P R O J E C T R E P O R T
Every work done needs to be followed by a deep sense of gratitude to those who made it throughto success. I take this opportunity to thank all those who rendered their immense help &guidance for the completion of this report. My first word of gratitude is due to Mr. , the employee of the Mapro Food Pvt. Ltd in the Research and Development department, my corporate guide, for his kind help and support and for his valuable guidance throughout the project. I am thankful to him for providing I with necessary insights and helping me out by providing necessary information required. I express my sincere gratitude to my project guide Mr. for his valuable guidance & support given to me endlessly from time to time. Finally, I would also like to thank all my dear friends for their kind cooperation, advice and encouragement during the long and arduous task of preparing this report and carrying out the project.
Mapro Foods Pvt. Ltd is the manufacturers and resellers of the natural fruit products. It is one of the growing companies of India which is situated at Panchgani Mahabaleshwar Road. It produces jams, confectionaries, squashes, jellies and many more fruit products.It is the fruit processing business over more than forty years and it is known for the innovation and quality in the industry. The Chief Executive Officer of the company is Mayur Vora. It has its manufacturing units in Panchgani, Wahi, and Gurgaon. It is most likely to spread its operation in Delhi and Pathankot. There are more than 500 local employees in the company and about 100contract labourers. Mapro Foods is a well-known brand in jams and squashes. It is a family business started in 1959 by the Vora family, making jams from strawberries and raspberries. Mapro was one of the first to use traditional ingredients to make plantbased beverage concentrates such as strawberry crush and rose syrup. The company was also the first in India to introduce pectin jellies and fruit sweets
COMPANY PROFILE
Mapro Foods Pvt. Ltd is fruit processing company. It was founded by visionary Shri KishoreVora. It came into existence in 1959 A. D. The company used to produce jams from strawberriesand raspberries when it was established but later it started manufacturing
various other productslike crushes, squash, confectionaries, sweets, jellies and many more products. The company isone of the leading companies in India. The Managing Director of the company at present isMayur Vora. The company is situated at CHESSON ROAD, MAHABALESHWAR,PANCHGANI. The plant is BVQI certified and provided with facility of state of art food park and cold storage.Mapro Foods Private Limited is the flat organization where management works along with their technical and sales functionaries to achieve the vision and mission of MFPL. Mission of MFPL: Mapro will develop, produce, package & sell food products, with
highregards for safety, nutrition & taste, which we can confidently give to our customers byimplementing and continually improving Quality Management system & food safetymanagement system to meet & exceed customers expectations. History of MFPL: Over 40 years ago, in small town of Panchgani, near Mahabaleshwar, a
businessman named Kishor Vora decided to make some Strawberry Jam. Today his 'Hobby' has borne fruit in the shape of Mapro« one of the most modern, hygienic, quality- conscious Jamand Fruit Products Manufacturing Concerns in Western India. Mr. Vora could have rested easyon success of his Fruit recipe. But he wanted to on develop innovative ideas such as VegetarianJelly Sweets, Fruit Cubes with Fruit Juice and Rose Syrups with Rose Petals . All for the first time in country.
Mapro does not use advertising medium like press, radio and television to propagate its product but the taste of product and nutritional value, and uniqueness result inrepeat sales. Today Mapro is leading supplier of tasty as well as nutritious fruit product to theInternational market. Mapro is known to care for its employees. Mapro is a home where there ismutual understanding between employee and employer like members in the family. It features a blend of hard work and dedication. It is now in the process of certification under ISO 9000.Most of Mapro's business is largely concentrated in the Western regions of India. Currently,Mapro exports its products to about 12 countries through merchant distributors; these account for less than 10 per cent of its total sales. It has its manufacturing units in Panchgani, Wahi,Gurgoan. The company is going to open its manufacturing units in Delhi and Pathankot lately.The main market segment currently is in Maharashtra and Gujarat. It is also concentrating inexpanding its market to the other cities like Kanpur, Lucknow, and in Punjab.The annual growth rate of the company is more than 50%. It earns 40%-50% profits from thesales of its products. The leading product of Mapro is Rose syrup (made from the rose petals andtheir extracts).For the production of the
products the company buys the fruits from both the sectors i.e. the localfarmers and market and import from other countries as well. The machineries and other rawmaterials are imported from various countries like Egypt, China, New Zealand, Australia, etc
PRODUCT PROFILE
There are various products produced by the Mapro Foods. It is basically involved in producing jams, Faleros, squashes, crush, syrups, ice creams, etc. The various products manufactured byMapro Foods Pvt. Ltd are listed below along with few details. Jams: Jams are used in various meals courses especially for refreshments and light snacks
and they are found tasty withfresh breads buns and toast, parathas, rotis and puri and also ona variety of salted biscuits. Mapro jams are made from the respective fruit pulp, pectin, sugar and citric acid. There are various flavours of the jams that aremanufactured. They are: Jams are available in the packing of 200 gms (40 bottles), 500 gms (24 bottles), 1 kg (12 pet jars) and 6 kgs (4 HDPE jars).
Squashes: Squashes are used in the preparation of Soft drinks inchilled water, soda water
and ice Lollies and slushs and mock tails. The key indegrients used by the Mapro Foods for the preparation of the Squash are sugar, water, respective fruit juice or pulp and some added indegrients like pectin acid depending upon the flavour or fruit. The different flavours of squashes are: Squashes are available in the packing of 700 ml (12 pet bottles).
