SWOT & TOWS Analysis
Table of Contents SWOT & TOWS ANALYSISTABLE OF CONTENTS
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TABLE OF CON TENTS
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UNDERSTANDING SWOT ANALYSIS
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WHY USE THE TOOL? HOW TO USE TOOL: STRENGTHS: WEAKNESSES: OPPORTUNITIES: THREATS: EXAMPLE: STRENGTHS:
3 3 3 3 3 3 4 4 4
EAKNESSES: W OPPORTUNITIES : THREATS: KEY POINTS: CASE STUDY-SWOT ANALYSIS WAL-MART STRENGTHS WEAKNESSES OPPORTUNITIES THREATS CASE STUDY-SWOT ANALYSIS STARUCKS STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
4 4 4 5 5 5 5 5 6 6 6 6 6
CASE STUDY- SWOT ANALYSIS AT&T
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UNDERSTANDING TOWS MATRIX
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WHY USE THE TOOL? HOW TO USE TOOL: STRENGTHS/OPPORTUNITIES: STRENGTH/THREATS: WEAKNESSES/OPPORTUNITIES: WEAKNESSES/THREATS: CASE STUDY- APPLICATION O! THE TOWS MATRIX TO "OLKSWAGEN WEAKNESSES AND THREATS (WT) WEAKNESSES AND OPPORTUNITIES (WO) STRENGTHS AND THREATS (ST) STRENGTHS AND OPPORTUNITIES (SO)
8 8 8 8 8 8 9 9 9 9 10
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Un#$%san#in' SWOT Analysis Why use the tool? SWOT Analyss s an e!e"#$e %ay of &en#fyng yo' S#eng#s an& Wea*nesses+ an& of e,a-nng #e O..o#'n#es an& Tea#s yo' fa"e
How to use tool: To "ay o'# a SWOT Analyss+ %#e &o%n ans%es #o #e follo%ng 0'es#ons Wee a..o.a#e+ 'se s-la 0'es#ons:
S%$n'(s: Wa# a&$an#ages &o yo' a$e Wa# &o yo' &o %ell Wa# ele$an# eso'"es &o yo' a$e a""ess #o Wa# &o o#e .eo.le see as yo' s#eng#s ons&e #s fo- yo' o%n .on# of $e% an& fo- #e .on# of $e% of #e .eo.le yo' &eal %# Don3# 4e -o&es# 5e eals#" If yo' ae a$ng any &6"'l#y %# • • • •
#s+ #y %#ng &o%n a ls# of yo' "aa"#es#"s So-e of #ese %ll o.ef'lly 4e s#eng#s7 In loo*ng a# yo' s#eng#s+ #n* a4o'# #e- n ela#on #o yo' "o-.e##os 8 fo e,a-.le+ f all yo' "o-.e##os .o$&e g 0'al#y .o&'"#s+ #en a g 0'al#y .o&'"#on .o"ess s no# s#eng# n #e -a*e#+ # s a ne"ess#y
W$a)n$ss$s: Wa# "o'l& yo' -.o$e Wa# &o yo' &o 4a&ly Wa# so'l& yo' a$o& Agan+ "ons&e #s fo- an n#enal an& e,#enal 4ass: Do o#e .eo.le see- #o .e"e$e %ea*nesses #a# yo' &o no# see Ae yo' "o-.e##os &ong any 4e##e #an yo' I# s 4es# #o 4e eals#" no%+ an& fa"e any 'n.leasan# #'#s as soon as • • •
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O**+%,nii$s: Wee ae #e goo& o..o#'n#es fa"ng yo' Wa# ae #e n#ees#ng #en&s yo' ae a%ae of Usef'l o..o#'n#es "an "o-e fo- s'" #ngs as: anges n #e"nology an& -a*e#s on 4o# a 4oa& an& nao% s"ale anges n go$en-en# .ol"y ela#e& #o yo' 9el& anges n so"al .a##ens+ .o.'la#on .o9les+ lfes#yle "anges+ e#" o"al E$en#s A 'sef'l a..oa" #o loo*ng a# o..o#'n#es s #o loo* a# yo' s#eng#s an& as* yo'self %e#e #ese o.en '. any o..o#'n#es Al#ena#$ely+ loo* a# yo' %ea*nesses an& as* yo'self %e#e yo' "o'l& o.en '. o..o#'n#es 4y el-na#ng #e- • •
