Antiglobalizacion: Decanato de Estudios de Post grado Maestría en Administración de Empresas Mercadeo Internacional

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JEVHAKIBJKH_JNHIE

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njthvjkc~+ jk gh~gi vhcgti zsc tir kj fhls~hþe jnckcrjfj x acecrjkhjfj fc kj vcneikiaçj‗% J vrj|è~ fck trinc~i fc Akibjkhjnhþe+ sei fc ki~ ~stsc~vi~ c~cenhjkc~ c~ zsc njfj |c gê~ ejnhiec~ c~vêe fctcefhcefi fc niefhnhiec~ hevcarjfj~ fc nigsehnjnhþe+ ck ~h~vcgj lhejenhcri hevcrejnhiejk x fc nigcrnhi+ ki zsc vhcefc j trithnhjr se c~ncejrhi fc gjxir hevcrnigsehnjnhþe cevrc ki~ ncevri~ fc tifcr gsefhjk x ~s~ vrje~jnnhiec~ Nigcrnhjkc~ (^semck? :883= Njrk~~ie? :883= ^nìkvc :883% Kj akibjkhjnhþe c~ tsc~ cevcefhfj nigi se nieosevi fc triti~hnhiec~ vcþrhni' trênvhnj~ zsc ~cújkje c~cenhjkgcevc fi~ arjefc~ vcefcenhj~? (: ki~ ~h~vcgj~ fc nigsehnjnhþe gsefhjk= x (2 kj~ niefhnhiec~ cnieþghnj~+ c~tcnhjkgcevc jzsckkj~ rckjnhiejfj~ nie kj gi|hkhfjf fc ki~ rcnsr~i~ lhejenhcri~ x nigcrnhjkc~% Nievcpvi fc kj Akibjkhzjnhþe

Ki~ hehnhi~ fc kj ‛Akibjkhjnhþe‗ ~c ncevrjrie trhgirfhjkgcevc ce kj hevcrejnhiejkhjnhþe fc ki~ trifsnvi~+ kj cptirvjnhþe j esc|j~ lrievcrj~ x esc|i~ gcrnjfi~ jvrjnvh|i~ tjrj jgtkhjr ck c~tjnhi x rjfhi fc jnnhþe ce kj acecrjnhþe fc rhzscj+ tir cenhgj fc kj trifsnnhþe+ j tjrvhr fc lhkhjkc~ c~vjbkcnhfj~ ce ck cpvrjeocri% Kj~ gskvhejnhiejkc~ gj~ heei|jfirj~+ gskvhtkhnjrie kj~ itcrjnhiec~ fc j~inhjnhþe x kj~ jkhjej~ c~vrjvèahnj~ j c~njkj gsefhjk nigi lini fc ~s~ c~vrjvcahj~ hevcrejnhiejkhjfirj~ (Bixcr+ R% 2444% C~vj nie~vjevc x ~i~vcehfj hevcarjnhþe cevrc cgtrc~j~ x tjç~c~ (gê~ bhce hevcrfctcefcenhj+ `j acecrjfi+ fc~fc kj þtvhnj fc gsnì~ jsvirc~+ ck nrcnhghcevi cnieþghni x ~inhi'nskvsrjk fc tjç~c~ nigi N`hej+ \hcvejg+ Hefhj x Sajefj+ (BG+ 2444 fcbhfi j gÿkvhtkc~ ljnvirc~ cevrc ki~ zsc fc~vjnje+ kj jtkhnjnhþe fc cnieigçj~ fc c~njkj~ x trifsnvi~ c~vjefjrhjfi~+ gcoirc~ trjnvhnj~ fc fh~vrhbsnhþe x kinjnhþe fc








