!"#$%&'#()( )!+,"-.) (%/ %'+)(- (% .01#2!"#$%& (#)*"%+)$,%)& (,"- ,$.,!&-(.!&
"#$%&$#'()*' %& '+,#&#-(*'$#.& '+,#&#-(*'$#.&
/)0"#$#+'+1 /*2,2$#.& 3 4%&('- 5 "', 06
3/)" 3&-.-2#-")/4 5+! "-.6&% %' +7 .)&2)8
(-2%"+%4 ,7'7&7 (-2%"+%4 ,7'7&7 3'8'%" *)0#2 ,2+*'9.&7
(#'2%"+%4 0*#'& (#'2%"+%4 0*#'& 9#" ,#*%"%-
.)+!/)4 ::;<<;= .)+!/)4 ::;<<;= /%*#2+2 6>:?@0
#"+&-(!22#,"4 "A BCDEFGAHIBA JK LH DMAH JK CAFNKGBHO E DMAH DFECEIBEHAM KP QLK PBFRK DAFA JBFBOBF S KHTEIAF LHA CAFIA1 DFEJLIGE E KCDFKPA7 $EH LH DMAH JKGAMMAJE ILAMQLBKF KCDFKPA KPGAFU CKVEF DFKDAFAJA DAFA MAHWAF LH HLKRE DFEJLIGE BHHERAJEF E ALCKHGAF MAP RKHGAP KHGFK MEP IMBKHGKP AIGLAMKP7 "EP DMAHKP JK CAFNKGBHO GBKHKH LH AMIAHIK MBCBGAJE1 MEP ILAMKP ETFKIKH LHA RBPBXH OKHKFAM JK MA CBPBXH1 MAP CKGAP1 MA KPGFAGKOBA S MA APBOHAIBXH JK FKILFPEP JK GEJA MA EFOAHBWAIBXH7 'JKCUP JK QLK JEILCKHGA IXCE PK MEOFAFUH MAP CKGAP KPGFAGYOBIAP A GFARYP CYGEJEP S GUIGBIAP KPDKIZTBIAP JK CAFNKGBHO1 IEH KM IMBKHGK IECE LH DLHGE DAFGBJA7 +KPDLYP JK [A\KF JAJE LHA IECBKHWE S PA\KF DAFA QLK PBFRK LH DMAH JK CAFNKGBHO] IECKHWAFY A JAFMK LH \FKRK AIKFIACBKHGE JK KPGK DFESKIGE KM ILAM IEHPBPGK KH JAF A IEHEIKF LHA AOKHIBA JK ELGPELFIBHO JK IEHGA\BMBJAJ S TBHAHWAP JKHECBHAJA
!"#$%&1
IEH MA TBHAMBJAJ JK QLK MA IEHEWIAH MAP KCDFKPAP QLK GKHOAH DFE\MKCAP KH KM UFKAP AHGKP CKHIBEHAJAP JKM PKIGEF IECKFIBAM1 APEIBAIBEHKP1 IEEDKFAGBRAP1 BHPGBGLIBEHKP JK OE\BKFHE S /SCKP7 /EF ME QLK KP JK OFAH BCDEFGAHIBA IEHEIKF DAFA QLK CK PBFRK LH DMAH DFECEIBEHAM1 MEP KMKCKHGEP QLK JK\E IEHPBJKFAF AM JKPAFFEMMAF LH DMAH DFECEIBEHAM1 QLBYH DLKJK JKPAFFEMMAF KPGK DMAH S IECE ADMBIAFME KH MEP DFEJLIGEP S PKFRBIBEP] IECE KH KM IAPE !"#$%&7
/EF ^MGBCE KM DMAH DFECEIBEHAM QLK [K FKAMBWAJE DAFA CB AOKHIBA JAF A IEHEIKF A CB AOKHIBA JK ELGPELFIBHO ILKHGA \FBKTBHO1 RBPBXH1 CBPBXH1 TBMEPETZA1 RAMEFKP S GEJEP MEP KMKCKHGEP JKM DMAH QLK PK JAFUH A IEHEIKF DEPGKFBEFCKHGK IEHTEFCK PK RASA MKSKHJE7
