CHAPTER II METHODOLOGY AND PRESENTATION OF DATA
I.
RESEARCH DESIGN
The The rese resear arche chers rs used used the the desc descri ript ptiv ivee meth method od that that dete determ rmin ines es the the fact factor orss influencing the target market in decision making as when to avail the services. It involves the proces processs of obtain obtaining ing,, classi classifyi fying, ng, analyzi analyzing, ng, and allott allotting ing data data about about situat situation ions, s, processes, practices and trends that may be interpreted meaningfully (Boing,2!".
II.
RESEARCH RESPONDENTS
The resear researche chers rs collect collected ed the primar primary y data data which which can be ac#uir ac#uired ed from from the responses of the people by providing #uestionnaires from the vicinity of Taguig $ity, %istrict II which consist of thirteen (&'" barangays.
III.
RESEARCH TE TECHNIQUES
The researcher researcherss used simple random sampling techni#ue. In this techni#ue, techni#ue, each member of the population has an e#ual chance of being selected selected as a subect. The entire process of sampling sa mpling is done in a single step with each e ach subect selected independently of the other members of the population (Bouing,2!". IV.
RESEARCH LOCALE
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The city of Taguig is a highly urbanized city located in south)eastern portion of *etro *anila in the +hilippines.- /rom a thriving fishing community along the shores of 0aguna de Bay, it is now an important residential, commercial and industrial center. 1ccording to the 2& census, it has a population of --,-!'.' The local government of Taguig currently administers /ort Bonifacio, considered as one of *etro *anila3s central business districts alongside *akati $B% and 4rtigas $enter . 4ther future developments in the city include 1rca 5outh (formerly known as /ood Terminal Incorporated" 1yala 0and3s !)hectare business and lifestyle district, 6 and0aguna de Bay 0akeshore %evelopment along the Bulacan78izal7*anila7$avite 8egional 9:pressway ($) 8oad".
V.
RESEARCH INSTRUMENT
The researchers formulated self)made #uestionnaire with ten (&" #uestions focusing on the customer profile, body massage and spa and other related #uestions. The #uestionnaire was validated by the feasibility adviser before the final distribution of the same to the respondents.
VI.
DATA GATHERING PROCEDURES
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The total population and age grouping of Taguig $ity were obtained from the 2&- ;ational $ensus 4ffice of Taguig $ity. Table 1 Age Grou
1ge
+opulation &2,!>
%istribution 2.6
67?
62,2!?
&.&
& 7 &&6 7 &? 2 7 226 7 2? ' 7 ''6 7 '? - 7 --6 7 -? 6 7 666 7 6? 7 6 7 ? ! 7 !!6 7 !? > and above Total
2,!-? 6?,6'! &,!>2 &,2>2 66,6! -6,62 '>, -' '&,>'2 26,>66 &>,?-? &',> !,&?2 6,&-& 2,>2,2& 6&>,!?
&2.& &&.6 &&.? &&.> &.! >.> !..& 6. '.! 2.6 &.&. . .1!!
5ource@ 2&& ;ational $ensus of Taguig $ity (
[email protected]&&2C+D 2/inalE5pecial28eleaseETaguig ;ew.pdf ". •
The researchers used the age bracket of 2 to - as the target market of the business which totaled to'6',&'. The researchers used the 5lovinFs /ormula to determine the needed number of respondents and divided the results thereof in to four (-" groups of researchers. The researchers conducted the survey through the use of #uestionnaires. The researchers grouped themselves (each group with three ' persons" and distributed the #uestionnaires to the respondents near at the actual location of
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the business found
atG Cilla Teresa Cill., 5ampaguita 5t., Brgy.
*arulas,Calenzuela $ity. 8espondents were given enough time to answer all the #uestions. The researchers thereafter tabulated and tallied the data.
VII.