Nigi ~c `j gcenhiejfi+ ivri ckcgcevi vrj~ncefcevjk tjrj ck jf|cehghcevi fc kj Akibjkhjnhþe `j ~hfi ck henrcgcevi ce kj~ nigsehnjnhiec~ nigi rc~skvjfi fc ki~ j|jenc~ vcneikþahni~% C~vj~ `je lj|ircnhfi kj nrcjnhþe fc hgtirvjevc~ ~h~vcgj~ fc hevcrniecphþe akibjk zsc tcrghvce j ejnhiec~+ arsti~ ~inhjkc~ x tcr~iej~+ hevcrjnvsjr fc gjecrj lkshfj vjevi fcevri nigi lscrj fc ~s~ ejnhiec~% ^he cgbjrai+ kj Akibjkhjnhþe niekkc|j se hgtjnvi tikçvhni x cnieþghni fc jkvç~hgj rckc|jenhj tjrj kj~ ~inhcfjfc~ gifcrej~ xj zsc ck nrcnhghcevi x fc~jrrikki fc kj~ cnieigçj~+ j~ç nigi kj tri~tcrhfjf fc kj~ ejnhiec~+ ei ~c `j vrjfsnhfi nigtkcvjgcevc ce ki~ bceclhnhi~ zsc c~vj tkjevcj nigi trhenhthi tjrj gsnì~ tjç~c~ ce ck gsefi% Tjrj ck jsvir c~tjúik Osje Ohgèec Rcfiefi (244<? Ck khbcrjkh~gi cnieþghni c~ fcei~vjfi+ jns~jefi jk gcrnjfi fc ei nrcjr rhzscj gê~ zsc tjrj sei~ tini~ x tcrosfhnjr j kj hegce~j gjxirçj% Ki~ jrasgcevi~ j lj|ir fc kj cnieigçj fc gcrnjfi+ fck bceclhnhi zsc ~stiec sej cnieigçj jbhcrvj x nigtcvhvh|j+ tjrj kj gjxirçj fc ki~ nhsfjfjei~+ x fc ki~ clcnvi~ ecajvh|i~ zsc j gcfhjei x kjrai tkji trifsnc ck trivcnnhieh~gi+ ~hasce ~he njkjr ce bscej tjrvc fc kj ithehþe tÿbkhnj gsefhjk% Fjfi c~vc nievcpvi fc rc~skvjfi~ ei ~jvh~ljnvirhi~ tjrj vifi~+ nievrj kj Akibjkhjnhþe `je ~srahfi fhlcrcevc~ gi|hghcevi~ itsc~vi~ j ~s~ trhenhthi~+ trcnctvi~ i nirrhcevc~ x zsc fclhcefce nie lcr|ir ~s jvjzsc lrievjk nievrj kj~ cnieigçj~ fc gcrnjfi~ akibjkhjfi~+ njvjkiaêefikj~ fc cptkivjfirj~+ fh~nrhghejfirj~ x cpnksxcevc~+ `jnhcefi c~tcnhjk èelj~h~ ce kj~ irajehjnhiec~ vrje~ejnhiejkc~ jgtjrjfj~ bjoi ck gjevi fc irajeh~gi~ gskvhkjvcrjkc~ nigi ck Liefi Giecvjrhi Hevcrejnhiejk (LGH+ kj Irajehjnhþe Gsefhjk fc Nigcrnhi (IGN ck Bjeni Gsefhjk (BG+ cevrc ivrj~% C~vj~ irajehjnhiec~ i nigsehfjfc~ trilc~je+ zsc kj Akibjkhjnhþe Cnieþghnj+ fclhcefc kj jb~iksvj khbcrvjf tjrj zsc kj~ nirtirjnhiec~ gskvhejnhiejkc~ rcjkhnce ~s~ jnvh|hfjfc~ lscrj fc vifi vhti fc nievrik asbcrejgcevjk+ nie kj tcrfhfj fc nievrik fc ki~ c~vjfi~ ~ibrc ~s~ cnieigçj~ x sej |hrvsjk fc~jtjrhnhþe fck c~vjfi fc fcrcnì








