Plan de Negocio DELICIAS PUNEÑAS Final

Universidad Nacional del Altiplano FACULT FACULTAD DE CIENCIAS CIENCI AS CONTABLES Y ADMINISTRATIV ADMINIS TRATIVAS AS

CARRERA PROFESIONAL ADMINISTRACIÓ ADMINISTRACIÓN N

DE

CURSO: ADMINISTRACIÓN DE EMPRESAS EMPRESAS TURÍSTICAS TEMA: PLAN DE NEGOCIO “DELICIAS PUNEÑAS” DOCENTE: LIC. MANUEL ANCHAPURI QUISPE PRESENTADOS POR: ALERMA MENDOZA, YENIRA ISABELLA APAZA APAZA PAYE, PAYE, MARIE, MARIE , LI LIZET ZET CCOYO MEDINA, YESENIA PARIPANCA QUISPE, YESSICA MARLENI YUCRA MAMANI, MAMANI, SOLEDAD

SEMESTRE: IX

GRUPO: A

PUNO – 20!

SEMESTRE: IX

GRUPO: A

PUNO – 20!

Contenido I.

RESUMEN E" E"ECUTI#O.............................. ............................................ ............................. .............................. ............................................. .............................. 4

II.. II

............................................ ............................. .........................7 ..........7 $ORM $ORMUL ULAC ACIO ION N DE LA LA IIDE DEA A DE DE NEGO NEGOCI CIO O ..............................

III.

AN%LISIS DE DEL EN ENTORNO............................ ........................................... ............................. ............................. ............................. ........................8 ..........8

3.1.

ANÁLISIS EX EXTER TERNO............................ ........................................... ............................. ............................. .............................. ..............................8 ...............8

&...

........................................... .............................. ............................. .................................................. .................................... 8 $'()*+ L-'............................

&..2.

.......................................... ............................. .............................. ................................ ................. ........ 9 $'()*+ E( E(*/1(*............................

&. &..&. .&.

.......................................... ............................. .............................. ............................. .....................10 .......10 $'( '()* )*++ D1*1*-+3 +34 4(* (*............................

&. &..5. .5.

$'( '()* )*++ S* S*( (* *(6 (6)6+' )6+'............................. ............................................ .............................. ............................. .................................12 ...................12

3.2 3.2.

ANALI NALISI SIS S DEL DEL SEC SECTOR.............................. ............................................ ............................. ............................. ...................................13 .....................13

&.2.. &.2 ..

C'74 C' 74(' ('( (/ / I/)+ I/)+/'( /'(*/ */' ' I/867 I/867)+ )+' ' U/4* U/4*+1 +1  9CIIU 9CIIU...............................13

&.2. &. 2.2. 2.

........................................... ............................. .................13 ...13 M;)* M; )*8* 8* 8 8) 8)+1 +1/ /'( '( / / 8 8 /)* /)*+/ +/* *............................

&.2.&. &.2 .&.

A/3 A/377 77 8 E/)* E/)*+/* +/*:: C/(* C/(* $6+< $6+<'7 '7 C*1= C*1=)) ))>' >'7 7 D P*+) P*+)+: +:.................14

3.3.

ANALISIS IN INTERNO........................... .......................................... .............................. ............................. ............................................14 ..............................14

&.&..

............................................ .............................. ............................. ..................................... ....................... ...14 C'8/' 8 8 >' >'*+ .............................

&.&.2. &.& .2.

A/3 A/377 77 8 '7 3+'7 3+'7 46/(* 46/(*/' /'7 7 8 ' 1=+7 1=+7''.........................................16

I#.

........................................... ............................. .............................. ............................. ......................................17 ........................17 AN%LISIS $ODA.............................

4.1.

FORTALEZAS............................ ........................................... ............................. ............................. .............................. ........................................ ......................... 17

4.2.

DEBILIDADES............................ .......................................... ............................. ............................. ............................. .............................. ..........................17 ...........17

4.3.

OPORTUNIDADES............................. ........................................... ............................. .............................. ............................................. .............................. 17

4.4.

AMENAZAS............................ .......................................... ............................. .............................. ............................. ............................. .............................. ............... 18

............................................ ...............................18 ................18 #. DAT DATOS GENE GENERA RALES LES DEL PLAN PLAN DE NEGOCI NEGOCIO O.............................

5.1. 5.1.

DESC DESCRI RIPC PCIÓ IÓN N GENE GENERA RAL L DE DE LA EMPR EMPRES ESA A..........................................................18

5.2. 5.2.

............................................ ............................. .................................19 ...................19 DETE DETERM RMIN INAC ACIO ION N DE DE MER MERCA CADO DO.............................

!.&.

LOCALIZACION............................. ............................................ ............................. ............................. .............................. ...................................20 ....................20

#I.

.......................................... ............................. .............................. ............................. ..............................21 ................21 PLAN ES ESTRATEGICO............................

6.1.

ISION............................ ........................................... ............................. ............................. ............................. ............................. ...................................... ....................... 21

6.2.

