or products to each area of then and then the# should use T@ media for their advertisements. The# should go for public relationship b# providing free gifts to schools student or sponsoring festival events. ,ack of professional person in the compan#. ,ower fre"uenc# of advertisement in public place.
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8PP83T9N/T/ES :
4. Abilities to grow rapidl# because sharpl# rising demand of 6ala3i !afers in food market. Food products have grown at a health# rate of over ;K for the last three to four #ears. And it will remain the same for the coming couple of #ears. This motivates / food product manufacturers to adapt build strateg# through innovation of new design% shape% and si4e etc.% products. Compan# should focus more on price to capture the urban market. 5.
@irtual 4ero maintain once among the products
6. Pricing and Packaging effectivel# which is much higher than competitors 7. ,aunching of new products and variants of e&isting products backed up b# appropriate marketing efforts. . There is "uite prospective market in /ndia as well as foreign countr# to e&pand the business of 6ala3i !afers Pvt. ,td. and producing various flavors depending on market trends. !ith changing trends of fast foods% compan# can open their retail outlets'restaurants in particular area to making fast food product.
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T)3EATS :
4.
Threat a%ross the %ompetitors The threat from the competitor% manufactures who are some pla#er n to the market% fro which some are from local market and some are branded companies. )urkure for fritola# is the largest manufacturer% followed b# la#s% and the 6ala3i !afers Pvt. ,td. feels that there are at least three more producers capable of turning out a peace competitive% "ualit# product in u3arat. 5.
Sustain pri%in! To continue computing o piece% 6ala3i !afers Pvt. ,td. has to keep its cost in cheeked increase its volume at the same time. 6.
Mindset of buyers Consumer have tried out new products% most middle class product owners like to stick to tried and tested product. 7.
/n%rease in aareness about the produ%t amon! the people.
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*ustomers test and preferen%es Toda#s% customer test and preferences or consumer behavior has been changing the# can be easil# diverted through other competitors products due to offer "ualit#% fl#over% gifts or availabilit#% public relationship and other local pla#ers is capturing the slowl# the market which should be taken care b# the compan#. =
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2o'ernment 3e!ulation
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1ealers not adusted ith %han!in! realities 2ome times dealers are hesitated to e&pand their godowns due to increase in the product line of the compan# because compan# compels dealers to purchase the entire product line even though the selling of all the product is not e"ual.
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