Fuerzas de Porter, Internet y Las Redes Sociales

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7

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44

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47

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42

rdfmnjr bmn d{wdb{exdr mhjw{dr rmn \JFM \JFM& GJD[U ( BM& _MJ& CEBDA CEBDA RDFMN. Nm rmfm rmn rdfmnjr |m|zfdwjr jn{wj fdr zrzdwemr u zrzdwemr& renm tzj rmn fd jxekjn{j bmc|j{jnbed tzj rj kd jn{wj fdr wjkjr rmbedfjr& jn bzdn{m d bd|{dw nzjxmr bfejn{jr u jr{m jr |mw cjnbemndw rmfm df`znmr& |mwtzj adr{d jf rdfòn kj znd bmfmned |mrjj rz |wm|ed Hdn \d`j |mw jojc|fm OMRA ADEW ( NDEFR& u aj kj kjbew tzj ad rekm kj `wdn z{efekdk |dwd ce jr{efer{d. \jwm jr{m nm kjod d{wär tzj fmr rdfmnjr d |jrdw kj {jnjw |mbm {ejc|m jn jf cjwbdkm m {jnjw zn {ejc|m |wmfmn`dkm enbmw|mwdwmn d fdr wjkjr rmbedfjr bmcm jr{wd{jèdr& znm kj jffmr bmcm _MJ z{efed fd dbbjregefekdk kj fmr ker|mre{exmr còxefjr bmn fmr GfdbiGjwwu {mkd bfejn{d tzj {jn`d znm kj jr{mr |zjkj jr{dw d{jn{d d fdr mhjw{dr m nzjxdr nm{ebedr rmgwj jf rdfòn.

7. Bmc|j{ekmwjr |m{jnbedfjr











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2. Dcjndd kjf en`wjrm kj |wmkzb{mr rzr{e{z{mr rzr{e{z{mr Jn gdrj d Adq ( Cdofzh !7<<:% fmr rzr{e{z{mr nm rmfm rmn jc|wjrdr tzj rj jnbzjn{wdn jn cercm rjb{mw jr{wd{åèbmr& renm dtzjffmr tzj |zjkjn |jw{jnjbjw d m{wdr enkzr{wedr |jwm wj|wjrjn{dn dcjndd. Fd |wj`zn{d jr fmr rdfmnjr kj gjffjd {ejnjn rzr{e{mr gzjnm fd wjr|zjr{d jr RE& fdr wjkjr rmbedfjr rmn fmr kmcendn{jr |dwd |mkjw adbjw tzj gdojn rzr xjn{dr&











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;. \mkjw kj nj`mbedbeòn bmn fmr |wmxjjkmwjr Jn gdrj d Im{fjw ( Dwcr{wmn` !7<<:%& tzj zn rj`cjn{m nm wjrzf{d d{wdb{exm re fmr |wmxjjkmwjr dzcjn{dn rz |wjbem m kercenzujn fd bdn{ekdk xjnkekd. Fmr |wmxjjkmwjr zn hdb{mw hznkdcjn{df jn fd bdkjnd kj xdfmw kj zn rdfòn& ren jffmr nm |zjkjn fm`wdw {jnjw |wmkzb{mr kj bdfekdk |dwd d|febäwrjfmr d rzr bfejn{jr& u re rj cdn{ejnjn bmnr{dn{jcjn{j bmc|e{ejnkm bmn m{wmr rdfmnjr rj njbjre{d kj fd cjomw nj`mbedbeòn. D ce |zn{m kj xer{d fmr |wmxjjkmwjr kjodn kj {jnjw jf |mkjw& |mwtzj bmn jf zrm kjf en{jwnj{ jn kmnkj zn bfejn{j jr{d cdr enhmwcdkm& jn kmnkj bmn rmfm {jbfjdw u gzrbdw jn `mm`fj& rj jnbzjn{wdn m{wmr |wmxjjkmwjr tzj mhwjbjn cjomwjr |wmkzb{mr u bmn cjomwjr |wjbemr. \mw fm {dn{m zn bfejn{j enhmwcdkm !Fmr rdfmnjr% {ejnj jf |mkjw.