MISION............................. ........................................... ............................. ............................. ............................. .............................. ............................. ......................21 ........21

6.3.

OB!ETIO............................ ........................................... ............................. ............................. ............................. ............................. ................................ ................. 21

6.4.

ESTRATEGIA............................ ........................................... ............................. ............................. .............................. .........................................21 ..........................21

6.5. 6.5.

.......................................... ............................. .............................. ............................. ..................... ....... 22 ENT ENTA A!A CO COMP MPET ETIT ITI IA A............................

#II.

........................................... ............................. .............................. ..................................... ...................... .... 23 PLAN LAN DE MAR?ETING.............................

".1. ".1.

OB!E OB!ETI TIO OS S DE MAR# MAR#ET ETIN ING G....................................................................................23

".2. ".2.

ESTR ESTRA ATEGIA EGIA DE PROD PRODUC UCTO TO $%O $%O SER SERIC ICIO IO......................................................23

@.2..

............................................ ............................. ............................. ............................. ............................. ............................... ................ 23 P')*7.............................

@.2.2.

.......................................... ............................. .............................. ....................................... ........................ ...27 N67)+*7 7* 7*7............................

@.2.&.

N67)+* *('............................ .......................................... ............................. .............................. ............................. .................................29 ...................29

".3. ".3.

ESTR ESTRA ATEGIA EGIA DE PREC PRECIO IO..........................................................................................29

".4. ".4.

ESTR ESTRA ATEGIA EGIA DE PROM PROMOC OCIÓ IÓN N............................ .......................................... ............................. .......................................30 ........................30

@.5.. ".5 ".5.

#III #III..

.......................................... ............................. .............................. ............................. ............................. ...............................30 ................30 E *-*............................

ESTR STRATEGIA EGIA DE PLA PLAZA ZA............................ .......................................... ............................. ............................. .................................... ...................... 31 ............................................ ............................. .............................. ................................... .................... 32 PLA PLAN DE OPERA PERACI CION ONES ES..............................

&.1. &.1. GRAFIC GRAFICO O INTEGRA INTEGRAL L DE TODA TODAS S LAS OPERAC OPERACION IONES ES 'PERSO 'PERSONAS NAS(( COSTOS COSTOS(( TIEMPO)............................. ............................................ ............................. ............................. .............................. ............................. ............................. ............................... ................ 32

IX.

PLAN DE RR. HH............................... ............................................ ............................. .............................. ............................................ ............................. ..... 35

*.1. *.1.

CANTID CANTIDAD AD DE DE PERSON PERSONAL AL RE+U RE+UERI ERIDO DO PAR PARA A EL EL NEGO NEGOCIO CIO...........................35

*.2.

FUNCIONES............................ .......................................... ............................. .............................. ............................. ................................... ..................... ....... 35

*.3.

SELECCIÓN............................ ........................................... ............................. ............................. .............................. ............................. ............................ .............. 37

*.4.

RETRIBUCIÓN............................ .......................................... ............................. .............................. ..................................................... ...................................... 38

X. PLAN PLAN ECO ECONO NOMI MICO CO $INA $INANC NCIE IERO RO...................................................................................39 1,.1.

.......................................... ............................. .............................. ............................. ...........................39 .............39 INERSION TOTAL............................

1,.2 1,.2..

FLU!O LU!O DE FON FOND DOS PRO RO$E $EC CTADO DOS S............................ .......................................... ............................. ........................ ......... 40

0.2..

........................................... ............................. ............................. ...............................40 ................40 C6'8+* 8 8 II/ /-+7*7:............................

1,.3.

FLU!O DE CA!A............................. ............................................ ............................. ............................. ..................................... ...................... ........ 43

0.5.

............................................ .............................. .................................................... ..................................... 43 CALCULO DE DEL #AN.............................

1,.5.

CALCULO DE DE LA LA TIR...............................................................................................44

.......................................... ............................. ............................. ............................. .............................. ..............................44 ...............44 XI. CONCLUSIONES............................

Escuela Profesional de Administración NEGOCIOS “DELICIAS PUNEÑAS”

PLAN DE

RESTAURANT $OL?LRICO DE GASTRONOMA PUNEÑA “DELICIAS PUNEÑAS” I.

RESUMEN E"ECUTI#O E- /0/ D/-70 P/80 S.A.C9 7/ / - / / /;<7< / <=/7/  /0/ =<-7->7< / ;0< ?0 0 < /- 0?< / 7</ 7  -< / 7/ / - <=/ 7- /0 7J / 00=7/ /=7//?// -0 /7/0/0 /0/0( -< / 7/  <0<<0 / ?/ 07 =<-/7/ /<7< @07< /;<- /H0// 7?7<0 A  B / P< 7( / 07 ;0 /0 /70 / - ;0< /0< / /07/ 7< - ?07( J  7<0?/0.