(%')&&-//-4 6&#%9#": -ES 0FBAH 9BM ,BFKMKP1 GKHOE 6> A_EP JK KJAJ] KPGLJBAHGK JK MA "BIKHIBAGLFA KH 'JCBHBPGFAIBXH QLK KPGU ILFPAHJE KM `GE7 -KCKPGFK JK MA IAFFKFA7 ,K IAFAIGKFBWE DEF PKF LH VERKH RBPBEHAFBE1 PBH CBKJE A RBRBF MA RBJA1 AMKOFK1 GZCBJE1 IECDFECKGBJE S IECDKGKHGK KH IAJA LHA JK MAP AIGBRBJAJKP QLK FKAMBWX GAHGE KH MA LHBRKFPBJAJ IECE TLKFA JK KMMA7 ,BP DAPAGBKCDEP PEH MA C^PBIA1 APBPGBF A IEHIBKFGEP1 IEHEIKF DKFPEHAP DAFA DAPAFMA \BKH KH IAJA CECKHGE A JEHJK RASA1 CK OLPGA MA TBKPGA1 DKFE HLHIA EMRBJE CBP FKPDEHPA\BMBJAJKP QLK GKHOE IECE DKFPEHA7 +KHGFE JK CBP IECDKGKHIBAP KH MAP UFKAP QLK CUP JKPGAIE PEH GEJE ME FKMAIBEHAJE IEH MAP CAGKCUGBIAP1 IEHGA\BMBJAJ1 GFB\LGAIBXH S KIEHECZA7 aAIZA JEHJK RES] MAP DKFPEHAP JBIKH QLK KM TLGLFE KP BHIBKFGE SE IFKE QLK KPE HE KP IBKFGE SA QLK] KM TLGLFE ME IFKAP G^ JZA A JZA IEH IAJA LHA JK MAP AIGBRBJAJKP QLK FKAMBWAP1 IEH MAP DKFPEHAP QLK GK FKMAIBEHKP S IEH ME QLK GK QLBKFKP IEHRKFGBF7 ,BP DMAHKP PEH IAC\BAFCK A MA bAILMGAJ JK $EHGAJLFZA S 'JCBHBPGFAIBXH S IEHIMLBF MA IAFFKFA AMMZ1 FKAMBWAF CB PKFRBIBE PEIBAM S DFUIGBIAP DFETKPBEHAMKP KH KM -KFRBIBE JK 'JCBHBPGFAIBXH (FB\LGAFBA c-'(d1 MA\EFAF AMMZ LH GBKCDE] [AIKF MA CAKPGFZA KH TBHAHWAP S \AHIA S JKPDLYP GKHKF LH APIKHPE A MA -KIFKGAFZA JK aAIBKHJA S $FYJBGE /^\MBIE c-a$/d7 )HE JK CBP PLK_EP IECE DKFPEHA KP IEHPGBGLBF LHA PEIBKJAJ JK ELGPELFIBHO KH KM OBFE JK MA IEHGA\BMBJAJ S TBHAHWAP QLK ASLJK A PEMLIBEHAF MEP DFE\MKCAP JK MAP KCDFKPAP D^\MBIAP S DFBRAJAP7 eLK KPGES [AIBKHJE [ES DAFA KPGAF KM JZA JK CA_AHA AMMZ] GEJEP MEP JZAP CK DFKDAFE MKSKHJE AFGZILMEP JK FKRBPGAP S MB\FEP FKMAIBEHAJEP A GKCAP JK KIEHECZA1 TBHAHWAP S IEHGA\BMBJAJ1 GECE ILFPEP FKMAIBEHAJEP A YPGEP GKCAP7 "E QLK CK JBTKFKHIBA JKM FKPGE KP QLK PES LHA DKFPEHA IEH LHA CKHGK RBPBEHAFZA1 IECDKGKHGK1 IFBGBIE S AHAMZGBIE KH IAJA LHA JK MAP AIGBGLJKP QLK GKHOE [AIBA MEP [KI[EP QLK PK CK DFKPKHGAH S IEH LHA IADAIBJAJ PEFDFKHJKHGK JK BHGKFDFKGAF MEP KPGAJEP TBHAHIBKFEP JK MAP KCDFKPAP S JK AMMZ OKHKFAF GECAP JK JKIBPBEHKP7