Jevhakibjkhzjnhþe+ ¹Se gi|hghcevi+ sej esc|j |çj9

Kj akibjkhjnhþe nigi nienctvi ce kj ~inhcfjf fc lhejkc~ fck ~haki PP c hehnhi~ fck PPH+ `jnhcefi rclcrcenhj j Ohgèec O% (244<+ ‛`j |cehfi j rc|hvjkhjr kj~ |hcoj~ trinkjgj~ jevh ~h~vcgj njthvjkh~vj+ trithj~ fc rc|iksnhiejrhi~ x gjrph~vj~ fc ki~ júi~ ~c~cevj x ~cvcevj+ jaksvhejfj~ tir se jevhjgcrhnjeh~gi rcfc~nsbhcrvi jk zscfjr C~vjfi~ Sehfi~ nigi ÿehnj ~stcrtivcenhj gsefhjk‗ Fc gjecrj ~hghkjr ck trilc~ir Ckçj~ Njtrhkc~ (2443+ tjrj nievcpvsjkhjr ck irhace fc kj~ gikc~vhj~ acecrjfj~ vrj~ ck trinc~i fc akibjkhjnhþe+ c~vjbkcnc? Kj |hnvirhj fc ki~ CC%SS% ce kj ascrrj lrçj x ck nie~hashcevc fc~giriejghcevi fc kj jkvcrejvh|j jk njthvjkh~gi rctrc~cevjfj tir ki~ ~h~vcgj~ he~vjsrjfi~ ce ki~ tjç~c~ t~csfi'~inhjkh~vj~ tcrghvhþ ckhghejr ck gjzshkkjoc ~inhjk fck caiç~gi cnieþghni nie ck zsc ck njthvjkh~gi `jbçj celrcevjfi fhn`j jkvcrejvh|j x+ ce nie~cnscenhj+ fhi rhcefj ~sckvj j kj~ lirgj~ gê~ cpvrcgj~ x tcrehnhi~j~ fck caiç~gi ce nsc~vhþe ‖ki nsjk `j rc~skvjfi ce kj fctjstcrjnhþe fc kj~ tibkjnhiec~ `sgjej~+ ei ~þki fc ki~ tjç~c~ cgtibrcnhfi~ tir kj cptkivjnhþe fc zsc ki~ `jnc ibocvi ck Eirvc+ ~hei henks~i fc nrcnhcevc~ ~cnvirc~ fc c~vj ÿkvhgj rcahþe‖% Os~vjgcevc nsjefi ~c fj khbcrvjf vivjk jk jlêe fc ksnri zsc nie~vhvsxc ck givir fck njthvjkh~gi x ~c ckhgheje arjfsjkgcevc ki~ nievrikc~ c~vjvjkc~ zsc vceçje kj lsenhþe fc ghvhajrki x rcaskjrki+ tiehcefi lhe j kj rcakjgcevjnhþe fc kj~ niefhnhiec~ fc vrjbjoi x j ki~ bceclhnhi~ ~inhjkc~ ibkhajvirhi~+ ck fc~jrrikki fc kj helirgêvhnj `jnc trc~nhefhbkc j se eÿgcri nrcnhcevc fc ibrcri~ x cgtkcjfi~= ce nie~cnscenhj+ ~c acecrjkhje ki~ fc~thfi~ gj~h|i~ x ki~ ~jkjrhi~ fc zshcec~ tcrgjecnce cgtkcjfi~ ~c rcfsnce triarc~h|jgcevc ‖ki nsjk `jnc gcrgjr ck tifcr jfzsh~hvh|i ce kj~ gj~j~+ zsc triarc~h|jgcevc |je tcrfhcefi kj ti~hbhkhfjf fc nigtrjr ki~ trifsnvi~ fc kj~ arjefc~ cgtrc~j~ (fc gifi zsc c~vj~ ÿkvhgj~ vjrfc i vcgtrjei nighceje j fcnkhejr% Ce c~vc ~cevhfi+ ivri~ jsvirc~+ trhgirfhjkgcevc fc vcefcenhj hzshcrfh~vj vjkc~ nigi Gjrçj Oi~è Rc|sckvj (2440+ ce rckjnhþe j kj~ rjiec~ tjrj itiecr~c lrievjkgcevc jk trinc~i fc akibjkhjnhþe+ nhvje? Kj Akibjkhjnhþe `j vrjçfi nie~cnscenhj~ eclj~vj~ tjrj ghkkiec~ fc tcr~iej~ x








