1ra Entrega Davivienda

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PROPUESTA PROPUESTA DE MEJORA EN LOS PROGRAMAS DE RESPONSABILIDAD SOCIAL EMPRESARIAL DE EMPRESAS COLOMBIANAS PRIMERA ENTREGA

EDNA JESSENIA CASANOVA GASCA COD. 1511980588 ISABEL CRISTINA CASAS CORREA COD. 1511982200 JENNIFER PAOLA PAOLA GONZALEZ CARDENAS COD. 1521980511 152198 0511 JEISON DARIO ORTIZ DIAZ COD. 1331980749 DIANA MARCELA POMAR GOMEZ COD. 152198042 DIANA MARIA SAMBONI BRAVO COD. 1521981523

ANA !ARINA MONTES INSTITUCION EDUCATIVA POLITECNICO GRANCOLOMBIANO 04 DE JUNIO DE 2017

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TABLA DE CONTENIDO 1.1 OBJETIVOS""""""""""""""""""""""""""". 1.2 INTRODUCCION""""""""""""""""""""""""" 1.3 DAVIVIENDA"""""""""""""""""""""""""". 1.4 CONCLUSIONES""""""""""""""""""""""""" 1.5 #EBGRAFIA""""""""""""""""""""""""""..

OBJETIVOS 

I$%&'()(*+, -+ $()%,%&'% /,*'(*+ % (&(*(+'(+ $% R%/&+(-($+$ S*(+- E/,%+,(+-.

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P,/&%, %,+ + -+ /,*'(*+ $% R%/&+(-($+$ S*(+- + /+,'(, $%- *&'%&($ (' %&

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%- 6$-. R%+-(+, +&-(( $% -+ %',+'%(+ (/-%%&'+$+: - /, ; - *&',+ <% %'+ *&'(%&% ;  (/,'+&'% %& -+ %/,%+ %-%**(&+$+.

INTRODUCCION

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L+ ,%/&+(-($+$ S*(+- $% -+ %/,%+,(+-: % &+ %',+'%(+ <% +*'+-%&'% '$+ -+ %/,%+ %'& +$/'+&$: /% %'+ ,% + /+,'(, $% -+ ,%-+*(6& %=('%&'% %&',% -+ %/,%+ ; -+ *(%$+$ %& -+ <% % %&*%&',+. D% >%*>: %& -+ +*'+-($+$ % &+ $% -+ >%,,+(%&'+ $% +;,  (/,'+&*(+: /+,+ -+ %'(6& * ?M%$( +(%&'%: S*(+-: )+(-(+: $%,%*> >+& ; $%,%*> -+,+-%@: +$% $% %'+, (%/,% + -+ %=/%*'+'(+ $% - %$( $% (&),+*(6&: (/6,'+'% /+,+ -+ %=/+&(6& ; *,%*((%&'. E /, % <%: /+,+ %- $%+,,-- $% %'% ',++: % +/-(*+, %'+ >%,,+(%&'+: -+ *+- &  /%,('+ $%+,,--+, &+ ((6&  *-+,+ ,% -+ %/,%+: %& %'% *+ B+&* DAVIVIENDA: $%'%*'+&$ /,(&*(/+-%&'%  %' *(+-: %*', %*&6(*: *+,+*'%,'(*+ $% %,(*( <%  /,%'+: +$% $% & +&-(( DOFA ; C/+,+*(6& $%- $%- $% RSE *& &+ %/,%+ -$%,%.

DAVIVIENDA

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Objeto social de la empresa u ora!i"aci#! eleida E- %%,*(*( $% -+ +*'(($+$% +',(+$+ + - +&* *%,*(+-% %& C-(+.

$ercado %&o poblaci#! objeti'o E- %,*+$ %'( $%- B+&* + $(,(($ + /%,&+ &+',+-%: %/,%+: %*', ,,+-: (&%,+ ; %&%,+.

N(mero de empleados E- B+&* *%&'+ *& & %<(/ $%  $% 15.000 /%,&+ /+,+ %,(, +  $% : (--&% $% *-(%&'% + ',+ $% 743 )(*(&+: 2400 /&' $% +'%&*(6& D+(/-+'+1: ; *%,*+ $% 2.000 ATMS + &(%- ,%(&+-.