g%P G^ KCDFKPA LH AIGBRE E LH DAPBREh7 9#/-'-9;)< &LKPGFEP RAMEFKP S DFBHIBDBEP FKTMKVAH ILUMKP PEH HLKPGFAP APDBFAIBEHKP S QLY GBDE JK IECDA_ZA QLKFKCEP PKF1 JEHJK KM GFA\AVE1 IEHTBA\BMBJAJ S KfIKMKHIBA KP KM TAIGEF JKM YfBGE JK HLKPGFA KCDFKPA7 -ECEP LHA KCDFKPA QLK HEP KPTEFWACEP JZA A JZA DAFA JAF A HLKPGFEP IMBKHGKP ME CKVEF JK HEPEGFEP A TBH JK \FBHJAFMK KM CKVEF PKFRBIBE JK ELGPELFIBHO KH KM UFKA JK IEHGA\BMBJAJ S TBHAHWAP7 %PGACEP JBPDLKPGEP A KCDMKAF GEJE HLKPGFE DEGKHIBAM1 IEHEIBCBKHGE S IAMBJAJ DAFA ILCDMBF MEP E\VKGBREP JK PL KCDFKPA7 $#'#,"< -KF LHA KCDFKPA CEJKME KH MA DFKPGAIBXH JK PKFRBIBEP JK ELGPELFIBHO DAFA IEHGA\BMBJAJ S TBHAHWAP1 MEOFAHJE MA PAGBPTAIIBXH JKM IMBKHGK1 \APAJE KH HLKPGFA IEHTBA\BMBJAJ S KfIKMKHIBA KH MA FKAMBWAIBXH JK DFEIKPEP1 A MAP KCDFKPAP1 A QLBKHKP MKP PBCDMBTBIACEP PLP TLHIBEHKP IEH KM CKVEF GAMKHGE [LCAHE KPDKIBAMBWAJE JKM CKFIAJE S JK KPGA CAHKFA MAP KCDFKPAP MEOFKH PLP CKGAP EFOAHBWAIBEHAMKP7 .#'#,"< -KF LHA KCDFKPA QLK \FBHJAF PKFRBIBEP JK IAMBJAJ KH MAP UFKAP JK IEHGA\BMBJAJ S TBHAHWAP7 'DEPGAHJE A MA PAGBPTAIIBXH JKM IMBKHGK S TAIBMBGAHJE HLKPGFEP IEHEIBCBKHGEP1 DAFA IEHGFB\LBF IEH KM BHIFKCKHGE KIEHXCBIE S PEIBAM JK PL KCDFKPA7
$)/-&%'< &=>?@A>BCDEDFBF< %P LHE JK HLKPGFEP RAMEFKP CUP BCDEFGAHGKP JK\BJE A QLK GKHKCEP MA E\MBOAIBXH JK PEMLIBEHAF MEP DFE\MKCAP JK PL KCDFKPA7 #AG=HIDFBF< 'IGLACEP IEH [EHKPGBJAJ S IEHTBAHWA IEH HLKPGFEP IMBKHGKP1 JK CAHKFA QLK GEJE DFEIKPE PKA GFAHPDAFKHGK S IEHTBA\MK7 &=>?