MAKALAH KEWIRAUSAHAAN TELUR ASIN

MAKALAH KEWIRAUSAHAAN BUSINESS PLAN

Aneka Telur Asin Super “ATAS” “ATAS”

OLEH : BIMO BUDIMANTORO (21121!"1# ( 21121!"1# M$ HUSNI RI%AL (21121&11# (21121&11# M$ MU'HLIS IAM (21121&1# M$ SAMSUDIN UMAR (21121&1)# M$ *IRMANDA *AHENDRO (21121+))# RI,-. E-A /RASET.O (21121&2)# M$ ALI MUSTO*A (21121&10#

Dsen /ena3pu : RENDRA 4IRA4AN5 4IRA4AN5 SE5 MM$

SE-OLAH TIN66I ILMU E-ONOMI 4ID.A 6AMA LUMA%AN6 LUMA% AN6 %l$ 6a77 Su8r7 N$ " ("))# ++1!2

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KATA PENGANTAR 

/u9i sukur ke;aapan 7eri3a kasi; in7ai$ Disaa$Ole; karena i7u5 kri7ik a un7uk 3au 3en>ip7akan peluan ker9a
Lu3a9an5 + Ok78er 2"10

/enulis

DAFTAR ISI

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-ATA /EN6ANTAR ................................................................................................... ..

BAB I........................................................................................................................ .. /ENDAHULUAN....................................................................................................... ..

BAB II....................................................................................................................... .. BUSINESS /LAN ....................................................................................................... ..

BAB III......................................................................................................................

..

ANALISIS USAHA .....................................................................................................

..

BAB I......................................................................................................................

..

DES-RI/SI TENTAN6 USAHA .................................................................................. ..

BAB .......................................................................................................................

..

REN'ANA /RODU-SI ...............................................................................................

..

BAB I......................................................................................................................

..

REN'ANA /EMASARAN ...........................................................................................

..

BAB II.................................................................................................................... REN'ANA /ERMODALAN ........................................................................................

BAB III................................................................................................................... /ENUTU/..................................................................................................................

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BAB I PENDAHULUAN A. Latar Belakang

/aara lansun$Telur asin 3e3iliki nilai ii an sana7 7ini5 kuliner k;as In<nesia ini ;a3pir erna5ara u3u3 7elur apur 8er8aai la;an

3akanan5

7epun

7elur58a75


lain

se8aaina$

Telur

7er

 pr7ein5le3ak5ser7a Ci7a3in5 ankankuli7 an le8i; 7e8al se;ina le8i; enak saa7
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BAB II BUSINESS PLAN A. Visi an Misi a. Visi

Men>ip7akan peluan usa;a sa3pinan 7er8aik5 un7uk 3e38en7uk 9i=a ke3an
− Me38erikan ke3uip7akan lapanan peker9aan$ − Me38anun se3ana7 en7erprenuer  8er=irausa;a$ − Men8anun ke3anip7ana eknni 8ersa3a an 3an
− Men>ip7akan inCasi 8aru aar 3a3pu 8er7a;an
?

Na3a Usa;a

?

Ala3a7 Usa;a

: Aneka Telur Asin Super  : -unir F Lu3a9an (%a=a Ti3ur#$

$. R%ang Lingk%& Usa#a

Usa;a ini 7er3asuk usa;a ke>il5 ara lansun
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BAB III ANALISIS USAHA A. Analisis Usa#a

Usa;a an seip7akan peluan usa;a an ail na3un  8eril54arun Makan il5ka3i 3e3ili; usa;a ini$

B. Keisti'e(aan Pr)%k  -eis7i3e=aan Telur Asin an ka3i pr

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BAB IV DESKRIPSI TENTANG USAHA A. *enis Usa#a

%enis usa;a 8erupa usa;a ru3a;an an 3e3prses pe38ua7an
B. Pr)s&ek Usa#a

Usa;a pe38ua7an Telur Asin ini 3erupakan usa;a 3enena;$Dala3 usa;a ini 7iil?ke>ila ara lansun$Telur asin 3e3iliki nilai ii an sana7 7ini5 kuliner k;as In<nesia ini ;a3pir
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BAB V REN$ANA PR+DUKSI

A.  Ren,ana

Ren>ana pri (Un7uk Mere8us Telur .an Su
!. Ba#an  0"" 8u7ir Telur Be8ek (suara 3en>u>i
 8aian an suli7
'ara /rara ren
7

