Engage Deo

CERTIFICATE

This is to certify that the summer training project report titled Distribution Strategies “

of ITC with special reference to deodorant Product line .   is an original work ”

submitted by Akhil arora, Enrollment No: 1168003912, MBA III semester student of Gitarattan International Business School (giBS) for the partial fulfillment of Master of Business Administration (MBA) Program, of Guru Gobind Singh Indraprastha University, under the guidance guidance of Mr. Uma gulati and the same same has not been submitted to any other university or institution for the award of an y Degree/Diploma.

Mr. Uma gulati

Dr. S.S. Narula

Associate Professor

Director

Project Guide

GiBS

DECLARATION

I, Akhil Arora , Enrollment No: 11680003912 , MBA III Semester student hereby declare that this project report entitled Distribution Strategies of ITC with special reference to “

deodorant Product line.   is an original work done and submitted by me towards the ”

 partial fulfillment of my Masters of Business Administration (MBA) degree, under the guidance of Mr. Uma gulati, Associate Professor  at Gitarattan International Business School (giBS) and the same has not been submitted to any other university or institute for the award of any degree, diploma or fellowship.

Dated :

Akhil Arora Enrollment No: 11680003912

ACKNOWLEDGEMENTS A project is never the work of an individual. It is moreover a combination of ideas, suggestions, review, contribution and work involving many folks. This project is also an amalgamation of the efforts and suggestions of numerous individuals who completely deserve to be acknowledged in this section.

I would like to thank Mr. Munish Marwah ABM North (PCP Division) ITC Corp. Ltd., who gave me a wonderful opportunity to work, learn and grow in their esteemed organization. I would also like to express my deep sense of gratitude towards my training supervisor Mr. NAMAN GOYAL   Area executive and  Mr. MAYANK MALIK   Area Manager

(South West Delhi) under their proper benevolence guidance, the practical aspects of the study progressed.

I would like to express my hearty thanks to my supervisor Mr.Uma gulati , Associate Professor, Gitarattan International Business School (giBS) for his constant guidance and support. Without his valuable suggestions, constructive criticisms and encouragement throughout the course of the project, the present shape of the work would not have been  possible. Finally I would like to convey my heartiest thanks to my company ITC Ltd  and its employees  for their best co-operation and helping me in data collection.

Akhil arora Enrollment No: 11680003912

TABLE OF CONTENTS S.No.

1.

2.

3.

4.

Topic

Page No.

CHAPTER 1- PROFILE OF THE COMPANY

1

1.1 Introduction

1

1.2 Industry Profile

5

1.3 Vision and Mission

8

1.4 Product range of the Company and its Brands

8

1.5 Size of the organization

20

1.6 Organization structure

24

1.7 Position Of the Company in the Industry

26

CHAPTER 2- SWOT ANALYSIS

28

2.1 SWOT Analysis

28

2.2 Objective of the study

30

CHAPTER 3- SALES AND DISTRIBUTION CHANNEL

31

3.1 Sales and distribution channel

31

3.2 ITC personal care products

32

3.3 Market Share (Deodorants)

35

CHAPTER 4- DATA COLLECTION

37

5.

6.

7.

CHAPTER 5- DATA ANALYSIS

39

5.1 Retailer’s Perspective

39

5.2 Customer’s Perspective

53

CHAPTER 6- FINDINGS AND RECOMMENDATIONS

61

6.1 General findings

61

6.2 Engage related

62

6.4 Suggestion

62

6.3 Recommendations

63

6.4 References

64

ANNEXURES

65