ejnhiejk+ ki zsc kkc|j j kj zshcbrj fc cgtrc~j~ ejnhiejkc~+ jk jsgcevi fck fc~cgtkci x j kj njçfj fc ki~ ~jkjrhi~ x ki~ ni~vi~% Fc c~vj lirgj kj~ arjefc~ gskvhejnhiejkc~ tscfce cevrjr jk tjç~ x jfzshrhr lênhkgcevc kj~ cgtrc~j~ c~vrjvèahnj~ ejnhiejkc~ (ghecrçj+ tcvrþkci+ cecraçj x vckcnigsehnjnhiec~ x ki~ he|cr~irc~ cenievrjr esc|i~ njgti~ fiefc c~tcnskjr% ^c he~vjsrj j~ç sej esc|j lirgj fc nikiehjkh~gi+ xj zsc c~vj~ tikçvhnj~ cnieþghnj~ ~c hgtkcgcevje ~he nievjr nie ck jtixi fc kj~ tibkjnhiec~+ eh vcecr ce nscevj ~s~ ecnc~hfjfc~ rcjkc~+ ce tcroshnhi fc ~s~ fcrcnì~ kjbirjkc~ x ~inhjkc~ x fck gcfhi jgbhcevc= ce jkasei~ nj~i~ gcoirje ~s~ çefhnc~ gjnricnieþghni~+ tcri ce è~vi~ ei ~c rcniac se rctjrvi fc kj rhzscj zsc ~c `j acecrjfi+ x kj gjxirçj fc kj tibkjnhþe ei ~jkc bceclhnhjfj% (t% < Ivri~ jsvirc~ nie vcefcenhj fhlcrcevc+ jkcaje zsc ck trinc~i fc Jevhakibjkhjnhþe jtjrcnc nigi sej iti~hnhþe j kj nienctnhþe khbcrjk fc kj ~inhcfjf x fck gsefi+ kj nsjk xj ei tscfc henhfhr ce kj jkvcrejvh|j fck Nigseh~gi nigi Svitçj+ lrjagcevêefi~c ce gÿkvhtkc~ gjehlc~vjnhiec~ bjoi se esc|i ~ckki jkvcrejvh|i+ he~sk~i x rcvirhni eigbrc fc Gi|hghcevi fc Rc~h~vcenhj Akibjk (GRA i Jevhakibjkhjnhþe+ Jkvcr akibjkhjnhþe i Jkvcr gsefhjkh~gi (Ohgèec+ O% 244<% Jevhakibjkhzjnhþe x ~s irhace%

@j ~hfi fclhehfi nigi sej gjehlc~vjnhþe fc iti~hnhþe+ tritsc~vj tir arsti~ fc cpvrcgj fcrcn`j+ ejnhiejkh~vj~ x skvrjejnhiejkh~vj~+ fc fclce~j fc kj jarhnskvsrj+ arsti~ trivcnnhieh~vj~ rjfhnjkc~+ zsc fclhcefce kj jbikhnhþe fc coèrnhvi~+ niefiejnhþe fc fcsfj~ cpvcrej~ tjrj ki~ tjç~c~ gê~ tibrc~+ fc jtixi j kj jxsfj ilhnhjk x fck hevcr|cenhieh~gi fck c~vjfi+ cnikiah~vj~ x tjnhlh~vj~+ vifi~ nie ~cevhfi jevhnjthvjkh~vj x jevhkhbcrjk zsc+ arjnhj~ j ki~ j|jenc~ vcneikþahni~ x fck hevcrecv+ ~c jrvhnskje ce arsti~ fc ithehþe x fc rc~h~vcenhj jk j|jenc fc kj hevcarjnhþe fc gsnì~ tjç~c~ j vrj|è~ fc ~s~ hevcrnjgbhi~ nigcrnhjkc~ x zsc ecnc~jrhjgcevc he|iksnrje kj hevcrejnhiejkhjnhþe fc c~lscri~ vjevi `sgjei~ nigi cnieþghni~% ^s irhace ~c rclcrcenhj x sbhnj ce ck júi :88>+ nigi rc~skvjfi fc kj~ gjehlc~vjnhiec~