=G@< -ECEP LHA KCDFKPA QLK FKPDKGA MAP JKIBPBEHKP JK MEP JBFKIGBREP JK PLP EFOAHBWAIBEHKP7 %JK=E=AKDB< 'PKOLFACEP MA IAMBJAJ JK HLKPGFEP PKFRBIBEP1 CBJBKHJE KM JKPKCDK_E KH IAJA DFEIKPE QLK JKPAFFEMMACEP7 3I@L=>D@ABED>M@< $AJA LHE JK HLKPGFEP GAMKHGEP LGBMBWAH PLP ADGBGLJKP DFETKPBEHAMKP S AIGBGLJKP DEPBGBRAP1 CEFAMKP S YGBIAP E\GKHBKHJE LH AC\BKHGK JK IEHTBAHWA S IECDFECBPE IEH PL KCDFKPA7 )")/#'#' (%/ .%&2)(-< "A PBGLAIBXH KH MA QLK PK KHILKHGFA !#"$%#& KP KPGBCLMAF MAP RKHGAP JK HLKPGFE PKFRBIBE A CAHKFA JK QLK MAP KCDFKPAP IEH DFE\MKCAP IEHGA\MKP S TBHAHIBKFEP JK MEP PKIGEFKP IECKFIBAMKP1 APEIBAIBEHKP1 IEEDKFAGBRAP1 BHPGBGLIBEHKP JK OE\BKFHE S /SCKP ME JKCAHJKH7 &EPEGFEP JBRBJBCEP HLKPGFE CKFIAJE JK AILKFJE A MA PKOCKHGAIBXH OKEOFUTBIA QLK PEH MEP IMBKHGKP JK GEJE KM GKFFBGEFBE HAIBEHAM CKfBIAHE QLK GKHOAH DFE\MKCAP KH MAP UFKAP JK IEHGA\BMBJAJ S TBHAHWAP7 'JKCUP JK LHA PKOCKHGAIBXH DEF TFKILKHIBA JK LPE JEHJK BJKHGBTBIACEP A MAP DKFPEHAP QLK JKCAHJAH HLKPGFE PKFRBIBE7 %H KM CKFIAJE KHIEHGFACEP JBTKFKHGKP KCDFKPAP JK ELGPELFIBHO KH MAP UFKAP JK IEHGA\BMBJAJ S TBHAHWAP QLK PEH HLKPGFAP DFBHIBDAMKP IECDKGKHIBAP1 DKFE IEH LH AMGE HBRKM JK DFKIBEP QLK DLKJKH PKF LHA JK HLKPGFAP DFBHIBDAMKP RKHGAVAP AHGK KM CKFIAJE7
#(%"+#9#2)2#," (%/ 376/#2- .%+)4 $ECE SA PK [A\ZA CKHIBEHAJE AHGKFBEFCKHGK MA PKOCKHGAIBXH KP JK AILKFJE A MA WEHA OKEOFUTBIA S DEF TFKILKHIBA JK LPE7 &LKPGFE CKFIAJE CKGA PEH GEJAP KCDFKPAP HAIBEHAMKP S KfGFAHVKFAP QLK PK KHILKHGFAH KH GKFFBGEFBE HAIBEHAM IEH DFE\MKCAP KH MAP UFKAP JK IEHGA\BMBJAJ S TBHAHWAP JKM PKIGEF IECKFIBAM1 APEIBAIBEHKP1 IEEDKFAGBRAP1 BHPGBGLIBEHKP JK OE\BKFHE S /SCKP7 -6N%+#$-'< &LKPGFEP E\VKGBREP IECE KCDFKPA JKM OBFE JK ELGPELFIBHO PEHi !
%PGBCLMAF MA RKHGA JK HLKPGFE PKFRBIBE A MEP PKIGEFKP IECKFIBAMKP1 APEIBAIBEHKP1 IEEDKFAGBRAP1 BHPGBGLIBEHKP JK OE\BKFHE S /SCKP7
!
'GFAKF HLKREP IMBKHGKP7
!
$EHPKOLBF QLK MAP KCDFKPAP DFLK\KH HLKPGFE PKFRBIBE S TECKHGAF KM IAC\BE JK CAFIA JKPJK MAP CAFIAP FBRAMKP7
!
9KHKFAF MKAMGAJ A HLKPGFE PKFRBIBE S IEHPKOLBF AIIKPE A HLKREP KPGA\MKIBCBKHGEP7
!