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Wa# o4s#a"les &o yo' fa"e Wa# s yo' "o-.e##on &ong
Shahzad Trading & Consulting FZE, KSA Office: P.O. o! "#$%, 'i(adh, Saudi Ara)ia, Tel: *+ %- "$$$+/, Fa!: *+ %- "$$$0%. 1AE Office: P.O. o! /%0, Shar2ah, 1AE, Tel: *+3% $- 0$#/$ Mobile: +966 (56) 5103286, Email:
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Ae #e e0'e& s.e"9"a#ons fo yo'
>o' "an also a..ly SWOT analyss #o yo' "o-.e##os Ts -ay .o&'"e so-e n#ees#ng nsg#s7
Example: A s#a#8'. s-all "ons'l#an"y 4'sness -g# "ay o'# #e follo%ng SWOT analyss:
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We ae a4le #o es.on& $ey 0'"*ly as %e a$e no e& #a.e+ no nee& fo ge -anage-en# a..o$al+ e#" We ae a4le #o g$e eally goo& "'s#o-e "ae+ as #e "'en# s-all a-o'n# of %o* -eans %e a$e .len#y of #-e #o &e$o#e #o "'s#o-es O' lea& "ons'l#an# as s#ong e.'#a#on %#n #e -a*e# We "an "an ge &e"#on 0'"*l y f %e 9n& #a# o' -a*e#ng s no# %o*ng We a$e l##le o$eea&+ so "an o!e goo& $al'e #o "'s#o-es
W$a)n$ss$s: • • • •
O' "o-.any as no -a*e# .esen"e o e.'#a#on We a$e a s-all s#a! %# a sallo% s*lls 4ase n -any aeas We ae $'lnea4le #o $#al s#a! 4eng s"*+ lea$ng+ e#" O' "as =o% %ll 4e 'nela4le n #e ealy s#ages
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O' 4'sness se"#o s e,.an&ng+ %# -any f'#'e o..o#'n#es fo s'""ess O' lo"al "o'n"l %an#s #o en"o'age lo"al 4'snesses %# %o* %ee .oss4le O' "o-.e##os -ay 4e slo% #o a&o.# ne% #e"nologes
T(%$as: Wll &e$elo.-en#s n #e"nology "ange #s -a*e# 4eyon& o' a4l#y #o a&a.# A s-all "ange n fo"'s of a lage "o-.e##o -g# %.e o'# any -a*e# .os#on %e a"e$e Te "ons'l#an"y -g# #eefoe &e"&e #o s.e"al?e n a.& es.onse+ goo& $al'e se$"es #o lo"al 4'snesses @a*e#ng %o'l& 4e n sele"#e& lo"al .'4l"a#ons+ #o ge# #e gea#es# .oss4le -a*e# .esen"e fo a se# a&$e#sng 4'&ge# Te "ons'l#an"y so'l& *ee. '.8#o8&a#e %# "anges n #e"nology •
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Key points: SWOT analyss s a fa-e%o* fo analy?ng yo' s#eng#s an& %ea*nesses+ an& #e o..o#'n#es an& #ea#s yo' fa"e Shahzad Trading & Consulting FZE, KSA Office: P.O. o! "#$%, 'i(adh, Saudi Ara)ia, Tel: *+ %- "$$$+/, Fa!: *+ %- "$$$0%. 1AE Office: P.O. o! /%0, Shar2ah, 1AE, Tel: *+3% $- 0$#/$ Mobile: +966 (56) 5103286, Email:
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T(is ill ($l* y+, + .+/,s +n y+,% s%$n'(s0 1ini1i2$ $a)n$ss$s0 an# a)$ ($ '%$a$s *+ssi3l$ a#4ana'$ +. +**+%,nii$s a4aila3l$5 SWOT analysis 3$/+1$s a USELESS $6$%/is$ i. i is n+ $6$n#$# TOWS ($%$ ($ s%$n'(s a%$ ,s$# + /a*iali2$ +n +**+%,nii$s an# + /+,n$% (%$as0 •