hevcrejnhiejkc~ x kj cnieigçj fc khbrc gcrnjfi+ ~ibrc ki~ trhenhtjkc~ tribkcgj~ zsc jncn`je jk gsefi (cfsnjnhþe+ gcfhi jgbhcevc+ fcrcnì~ `sgjei~+ rjnh~gi+ gsocr+ vrjbjoi heljevhk+ cfsnjnhþe+ cvn%= fsrjevc kj nckcbrjnhþe fc kj~ gh~gj~ ~c irajehjbje nievrjnsgbrc~ lirgjfj~ tir IEA¶~ x fc kj~ fhlcrcevc~ rcahiec~ gsefhjkc~+ nie~ikhfêefi~c arjefc~ gi|hghcevi~ ejnhiejkc~ zsc cpvhcefce ~s helkscenhj gcfhjevc kj nrcjnhþe fc rcfc~ hevcrnievhecevjkc~+ rcfc~ fc gi|hghcevi~ ~inhjkc~+ rcfc~ gsefhjkc~ fc IEA tjrj ck Fc~jrrikki= hevcrejnhiejkh~gi ibrcri+ ~hefhnjvi~ x rcfc~ fc nie~sgi rc~tie~jbkc= rcfc~ gsefhjkc~ fc Ncevri~ fc He|c~vhajnhþe x Jnnhþe+ x rcfc~ fc Nigsehnjnhþe c Helirgjnhþe% Ck êgbhvi fc jnnhþe fc c~vi~ gi|hghcevi~ ~c ~hvÿj ce |jrhj~ c~lcrj~+ Ce ck êgbhvi cnieþghni jtsevj `jnhj kj~ tikçvhnj~ trithnhjfj~ tir ck Nie~ce~i fc Qj~`heavie x zsc ki~ irajeh~gi~ ~strjejnhiejkc~ j~haeje j ki~ tjç~c~ ce |çj~ fc fc~jrrikki x j ki~ tjç~c~ tibrc~ (LGH+ BG x IGN x zsc ~caÿe nhvj Hakc~hj~ T% (2442‗censbrce ki~ hevcrc~c~ fc kj~ arjefc~ nirtirjnhiec~ cgtrc~jrhjkc~ x lhejenhcrj~+ c~tcnhjkgcevc kj~ c~vjfisehfce~c~‗% Ce c~vc ~cevhfi+ ki~ jeêkh~h~ zsc ~s~vcevje kj~ jnnhiec~ fc c~vj~ irajehjnhiec~ ~c lsefjgcevje ce fjvi~ ilhnhjkc~ fc ki~ cevc~ hevcrejnhiejkc~ ~ibrc kj~ rcjkhfjfc~ ~inhjkc~ x cnieþghnj~ jnvsjkc~ ce ck gsefi x zsc hgtsk~je kj~ jnnhiec~ fc c~vj~ irajehjnhiec~ Jevhakibjkhjnhþe?








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Ck tjç~ nie gjxir eÿgcri fc ghkkiejrhi~ c~ C~vjfi~ Sehfi~+ nie se >:# fck vivjk% Kc ~hasce Csritj (se 2<# henksxcefi j ^shj x J~hj (~he henkshr j Ojtþe nie se :<#% Kj LJI c~vhgj zsc+ ce :888+ gê~ fc >4 ghkkiec~ fc tcr~iej~ gsrhcrie tir hejehnhþe% ^caÿe c~vj gh~gj jacenhj fc kj IES+ ck tkjecvj Vhcrrj tifrçj jkhgcevjr jk fibkc fc kj tibkjnhþe jnvsjk% Ce :88<+ Êlrhnj tjaþ 2%344 ghkkiec~ fc fþkjrc~ gê~+ ce nienctvi fc fcsfj cpvcrej+ fc ki~ zsc rcnhbhþ nigi trè~vjgi~ x nrèfhvi~%

