vishal mega mart history Vishal Retail Ltd. (Figure-1) has a strong presence in manufacturing and retailing of readymade readymade garments (apparels);retailing (apparels);retailing of non-apparels and a large variety of FMCG products. The jewel in Vishal Group’s crown is its flagship company Vishal Retail Ltd., a company engaged in Hyper market stores with an average area of 25,000 to 30,000 sq. ft.through an impressive i mpressive chain chain of 172 fully integrated stores in spread over the area of more than 24,00,000 sq. ft. in around 129 cities across India in 24 states. The turnover of the company for 09-10 was 1105 Crore. Maintaining the highest standards in quality and design, these stores have come to offer the finest fashion garments at down-to-earth price structure. It also has 29 warehouses located located in 9 key cities in India covering over 1,053,066 sq. ft area. It started as a retailer of ready-made apparels in Kolkata in 2001. At the time of incorporation, the registered office of the Company was situated at 4, R. N. Mukharjee Road, Kolkata 700 001. In 2003, it acquired the manufacturing facilities From Vishal Fashions Private Limited and M/s Vishal Apparels. It follows the concept of value retail in India. In other ot her words, their business approach is to sell quality goods at reasonable prices by either manufacturing them self or directly procuring from manufacturers manufacturers (primarily from small and medium size vendors and manufacturers). It facilitates one-stop-shop convenience for their customers and to cater to the needs of the entire family. Mr. Ram Chandra Agarwal,CMD, Agarwal,CMD, Vishal Retail Ltd. has been ranked as the 28th most pitiful pit iful person in the t he Indian retail industry. The saga of VishalGroup dates back to 2001 when when its directors foresaw foresaw the emerging emerging potentials potentials in the retail industry which is indeed the largest sector in the global economy. Imbibing its innovative concepts and techniques the Group identified the vast scope of growth in retailing for the common common man. What is retailing?
Retail is Retail is the sale of goods and services from individuals or businesses to the end-user. Retailers are part of an integrated system called the supply chain. A retailer purchases goods or products products in large quantities from manufacturers manufacturers directly or through a wholesale, and then sells smaller quantities to the consumer for a profit. Retailing can be done in either fixed locations like stores or markets, door-to-door markets, door-to-door or by delivery. by delivery. In In the 2000s, an increasing amount of retailing is done using online websites, electronic payment, and then delivered via a courier or via other services. Retailing includes subordinated services, such as delivery. The term "retailer" is also applied where a service provider services the needs of a large number of individuals, such as for the public. Shops may be on residential streets, streets with few or no houses or in a shopping mall. Shopping mall. Shopping streets may be for pedestrians pedestrians only. Sometimes a shopping street has a partial or full roof full roof to protect customers from precipitation. precipitation. Online retailing, a type of electronic electronic commerce used for business-to-consumer (B2C) transactions andmail an dmail order, are order, are forms of non-shop retailing.
Fast-Moving Consumer Goods (FMCG) are products products that are sold sold quickly quickly and at relatively low relatively low cost. Examples cost. Examples include non-durable goods such as soft as soft drinks, toiletries, drinks, toiletries, Over-the-counter Over-the-counter drugs, toys, drugs, toys, processed processed foods and many [1][2] otherconsumables otherconsumables.. Though the profit margin made on FMCG products is relatively small (more so for retailers than t he producers/suppliers), producers/suppliers), they are generally sold in large quantities; thus, the cumulative profit on such products can be substantial. FMCG is probably the most classic case of low margin and high volume business. Fast-moving consumer electronics electronics are a type of FMCG and are typically low priced generic or easily substitutable consumer substitutable consumer electronics, including electronics, including mobile mobile phones, MP3 phones, MP3 players, game players, game players, and players, and digital digital cameras which are of disposable nature.
List of Indian FMCG companies in vishal mega mart
The following is a list of FMCG companies in vishal mega mart. Major fmcg companies in vishal mega mart.
Hindustan uniliver limited
P and g group limited
ITC Limited
Britannia Industries Ltd.
Minor fmcg companies in vishal mega mart
Emami India LTD
Zydus Wellness
Ruchi The Authentic taste of India
Colgate-Palmolive (India) Ltd.
Elixir Cereals P Ltd -( Nutri-Crisp.)
Dabur
Marico Industries Ltd.
Nestlé India
Parle Agro
Haldiram
Nirma
Bisk Farm
Tata
GCMMF (AMUL)
Reckitt Benckiser
Cadburys India
Johnson & Johnson
Himalaya Herbal Healthcare
Amul India
Godrej Consumer Product
Moraka Organic food Pvt Ltd
Everest Masala
JMD Oi
1. SWOT ANALYSIS STRENGTHS Financially sound & Competitive advantage in terms of the retail locations of the store. The merchandise is designed uniquely to fill the market gap in middle to lower middle income group level. Merchandise is fashion oriented & is targeted towards the family households and youth attracts all customers. Contributes to a very large market size. The store signed in youth icons and with working professionals in ads with models. Mega mart has a huge loyal customer base & customers are highly satisfied with the store. Mega mart enjoys the good will and reputation earned by the Arvind mills over the years. 2. SWOT ANALYSIS STRENGTHS Financially sound & Competitive advantage in terms of the retail locations of the store. The merchandise is designed uniquely to fill the market gap in middle to lower middle income group level. Merchandise is fashion oriented & is targeted towards the family households and youth attracts all customers. Contributes to a very large market size. The store signed in youth icons and with working professionals in ads with models. Mega mart has a huge loyal customer base & customers are highly satisfied with the store. Mega mart enjoys the good will and reputation earned by the Arvind mills over the years. 3. WEAKNESS • Lack of differentiation • Visual merchandising of the store demands a great amount effort. The product are displayed in a very geometrical pattern creating a huge but brush effect and sending across a message that the merchandise is comparable to FMCG products. • Small stores are not able to attract customers as the brands available are less. 4. OPPURTUNITIES Fresh stock at low price and thus trying to differentiate from other competitors. Customers who demand fashion merchandise with high and medium on quality available at accessible price to patronize the store. It can TARGET TIER II AND TIER III cities of the country and can adopt a market penetration strategy. The store offers in-house labels and thus has freshness associated with it. To convert brand loyalty into brand equity 5. THREATS Negligible awareness about the presence of store in cities where the store is not present. The company is started in a time when retailing is booming attracting lot of competition from various other players It has positioned itself for premium, middle income consumers it should also concentrate on lower middle income people. Mega mart faces cut throat competition from stores like “lifestyle, Pantaloons, and Shoppers Stop, reliance trends” respectively. These are well established in the market and grabbed a good market share.
CLEARANCE & DISCOUNT SALE Mega mart stores clearance and discount sales are available throughout the year.
During end of every climatic season there will be
clearance sales. When sales are down in certain off season clearance sales & discounted sales will be put up.
Discounted sales will be available during festive
seasons and month ends with attractive offers