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($ $a)n$ss$s a%$ 1ini1i2$# ,sin' +**+%,nii$s an# 3+( $a)n$ss$s an# (%$as a%$ a4i+i#$#
ayng o'# a .esonal SWOT Analyss s an -.o#an# s#e. n 9n&ng lfe an& "aee &e"#on
Case Study-SWOT Analysis Wal-Mart S%$n'(s •
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Wal8@a# s a .o%ef'l e#al 4an& I# as a e.'#a#on fo $al'e fo -oney+ "on$enen"e an& a %&e ange of .o&'"#s all n one s#oe Wal8@a# as go%n s'4s#an#ally o$e e"en# yeas+ an& as e,.een"e& glo4al e,.anson (fo e,a-.le #s .'"ase of #e Un#e& Kng&o- 4ase& e#ale ASDA) Te "o-.any as a "oe "o-.e#en"e n$ol$ng #s 'se of nfo-a#on #e"nology #o s'..o# #s n#ena#onal logs#"s sys#e- Bo e,a-.le+ # "an see o% n&$&'al .o&'"#s ae .efo-ng "o'n#y8%&e+ s#oe84y8s#oe a# a glan"e IT also s'..o#s Wal8@a#3s e6"en# .o"'e-en# A fo"'se& s#a#egy s n .la"e fo '-an eso'"e -anage-en# an& &e$elo.-en# Peo.le ae *ey #o Wal8@a#3s 4'sness an& # n$es#s #-e an& -oney n #anng .eo.le+ an& e#anng a &e$elo.ng #e-
W$a)n$ss$s •
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Wal8@a# s #e Wol&3s lages# go"ey e#ale an& "on#ol of #s e-.e+ &es.#e #s IT a&$an#ages+ "o'l& lea$e # %ea* n so-e aeas &'e #o #e 'ge s.an of "on#ol Sn"e Wal8@a# sell .o&'"#s a"oss -any se"#os (s'" as "lo#ng+ foo&+ o s#a#onay)+ # -ay no# a$e #e =e,4l#y of so-e of #s -oe fo"'se& "o-.e##os Te "o-.any s glo4al+ 4'# as as a .esen"e n ela#$ely fe% "o'n#es Wol&%&e
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To #a*e o$e+ -ege %#+ o fo- s#a#eg" allan"es %# o#e glo4al e#ales+ fo"'sng on s.e"9" -a*e#s s'" as E'o.e o #e Gea#e na Regon Te s#oes ae "'en#ly only #a&e n a ela#$ely s-all n'-4e of "o'n#es Teefoe #ee ae #e-en&o's o..o#'n#es fo f'#'e 4'sness n e,.an&ng "ons'-e -a*e#s+ s'" as na an& In&a Ne% lo"a#ons an& s#oe #y.es o!e Wal8@a# o..o#'n#es #o e,.lo# -a*e# &e$elo.-en# Tey &$es9e& fo- lage s'.e "en#es+ #o lo"al an& -all84ase& s#es O..o#'n#es e,s# fo Wal8@a# #o "on#n'e %# #s "'en# s#a#egy of lage+ s'.e "en#es
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T(%$as •
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5eng n'-4e one -eans #a# yo' ae #e #age# of "o-.e##on+ lo"ally an& glo4ally 5eng a glo4al e#ale -eans #a# yo' ae e,.ose& #o .ol#"al .o4le-s n #e "o'n#es #a# yo' o.ea#e n Te "os# of .o&'"ng -any "ons'-e .o&'"#s #en&s #o a$e fallen 4e"a'se of lo%e -an'fa"#'ng "os#s @an'fa"#'ng "os# as fallen &'e #o o'#so'"ng #o lo%8"os# egons of #e Wol& Ts as lea& #o ."e "o-.e##on+ es'l#ng n ."e &e=a#on n so-e anges In#ense ."e "o-.e##on s a #ea#
3Wal8@a# S#oes+ In" s #e %ol&3s lages# e#ale+ %# 2C; 4llon n sales n #e 9s"al yea en&ng Fan ;1+ 2 Te "o-.any e-.loys 1 -llon asso"a#es %ol&%&e #o'g -oe #an ;+ fa"l#es n #e Un#e& S#a#es an& -oe #an 1+C 'n#s