Ce ck êgbhvi ghkhvjr ~c ~hvÿje lrcevc j ki zsc nie~hfcrje ck s~i jbs~h|i fck tifcrçi ghkhvjr eirvcjgcrhnjei+ ce se trhenhthi ~itirvjfi ce kj IVJE x nie kj jescenhj fc kj gjxirçj fc kj~ tivcenhj~ jkhjfj~= ~he cgbjrai+ c~vjbkcnce zsc kscai fc ki~ ~snc~i~ fck :: fc ^ctvhcgbrc fc ~c kkcaj j sej ~hvsjnhþe fc ‛Ascrrj tcrgjecevc‗ zsc hgtkhnj hevcrejnhiejkgcevc se ‛Tcrgjecevc C~vjfi fc Cpnctnhþe‗+ x zsc ~c os~vhlhnj nie kcxc~ nigi kj ‛Kcx Tjvrhþvhnj‗ trigi|hfj tir Oiè J~nrilv i kj fclhehnhþe csritcj fc vcrrirh~gi+ jtribjfj tir ki~ oclc~ fc aibhcrei fc kj SC ce 244: zsc inskvj se rcnirvc fc ki~ fcrcnì~ hefh|hfsjkc~ x kj~ khbcrvjfc~ nh|hkc~ ce kj~ fcginrjnhj~ innhfcevjkc~ (Hakc~hj~ T% 2442% Lhejkgcevc+ ck êgbhvi nskvsrjk fc~fc fiefc c~vi~ gi|hghcevi~ hevcevje nigbjvhr kj ìgiacechjnhþe jtkhnjfj fc~fc kj~ arjefc~ vrje~ejnhiejkc~ fc kj nigsehnjnhþe% C~vi~ arsti~ gjehlhc~vje lc`jnhcevcgcevc zsc kj `cacgieçj fck njthvjkh~gi ce ~s lj~c








arjefc~ irajehjnhiec~ cnieþghnj~ x tikçvhnj~ hevcrejnhiejkc~+ lsefjgcevjkgcevc ck Bjeni Gsefhjk (BG x ck Liefi Giecvjrhi Hevcrejnhiejk (LGH% (Fhjrhi Ck Tjç~%c~ Kj~ vcefcenhj~ fh~hfcevc~ j c~vc gifcki Jkvcrakibjkhjnhþe+ c~vjbkcnce zsc gj~ zsc gi|hghcevi~ jkvcrejvh|i~+ ~ie tritjajefç~vhni~+ ~s~vcevjfi~ ce kj~ hfcikiaçj~ jevhnjthvjkh~vj~ x jevh ecikhbcrjkc~ zsc `je nie~vrshfi sej gjvrh fc ithehþe zsc fc~jnrcfhvj jk trinc~i fc akibjkhjnhþe+ skvhgi zsc jsezsc fcgsc~vrj henie~h~vcenhj~ x crrirc~ ce kj os~vj fh~vrhbsnhþe fc kj rhzscj+ vjgbhèe `j ilrcnhfi gcoirj~ ~s~vjenhjkc~ ce kj njkhfjf fc |hfj fc ki~ tscbki~% Ce c~vc ~cevhfi+ njbc fc~vjnjr zsc c~vi~ gi|hghcevi~ fc iti~hnhþe ki~ nsjkc~ ~c `je ~itirvjfi vjevi ce ki~ j|jenc~ vcneikþahni~ x kj cph~vcenhj fc rcfc~ ~inhjkc~ c hevcrniecnvjfi~ |çj hevcrecv+ (cpnctnhiejk cocgtki~ fc gsefhjkhjnhþe x+ jsezsc ~c jsvifceigheje Irajehjnhiec~ Ei Asbcrejgcevjkc~ (IEA+ fctcefce ìx ce fçj fck ~itirvc asbcrejgcevjk nie liefi~ fc ki~ trc~stsc~vi~ tÿbkhni~ zsc ~s~vcevje ~s~ itcrjnhiec~ x jnvh|hfjfc~+ s~sjkgcevc fc tjç~c~ nie vcefcenhj~ fc hzshcrfj ce ki~ zsc ~c gjehlhc~vj jbhcrvjgcevc ck titskh~gi x ck tritjajefh~gi jevh hgtcrhjk x jevh ecikhbcrjk (Vjhbi+ N% 2441% Jfhnhiejkgcevc x nie ck ibocvi fc tritiecr se czshkhbrhi cevrc kj ghrjfj fc kj~ irajehjnhiec~ fc nirrhcevc jevhakibjkhjfirj x ki zsc kj ithehþe fc kj tibkjnhþe gsefhjk vhcec ~ibrc ck trinc~i fc akibjkhjnhþe tifcgi~ fc~vjnjr sej censc~vj