0FBHJAF LH PKFRBIBE JK IAMBJAJ KH MA APKPEFZA1 IEHGA\MK S TBHAHIBKFA7
(%')&&-//- (% !" 3&%'!3!%'+- 3)&) /) 3&-.-2#,"< &EPEGFEP JKGKFCBHACEP HLKPGFE DFKPLDLKPGE GECAHJE KH ILKHGA KPGEP IBHIE GBDEP JK DFKPLDLKPGEP MEP ILUMKP AHAMBWACEP JK AILKFJE A MA PBGLAIBXH KH MA QLK HEP KHIEHGFACEP DAFA JAFHEP A IEHEIKF KH KM CKFIAJE JK MAP AOKHIBAP JK ELGPELFIBHO] A CAHKFA JK DEPBIBEHAFHEP7 -EH MEP PBOLBKHGKPi •
/@> I=KOI>@> FD>?@ADCE=>4 HEPEGFEP JKGKFCBHAJEP KM DFKPLDLKPGE KH TLHIBXH A MA IAHGBJAJ QLK DEJKCEP JKPGBHAF A HLKPGFAP AIGBRBJAJKP QLK FKQLKFBCEP 7
•
%E ?@IK=AGBP= F= EB Q=AGB>4 GAC\BYH DEJKCEP JKPGBHAFME JK AILKFJE A MA DAFGK TBVA JK HLKPGFEP BHOFKPEP DEF MAP RKHGAP QLK FKAMBWACEP KH HLKPGFEP PKFRBIBEP7
•
/B ?BIDFBF K@M?=GDGDQB4 KH KPGK IEHPBJKFACEP QLK HLKPGFE DFKPLDLKPGE DFECEIBEHAM PK FKAMBIK KH IECDAFAIBXH IEH LHE E RAFBEP FBRAMKP1 E \BKH IEH GEJEP MEP FBRAMKP JKM PKIGEF QLK GKHKCEP KH KM CKFIAJE7 ,BKHGFAP CUP TLKFGK PKA HLKPGFA IECDKGKHIBA CASEF GKHJFU QLK PKF MA BHRKFPBXH7
•
/@> @CP=GDQ@> R GBI=B>4 KH KPGK ME KMA\EFUFACEP JK AILKFJE A MA TLHIBXH JK MEP FKILFPEP FKQLKFBJEP DAFA MEOFAF HLKPGFAP CKGAP KPGA\MKIBJAP7
•
/B MBJDMDSBKDTA F=E C=A=LDKD@4 JKGKFCBHACEP KM DFKPLDLKPGE JK AILKFJE] A ME QLK QLK QLKFKCEP ALCKHGAF KH HLKPGFEP \KHKTBIBEP KH CASEF CKJBJA1 DKFE KH KPGK IEHEIKCEP MA TLHIBXH JK FKPDLKPGA JK HLKPGFA JKCAHJA7
+#3- (% 3&-(!2+-U.%&2)(!#"$%#&
KP LHA EFOAHBWAIBXH JK ELGPELFIBHO QLK DFEDEFIBEHA PKFRBIBEP JK
IEHGA\BMBJAJ S TBHAHWAP A MAP KCDFKPAP JK PKIGEF IECKFIBAM1 APEIBAIBEHKP1 IEEDKFAGBRAP1 BHPGBGLIBEHKP JK OE\BKFHE S /SCKP QLK GKHOAH DFE\MKCAP KH YPGAP JEP UFKAP7 'SLJAHJE A MAP EFOAHBWAIBEHKP A PBCDMBTBIAF PLP TLHIBEHKP IEH KM CKVEF GAMKHGE [LCAHE KPDKIBAMBWAJE JKM CKFIAJE S JK KPGA CAHKFA MAP KCDFKPAP MEOFKH PLP CKGAP EFOAHBWAIBEHAMKP7 'JKCUP IEHGFB\LBF IEH KM BHIFKCKHGE KIEHXCBIE S PEIBAM JK PL KCDFKPA7 /B> LOAKD@A=> VO= @LI=K=M@> >@A4 !