2$ 'u>i ara 3ena3plas5 un7uk 7elur an susa; a3pur ;ina 3era7a$ Ta38a;kan air se>ukupna sa3pai a<nan 7erse8u7 7ier ukupna paepa7 prses penera3an  8iasana 7akaran ara3 an i
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BAB VI REN$ANA PEMASARAN

A. Analisis Persaingan Usa#a

Se7iap keia7an un7uk 3e3ulai usa;a ;arus 3enukur ke3a3puan 7er;aari i un7uk ;asil 7er8aik$ 2$ 4eakness (kele3a;an#  pra3an# ? Banakna Sainan an na3a
s7a8ili7as ;ara M
 pe3erin7a;5 3ene8a8kan ;ara 8eru8a;$ ? /eru8a;an selera knsu3en5 karena 8anakna 7elur asin an 7i
B. Analisis -P . /r7 Bran< uali7 /a>kin

: Aneka Telur Asin Super  : Tanpa 8a;an pena=e7 : Mika /las7ik5 -eran9an 3ini$

/. /ri>e a$ Un7uk ;ara 9ual per 8i9i un7uk salespene>er Rp$ 2$"""5?  8$ Un7uk ;ara 9ual per 8i9i un7uk knsu3en Rp$ 2$0""5? 0. /r37in

/ersnal Sellin : /e3asaran a=al pril5 Ru3a; Makan5e Un7uk saa7 ini 3asi; 8elu3 3ene3ukan 7e3pa7 un7uk 3e38uka 7k sen
4ilaa; an ki7a 9aara lansun$

D. Strategi Pe'asaran 1$ /erkenalan Bisnis

/rip7akan inCasi paa3 Carian 7elur an
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BAB VII REN$ANA PERM+DALAN

A. Bia1a A(al Dala3 keia7an usa;a pe38ua7an 7elur asin skala ru3a; 7ana5 8iaa an

ara le8i; lenkap il 2 8ua; J Rp$ 0$"""5? )$ A3pelas 2 8ua; J Rp$ 2$"""5? $ Bakul /las7ik 1 8ua; J Rp$ 1"$"""5? 0$ /an>i 1 8ua; J Rp$ 20$"""5? $ '=ek G Ule?ule 1se7 J Rp$ 2"$""" T)tal

K Rp$ 2"$"""5? K Rp$ 1"$"""5? K Rp$ $"""5? K Rp$ 1"$"""5? K Rp$ 20$"""5? K Rp$ 2"$"""5?  2 R&. 34.55567

 8$ Biaa Ba;an Baku 1$ Telur 8e8ek 0"" 8u7ir J Rp$ 1$1""5? 2$ 6ara3 1"k J Rp$ 2$"""5? )$ Biaa Lain?lain

K Rp$ 00"$"""5? K Rp$ 2"$"""5? K Rp$ 1""$"""5? 

T)tal

2 R&. 895.55567

*%'la# T)tal :Peralatan;!a#an !ak%<

2 R&. 9=4.55567

B. Harga *%al %ika
se8esar 0 3aka 7elur an 7er9ual se8anak &08u7ir$ 1$ Hara 9ual per 8i9i un7uk salespene>er Rp$ 2$"""5?  Hasil /en9ualan 7elur &0  Rp$ 2$"""5? K Rp$ !0"$""5?  -eun7unan Rp$ !0"$""" F Rp$ &0!$""" K Rp 1!1$"""5? un7uk sekali pr
2$ Hara 9ual per 8i9i un7uk knsu3en Rp$ 2$0""5?  Hasil pen9ualan 7elur &0  Rp$ 20""5? K Rp$ 1$1+&$0""5?  -eun7unan Rp$1$1+&$0"" F Rp$&0!$"""K Rp$ 2+$0""5? un7uk sekali pr
ke>ilna per3in7aan knsu3en 7er;a
Maka
> R&. .555.55567

BAB VII PENUTUP

A$ Kesi'&%lan Usa;a /e38ua7an Telur Asin ini 7er3asuk usa;a an >ukup 3en9an9ikan karena 3e3iliki peluan 8isnis an 3en9an9ikan 3e3perle; keun7unan an 7ini a3 Carian 7elur asin5 an a  peluan an 8aik
B$ Saran Aar 7iana ara 3aksi3al ren>ana 7erse8u7 aar  usa;a 8erke38an epa7 ser7a 7e7ap 3en9aa kuali7as
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