UNAP 


PLAN DE

L0 7-/0 /0 7. L <=/ ;0<>?7 /- /0/ D/-70 P/80 S.A.C9 // -<0 @7<0 /8<0( /;/<0  <0/0( /<0 7 / /0<0 7-//0 - ;@ / / <<0 -<0 ;///0 -J<0 / -0 7  / 7 /0/77-< / / 0/ <=/7< 7<0/?//  / ?< /0-/ / =/70 =/00( -< / <0 =//7 / - 7 / /0< -<7-( 0/8< 7< -<0 /-/?/<0 7<-/0 /;<-/0 / 0/ /0/ / =<? 7<;/<  /0<0 7-//0( / - ?/ / / 7<--/   / 7</7 7< - 7- /8. P< < / - /?/0 /0/ </7</0 -/0 / 7  / -0 /0 / 7<0/ /- /0/ </<  - 00=77> / -<0 7<0?</0( </0   << /- /-/?/< /- /<< / /- / 0/ UNAP !


PLAN DE

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UNAP "


II.

PLAN DE

$ORMULACION DE LA IDEA DE NEGOCIO EH0/ -//< / ,4 /0/0 7/;<J<0  "4 /0/0 =/0 / - <7 / P< / 0/ /7 /7?// - < / 7 /;  </7- @07< / /- /7<-. S /?;< /0 -?<   0?< 7<-(  0 /J / - <=/ 7- /0 7J / 00=7/ /=7//?// -0 /7/0/0 /0/0 -< / 7/ /7/0< / ?/ 07 =<-/7/ /- <7< @07< /;<- /H0//( 0< / - /0=77> / 7/0  ?/<?/< / - 7- /- <7< / 7/<  -<0 /0/0 / /H;/ /- ?/7<( 7/0 / // ?7< </7-( 7
UNAP #


III.

AN%LISIS DEL ENTORNO

&..

AN%LISIS EXTERNO

PLAN DE

&... $'()*+ L-' D/ 7/< - R/;-?/< / R/0/0 DECRETO SUPREMO N ,25K 2,,4KMINCETUR

A6)*+<'(/  46/(*/'1/)* 9C'=F)6* III R67)*7 ='+'  /(* 8 '()>8'87 9A+)(6*   P /- 7< / /00 7/0 //?<0 /0 07<0 / /- R/;0< Q7< / C<//0 'RUC)  / 0/ /=// - L/ N 26*35( L/ 0</ S?-=77>

/

P<7/?/<0



O//

-<0

R/;0<0

A?0<0  -0 A<J7</0 S/7<-/0  /- I7< / -0 A7/0 / -0 E?/00( <?0 7
R7)'6+'/) ('4('8* (*1* )6+F7)(* 9C'=F)6* # C'4('(/ 8 +7)'6+'/) (*1* )6+F7)(* 9A+)F(6* J O//?<0 - 7-=77> /0/7- / R/0/ T@07<9( < 0/  /0/ / /0 '3)( 7< '4) < / / 77< '5) //</0( / 7/<  / 7?-?<0 -0 7<7</0 0;//0: ) P< /0 7<0 / 0/7</0 /7-<0 P?<< C-- / - N7> ) N<0 /7/?<0 7-?//  - /H-<7> / /70<0 ;0<>?7<0 / /0 /;>  / - ;0<70( /0-/0  =/0) / =<? /?// ) O=/7/ /0/77-<0 / =<--</ 7<-.

UNAP $


PLAN DE

&..2. $'()*+ E(*/1(* C*1=*7(/  )/8/(' 8 *7 /-+7*7 =+*>//)7 8 )6+71*

E /- 7< 0/ // <0/ / /- P<7< B< I/< / - R/;> P<(  ?<0<  7/7?/< 7<< /0/ /- 2,,1 - 2,,*( ;-?// /- PBI /- < R/0/0  </-/0 0 /?;<( 0 7<7> - PBI  0< 70 7<0/ // /- 2.6  /- 2."( ?<0<  7/?/< / /- 2,,&  2.*   0?7> / /- 2,,*  2.& / 77> -< / 0/ /H-7 < - 0?7> /- < / 00 /H/<0 / /- /=/< 8< / 1*& ""3 / /- 2,,&  1&1 121 00 /H/<0 / /- 2,,*.

UNAP %


PLAN DE

&..&. $'()*+ D1*-+34(* L-'8' 1/76' 8 )6+7)'7 /'(*/'7 ' ' +7+>' /'(*/' 8 T)('(', /+* – 8(1K+ 200  205

$6/): MINCETUR

A  / -<0 <0 </<0 /- MINCETUR - =-/7 / 0?< 7 - 7 / P<  /- -;< T77  < / 0?/< /  <7<( / /- 8< 2,," /0 /- 8< </ < ?0 00 / 00 / 7?< / /8< 2,12 < 07/> -< ?0?< ? </?<0 <0/ / / /- 8< 2,14 < < 0?7> / 0   / /--< < 0/ 7/  <@?<0 /0 /  0?7> / 00 < / /0@07?// 0@ -< ?/0.