'GKHJKCEP MEP JBTKFKHGKP DFE\MKCAP JK IEHGA\BMBJAJ S TBHAHWAP DEF ME QLK] KPGA\MKIKCEP
LHA
RAMEFAIBXH
AJKILAJA
JKM
FBKPOE
KCDFKPAFBAM
S
DFEDEFIBEHACEP LHA KPGFLIGLFA JKM IEHGFEM BHGKFHE7 !
+BPK_ACEP K BCDMKCKHGACEP LH ILAJFE JK ILKHGAP E IAGUMEOE JK ILKHGAP1 JK AILKFJE A MAP EDKFAIBEHKP DFBHIBDAMKP QLK FKAMBWA PL KCDFKPA S A MAP HEFCAP CKfBIAHAP JK IEHGA\BMBJAJ7
!
%MA\EFUFACEP JK TEFCA IEHGBHLA IAJA CKP LH DFKPKHGAIBXH JK MEP KPGAJEP TBHAHIBKFEP JK PL KCDFKPA7
!
$EHIBMBAIBXH S IEHGFEM JK MAP ILKHGAP DEF IE\FAF S \AHIAFBAP JK TEFCA CKHPLAM7
!
(KHKCEP LH IEHGFEM S AIGLAMBWAIBXH JK MEP "B\FEP "KOAMKP JK PL KCDFKPA7
!
%MA\EFAIBXH JK JKIMAFAIBEHKP AHLAMKP GFB\LGAFBAP7
!
2TFKIKCEP APKPEFZA IEHTEFCK A MEP ^MGBCEP IAC\BEP KH CAGKFBA IEHGA\MK S GFB\LGAFBA7
W%&&).#%"+)' 3&-.-2#-")/%'< !#"$%#&
[AIK LPE JK MAP PBOLBKHGK [KFFACBKHGA DAFA OKHKFAF MKAMGAJ JK MEP IMBKHGKP S
FKTEFWAF MA DFKTKFKHIBA JK MA CAFIAi *KAMBWACEP ILDEHKP JK JKPILKHGE JKM 6>j JK HLKPGFE PKFRBIBE QLK KHRBACEP A HLKPGFEP IMBKHGKP DEF IEFFKE E MEP BHIMLBCEP KH FKRBPGAP7 -B GBKHKP DFE\MKCAP KH MAP UFKAP JK IEHGA\BMBJAJ S TBHAHWAP7 l&E GK DFKEILDKP HEPEGFEP HEP KHIAFOACEPm7 g%P G^ KCDFKPA LH AIGBRE E LH DAPBREh7 -CGaA OA Ybc F= F=>KO=AG@ =A GO ?ITJDMB K@AGIBGBKDTA F= AO=>GI@ >=IQDKD@< 2-"+)2+)"-'4 3dHDAB e=C4 fGG?4UUeee
+=EaL@A@>4 k666`?::>
(DI=KKDTA4 ,EMBHE 0KWAFKP n1 "ECAP JK 0KWAFKP1 $BLJAJ JK ,YfBIE1 +7b7
$XJBOE JKM JKPILKHGEi 2X3YZ[\9):)\W))1\1(&]\^_``
%PGK KP LH KVKCDMAF JK MEP JKPILKHGEP QLK FKAMBWACEP KH !#"$%#& DAFA AGFAKF A HLKREP IMBKHGKP1 KPGBCLMAF MA RKHGA JK HLKPGFE PKFRBIBE S KPGA ADKOAJE AM *KOMACKHGE PE\FK /FECEIBEHKP S 2TKFGAP IEH CKHIBXH KH MEP AFGZILMEP k TFAIIBEHKP # S ##1 :> TFAIIBEHKP ### S #41 :: S :6 TFAIIBXH ###7 3&-3!%'+) (% '-/!2#,"< bBHAMCKHGK HEPEGFEP PECEP LHA AOKHIBA JK ELGPELFIBHO JK IEHGA\BMBJAJ S TBHAHWAP] QLK JK\K IEHPBJKFAF MEP DMAHKP DFECEIBEHAMKP IECE LHA [KFFACBKHGA JK MA CKFIAJEGKIHBA A PL TAREF DAFA MEOFAF PKF LHA KCDFKPA ME PLTBIBKHGKCKHGK TLKFGK S DEPBIBEHAJA KH KM CKFIAJE IEH MA TBHAMBJAJ JK JAFHEP A IEHEIKF1 AGFAKF A HLKREP IMBKHGKP1 IEHPKOLBF QLK DFLK\KH HLKPGFE PKFRBIBE1 KPGBCLMAF MAP RKHGAP1 OKHKFAF MA MKAMGAJ JK HLKPGFEP IMBKHGKP S RKHIKF A HLKPGFEP FBRAMKP E IECDKGKHIBAP SA QLK]