ecajvh|i ~ibrc ~s~ tjç~c~% Gcei~ fc : fc njfj :4 tcr~iej~ ce J~hj x Êlrhnj ~sb' ^j`jrhjej tce~jbj hasjk% Jtcej~ se tini gê~ fc kj ghvjf fc kj~ tcr~iej~ ce ki~ tjç~c~ rhni~ nie~hfcrjbj zsc kj~ cgtrc~j~ gskvhejnhiejkc~ vhcece se clcnvi ti~hvh|i ce ~s~ tjç~c~+ tcri `j~vj se 13 tir nhcevi fc ki~ jlrhnjei~ j~ç ki |cçj% Gê~ fc se vcrnhi fc ki~ cevrc|h~vjfi~ ce ki~ tjç~c~ rhni~ thce~j zsc kj jevh'akibjkhjnhþe vhcec se clcnvi ti~hvh|i+ tcri ce Êlrhnj ~iki se tini gê~ fc se nsjrvi tce~jbj ki gh~gi% Ck rc~skvjfi fc c~vc vrjbjoi lsc zsc kj acevc vhcec sej |h~hþe ti~hvh|j fc kj akibjkhjnhþe ce vifj~ kj~ rcahiec~+ tcri zsc kj~ hgtrc~hiec~ ~ibrc kj akibjkhjnhþe ~ie gsnì gê~ ti~hvh|j~ ce ki~ tjç~c~ tibrc~ zsc ce ki~ rhni~% ^h `jx se arsti zsc ~hgtjvhj rckjvh|jgcevc nie kj~ |h~hiec~ jevh'akibjkhjnhþe c~ ck fc ki~ jnjsfjkjfi~ ce ki~ tjç~c~ rhni~ (Eirbcra+ O% 244: Nigi cocgtki x rclcrcenhj+ ~c tscfc nhvjr zsc Vjhqêe crj nigtjrjvh|jgcevc vje tibrc nigi Mcehj `jnc 34 júi~+ tcri zsc ce kj jnvsjkhfjf c~ 24 |cnc~ gê~ rhni+ x zsc kj~ fi~ gcoirc~ cptkhnjnhiec~ jncrnj fc kj tibrcj ce Mcehj ~ie ki~ ib~vênski~ figè~vhni~ x cpvcrei~ j kj akibjkhjnhþe x jk njthvjkh~gi (ib%nhv% Tir ki jevcrhirgcevc cptsc~vi+ tcr~iejkgcevc nihenhfi nie ck trilc~ir Oi`je Eirbcra ce nsjevi j zsc kj~ ‛fhlcrcenhj~ cevrc ki~ tjç~c~ rjfhnj ce zsc jkasei~ ibvhcece kj khbcrvjf tjrj svhkhjr ~s hevckhacenhj x tjrj vrjbjojr ce bceclhnhi trithi x ivri~ kjgcevjbkcgcevc ei‗% (ib%nhv