UNAP &'


PLAN DE

L-'8' 1/76' 8 )6+7)'7 /'(*/'7 ' ' +7+>' /'(*/' 8 T)('(', /+* – 8(1K+ 200  205

$6/): MINCETUR

D/ 7/< - ?<< / PRONOSTICOS -J< < EH7/- 7 / - =-/7 / 00 /0 / 7/7?/< / 7/<  - ?/7>  < -<0 /0/7-00 /<  0 / /- 8< 2,1&   0?7> / --/;0  /- 8< 2,1*.

UNAP &&


PLAN DE

&..5. $'()*+ S*(*(6)6+' O4+)' T6+F7)(' $7)>8'87 •

 $+'7

D'/<'7

(*7)61K+7 -'7)+*/1('7 F/0 ;/ EXPOPUNO '1/ C- #/-<0 / / - 0/? / P77 C/- / N</?/) A70 / P-7 P< '2 / F/0 P@ =//<). G0<>?7< #W70 F/0 L;< T77 #0V / P<< S 'N</?/) C77 ! / D<0 N/;<0 / T-/ F/0/ P< '& / P-- P/8 I/7<- / S0 MJ<). - +  =-0. F/0 / -0 C8 M770( C7/0 '3 / F/0 C8-7<0 ?<). 'S//?/) C- / S;< / F/0 / S A8< N/< A< P. ! / P< '21 / !<). T/ '24 / !<). L-?/ F/ P<  P< #-- F/0 ;/ /;<- 2,149 #-- / C7 '</?/). M</ / P< '15 / D- F/ / VV ;<0<). T<0  '7/?/). C<-/0 C<70< R/;<- / S0 'O7/). •

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N*>* A/8/*7 C< C7> / -7  MJ?< /  P/// =< P/0/ /  +/0< 7 T?< / 7 T7 = B<7/0 / -7 A-7  - -7 #7< / 7</< '0<) C 77< MJ?< / 

•

•

•

P')*7 TF=(*7 

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• • • • • •

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$6/): PERTUR ' 202 E- 0?<  << 0/  / -0 7/0 ?0 /-/0 / - 7 / P<. A/?0 / 0 ; ;/ 7--( /- 0?< - /7-  UNAP &(


PLAN DE

--?< - /7> / /7/0 / 00 / --/; 0 /00 /0 <0 / 7<<7/ ?0 0</ /- ?<0 / / -<0 <-</0 /- / /<  //7 /0/ 7/7 -0 =/0/0( =/0( J0  < / 0< -<0 -<0 @7<0  << <0.

&.2.

ANALISIS DEL SECTOR

&.2.. C'74('(/ I/)+/'(*/' I/867)+' U/4*+1 9CIIU P/0//?<0 - 7/;<@ / 7 / - / <0 /0/7=7?<0 0/; - 7 /7<>?7 / /-J/?<0.

E7)+6()6+' N<0 7?<0 / - 0;// 0/77>: • • •

I K A-<?/<  0/7<0 / 7
&.2.2. M;)*8* 8 8)+1/'(/ 8 /)*+/* E /0< /0/ <0 0= / - ?/< ;0< /7/0  /- 7<<7?/< /- 0 / 0 =07<  / 0?<.

UNAP &)


PLAN DE

&.2.&. A/377 8 E/)*+/*: C/(* $6+<'7 C*1=))>'7 D P*+)+:

&.&.

ANALISIS INTERNO

&.&.. C'8/' 8 >'*+ A()>8'87 P+1'+'7 * P+/(='7 8 6/ R7)'6+'/) L0 A7/0 P?0 < P7-/0 /  /0/ 0<( ;//-?//( -0 0;//0:  L<;@07 I/: S/ 7-/ 7/0 7  

-?7// / ?/0 ?0. C<7: C  7<77> / -<0 -?/<0 0=<?<-<0 / -<0.

UNAP &


PLAN DE



S-: I7-/ -0 7/0 /-7<0 7< /- 0/7<  //;



/- <7< =- - 7-//. C


 / ?/<0  /-/ < ?// /- -< 8< /- /0/.

A()>8'87 8 A=** * A6'+7 8 6/ R7)'6+'/) L0 A7/0 / A<< < AH-/0 /  /;<7< / /07> 0/ /( - ;- / / - C/ / -< / P</( / 7< ;/0 ;<0: I=/07( R/70<0 ?<0( T/7<-<;@  C
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<7/0<0. C
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-<0 ?/</0 <7<0 / -0 ?/</0 7<7</0 <0-/0.