!"#$%&
HE KP MA ^HBIA KCDFKPA
JKJBIAJA A MA DFKPGAIBXH JK KPGK GBDE JK PKFRBIBE DEF ME QLK] DEJKCEP KHIEHGFAF JBTKFKHGKP AOKHIBAP7
'JKCUP JK QLK JK\KCEP JK FKIEFJAF AM KMA\EFAF PBKCDFK LH DMAH DFECEIBEHAM1 GEJEP S IAJA LHE JK MEP KMKCKHGEP QLK ME IECDEHKH1 IECE ME KP KM CKFIAJE CKGA A QLBKH HEP RACEP A JBFBOBF1 MEP E\VKGBREP QLK QLKFKCEP MEOFAF1 MA BHRKFPBXH QLK DEJKCEP APBOHAFMK1 KM GBDE JK DFEJLIGE E PKFRBIBE RACEP A ETFKIKF AM CKFIAJE S A GFARYP JK QLK [KFFACBKHGAP RACEP A JAF A IEHEIKF7 /EF ^MGBCE] [KCEP JK IEHPBJKFAF QLK HE PEMACKHGK DEF FKAMBWAF LH DMAH DFECEIBEHAM SA] GKHKCEP DFEHEPGBIAJA HLKPGFA JKCAHJA TLGLFA PBHE QLK] JK\KCEP JK KPGAF BHRBFGBKHJE IEHPGAHGKCKHGK KH KPGK GBDE DMAHKP DFECEIBEHAMKP IECE ME FKAMBWAH MAP JKCUP KCDFKPAP JKM PBOME oo# QLK JKPGBHAH LH DAFGK JK PL CAFOKH JK LGBMBJAJ DAFA MA DL\MBIBJAJ S DFECEIBXH [APGA QLK] HLKPGFE DFEJLIGE E PKFRBIBE KPGK JKHGFE JK MA KGADA JK CAJLFKW1 KP JKIBF] QLK RKHJKCEP DEF PB PEMEP7 'PBCBPCE PK JK\K IEHPBJKFAF QLK ILAHJE LH DFEJLIGE ADKHAP KPGA KH MA KGADA JK IFKIBCBKHGE] KP ILAHJE CUP PK JKPGBHA BHRKFPBEHKP KH KPGK GBDE JK DMAHKP7 6#6/#-:&)9;)'<
1. Kotler, P., & Keller, K. (2012). Dirección de Marketing. Ed. 14ª México: PEARSON EDUCACIÓN, S.A. 2. Staton, W., Etzel, M., & Walker, B. (2007). Fundamentos de Marketing. México: Mc Graw Hill. 3. Tellis, G. & Redondo, I.. (2002). Estrategias de Publicidad y Promoción. Madrid: PEARSON EDUCACIÓN, S.A. 4. Rivera, J. & de Juan, M.. (2002). La promoción de ventas: variable clave del marketing. Madrid: ESIC. 5. Díaz, D.. “Guía para elaborar un Plan de Mercadotecnia" en contribuciones a la economía, No. 82, Julio 2007. texto completo en http://www.eumed.net/ce/2007b/djdr.htm