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Ck gsefi gjevhcec ~s gi|hghcevi+ ~s j|jenc% Ejfhc tscfc fcvcecr se trinc~i zsc ~c `j trils~jgcevc acecrjkhjfi% Kj akibjkhjnhþe ~cashrê ~hcefi gê~ zsc se trinc~i+ sej `crrjghcevj fc kj~ ~inhcfjfc~ gifcrej~ tjrj nie~cashr ck triarc~i x ~s nie~cnscevc c|iksnhþe% C~ se trinc~i c|iksvh|i+ x ~c `j cptkhnjfi fsrjevc nhcevi~ fc júi~+ ce ki~ nsjkc~ ck fc|cehr fc kj `sgjehfjf `j fcojfi kj~ lrievcrj~ jvrê~ x ~c `j hevcarjfi c~tjnhjkgcevc+ ce vhcgti~ ce ki~ zsc kj vcneikiaçj ljnskvj kj trc~cenhj |hrvsjk ce nj~h nsjkzshcr ksajr fck tkjecvj% ^h bhce c~ nhcrvi zsc kj akibjkhjnhþe+ |h~vj fc~fc sej þtvhnj rjnhiejk+ ei `j tcrghvhfi j gsn`j~ ejnhiec~ triarc~jr ce ~s~ cnieigçj~+ ce kj fh~tiehbhkhfjf fc gcoirc~ rcnsr~i~+ gcoir cfsnjnhþe+ (gh~gj zsc trithnhj fc~jrrikki x tri~tcrhfjf+ x gcoir njkhfjf fc |hfj= vje bhce c~ nhcrvi zsc+ fc~fc ivrj þtvhnj+ ck trivcnnhieh~gi fc jkasei~ aibhcrei~+ ei `j tcrghvhfi zsc ki~ j|jenc~ x cptcrhcenhj~ fc|cehfj~ ce heei|jnhþe+ he|c~vhajnhþe x fc~jrrikki+ esc|j~ vcneikiaçj~+ gcvifikiaçj~ x trinc~i~= ~c hevcarce x cocgtkhlhzsce gifcki~ cphvi~i~ fc ac~vhþe ce cnieigçj~ jbhcrvj~ jk gsefi zsc tcrghvce ck hevcrnjgbhi fc ghkc~ fc esc|j~ lirgj~ fc triarc~jr% Ki~ arsti~ jevhakibjkhjnhþe+ ~c `je tkjevcjfi nigi vjrcj+ fc~jnrcfhvjr he~vhvsnhiec~ x tcr~iej~ zsc hgtsk~je se trinc~i jgtkhi+ fhnivþghnjgcevc j vrj|è~ fc jnvh|hfjfc~ akibjkhjfj~ x ~s~vcevjfj~ ce kj~ gê~ gifcrej~ vcneikiaçj~ nigi ck hevcrecv x rcfc~










nigtcvcenhj x kj rcfsnnhþe fc trcnhi~% Ce c~vc ~cevhfi+ c~ ecnc~jrhj tjrj nigbjvhr ki~ gieitikhi~ x jknjejr sej gjxir c~tcnhjkhjnhþe fc kj~ cnieigçj~% Kj~ nirrhcevc~ Jevhakibjkhjfirj~ cevienc~+ j~thrje fcvcecr fc jkasej ivrj gjecrj ck nrcnhghcevi fc ki~ tjç~c~ ce fc~jrrikki zsc xj jknjeje cptirvjnhiec~ fc gj~ fc se 64# j ivri~ tjç~c~ ce fc~jrrikki+ lj|ircnhcefi kj hevcarjnhþe x triginhþe fc ~s~ cnieigçj~% Gsn`j~ fc c~vj~ t~csfi'irajehjnhiec~+ c~vêe jgtjrjfj~ bjoi ck vsvckjoc fc aibhcrei~ rjfhnjkc~ fc hzshcrfj zsc trithnhje kj ksn`j fc nkj~c~ fc~fc kj fhjkènvhnj fc Mjrk Gjrp x zsc jk lhejk fc nscevj~ fc~jtri|cn`je j ki~ nrcjfirc~ fc hfcj~+ hehnhjvh|j~+ rcnsr~i~ x rhzscj~+ cgtibrcnhcefi jse gj~ j ki~ tscbki~+ tri`hbhèefikc~ ck fh~lrsvc fc ki~ bceclhnhi~ fc kj gsefhjkhjnhþe+ fc ki~ nsjkc~ xj ~c fckchvje ~s~ nieaèecrc~ ce ivrj~ kjvhvsfc~ fck gsefi ce fiefc ~c fh~lrsvje% Rc~skvj nkjri ce gh ithehþe+ zsc c~vj~ irajehjnhiec~ Jevhakibjkhjfirj~ i Jkvcr








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Antiglobalizacion: Decanato de Estudios de Post grado Maestría en Administración de Empresas Mercadeo Internacional

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