MATTEL INC. SECTION – C | TERM – 3 | GROUP – 4
COMPANY OVERVIEW
• World’s largest Toy Manufacturer with brands like Fisher Price, Barbie Dolls, HotWheels, etc. • Founded: 1945 • Headquaters: El Segundo, California, USA • Founder: Harold Matt Matson and Elliot Handler • Sells products in over 150 countries • Ranked #403 in Fortune 500
PRODUCTS AND MORE… The products of the brand include:
Fisher Price
Barbie Dolls
WWE Toys
Board Games
In the early 1980s, Mattel produced video game systems, under both its own brands and under license from Nintendo
CSR Important for MATTEL Why is
Mission: “Our mission is to act with integrity in all that we do, positively impacting our people, our products, and our planet by playing responsibly.”
PLAYING RESPONSIBLY The strategic approach to sustainability, "Re-imagine the way we play," inspires the company to make continuous improvement through our three related platforms:
Design it with the end in mind
Live it with personal commitment Make it with ecoefficiencies
Actions
• Caring for the Environment • Generating Awareness • Being Responsible and Ethical
Values • Play with Passion • Togetherness • Fairness To Grow
Target Group • Products are used by children, which makes it in their interest to promote the future of the planet
DIVERSITY, A KEY STRATEGY FOR SUCCESS
PEOPLE
PERSPECTIVE
PARTNERS
Hire, retain, and promote a diverse workforce, and will encourage opportunities within their communities
Create a company culture that encourages an expression of, and a respect for, diverse viewpoints
Do business with customers and suppliers who reflect the diversity of the worldwide community
PRODUCTS
Create and market products that appeal to and engage consumers around the world
CSR initiatives
MATTEL’S CHILDREN FOUNDATION • • • • • •
Established in 1978 Charitable organization incorporated as a nonprofit public benefit corporation Computer learning labs for underserved children in the US, Hong Kong, Mexico and Canada Supporting mobile clinics to provide preventive healthcare to low-income children Scholarships to children of Mattel employees in 13 countries Domestic Grant making supporting healthy lives and active play, literacy, girls’ empowerment and creating joy for children in need. • International Grant impacting children in need in 30 countries. • Matching Gifts for Mattel employees in support of youth-focused charities and disaster relief .
VOLUNTEERISM • •
• •
10,000+ employees come together and organize, volunteer for events in hospitals and schools In China, manufacturing employees volunteer alongside their management counterparts to make a meaningful difference in the lives of local disabled children through their work at the Nanhai Charity Center In more than 20 countries throughout Europe, Latin America and Asia, Mattel employees volunteer to support their local Special Olympics Mattel employees are supporting children and adults with intellectual disabilities around the world as part of Team Mattel , the largest global corporate team of volunteers in Special Olympics' history
MATTEL CITIZENSHIP REPORT • • •
• • •
Mattel regularly reports on their global citizenship efforts through our dedicated citizenship website. This process is headed up by the citizenship team. Mattel publishes a Citizenship Report as they believe It’s important to share progress with our many stakeholders, and this report is a key way we accomplish this. I believe that our commitment to corporate responsibility will nurture and expand our culture of innovation, because the people at Mattel believe in the power of doing things right, improving processes, solving problems and saving resources . Uptil now they have published 4 such reports: 2004, 2007, 2009 and 2012 . Each report gives details, not only about the past years progress but also gives certain goals for the coming years. Here are a few highlights from their last report:
PROGRESS REPORT GOALS
Promote a Culture of sustainable Growth
Reduce the environmental impact of our packaging Reduce the environmental impact of our products
Decrease Carbon Emissions
Increase percentage of overall social impact funding dedicated to addressing the barriers to play to 75% annually by 2015
Bring play opportunities to 10 mn children in need by 2015
How it gets it funded? • •
Funded exclusively with an annual donation made by Mattel, Inc The Mattel Children's Foundation has developed partnerships with exemplary nonprofit partners for strong financial accountability
KEY PERFORMANCE MEASURES
KEY PERFORMANCE MEASURES
THANK YOU SECTION – C | TERM – 3 | GROUP – 4