Syrups: Syrups have a number of applications such as to make refreshing soft drinks in
chilledwater, Soda water and in milk for milk shakes and add a taste toFaloodas and Shahi Lassi and Mock tails. Syrup is also used in preparing Ice creams, as dessert topping and to give a taste to icelollies and Slushs. It uses the same indegrients as the squashes. Syrups are available in the packing of 700 ml (12 pet bottles).
Crushes: Crushes gives a refreshing and nourishing drink when prepared in chilled water
andSoda water. Kokum syrup is also used in Ice Lollies and in the preparation of slush¶s. Mapro Foods uses sugar, water, citricacid, pectin and the respective fruit juice or pulp. Mapro Crushes are available in 700 ml (12 pet bottles), 1000 ml (12 pet bottles) and 5000 ml (12 pet bottles).
Honey: Honey is the only natural sweetener known that needs no additionalrefining or
processing to be utilized. Honey is an invert sugar composed of 38 percent fructose,31 percent glucose, 1 percent sucrose and 9 percent other sugars along with water and smallamounts of vitamins, minerals, enzymes and amino acids.As a carbohydrate, honey is a good supplier of energy at 64 calories per tablespoon.Because of honey's unique composition, it is digested a little differently than other sweeteners.When compared to table sugar, honey has less of an effect on blood glucose levels primarily dueto its higher fructose content. Honey is available in 200 gm, 500 gm, 1 kgs and 6 kgs packing.
CUSTOMERS & COMPETITORS
Customers
Mapro Foods Pvt. Ltd has customers from a wide range of people. Mostly the customers of thecompany are children as the products of Mapro are targeted for this group only i.e. Mapro produces chocolates and jellies and jams and many more which is mostly liked by the childrenonly. But this doesn¶t mean that other age groups are not covered. Competitors
Mapro Foods Pvt. Ltd is in food business which is highly and rapidly growing business & hasfew competitors also. Some of them are listed below:
Haldiram:
Manufactures Syrups & exports of the syrups have increased by 20% since2003 touching 18,000 bottles in 2005.
Kissan:
In jams, Mapro Foods Pvt. Ltd is close second to Kissan in market share.
Mala's:
It manufactures jam, crush, squash, cordials, syrups which is same as themanufacturing of Mapro Foods Pvt Ltd.
Manama:
Their range of products consists of cordials, syrups, fruit and chocolate desserttoppings.
OBJECTIVE OF PROJECT
The project is prepared to fulfil various objectives. The objective to prepare this project is: I.For better understanding of the working of the food industry. II.To make the students understand the importance of quality and hygiene. III.To understand how the firm works in a real world.
OBSERVATION & FINDINGS
During our visit to Mapro Foods Pvt. Ltd and while preparing this report, I observed variousthings. They are: Mapro takes special care of hygiene and quality. We found all the labours directlyinvolved in the production were wearing gloves and hair caps. To take care of hygieneoutsiders or visitors were not allowed to enter the production area. To see the productionoperations, a balcony was there i.e. from the top. They send their employees to different countries like in China to work there and also for trainings. Whenever there is any damage in the machines then those employees are called back for repairing the machines. These machines are not repaired in India as they areextremely costly. There is more than 118000 metric tonnes of consumption of the strawberry throughoutthe year. They manufacture luxury chocolates like Mazana. It is found in special stores as thischocolate is not preferred by the normal people due to its cost. It is sold at the price of Rs.20 to Rs. 25 per piece. Mazana is generally exported. Falero has a monopoly type of market and this product earns more than 60% profit on its sales. There are 500 local employees. There are 100 contract labourers employed as well. This company grew without the help of any kind of advertisement. It is known by its product and quality and not because of the external advertisements. The company earns a profit of about 40-50% profit in an average. Mapro is the first company to introduce pectin jellies and fruit sweets in India. Mapro has been growing consistently at the rate of 25-30 per cent in the past few years. The Company has expanded capacity to now produce 30000 MT of processed frozenfoods P. A. It is setting up a Frozen and Fresh Food Distribution Chain in Indian Metrosto service the fast growing modern Organised Retail Supermarkets being set up in India. Estimated Annual Sales (USD): US$5 Million - US$10 Million. Mapro has achieved ISO-HACCP, ISO-9001 status certified by BVQI.
REFERNCES AND BIBLIOGRAPHY
I took certain references and various help while preparing the product. The internet was the mainsource from where we found the information and also the employee of the firm Mr. who was our guide during our visit to the company. The list of URLs used for the reference is listed below: 1. http://www.maprofoods.com/ 2. http://www.trademart.in/MAPROE218.htm 3. http://www.financialexpress.com/news/Mapro-Foods-Plans-To-Spread-Its-Wings/89342 4. http://www.foodindustryindia.com/newfood 5. http://agriculture.indiabizclub.com/manufacturer/mapro_food 6. http://www.thehindubusinessline.com/life/2006/09/15/stories/2006091500090200.htm 7. http://www.tradenote.net/trade1_companies.html 8. www.indiacatalog.com 9. http://www.fnbnews.com/article/detnews.asp?articleid=17811§ionid=32 10. http://www.haldiram.com/ 11. http://www.kissanfood.com/