L' C'8/' 8 #'*+ 8 6/ R7)'6+'/) S ?<0 < -0 A7/0 P7-/0 7 0/ /07 / - 0;// ?/:

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PLAN DE

INFRAES P-=77>( =J0( 7<-( -/;-K=07-  ;/0> TRUCTUR / - 7-. A RR.. S/-/77>( 7<7>( =<?7>( /0<--<( <-@7 0--  -<-( /07 <;J. TECNOLO M/< / <7<0  <7/0<0( /0</0 / 00/?0 GIA =<?7<0. COMPRA A7/0  <-@70 / 7 7< S <//</0( <7> / 7<0<0. M- P/7 P<7/0< P-7 P<-@70 / =/-J7> 7> > /  B0/ / <0 A-?7/ P/0/ /<0 P A0/ /- <7< ?/< 7> G<  A/7</0 C<0/ L?/J / G@0 /0<-J0 7> C<</7> F/J S/7<0 7<-/0 C<</ O;J / /0 / 7- 7> M//< -?/J / /0 0 M/ P<-@7 D/<-7< ?/< / /7< /0 LOGISTI COCINA SALA COMER POSTKENTA CA CIAL $ INTERNA MAR#ET ING

&.&.2. A/377 8 '7 3+'7 46/(*/'7 8 ' 1=+7' P+*86((/: T0=<?7> / 0?<0( / <7<0 /0/<0 < -<0 7<0?</0.

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AN%LISIS $ODA

4.1.

$ORTALEZAS   

  

4.2.

PLAN DE

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DEBILIDADES  

   

-/- / 7 /- /0<- 7-/. P/0/0< -?<. P<7 /H//7 / - / < =///0 7-/0 / 07>. N/7/0 /  ?< =/J / /0 /?// //0. A0/7 / ?</0 /7<-<;@0 / /- 7?< / 7<0/7>  /;//7> / -?/<0.

4.3.

OPORTUNIDADES 

A- /7-0/  - F/0 / - ;/ / - C/- 7
 

<< / <=/7/ -0 /J ;0<>?7 / - 7 / P<. E- PBI /- 0/7< 0?< 7 8< /=-/ 7</0 /7<>?7<0 -<0. EE. UU. /0 /- 2< @0 / ?0 0 /0 7  0/ // ?< 7<<7?/<  77 /- 
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/0/  /- 7-//. P< 7 7/ 7< << /- 0/7< 07<  ?-/?/



0/7<0 /7<->;7<0 7 7/ 7<  ?- <=/ @07 / 7<  -<0



@7<0( J0( =/0/0( =/0( /7. S/ <@ /H//  <<0 /?/<0 /- ;< / /;<7<.

Escuela Profesional de Administración NEGOCIOS “DELICIAS PUNEÑAS” 

PLAN DE

L<0 7
4.4.

AMENAZAS 

A- =07-J7> / //0 /;-<0  /0-/7?/<0 /7//0



/ / </ 0 < ?-/?/ <?0 / <0 //. D/ 7/< - < / 00 F7 /0 /- 1/ @0 / 0 /0 /;>(  /- 7<0?< =70 0/ 77/J < -/ ?< ?<7  - 7-( /=// <7<0 7< 0/--< < ?7 / 7-. A/?0( - 7- /- 0/7< <0/ /0  /-/?/< / // 7 /J ?0 /0< / - /-/77> /- -; </ 0/   /-J

 

- 7 7-. E- 7?< 7-?7< =/7  - <77> / -?/<0  < // / 7


< / / -<0 <//</0. F// ?/J / <7<0 00<0( JJ/@0( <--/@( 7=0( 0   /7<0 /-?// <0.

#.

DATOS GENERALES DEL PLAN DE NEGOCIO

5.1.

DESCRIPCIN GENERAL DE LA EMPRESA DENOMINACIN ACTI#IDAD NATURALEZA

5.2.

RAZN SOCIAL

P- / N/;<7< R/0 T@07< L -/J / /0< </7<  /=<7< - 0/7< 0/7<0. DELICIAS PUNEYAS S.A.C9.

UBICACION DEPARTAMENTO PRO#INCIA DISTRITO

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DETERMINACION DE MERCADO N/0 <-7> /0 /- 0?<  0/  7 / ?/7<.

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PLAN DE

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D1*-+34('

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7

S*: M07-< '65)%=/?/< '35) C(* 8 >8' 4'1'+: F?-0 '6,) O(6='(/: P<=/0<-/0 '6,) N'(*/'8'8: EH/<0: E0<0 U<0 '3")( R/< U< '2,)( B0- '1")

P7(*-('7

N7<-/0: L? '45)( C07< '25) C'7 7*(': A- '6,)( ?/ '22)

E7)* 8 >8': D/< '53) A())687 '(' '7 *4+)'7: P<00 '6") B/4(* K67('8*: C- / - 7  0/7< 7<- '&&)

T=* 8 (*18': T@7 <?// 7< '",) C*/86()6'

T=* 8 7* '8(*/': DJ '45) O('7/ 8 (*1=+': C<0/ '6")

7

D(7/ 8 (*1=+': P< /0/77-<0 /0/7-/0 '53) S)6'(/ 8 67*: E07?/< '53)

!.&.

