SERVICIO NACIONAL DE APRENDIZAJE
“SENA”
PROPOSAL IN ENGLISH LANGUAGE OF A PRODUCT OR SERVICE COMPANY: EFECTY LTDA
JEAN CARLOS VIDES RUIZ DC 1103097097
TEACHER: MARTHA JANETH DEVIA RODRIGUEZ
MAY 2018
PROPOSAL IN ENGLISH LANGUAGE OF A PRODUCT OR SERVICE COMPANY: EFECTY LTDA
VARIABLE
Geographic Segmentation
Age and Life - Cycle of Segmentation
DEFINITION
With this company specialized in money orders, payments, recharges and collections at the national level with more than 20 years of experience in the market and with a network of 8,000 customer service points, located in more than 1,070 municipalities nationwide, wants to replace the need to achieve proximity between customers and their families. Facilitate life generating experiences of trust, closeness and tranquility. Present as an alternative the sending and payment of money orders without distinction of gender, age, etc. Sending of Money: Persons over 18 years of age. Payment of Money Orders: People from 14 years of age. According to the DANE: 0-14 years: 25.3% (men 5,998,645 / women 5,720,229) 15-24 years: 18% (male 4,243,251 / female 4,099,299) 25-54 years: 41.6% (men 9,515,723 / women 9,720,894) 55-64 years: 8.3% (men 1,796,050 / women 2,051,948) 65 years and over: 6.7% (men 1,293,258 / women 1,806,000) (2016 est.)
Population Segmentation
A large part of the population is in the Urban area with 37,816,051 and in the Rural area with 11,475,558 (according to data projected to June 30, 2017) Provide sustainable solutions in transactions and means of payment that contribute to the economic, social and environmental wellbeing of our stakeholders, with innovation and excellence, offering all:
Benefit Segmentation
Psychological Segmentation
Low prices. More comfort and convenience. Product innovation in the market. Optimal attention points for customer service in any region of the country. Excellent quality product. Efecty Ltda has established the above purpose as "Facilitate life generating experiences of trust, closeness and tranquility, Provide sustainable solutions in transactions and
OCCASION SEGMETATION
INCOME SEGMENTACION
BEHAVIORAL SEGMENTACION
means of payment that contribute to the economic, social and environmental well-being of our stakeholders, with innovation and excellence", Without distinction of gender, age, sex, all services will be provided in the same way. Meeting basic needs, exchanging products and services through money orders, has become one of the best options for trade, reducing time and reliability. With accuracy, it can be determined with what frequency people make use of the services offered by this type of commercial activity. Income sectors in Colombia: Agriculture, livestock, hunting, forestry and fishing 6.11% Exploitation of mines and quarries 7.32% Manufacturing industries 10.70% Electricity supply gas and water 3.45% Construction 7.47% Commerce, repair, restaurants and hotels 12.04% Transport, storage and telecommunications 7,10% Financial establishments, insurance and real estate activities 19.86% Social, communal and personal services activities 15.35% There can be three types of consumers in the middle of finance and banking. They are differentiated by their related attitudes with competitive prices and low costs, and your level of interest in a high quality and efficient service. Two additional factors trustworthiness are important (measured by the ability of the bank to protect personal data) and interest in an innovative digital model, reflected by the provision of consumers to consider an online provider as Amazon or Google for financial services. The consumers: Nomads: High activity group digital, prepared for a new delivery model. Hunters: High activity group digital, prepared for a new delivery model. Quality Seekers: Seek a high service quality and effective and the Data Protection.
BIBLIOGRAPHY
https://www.dane.gov.co/index.php/estadisticas-por-tema https://www.efecty.com.co/nosotros https://www.accenture.com/t00010101T000000Z__w__/coes/_acnmedia/Accenture/Conversion-Assets/DotCom/Documents/Local/cl-es/AccentureBanking-Global-Distribution-Marketing-Consumer-Study-Espanol.pdf