SAMPLE SI"E COMPUTATION
The researchers used the 5lovinFs /ormula to determine the needed number of respondents (
[email protected]+ilmathe2&Achapter)?)sampling)and)statistical) tool". /ormula@ nH
; &J 2
here@ ; H the number of people who #ualifies in the area of study. n H number of needed respondents. e H margin of error which is 6. 5olution@ nH
'6',&' 2
& J('6',&'"
( .05 )
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n H '??
VIII. PRESENTATION ANALYSIS AND INTERPRETATION OF DATA QUESTIONNAIRE RESULTS Table # Age Pro$%le o$ &'e Re(o)*e)&(
Age
Fre+ue),-
Per,e)&age
2)26
&?2
->
2)''
&&
2!.6
'-)-& -2 and above
-> -?
&2 &2.6
Total
//
1!!
Table 2 and /igure 2 show that maority are@ 2)26 years old with ->K 2)'' years old with 2!.6K'-)-& years old with &2. 5urvey results showed that respondents with ages 2)26 years old and 2)'' years old have the highest percentage of the possibility to avail of the spa and massage services.
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F%gure #
Age Pro$%le o$ &'e Re(o)*e)&( &' &2
&> ) 26 ->
2 ) '' '- ) -& -2 and above
2!
Table Ge)*er Pro$%le o$ &'e Re(o)*e)&(
Ge)*er *ale /emale T4T10
Fre+ue),&> 2'& //
Per,e)&age -2 6> 1!!
Table ' and /igure ' show that maority of the respondents are female with 6> and male with -2. /emale customers are more likely to come when the business started to operate.
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Ge)*er Pro$%le o$ &'e Re(o)*e)&(
-2 6>*ale
/emale
F%gure
Table 0 Re(o)*e)&( E2lo-2e)& S&a&u(
O,,ua&%o) 9mployed 5elf)9mployed 4thers T4T10
Fre+ue),&? &'' ! //
Per,e)&age -! '&? 1!!
Table - and /igure - show that the maority of the respondents are employed with -!K'- are self)employedKand&? of the respondents represent students and unemployed. The business more likely e:pects to have employed and self)employed and students to be its customers.
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F%gure 0
Re(o)*e)&(3 E2lo-2e)& S&a&u(
&?
9mployed
5elf ) 9mployed
-! 4thers@ 5tudent, =nemployed
'-
Table 4 Mo)&'l- I),o2e o$ Re(o)*e)&(
Mo)&'l- I),o2e +&&,. 7 +2-,???. +26,. and above To&al
Fre+ue),2-> &6& //
Per,e)&age 2 '> 1!!
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Table 6 and /igure 6 illustrate that > of the respondents have a monthly income of +&&,. 7 +2-,???.K while '2 have a monthly income of +26,. and above. It shows that the respondents are capable of obtaining the services that being offered by the business. F%gure 4
Mo)&'l- I),o2e o$ Re(o)*e)&(
'> +&&,.)+2-,???.
+26,. and above 2
Table 5
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Re(o)*e)&( 6'o Go &o Sa
Fre+ue),2!& &2> //
Les ;o To&al
Per,e)&age > '2 1!!
Table and /igure illustrate that maority of the respondents go to spa with >K while '2 of the respondents do not. It shows that maority of the respondents indeed go to spa to avail of massage and spa services. F%gure 5
Re(o)*e)&( 6'o Go &o Sa
'2 Les
;o >
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Table 7 Fa,&or( Co)(%*ere* %) C'oo(%)g 8o*- Ma((age a)* Sa
Fa,&or( 5ervice +rice $onvenience To&al
Fre+ue),&>6 &6 //
Per,e)&age -! '! & 1!!
Table ! and /igure ! show the factors being considered by customers in choosing body massage and spa, -! preferred service, '! of the respondents chose price, and & chose convenience. F%gure 7
Fa,&or( Co)(%*ere* %) C'oo(%)g 8o*- Ma((age a)* Sa
& '! +rice
5ervice -!
$onvience
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Table 9 Fre+ue),- o$ V%(%&
M%)u&e(
Fre+ue),-
Per,e)&age
4nce a week
&-?