Sector eco!#mico D,+&'% 4 $*+$+ >% /+,'(*(/+$ +*'(+%&'% %& -+ *&',**(6& $% C-(+ ; & >% *&%,'($ %& & ,%)%,%&'% (/,'+&'% %& %- %*', )(&+&*(%, $%- /+. +*% /+,'% $%G,/ E/,%+,(+- B-+,: <% /,  $% 75 + >+ +*/++$ + -+ /%,&+: + -+ )+(-(+ ; + -+ %/,%+ %& %- */-((%&' $%  %'(.

Caracter)sticas pri!cipales del tipo de producto o ser'icio *ue presta! 

+orta,olio de ser'icios ba!ca perso!al- P,'+)-( $% /,$*' $% +>,, ; *,$(' <%

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 *+ ,(&$+,-% %- ,%/+-$ ; -(<($% )(&+&*(%,+ <% %- *-(%&'% &%*%('+. Cr.dito rotati'o credie/press- E'% *,$(' -% /%,('(, '%&%, $(&%, $(/&(-% %& '$ %&': - '(%&% <% ',+&)%,(, %- */ $(/&(-% $% %'% + &+ *%&'+ $% +>,,  *,,(%&'%.

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Tarjetas de cr.dito- U& +/-( ++&(* $% /((-($+$% /+,+ *+$+ '(/ $% /%,&+: +$% *& '$ - %,(*(: %&%)(*( ; +-(+&+ %=*-(+ <% - D+((%&$+ -%  /%$% ),%*%,.

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Cue!ta corrie!te sobreiro- C& %'+ *%&'+ '%$ +$<(%,% %- $%,%*> + *&(&+,  + $% $(&%, %& %)%*'(  %& *>%<% ; +$% $% $(/&%, $%  $(&%, *+&$

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<(%,+: '(%&% & C,%$(%=/,% ,'+'( <% -% /%,('% ,%(,+,%. Cue!ta de a0orros- U&+ -*(6& /+,+ <% +$(&(',% ; $(/&+ $% +&%,+ *&)(+-% 247.

Es*uema DO1A  N%',+ %',+'%(+ $% '%&((-($+$ % )&$+%&'+ %& -+ %&%,+*(6& $% +-, + -+ *(%$+$ %$(+&'% +**(&% <% & /%,('+& %, %*&6(*+%&'% (+-%: +(%&'+-%&'% *,,%*' ; *(+-%&'% ': /+,+ *&',((, + -+ *&',**(6& $% & %, )', /+,+ )+(-(+: %/,%+ ; *&($+$% %& -+ ,%(6& $&$% /%,+. L+ %',+'%(+ )&$+%&'+- % */+,'(, %- *&*((%&' *& - ,/ $% (&'%, %& +<%-- '%+ %& - <% >+& $%+,,--+$ *(%,'+ >+(-($+$%: $% %'+ ),+ % -,+ %&%,+,  +-, ; *&',((, *&  $%+,,--. D+((%&$+ *+ +-(+&+ *& $()%,%&'% %&'% ; %- (%,&: *& %- )(& $% *,%+, /,,++ ,' <% *&',(;+& +- $%+,,-- $% -+ *&($+$%.

AN2LISIS DO1A 1ortale"as

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E- $%+,,-- $% /,,++ *(+-% * %- /,,++ C-'(+,'%: <% /%,('% /,%, %- %&  $%- '(%/ -(,% /+,+ ),'+-%*%, +-,% %$(+&'% +*'(($+$% -$(*+: *-',+-% ; +,''(*+.

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*&($+$ * $&+*(&%: (&%,(&% %& /,,++ ; +/; + (&(*(+'(+. S% ,%+-(+ &+ ,%((6& /%,(6$(*+ $&$% % %,()(*+: %+-+ ; % *,%+& %',+'%(+ $% %,+(%&' %& -+ %%**(6& $% - $()%,%&'% /,,++ <% % *,%+& /+,+ %*/-((%&' $% -+ %',+'%(+ $% ,%/&+(-($+$ *(+- $% %/,%+.