LOCALIZACION L0 0 / //?<0 /

7/ 

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PLAN DE

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E- ?< / 77> /- RESTAURANT TURISTICO 0/ / /- /?/< / P<( P<7 P<( D0< P<. P 0/ ?0 /H7<0 / /- !: M</; 0/; - MTODO CUALITATI#O POR PUNTOS.

#I.

PLAN ESTRATEGICO

6.1.

#ISION C<0<-0/ 7 / /0 7- ;0<>?7  /0<--< 0<7<7--.

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6.2.

PLAN DE

MISION S / - 7- ;0<>?7 / - /;> / P< 7< /- </< / 00=7/ /- ;0< / /0<0 7<0?</0 7 ?/<< 7 @ /0< 0/7<( 7< /?-/<0  -<; 7
6.3.

OB"ETI#O S/  /?/0 /7<<7 7( < /- 0
6.4.

ESTRATEGIA E7)+')-' 8 D4+/('(/ •

O=/7/?<0 -<0 ?/</0 -<0 7< <7<0 / - J<( 7/< /

•

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•

7. L 0-7> 0/ /7 <  /- ;<  //0 / /0<0 0/0 0@ 7
.!.

•

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•

/0< /0/. S/7< / 077> /0< / /07/ 7< - ?07  - J.

#ENTA"A COMPETITI#A L / /0  0 / - =//77> </ / 0/  - /7> /- 7-//(  <=/7/ /0<0 <7<0 /-<<0 7< 0?<0 / - J< / 0< / /=//7  -<0 7<0?</0( ?<0< /- /  -0 7</0 /80:

UNAP (&


PLAN DE

•

U /H7/-// 0/7<  /0<0 0/0 / 0/ 0/  ;0<

•

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•

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•

/ 777>( /</0( -<-/0( =/0/0  <<0. F// / <;J7<-( / 0/  -<0 -</0 / =</7/

07</0 0(

/ 70<

- 7?<( - <7>  < / /<.

II.

PLAN DE MAR?ETING

@..

OB"ETI#OS DE MAR?ETING M// /- <7< / /- ?/7<( 7/<  0 / - -7  ?;/ / 7// - 7-//  0/; 7
@.2.

ESTRATEGIA DE PRODUCTO YO SER#ICIO S/ 7< 7< -<0 @7<0 / - /;>( /?0 / -;0 /<0( 77<0 / - /;>( /  ?//

UNAP ((


PLAN DE

/ ?07 J  7<0?/0 / 0</  7-0 <0 / - /;>.

@.2.. P')*7 E- ?/ < 7 /- /0/ /0 =?/- ?( 0/ // /7 / /0 0/ < / -<0 7
E0 S<0 P-<0 / =<< P/<0 SV7/0

E/)+'8'7

C'67' )+(**+ 8 ='='( -( 
S*='7

C'+* '0< ) /-< 7< 7<( ?H / /;/-/0( 7</<( ;< ?<>.

UNAP ()


PLAN DE

P')*7 8 4*/8* L*1* / 7'7' )+7 =1/)'7 ( 7< 0/- / 0  /070 ;-0/0.

T*6+/8*7 8 A='(': S/<0 7< -/7/( /0< /;<-( 0= / /0( / 0-0 / ;?<.

C6 (+*('/) 7
7<

A++*< (*/ 1'+7(*7 / //J< /<( ;0/0( 7-< 7+*: A0< / 7</< - << 7< 0  78< -7< ' /0)  0 7 7 '@ ?--< 7< 7/<-- 7).

UNAP (


PLAN DE

C'6' T1=6( / /7/0 <0 <<0 /- T77.

T+6(' ' '*, 7 //( 0  - -- 7< - ( /- -?>  /<.

;/// .

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S*)+)* 8 67*, /7< 7< 7<7-<( 0( 7/<--( 
P76 8 6/6': P-< / - ;0< / ? =0> / / /.

P6*7

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PLAN DE

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S3/8(7

C6K 73/8( '-/7;( <7<( ( /0<( <--<  /<) 7
P*7)+7

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@.2.2. N67)+*7 7*7 N/0< /0/77-< 7 7 <7/  -0 ,":,,?. E7=()3(6* 8 17(' / >>* S<-00( 00 7<-/0  ;<0 ?07-/0 / 77 - ?07  / <. L0 / ?0 /0-0  /< / -<0 7-//0 0< -<0 ;<0 ?07-/0.

SOLISTAS

UNAP ("

GRUPOS


PLAN DE

D'/<'7 '6)()*/'7, 6(7  1)'7 G<7/ /  7<;/<  7<- 0
CARNA#AL DE ICHU

LOS CAPORALES

M'+/+'  P'/8' P6/'

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PLAN DE

7<<7> 

/0/

=0<0< //<. L/;< / /0 7//?< 0/ <=/7/  CENA DE GALA DE AYO NUEO( 7< <( 7?;/



-0

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UNAP ($


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PLAN DE

ESTRATEGIA DE PRECIO L<0 /7<0 /- 0/7<  / -<0 <7<0 ;0<>?7<0 0/ = / /-7>  - 7?7<0( -<0 ?0?<0 / 0/ 7 < 7 -<( ?/   - 7 / -<0 <7<0 ;0<>?7<0.

