Plan de management. Centrul istoric SibiuFull description
be blessedFull description
proiectare sectie salam de vara
perlakuan akuntansi akad salamFull description
kononnya ucapan ini adalah ucapan salam untuk para rijalul ghoib yang dimiliki syeikh abdul qodir jailani.
PROPOSAL PKM
Tugas KuliahFull description
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daunsalamDeskripsi lengkap
Case Study
Salam de Sibiu / A fine tasting Romanian tradition
Visual identity
Package design
Packaging concept
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Context Combining its expertise and tradition in processing the raw-dried salami. Caroli Foods, one of the biggest Romanian processed meat product producers went on over a year process for creating Salam de Sibiu. This long perfecting process was backed-up by numerous product-testing research, which helped the recipe improvement process so to reach a perfect balance between spices and best maturation span in order to stimulate product’s taste.
Solution The moment all the product qualities were met, Caroli challenged BrandTailors team to create a distinctive package solution for the newly created Salam de Sibiu capable to deliver the idea of tradition in raw-dried salami processing and generate the impression of balance between spices and high quality standards - very appreciated attributes by consumers, as the research conclusion revealed. All these attributes were depicted by using an aged-like paper to speak about Salam de Sibiu long tradition and by reproducting an engraving showing the legendary butcher. Product’s high quality and fine taste are decripted by the raw-dried salami production expertise stamps and the symbol of 90 day maturation span that contribute to spices blending so as to result a balanced mix of flavors, all these being certified by using the Salam de Sibiu stamp.
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From the very first moment I trusted that our idea is going to be the winning one, which was confirmed on our first presentation day. This is one of the few projects when client immediately agreed on our recommendation. Almost 95% of the initial proposal remained unchanged, the client interfering only to a small extent. We succeeded, as we best know, in catching all product’s attributes in a full of personality design solution.
Alina Crangă Account Manager
Contribution Creative concept - Diana Papuc, Alina Crangă Project management - Alina Crangă Package design - Diana Papuc Image retouching and printing pre-production - Mihai Părpălea Project implementation started in June 2009. Follow us on LinkedIn Download our credentials