Oportu!idades 

A ',+ $%- S('%+ $% A$(&(',+*(6& $% R(% A(%&'+-% ; S*(+-% ?SARAS@ %+-+& *,$(' /,  (--&%: *& & *,%*((%&' $%- 35K: ; *&-($+& %',+'%(+

%$

,(% +(%&'+- ; *(+- %& - /+% *%&',+%,(*+&. E'(-+ %- ),'+-%*((%&' $%- '%($ %*&6(* *-(+&: +/;+&$ +  $% 85.000  /%<%+ ; %$(+&+ %/,%+ *& $%%- /, 4:2 (--&% ; & *,%*((%&'

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+ /%,('($ %- -, $% ,%*(*-+, 202 '&%-+$+ $% ,%($ ; &+ $(/(*(6& +$%*+$+ $% 72 '&%-+$+ $% ,%($ /%-(, ; RAEE ('(+&$ %- (/+*' +(%&'+- + ',+

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$% /,,++ $% %)(*(%&*(+ %&%,'(*+: /,'%**(6& $%- ,%*, ),%'+-: *&',**(6&

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'%&(-% ; -*(&% $% (-($+$. S% >+ -,+$ -+ )(&+&*(+*(6& $% ((%&$+ $% (&'%, *(+- %& C-(+: ,(&$&$-% +  $% 30.000 )+(-(+ -+ /,'&($+$ $% +$<(,(, *++ /,/(+ + ',+ $% - /,,++ $%- G(%,&.

Debilidades 

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D((&*(6& %& %- *+/('+-  %- ,, $%'(&+$ /+,+ -+ %%**(6& $% - $()%,%&'%  /,;%*' <% >+*%& /+,'% $% -+ %',+'%(+ $% ,%/&+(-($+$ *(+-. E- *(%,,% $% +,(+ )(*(&+ <% %&%,+& -+ (&%'+(-($+$ $% - /,;%*' <% % %'& %%*'+&$ %& %'+ ,%(&%.

Ame!a"as 

F+-'+ $% +/; /, /+,'% $%- %'+$ /+,+ -,+, %- $%+,,-- $% +,( /,,++ *(+-%:

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* %- *,,%/&$(%&'% +- $% ((%&$+ $% (&'%, *(+-. E- +-+ %& -+ '++ $% (&'%, <% %'& %&%,+&$ -+ $((&*(6& $% *-(%&'% *(%,,% $% )(*(&+ ; %- (&*/-((%&' $% -+ %',+'%(+ %'+-%*($+ %& /, $%- */-((%&' $% -+ ,%/&+(-($+$ *(+- $% D+((%&$+.

Ve!tajas % des'e!tajas del modelo de RSE Ve!tajas L%+-'+$ $%- *-(%&'% S+'()+*%, -+ &%*%($+$%: %/%+&$ /, /,%%, & -+, $&$% %- *-(%&'%  /%$+ +$<(,(, /,$*' ; %,(*( /+,+ +'()+*%,  &%*%($+$% %*&6(*+.

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C,%$((-($+$ L+ %/,%+ <% ,%/%'+ + -+ /%,&+: + -+ *(%$+$: +- %$( +(%&'%: ; '$+ -+ *&($+$ %&  *&&': /,;%*'+ &+ ,%/'+*(6& <% -% +,+&'(+ '%&((%&' +- /+ $%- '(%/: ,%$*(%&$ )', ,(%: +&'(*(/&$% + ('+*(&% <% /%$+& +)%*'+, -+ %/,%+: +;, *+/+*($+$ /+,+ ,%+**(&+, ; +$+/'+,% +- *+(: %&%,+&$

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%' *&)(+&+. A-(+&+ *& $()%,%&'% %&'% ; %- G(%,&: *& %- )(& $% *,%+, /,,++ ,' <%

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*&',(;+& +- $%+,,-- $% -+ *&($+$%. P,'+- $(%+$ /+,+ +/,%&$%, + +&%+, %- $(&%, *,,%*'+%&'% ; $% &+ +&%,+ %&*(--+ %& *++: %- *+- /$, %'+, %& -&%+ -+ 24 >,+. P,,++ $(,(($ + /%,&+ ; )+(-(+

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*& +&+ $% +/,%&$%, ; $% */-(,  %. P,;%*' $% +**%((-($+$ $% +-(+&+ *& %- M(&('%,( $% T%*&-+ $% -+ (&),+*(6& ; -+ C&(*+*(&% ?M(&T(*@: <% -% >+ /%,('($ +- B+&* +'%&$%, + -+ /%,&+ %& *&$(*(6& $% $(*+/+*($+$ (+- ; +$('(+ %& &%',+ )(*(&+: C+-- C%&'%, ; *+&+-%

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$(('+-%. R%$**(6& $% *'% A**(&% * %- ,%*(*-+%  &+ %&, %((6& $% +% /%$%& +;$+, + ,%($(, *'% (&&%*%+,(.