E/)+'8'7 P+*86()* C0 7<-< / 

P+(* S. 15.,,

S*='7 P+*86()* C<

P+(* S. 2,.,,

P')*7 8 4*/8* P+*86()* C 7<7/ #7< /8< T</>0 / -7 L
P+(* S. 2,.,, 25.,, 1&.,, 2,.,, 15.,, 15.,, 1&.,, 2,.,, 15.,,

#-)'+'/*7 P+*86()* E0- -;/

P+(* S. 2,.,,

P6*7 P+*86()* $0 <0 UNAP (%

P+(* S. 2,.,,


PLAN DE

P*7)+7 P+*86()* C0--< / 78 @.5.

P+(* S. 15.,,

ESTRATEGIA DE PROMOCIN

@.5.. E *-* 7/<  -00 /- -<;< /- /0/ /0  7-- / S--09 / //0/ /- </7- @07< / 0>7< / /0 /;> 7< /</ /- 0
P3-/' K: E - / =/< / - V/ /0 0<0 -<0 7<<0 / -0 /?/0 V/ 2., / ?<0  -J(   =7- /7</H>. UNAP )'


PLAN DE

S/ -J /0/ 0<=V/  </ 7/ ?<=77</0( ?</ =<?7> /  -<  <<( 7/ /=/7<0( 7/ ?0 ;0   </ //( / - ; V/ ?//?<0 =<?7> ?0 /07  < // / 0/ 7? 7<0/?//.

T+= A8>7*+: P - 0/ / /0< /0/  </ / -<0 7
ESTRATEGIA DE PLAZA  

L 07> /0 /7 /0< / < 0/ /-J  ; /7<<. L 07> /- <7< 7/ /=//7 - ?


7-//. S/ 7< 7<  7<7   -?7 / 0/ 7</7 ?//  /.

UNAP )&

III.

PLAN DE OPERACIONES

&.1.

GRA$ICO INTEGRAL DE TODAS LAS OPERACIONES 9PERSONAS, COSTOS, TIEMPO

OPERACIN

APRO#ISIONAMIENTO

ALMACENAMIENTO

PREPARACIN

SER#ICIO

LIMPIEZA  SEGURIDAD

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A6'+ 8 (*(/' 9 PERSONAL

A6'+ 8 (*(/' •

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M7+* 95

S)'+8 9

E7;< / A// -0 ?/00 S/ /7; /- /7>  -0 -<0 -< / -0 / -<0 </0. 7/<0. /0( E7;< / 0( ?/< / - S/ -<0 /<0  7/<0  -0 /0 7<7 / -/8 /0-<0 / A81/7)+'8*+ %< ;0. 7<7. A81/7)+'8*+ 9 S/ /7; C<<- / - ?/ ? / - C<-< / -0 E7;< /- /< ? 0<( / -?/J / -0 -</0 / / 7 / - C'+* 9 S-6+8'8 9 7<< -<0 =<?/0 /0/. 0-0  /- ?< R/0<0-/ / B =7/<0  -<0 / -<0 -<0. 0? - 7 /0/  - . 0/; C<-< 7< - / <  /0-/7?/ 7<7/ / /Transporte 7
•

S<-7 ?/ ? - 0< 7< - / <J7> /- C/=.

C4 9 •

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C;  0</( 0 8 - ?/ ? -?7 //0/.

/ /0< / /-?7.

7  /00( /7<;/ /- ;< < -0 ?/77@0 < 0/7<0 <<7<<0.

A6'+ 8 (*(/' •

R/0 ?// -<0 7<0 =@<0( /=;/</0  -?/<0 / 0/ /7// / E7;< / -<0 / /0<  /07/<0. 0/ 0<0 / /- @. •

R=*7)+* 9 •

R/-J ?/ 7-=7 >

/  - 

7-//0 / -< 0.

•

C;  0</( 0 8 - ?/ ? -?7 //0/.

/ /0< / /-?7.

7  /00( /7<;/ /- ;< < -0 ?/77@0 < 0/7<0 <<7<<0.

A6'+ 8 (*(/' •

7-//0 / -< 0.

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R=*7)+* 9 •

R/-J / ?/ 7-=7  >  /0/7> / <0/0  -7/0 / ;//-.

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T1=*7

A0/7?/< 0/?-?//.

D/07; / - ?/ T/?< / T/?< / /7> A7/0 ? / <<  /7> /  1, ?<0 
C<0< / /7>: S% 5,.,,

C<0< / 0/7<0 7<-/0: S%3,,.,,

C<0< / -?/J %< 0/;: S%5,.,,

T1=*7

A0/7?/< 0/?-?//.

D/07; / - ?/ T/?< / T/?< / /7> A7/0 ? / <<  /7> /  1, ?<0 
IX.