48

Rj kebj tzj zn bfejn{j enhmwcdkm {ejnj jf |mkjw& gzjnm jn{mnbjr tzj {dn bejw{m jr tzj fd jwd kjf en{jwnj{ ad ajbam tzj fdr jc|wjrdr db{zdfjr rjdn hwäèfjr dn{j rzr bmnrzcekmwjr& |mw {mkd fd enhmwcdbeòn tzj rj cdnjod jn fd wjk& {dn{m |mre{exd bmcm nj`d{exd& rdgjcmr tzj adu hmwmr kj jn kmnkj |dw{ebe|dn |jwrmndr jn kmnkj adgfdn rmgwj bejw{dr jc|wjrdr m rmgwj fmr |wmkzb{mr m rjwxebemr tzj rj mhwjbjn. Dn{jr rj jrbzbadgd m dzn rj jrbzbad kjf bfejn{j rjbwj{m& |jwm aj kjbew tzj jr df`m tzj ewd |drdnkm kj cmkd u rj m|{dwd |mw fd z{efedbeòn bmc|fj{d kjf en{jwnj{. Jf en{jwnj{ u fdr wjkjr rmbedfjr rmn znd cend kj mwm |dwd tzejnjr rdgjn











40

[dn{m jf en{jwnj{ bmcm fdr wjkjr rmbedfjr& rmn fm tzj amu jn kãd fdr jc|wjrdr d|zjr{dn |dwd jr{dw enhmwcdkmr u kdwrj d bmnmbjw& {jnejnkm zn dbjwbdcejn{m kj cdnjwd cdr jqdb{d u jn zn {ejc|m bdre wjdf. Rj |zjkj kjbew tzj fdr wjkjr rmbedfjr u jf en{jwnj{ en{jwnj{ adn hmcjn{dkm bmc|dw{ew fd enhmwcdbeòn& jr{dw db{zdfedkmr u {jnjw cdumw |wjrjnbed& bzdnkm adgfdcmr kj tzj jf bmnrzcekmw |wmcjkem |mrjj zn ker|mre{exm còxef& jn kmnkj rj cdn{ejnj jn bmn{db{m bmn fm tzj |drd jn rz dfwjkjkmw& |mw fm bzdf fdr jc|wjrdr m|{dn |mw {jnjw d rzr bfejn{jr |mw cjkem kj zn Gfdbigjwwu Cjrrjn`jw& m wjdfednkm @dk`j{r |dwd tzj |zjkdn en{jwdb{zdw |mw cjkem kj jr{d bmn fd jc|wjrd m jf |wmkzb{m u drã hdbefe{änkmfj jf dbbjrm











41

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45

Tzejnjr cdumw gjnjhebem adn {jnekm rmn {mkdr dtzjffdr jc|wjrdr& tzj nm |mrjãdn zn |wjrz|zjr{m df{m |dwd |mkjw wjdfedw enxjr{e`dbemnjr kj cjwbdkmr& |dwd wjdfedw bdc|dôdr |zgfebe{dwedr& fd en{jwnj{ duzkm d tzj fdr czbamr |zkejwdn |mnjw rzr rjwxebemr d ker|mrebemnjr kj cefjr kj en{jwndz{dr& kdwrj d bmnmbjw j enbfzrm |mrebemndwrj. Jr |mw jffmr tzj bmnbfzum tzj fd en{jwnj{ u fdr wjkjr rmbedfjr rmn |dw{j kj fd jr{wd{jèd kj fdr jc|wjrdr& bzdnkm rdgjn kmcendw fmr bmn{jnekmr u fm tzj tzejwjn cmr{wdw dn{j rzr bfejn{jr.











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