Des'e!tajas 

L+ +*'+- %'$-+ $% *+/+*('+*(6& '(-(+$+ /, %- *+-- *%&'%, +&* D+((%&$+ <('+

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'(%/ + - )&*(&+,( %& %- $%+,,-- $% -+ )&*(&% E- %,*+$ %'( *(&*($% *& %- $%  */%'%&*(+ - %=(% '%&%, )+*',%

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$()%,%&*(+$,% <% -% /%,('+& -($%,+, %- %,*+$.  N *%&'+ *& & -+, %/%*(+-(+$ %& -+ ,%$ $% )(*(&+: * ', +&* /+,+ -+

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+'%&*(6& %=*-(+ $% T,+&)%,%&*(+ I&'%,&+*(&+-%. E- *-(%&'% '(%&% <% ,%*,,(, $ -+,% $%&', $% -+ )(*(&+ /+,+ ,%*((,  ',+&)%,%&*(+ ?I&),+*(6& ; C++ M%&,@: (%&',+ <%: %& ',+ %&'($+$%: % +'(%&$% '$ - $%- ,%+ $% (&),+*(6&  '(%&% & -+, $%)(&($ /+,+ ,%+-(+, -+ /%,+*(6& (&'%,&+*(&+-.

Página 10 de 14

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 N *%&'+& *& /%,&+- <% (&),% +- *-(%&'% ,% -+ --%+$+ $%  $(&%,: (%&',+

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<% ',+ %&'($+$% % /,%*/+& /, '%&%, & %,(*(  %/%*(+-(+$. E- ,%+ $% ',+&)%,%&*(+ & % -+ (+ <% %- ,%+ $% /+: - *+- /,$*% ,%',+ /+,+ %- *-(%&'% (%&',+ *&-'+ ; ,%*(%  /%,+*(6&.

Comparaci#! del modelo de RSE co! u!a empresa l)der Estrateias de Soste!ibilidad 2mbito Eco!#mico

Da'i'ie!da 

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2mbito Social

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2mbito Ambie!tal

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G(%,& *,/,+'(  N%*( G%'(6& $%- ,(% G,/ $% (&'%,

T+-%&' >+& I&*-(6& )(&+&*(%,+ E$*+*(6& )(&+&*(%,+ F(-+&',/+ %',+'(*+

E*%)(*(%&*(+ R(% +(%&'+- ; *(+P,$*' ;  /,,++ +(%&'+-%

Ba!colombia

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P,,++ %, +-(+$ $%  *-(%&'%. C+,+*- ; B+&*-(+ + *%,*+. F&$+*(6& B+&*-(+ *&  /,,++ * -+ -%',+ +& /, C-(+: %$*+*(6& )(&+&*(%,+: %-  %*%-+: +-(+&+ /, %- $%+,,--. P-+& +(%&'+- * R(% +(%&'+-%: %$*+*(6& +(%&'+-: &%*( +(%&'+-%: %* %)(*(%&*(+: *&(*+*(6& +(%&'+- ; -&'+,( +(%&'+-.

D+((%&$+ % &+ %&'($+$ <% *%&'+ *& & (&),% $% '%&((-($+$ +*'+-(+$ >+'+ 201 *& & $%'+--% $% -+ %'(6& %& *+$+ (': &+ $% -+ %',+'%(+ <% --++ -+ +'%&*(6& % %&*%&',+ %& %- (' +(%&'+- % -+ $% +&* (& /+/%-: >+*%& %((%&' /, $%/%&$%&*(+ +

Página 11 de 14

-+ (/,%(&% <% ,%+-(+& $% %'+ ),+ % ,%$ 20 '&%-+$+ $% *& %& %- + -+ *++/,'+ %& %- *($+$ $%- %$( +(%&'%. G,/ B+&*-(+ $%&', $%  -'( (&),% $% %'(6& $+ + *&*%, - %=*%-%&'% ,%-'+$ '%&($: %&

*+$+ & $% - /,*% $% RSE <% (/-%%&'+& ;

<% $%+,,--+,& $,+&'% %- +: ,(%&'+$ %& %- +/; +  *-(%&'% /+,+ %- $%+,,-- $%- /+ $&$% % (/-+& $()%,%&'% /,;%*' %& - $()%,%&'% (' $&$% %