Case Study-SWOT Analysis Staru!"s S%$n'(s •
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S#a4'"*s o.oa#on s a $ey .o9#a4le ogan?a#on+ eanng n e,"ess of -llon n 2Te "o-.any genea#e& e$en'e of -oe #an C -llon n #e sa-e yea I# s a glo4al "o!ee 4an& 4'l# '.on a e.'#a#on fo 9ne .o&'"#s an& se$"es I# as al-os# "afes n al-os# "o'n#es S#a4'"*s %as one of #e Fortune Top 100 Companies to Work Forn 2C Te "o-.any s a es.e"#e& e-.loye #a# $al'es #s %o*fo"e Te ogan?a#on as s#ong e#"al $al'es an& an e#"al -sson s#a#e-en# as follo%s+ 'Starbucks is committed to a role of environmental leadership in all facets of our business.'
W$a)n$ss$s •
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S#a4'"*s as a e.'#a#on fo ne% .o&'"# &e$elo.-en# an& "ea#$#y Ho%e$e+ #ey e-an $'lnea4le #o #e .oss4l#y #a# #e nno$a#on -ay fal#e o$e #-e Te ogan?a#on as a s#ong .esen"e n #e Un#e& S#a#es of A-e"a %# -oe #an #ee 0'a#es of #e "afes lo"a#e& n #e o-e -a*e# I# s of#en ag'e& #a# #ey nee& #o loo* fo a .o#folo of "o'n#es+ n o&e #o s.ea& 4'sness s* Te ogan?a#on s &e.en&an# on a -an "o-.e##$e a&$an#age+ #e e#al of "o!ee Ts "o'l& -a*e #e- slo% #o &$esfy n#o o#e se"#os so'l& #e nee& ase
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S#a4'"*s ae $ey goo& a# #a*ng a&$an#age of o..o#'n#es In 2 #e "o-.any "ea#e& a D84'nng se$"e n #e San#a @on"a (alfona USA) "afe %# He%le## Pa"*a&+ %ee "'s#o-es "ea#e #e
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o%n -'s" D Ne% .o&'"#s an& se$"es #a# "an 4e e#ale& n #e "afes+ s'" as Ba Ta&e .o&'"#s
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Shahzad Trading & Consulting FZE, KSA Office: P.O. o! "#$%, 'i(adh, Saudi Ara)ia, Tel: *+ %- "$$$+/, Fa!: *+ %- "$$$0%. 1AE Office: P.O. o! /%0, Shar2ah, 1AE, Tel: *+3% $- 0$#/$ Mobile: +966 (56) 5103286, Email:
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Te "o-.any as #e o..o#'n#y #o e,.an& #s glo4al o.ea#ons Ne% -a*e#s fo "o!ee s'" as In&a an& #e Pa"9" R- na#ons ae 4egnnng #o e-ege o84an&ng %# o#e -an'fa"#'es of foo& an& &n*+ an& 4an& fan"sng #o -an'fa"#'es of o#e goo&s an& se$"es 4o# a$e .o#en#al
T(%$as •
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Wo *no%s f #e -a*e# fo "o!ee %ll go% an& s#ay n fa$o %# "'s#o-es+ o %e#e ano#e #y.e of 4e$eage o les'e a"#$#y %ll e.la"e "o!ee n #e f'#'e S#a4'"*s ae e,.ose& #o ses n #e "os# of "o!ee an& &ay .o&'"#s Sn"e #s "on"e.#on n Pne Pla"e Pa*+ Sea##le n 11+ S#a4'"*s3 s'""ess as lea& #o #e -a*e# en#y of -any "o-.e##os an& "o.y "a# 4an&s #a# .ose .o#en#al #ea#s
3S#a4'"*s3 -sson s#a#e-en# s 'Establish Starbucks as the premier purveyor of the nest co!ee in the "orld "hile maintainin# our uncompromisin# principles "hile "e #ro".'
