Chomsky

EL MODELO DE PROPAGANDA DE NOAM CHOMSKY: MEDIOS MAINSTREAM Y CONTROL DE PENSAMIENTO. 2001 Objetivo: El

artículo aal!"a #l $o%#lo %# &ro&a'a%a %# autor#( Noa$ C)o$(*+ E%,ar% H#r$a # -Lo( 'uar%!a#( %# la l!#rta%/ %urat# la %ca%a %# lo( 0 + 0. E(to( autor#( (# a(a # $o%#lo( co$u!cat!3o( %# EE44. La (ít#(!( + co$#tar!o( #(t5 r#al!"a%a( &or Ato!o P!#%a &ul!ca%o # 2001.

Premisa: LA IN6ORMACI7N ES PODER.

Mo%#lo # #l 8u# lo( $#%!o( %# co$u!cac!9 #(t5 !$r!ca%o( # #l (!(t#$a &olít!co + #co9$!co. E(ta r#lac!9 a(#'ura la #(ta!l!%a% (oc!al + la r#&ro%ucc!9 %# lo( !t#r#(#( %# la( l!t#( %o$!at#( 'u#ra$#tal#( 'u#ra$#tal#( + cor&orat!3a(;. ACCIONES NECESARIAS -

Pro&a'a%a (!(t#$5t!ca: co(trucc!9 %# (!'o( + $#(a<#( $a(!3o( =ar!cac!9 %# ua o&!!9 &>l!ca + c#(ura at# lo( $#(a<#( %!(ru&t!3o( %#l (!(t#$a;. Mat#!$!#to %# cort!a( %#$ocr5t!ca(: #l#$#to( %# (!$ulac!9 # !lu(!9 %# la l!#rta% %# #?&r#(!9 =r#t# a la co$&arac!9 %# lo( r#'!$##( total!tar!o(;.

HERRAMIENTAS: HERRAMIENTAS: @ =!ltro( (#'> lo( &o%#r#( =5ct!co( %!(cr!$!a la !=or$ac!9  &ul!ca%a %# la 8u# o lo #(: 1 Pro&!#%a% # !t#r#(#( %# lo( $#%!o( %# co$u!cac!9 # u cot#?to %# coc#trac!9 #$&r#(ar!al &oca( t#r$!al#( $#%!5t!ca(;: $#%!o( 'loal#( or!#ta%o( )ac!a #l $#rca%o + lo( ##=!c!o(: la( ot!c!a( %#&#%# %# %#c!(!o#( #(trat'!ca( %!=#r#t#( al 5$!to !=or$at!3o. 2 ##&l5c!to %# la &ul!c!%a%: la &ul!c!%a% #( cla3# # #l #'oc!o + (u #l#cc!9 #( =u%a$#tal &ara la (u&#r3!3#c!a %# lo( &ro&!o( $#%!o(. Etr# la( $>lt!&l#( co(#cu#c!a(B co(#cu#c!a(B #l autor %#(taca la o(#(!9 &or la( au%!#c!a( + 8u# lo( auc!at#( (# a%)!#r# a la !%#olo'ía cor&orat!3a %o$!at# + o a&o+ar5 &ro%ucc!o#( crít!ca(.  Su$!!(tro %# ot!ca( a lo( $#%!o( %# co$u!cac!9. Gra !=lu#c!a %#l =actor 'u#ra$#tal: ot!c!a( ot!c!a( -&r#&ara%a(/ &or #l &o%#r &ara (#r #$!t!%a(B !$&ortac!a !$&ortac!a %# la  &ul!c!%a% #(tatal #(tatal &ara lo( $#%!o(B la =!ac!ac!9 %# #?&#rto( #?&#rto( &ara 8u# t#or!c# +  
ESTRUCTURA DE ESTE CONTROL

A%#$5( %# #(to( =!ltro( 8u# caal!"a la !=or$ac!9 &ul!ca%a )a+ %o( &r!c!&!o( =u%a$#tal#( 8u# (#%!$#ta la #(tructura %# cotrol: 1. C)o$(*+ lo coc#&tual!"a co$o ilusiones necesarias o límites de lo expresable . FPart# %# la #c#(!%a% %# $at##r la !lu(!9 %# &r!c!&!o( %#$ocr5t!co( + %# la l!#rta% %# #?&r#(!9. La =!al!%a% #( cr#ar ua $oral &>l!ca a(a%a # lo -&olít!ca$#t# corr#cto/. F6uc!oa$!#to: (o #(trat#'!a( (ut!l#( + #=!cac#( %# cotrol %# cooc!$!#to. S# a(a # #l cotrol %# la( r#'la( %# l!co + %# la( !=or$ac!o#( #?clu+#%o (!(t#$5t!ca$#t# to%o lo 8u# (al'a %#l consenso institucional de la lite. 2. Lo( =or$ato( %# lo( $#%!o( #(tructura( %!(cur(!3a + tc!ca; !$&o(!!l!ta la !t#racc!9 + (# #(tructura co$o -$au=actura( %#l co(#(o/. El autor %!(t!'u# %o( t!&o( %# $#%!o(: F  Mainstream: (o lo( $#%!o( a?!al#(B %!cta la( t#%#c!a( !=or$at!3a( '##ral#( !$r!ca%a( co #l &o%#r + 3#%# la( au%!#c!a( al r#(to %# lo( $#%!o(. Co=!'ura la o&!!9 &>l!ca + lo( lí$!t#( %# lo( #?&r#(al#. F M#%!o( %# $a(a(: (o &ara(!tar!o( + 3!3# %#l r#=l# la coc#&c!9 or,#l!aa %# C)o$(*+. Conclusiones!

El $o%#lo %# &ro&a'a%a %# lo( autor#(B caract#rí(t!co %#l (!'lo  (# a(a # ua #(=#ra &>l!ca &olít!ca$#t# $a!&ula%a # !%#ol9'!ca$#t# l!$!ta%a al !$&#rat!3o co$#rc!al cor&orac!o#(;. E #(t# cot#?to #l #'raa<# #( #l co(#(o %# la l!t# 8u# =uc!oa co$o $oral &>l!ca + (# co(!'u# 'rac!a( al cotrol %# lo( $#%!o( %# co$u!cac!9.