'>
*onthly
&2!
'2
Twice a week
&2'
'&
Total
//
1!!
Table > and /igure > illustrate that maority of the respondents go to the spa once a week with '>K while others go to body massage on a monthly basis with '2 and twice a week with '&. $ustomers usually go to the body massage and spa to rela: even with their busy lifestyle.
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F%gure 9
Fre+ue),- %) Go%)g &o a 8o*- Ma((age a)* Sa
'2
4nce a week
'>
Twice a week
*onthy
'&
Table / Fre+ue),- o) &'e Ser:%,e( O$$ere*
Ser:%,e( O$$ere* *assage /oot 5pa Dilot with Centosa To&al
Fre+ue),&!&-2 >' //
Per,e)&age -' 2 1!!
Table ? and /igure ? show the services availed by the customers when going to a body massage and spa. -- of the respondents chose massage, ' prefer foot spa, while 2 chose hilot with ventosa.
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F%gure /
Fre+ue),- o) &'e Ser:%,e( O$$ere*
20% 44%
*assage /oot 5pa Dilot with Centosa
36%
Table 1! Nu2ber o$ Re(o)*e)&( Co2a)%o) 6'o V%(%& a Sa
Fre+ue),-
Per,e)&age
24
5olo +artner ith /amily *embers ith /riends To&al
&2? & ? > //
'2 2! 2&! 1!!
Table & and /igure & illustrate the number of companion accompanying the respondents when going to body massage and spa, '2 of the respondents go 5olo, 2! with a +artner, 2- with /amily *embers, and &! with /riends. F%gure 1!
Nu2ber o$ Re(o)*e)&(3 Co2a)%o)( 6'o V%(%& a Sa
&! '2
5olo
2-+artner
ith /amily *ember
2!
ith /riends
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Table 11 Fre+ue),- o$ &'e Pr%,e O$$ere*
Pr%,e +&.)+'??.
Fre+ue),&>>
Per,e)&age -!
+-.)+??.
&2
-
+!.)+???.
2!
!
+&,. and above
22
To&al
//
1!!
Table && and /igure && show the preferred price of the respondents, +&. 7 +'??. got the highest percentage with -!, +-. 7 +??. with -, ! for +!.7 +???., while +&,. and above have .
F%gure 11
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Fre+ue),- o$ &'e Pr%,e O$$ere* !
+&. ) + '. -!
+-. ) + . +!. ) + ?.
-
+&,. and above
Table 1# 6%ll%)g)e(( &o Tr- a Ne;l- Oe)e* 8o*- Ma((age a)* Sa %) Vale)
Fre+ue),-
Per,e)&age
Les
'-?
>>
;o
6
&2
To&al
//
1!!
Table &2 and /igure &2 illustrate the willingness of the respondents to try a newly opened spa center in Taguig $ity with >>K while &2 of the respondents are not interested. It shows that the business will have a higher chance of gaining profit because of the higher percentage of willingness of the respondents.
F%gure 1#
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6%ll%)g)e(( &o Tr- a Ne;l- Oe)e* 8o*- Ma((age a)* Sa %) Vale)
&2
Les
;o >>
Su22ar- o$ Que(&%o))a%re Re(ul&(
The researchers obtained '?? respondents using the 5lovinFs formula from the '6',&' target population that has been taken in age bracket of 2 to - years old at the ;ational $ensus 4ffice of Taguig $ity. Based on the results in the age group that were tallied, maority of the respondents are female respondents between ages 2)- years old. The results further showed that most of the respondents are employed with the monthly income of +&&, . ) +2-,???.. 8esults likewise showed that maority of the respondents go to body massage and spa center and the factors that attracts them in availing it is service. 1lso, the respondents in choosing a body massage and spa services preferred to pay a fee ranging from +&.)+'??.. /inally, the result showed that maority of the respondents are willing to try a newly established body massage and spa in Taguig $ity, namely, M9;CIN Body *assage and 5pa, with >>.
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