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Case Study- SWOT Analysis AT#T
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Un#$%san#in' TOWS Ma%i6 Why use the tool? TOWS Analyss s an e!e"#$e %ay of "o-4nng a) n#enal s#eng#s %# e,#enal o..o#'n#es an& #ea#s+ an& 4) n#enal %ea*nesses %# e,#enal o..o#'n#es an& #ea#s #o &e$elo. a s#a#egy
How to use tool: To "ay o'# a TOWS Analyss+ "ons&e #e follo%ng "o-4na#ons:
S%$n'(s7O**+%,nii$s: ons&e all s#eng#s one 4y one ls#e& n #e SWOT Analyss %# ea" o..o#'n#y #o &e#e-ne o% ea" n#enal s#eng# "an el. yo' "a.#al?e on ea" e,#enal o..o#'n#y
S%$n'(7T(%$as: ons&e all s#eng#s one 4y one ls#e& n #e SWOT Analyss %# ea" #ea# #o &e#e-ne o% ea" n#enal s#eng# "an el. yo' a$o& e$ey e,#enal #ea#
W$a)n$ss$s7O**+%,nii$s: ons&e all %ea*nesses one 4y one ls#e & n #e SWOT Analyss %# ea" o..o#'n#y #o &e#e-ne o% ea" n#enal %ea*ness "an 4e el-na#e& 4y 'sng ea" e,#enal o..o#'n#y
W$a)n$ss$s7T(%$as: ons&e all %ea*nesses one 4y one ls#e& n #e SWOT Analyss %# ea" #ea# #o &e#e-ne 4o# "an 4e a$o&e&
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Case Study- Appli!ation o$ the TOWS Matrix to %ol"swa&en ol*s%agen (W) %as "osen 4e"a'se # &e-ons#a#es o% a s'""essf'l "o-.any e,.een"e& gea# &6"'l#es n #e ealy 1s+ 4'# #en &e$elo.e& a s#a#egy #a# es'l#e& n an e,"ellen# -a*e# .os#on n #e la#e 1s Te TOWS @a#, so%n n Bg'e 1 %ll fo"'s on #e "'"al .eo& fo- la#e 1; #o ealy 1C Te e,#enal #ea#s an& o..o#'n#es .e#an -os#ly #o #e s#'a#on W fa"e& n #e Un#e& S#a#es+ 4'# a s-la s#'a#on .e$ale& n E'o.e a# #a# #-e
W$a)n$ss$s an# T(%$as 8WT9 A "o-.any %# gea# %ea*nesses of#en as #o eso# #o a s'$$al s#a#egy W "o'l& a$e seo'sly "ons&ee& #e o.#on of a
W$a)n$ss$s an# O**+%,nii$s 8WO9 Te go%ng aL'en"e of "'s#o-es as es'l#e& n 3#a&ng '.3 #o -oe l','o's "as >e#+ W a& essen#ally follo%e& a one8-o&el .ol"y %" .esen#e& a .o4le- %en #e &esgn of #e 5ee#le 4e"a-e o4sole#e A ne% -o&el lne a& #o 4e n#o&'"e& #o ea" a %&e s.e"#'- of 4'yes In o&e #o -n-?e #e a&&#onal "os#s of a -'l# .o&'"# lne+ #e 4'l&ng 4lo"* .n".le %as e-.loye& n #e &esgn of #e ne% "as Ts allo%e& 'sng #e sa-e .a#s fo &!een# -o&els #a# ange& fo- #e ela#$ely lo%8."e& Ra44# #o #e ge ."e& A'& lne Ano#e %ea*ness a# W %as #e sng "os#s n Ge-any Bo e,a-.le+ n 1; %ages