PRBT is a Caller Ring Back

Personal Ring Back Tone (PRBT)

PRBT (RBT) is a Caller Ring back Tones service for BSNL Subscribers


Ring Back Tones (RBTs) are tunes people hear between the time the call a user an! the call is answere!" RBTs can be mo!ifie! as per user preferences# an! can be personali$e! for in!ivi!ual callers PRBT application provi!es %ust that& Backe! b secure an! scalable technolog# vast repositor of songs# live au!io an! monthl up!ates# operators are assure! of customer satisfaction an! market !ominance"

The main features of PRBTs are 'leibilit Supports multiple carrier technologies inclu!ing *S+# C,+-# an! Lan!lines .nables users to access features to customi$e via !ifferent interaction mo!es inclu!ing /oice ,T+'# 0-P# an! S+S Supports both Prepai! an! Postpai! mobile phone users

Provi!es multilingual support across all interaction mo!es2 0ith multilingual support# users can browse content in !ifferent languages.nglish# Tamil# or 8in!i

1ne Touch PRBT2 Love the tone# make it our 1wn# press 3 4 5 67 B Pressing 4 5 6 while hearing a ,ialer Tune of other subscriber

Personal Ring Back Tone (PRBT) 0hen a caller listens to Calle! part7s PRBT an! likes the song# the can simpl set it as their own PRBT b %ust clicking the Star 34567 ke"

1ne Touch PRBT is an innovative market solution to capitali$e the opportunit in the market with %ust one press of a button& Prior to the launch of 1ne Touch PRBT# a subscriber ha! to spen! a lot of time# energ 5 mone to navigate an! !iscover the song of their choice to be set as their PRBT" The intro!uction of innovative pro!uct ma!e it etremel simple for consumers to select their song" Now the subscriber can own the PRBT tune with %ust one press of one button Love the +usic 9 +ake it our own Press Star34567

Benefits – delighted customers, operators, & content providers The feature has significantl contribute! to all the ke stake hol!ers in the mobile /alue -!!e! Services (+/-S) ecosstem :" Consumers obtaine! instant gratification  ,elighte! on being able to easil 5 ;uickl set the song the like as PRBT or activate PRBT at a click of a single ke# whenever the want" 2. - significant increase in number of net a!!ition per month of RBT subscriber <" 8igh Penetration results from the =viral> effect that the service creates" .ach customer who subscribes to PRBT acts as a catalst in encouraging others to take up the service" 0e7ve observe! that while one user browses an! selects a song as their PRBT# several others opt to set their PRBT via the 1ne Touch PRBT feature# their circle of frien!s7 cop the settings an! it casca!es through the social network" ?" The shelflife for mobile music has increase!" 0ith the viral nature of 1ne Touch PRBT# even songs not available for preview on operator portals are still being !ownloa!e! an! set as PRBT" .


Customizability -llows users to pla PRBT at a specifie! !ate or time Supports S+S activation of pre!efine! RBT especiall when the user is not available over the phone2 'or eample# the user can sen! an S+S to the sstem stating @PRBT +eeting : hour@A this is announce! as @The user is in a meeting@ to the callers for an hour -llows for multiple PRBTs that can be customi$e! to i!entif !ifferent caller groups -llows users to cop each others PRBT settings" -ll the have to !o is enter their mobile number to cop the PRBT settings like song plae!# etc" Supports live streaming of sports# events# besi!es provi!ing event up!ates an! scores of various sports# etc Supports a group of PRBTs in a shuffle mo!e so as to pla !ifferent songs to ever consecutive incoming call


A User can change songs with following channels

SMS DT To 56!! Call 56!!

Select song on outbound Call SO+, C-#+,E O$T%O+

&'( to CO$)

Call Custome*

ca*e

"#$ S%TE

ser can have D Single Song in the profile

when a new song is selecte! user can D -!! the song in eisting List

Personal Ring Back Tone (PRBT) D +ultiple Songs in the profile

D Replace ol! Song

S+S Song Search Dser sen!s a S+S with a few kewor!s like the name of the movie or certain wor!s in the song" DThe search results are sent to the user an! the user has the option to repl either with the song number or +1R." DEf the user selects a song number# the selecte! song is set as the CRBT" DEf +1R. is selecte!# then more results are sent to the user base! on the initial kewor!s that the user ha! sent" DThe user is charge! Rs :F for this entire process of re;uesting a song an! !ownloa!ing it" D1nce !ownloa!e!# Regular monthl subscription charges appl"


Call 56!!

Personal Ring Back Tone (PRBT) sers can !ial GHIFF Sstem will check if the caller is a Subscriber to ,ialer Tunes" Ef not# it will ask for confirmation to subscribe to the service" D1nce confirme!# the charges woul! be !e!ucte! from the account Dser can then browse through the songs list an! select an song" DEf no song is selecte!# !efault song will be set as ,ialer Tune

SMS to 56(( D.ach ,ialer Tune will have a co!e calle! BT Co!e" Dsers can sen! S+S 9SB to GHI66 Dsers can also search for ,ialer Tunes b sen!ing the song name to GHI66 S+S to GHI66

Charges2 Subscribers have to pa Rs JGKPer month for this service for a !uration of

PRBT is a Caller Ring Back

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