>+ '%&($

,%*&*((%&' $% ,+&(+*(&% -+ *+-% >+& +/,'+$ ,%*, /+,+ %- )(&+&*(+(%&' $% - (: % /, %'+ ,+6& <% G,/ B+&*-(+ )% %*($ * %- <(&' +&*  '%&(-% $%- &$ ; %- /,(%, %& %- *&'(&%&'% +%,(*+&: ,+*(+ +  %'(6& ;  %,(*( + $+$ -*(6& + $()%,%&'% $()(*-'+$% <% +<%+& + -+ >+&($+$. G%&%,+-%&'% '+&' G,/ B+&*-(+ * B+&* D+((%&$+ S.A. & $ ,+&$% */++ <% %'(&+& %- $%- $% ,%/&+(-($+$ *(+- %/,%+,(+- +/-(*+$+ + *+$+ & $%  /,*%  +*'(($+$% <% %'& %& /, $%- %,+(%&' ; +'()+**(6& $% -+ &%*%($+$% $% <(%&% % %+& (&-*,+$ '(%&%& ((-('$ /,<% '(%&%& %& *%&'+ %- (' S*(+-: %*&6(* ; +(%&'+-: $&$% *+$+ & $% %-- % %&)*+& $% +&%,+ $()%,%&'% + *+$+ &+ $% -+ +,(+-% <% */&%& *+$+ (' % %- *+ /, %%/- HC+,+*- ; B+&*-(+  *%,*+  /,,++ ',+&('($ /, 4 (&' $&$% % $+ + *&*%, ('( $% /+ %& -+ *+-  %'( %' ++$ %& *&*%, +**(&% /+,+ %,+, -+ *+-($+$ $% ($+ $% -+ /%,&+: %'+ >%,,+(%&'+ >+ ($ $% ,+& +;$+ /+,+ -+ %'(6& $% -+ RSE $%- ,/ B+&*-(+ /,<% % ('+ %& '$ %'%,,(',( &+*(&+-: $+&$ + & +-, +,%+$. P,  /+,'% D+((%&$+ +&<% %'(&+ %- RSE /+,+  ,+&(+*(6& ,(%&'+  +**(&% %&  %&',& + &(%- %&%,+-: % $%*(, & +&%+& /,,++ $(&(* <% $%& + *&*%,   /,/%'+ ;+ <% & %&%,+& & (/+*' %& -+ *&($+$ %& %'% *+ G,/ B+&*-(+ ( %'

Página 12 de 14

 /,%%&'% %& -+ +;,+ $% +*'(($+$% $&$% ),'+-%*%& -+ *-',+: -+ %$*+*(6& ; %- *($+$ *& %- %$( +(%&'%.

CONCLUSIONES 

E&'%&$( ; ,%+-(+ &+ %+-+*(6& $% '(/ $(+&'(* %$(+&'% & %<%+ DOFA

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,% -+ RSE +*'+- $% D+((%&$+. C&*( -+ %&'++ ; $%%&'++ *& -+ <% *%&'+ %- $%- $% RSE $% D+((%&$+

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; <% %& %'% %&' %' (%&$ +/-(*+$. E'+-%*( &+ */+,+*(6& $%- $%- $% RSE $% D+((%&$+ ),%&'% + &+ %/,%+ -$%, %& %- %,*+$ )(&+&*(%, + &(%- &+*(&+-.

Página 13 de 14

3ebra,ia >''/.$+((%&$+.*//,'+-/%,&+&%/%,&+<(%&%,%& ', >''/.$+((%&$+.*//,'+-/%,&+&%/%,&++<(/%$+&%+, ($(&%,/,'+)-(+&*+/%,&+-Q '/104S91ND0TA0MDU18/LLM'MT;JM9LA=8(S0CT);8&I=8900 *)2C&R0'0N;BC(!BC=AE*D<99!M;3L1;/N90M3MDA3MDMI0E MTPD9+PABA=388P$VP*<=;J11ERA!GZR*UQ$-4$5L2$BISEZ0FBIS9&SE> >''/.$+((%&$+.*/**&&%*'25%+)001*34%9+8038 8$2185**8*I&),%$%S'%&((-($+$D%'+--+$D+((%&$+201F(&+-./$) >''/.,/+&*-(+.*//,'+-+*%,*+$%(&),+*(& *,/,+'(+'%&((-($+$

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