an& salaes ose 1 .e "en# o$e #e .e$o's yea S-laly+ n"ease& f'el "os#s -a&e #e s.. ng of "as #o #e Un#e & S#a#es -oe "os#ly Ts s#'a#on fa$oe& se##ng '. an asse-4ly .lan# n #e Un#e& S#a#es Ho%e$e+ #s also "ea#e& so-e .o4le-s fo W 4e"a'se # a& no e,.een"e n &ealng %# A-e"an ogan?e& la4o To o$e"o-e #s %ea*ness+ W3s #a"#" %as #o e"'# -anages fo- De#o# %o %ee "a.a4le of es#a4lsng goo& 'non ela#ons
S%$n'(s an# T(%$as 8ST9 One of #e gea#es# #ea#s #o W %as #e "on#n'ng a..e"a#on of #e De'#s"e @a* agans# #e &olla Bo e,a-.le+ fo- O"#o4e 12 #o No$e-4e 1; #e -a* a..e"a#e& ;C .e"en# Ts -ean# ge ."es fo #e 4'ye Te es'l#+ of "o'se+ %as a less "o-.e##$e .os#'e Fa.anese an& A-e"an a'#o-a*es o4#ane& an n"easngly lage sae of #e s-all8"a -a*e# To e&'"e #e #ea#s of "o-.e##on an& #e e!e"#s of #e 'nfa$oa4le e,"ange a#e+ W %as fo"e& #o 4'l& an asse-4ly .lan# n #e Un#e& S#a#es
Shahzad Trading & Consulting FZE, KSA Office: P.O. o! "#$%, 'i(adh, Saudi Ara)ia, Tel: *+ %- "$$$+/, Fa!: *+ %- "$$$0%. 1AE Office: P.O. o! /%0, Shar2ah, 1AE, Tel: *+3% $- 0$#/$ Mobile: +966 (56) 5103286, Email:
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Ano#e s#a#egy fo -ee#ng "o-.e##$e .ess'es %as #o 4'l& on W3s s#eng#s 4y &e$elo.ng a "a 4ase& on a&$an"e&8&esgn #e"nology Te es'l# of #s e!o# %as #e Ra44#+ a -o&el %# fea#'es la#e a&o.#e& 4y -any o#e "a -an'fa"#'es Te ol "ss n 1;81 no# only "a'se& a f'el so#age+ 4'# also ."e ses+ a #en& #a# as "on#n'e& To -ee# #s #ea#+ W 'se& #s #e"nolog"al "a.a4l#es 4'# no# also only #o #o &e$elo. -.o$e#e #s $ey engnes (#o'g #e 'seengne of f'el Ts n
S%$n'(s an# O**+%,nii$s 8SO9 In geneal+ s'""essf'l 9-s 4'l& on #e s#eng#s #o #a*e a&$an#age of o..o#'n#es W s no e,"e.#on To'go'# #s &s"'sson W3s s#eng#s n esea"+ &e$elo.-en#+ engneeng+ an& #s e,.een"e - .o&'"#on #e"nology 4e"a-e e$&en# Tese s#eng#s+ 'n&e #e lea&es. of R'&olf e&ng+ ena4le& #e "o-.any #o &e$elo. a .o&'"# lne #a# -e# -a*e# &e-an&s fo an e"ono-"al "a (#e Ra44#+ s'""esso #o #e 5ee#le)+ as %ell as #e #as#es fo -oe l','o's "as %# -any a$ala4le o.#ons (S"o""o an& #e A'& lne) E$en#'ally #e sa-e "o-.any3s s#eng#s ena4le& W #o .lan an& 4'l& #e asse-4ly fa"l#y n Ne% S#an#on+ Pennsyl$ana T's+ >W "o'l& 4ene9# fos'4s#an#al "on"essons gan#e& 4y #e s#a#e go$en-en# #o a##a"# W %"+ n #'n+ .o$&e& -any e-.loy-en# o..o#'n#es In ano#e #a"#"al -o$e+ W -an'fa"#'e& an& sol& s-all engnes #o ysle an& A-e"an @o#os Tese "o-.anes 'gen#ly nee&e& s-all engnes fo ns#alla#on n #e o%n "as an& e$en'es fo- #ese sales -.o$e& #e 9nan"al .os#on of W
Shahzad Trading & Consulting FZE, KSA Office: P.O. o! "#$%, 'i(adh, Saudi Ara)ia, Tel: *+ %- "$$$+/, Fa!: *+ %- "$$$0%. 1AE Office: P.O. o! /%0, Shar2ah, 1AE, Tel: *+3% $- 0$#/$ Mobile: +966 (56) 5103286, Email:
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Fi#ure 1$ %W T&WS atri( In$%nal S%$n'(s: 5 S#ong R D an& Engneeng ;5S#ong Sales an& Se$"e Ne#%o* <5E6"en# Po&'"#on/A'#o-a#on a.a4l#es
E6$%nal O**+%,nii$s: (Also ons&e Rs*s)
5Go%ng AL'en# @a*e# De-an&s @oe ','o's as %# @any O.#ons ;5A##a"#$e O!es #o 5'l& an Asse-4ly Plan# n US <5ysle an& @o#os Nee& S-all Engnes
A-e"an
E6$%nal T(%$as:
5 E,"ange Ra#e: De$al'a#on of Dolla Rela#on #o De'#se @a* (D@) ;5o-.e##on foan& US A'#o-a*es
n
Fa.anese
<5 B'el So#age an& P"e
In$%nal W$a)n$ss$s: 5 Hea$y Relan"e on One Po&'"# (Al#o'g Se$eal ess S'""essf'l @o&els %ee In#o&'"e&) ;5Rsng os#s n Ge-any <5No E,.een"e W# US a4o Unons f 5'l&ng Plan# n #e US
SO:
WO:
5 De$elo. an& Po&'"e @'l#.o&'"# ne %# @any O.#ons+ n D!een# P"e lasses (Dase+ S"o""o+ Ra44#+ A'& ne) (O1S1S2) ;55'l& Asse-4ly Plan# Usng R D+ Engneeng+ an&
5 De$elo. o-.a#4le @o&els fo D!een# P"e e$els (Rangng fo-
Po&'"#on/A'#o-a#on E,.een"e (O2 S1S;) <55'l& Engnes fo ysle an& A@ (O;S;)
Ra44# #o A'& ne) (O1W1) ;5To o.e %# Rsng os#s n Ge-any+ 5'l& Plan# n US+ Hng US @anages %# E,.een"e n Dealng %# US a4o Unons (O2 W2W;)
ST:
WT:
5 Re&'"e E!e"# of E,"ange
A5 O$e"o-e Wea*nesses 4y
Ra#e 4y 5'l&ng a Plan# n #e US (T1T2S1S;) ;5@ee# o-.e##on %# A&$an"e& Desgn Te"nology 8 eg Ra44# (T2T;
@a*ng Te- S#eng#s (@o$e To%a& OS S#a#egy)
S1S2) <5I-.o$e B'el ons'-.#on To'g B'el In
5Re&'"e Tea# of o-.e##on 4y De$elo.ng Ble,4le Po&'"# ne (T2 W1)
5 Poss4le O.#ons not E,e"se& 4y W: 5Engage n Fon# O.ea#on %# ysle o A@ ;5W#&a% Bo- US @a*e#
Shahzad Trading & Consulting FZE, KSA Office: P.O. o! "#$%, 'i(adh, Saudi Ara)ia, Tel: *+ %- "$$$+/, Fa!: *+ %- "$$$0%. 1AE Office: P.O. o! /%0, Shar2ah, 1AE, Tel: *+3% $- 0$#/$ Mobile: +966 (56) 5103286, Email:
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