PLAN DE RR. HH.

*.1.

CANTIDAD DE PERSONAL REQUERIDO PARA EL NEGOCIO P+7*/'

C'/)8'8

A?0< ';///)

1

C/<

1

C/=

1

S/;< 7<7/<

1

Repostero

1

AH- / 7<7

1

M/0/<

4

IX.

PLAN DE RR. HH.

*.1.

CANTIDAD DE PERSONAL REQUERIDO PARA EL NEGOCIO

*.2.

P+7*/'

C'/)8'8

A?0< ';///)

1

C/<

1

C/=

1

S/;< 7<7/<

1

Repostero

1

AH- / 7<7

1

M/0/<

4

S/V

1

S/;

1

T<-

12

$UNCIONES A81/7)+'8*+ •

E7;< /- /< / 7
•

 - /=/ / /0. R/-J < 7< /- 7<< -<0 =<?/0 =7/<0  -<0 /0/

•

 - . C<<- / - ?/ ? 0<( / -0 7<7</0

•

/70. E0 /0<0-/ / << /- /0<- /- /0/.

C'+*

•

R/0<0-/ / 0? - 7 / <  7
•

-0 ?/77@0 < 0/7<0 <<7<<0. E7;< / -<0 /07/<0.

•

C4 • •

E7;< / - /7> / -<0 </0. E7;< /- ?/< / - 7<7 / -/8 %< ;0.

S-6/8* (*(/+* • •

E7;< / - /7> / - 0-0  /- ?< / -<0 -<0. C<-< 7< - 7<7/ / /- -0?/< / - /7/.

A6'+ 8 (*(/' •

S<-7 ?/ ? - 0< 7< - / <J7> /-

•

C/=. /=7  /07; -<0 -?/<0 0<-7<0 / 7<7. R/0 ?// -<0 7<0 =@<0( /=;/</0  -?/<0 /

•

0/ /7// / / /0<  0/ 0<0 / /- @.

R=*7)+* •

• •

R/-J / ?/ 7-=7  >  /0/7> / <0/0  -7/0 / ;//-. R/-J /- <0<?/< /<  7<<- 7<0?<0. A7 < <?0 / 0/;( ;//  </77> ?/-.

M7+* • • •

A// -0 ?/00  -0 -<0 7/<0. S/ -<0 /<0  -0 /0 S/ /7; ? / - -?/J / -0 ?/00.

S)'+8 •

S/ /7; /- -< / -0 /0( 0( 7/<0  /0-<0

•

/ 7<7. C<-< / -0 -</0 / 7<7.

S-6+8'8

•

B 0/; - /0-/7?/<  - /0<- / -< / /-;(   -<0 7-//0 / -< 0.

*.3.

SELECCIN P /- /7-?/<( 0/ 7 -0 7/0 -7?//. S/  0< / ?/<0 77<  7/ /0<. D/< / -<0 7<0 0/ 7-  /077> // /- /0<  /- /0/( 0@ 7 / 7<7<. D/00 / / @<   7<0/-/ ?/< / /0<0( 0/ <7//  0/-/77<  -0 /0<0 / <7 -<0 /0<0( 0/?/  7< 0 /=- 0/ 7// - //< < /- /0/. S/ -J -<0 0;//0 0?/<0  /- <7/0< / 0/-/77>:



S<-7 / /?-/< /?// --/. E/0 /0<-. S/ /=7 /=//70 / -<0 7<0. D/ 0/ /7/0<( 0/ 0


 0/ 0 0 /0/?/8< /0 /- /7<  /- /0<. L0 /0<0 // // /H7/-// /0/7>(  / /--0 0<

  

/- 7<7< /7< 7< /- 7-//(  < -< < 0< - 7 //0/9. D/00 / / /- ;/// 0/-/77</ - /0<- / 7<=<? /0/( 0/ 7  /<< / //?/<  777>. E0 / 0/ 0??// ?</ <  -<0 ?/0/<0 7  7 < / -<0 /?-/<0. C  7</: 

U -0 / /0  /0/?/8 / -<0 /0<0 / 7/0>( /07/< /0<0-/0.



L /0/7> /- /0/( 7-/< ?0>( 0>  </<0( 7< - =- / / 7 < / -<0 /?-/<0 0/



=?-7/ 7< - =-<0<=@ / - /?/0. U <7?/< / /- / 0/ /0/7=7 -<0 ?<0 /



7<7>  ;<. U /;-?/< /< /- /0/ 7< - =- / / //?-/< /0 7<07// / -< / // /0/ / - /?/0  7//0.

S/ /- /- /0/?/8< /- /0<- 7 ?/0 0<0/ / 0 /0/?/8<  0 0<07>. S/ /0-/7/ </<0 / /--<0 // 7?-  / /0 =<? 0/ /-<0.

.5.

RETRIBUCIN 

P+*=('+ 6/ K6/ (1' 'K*+', ='+' 6 /- ?// / < / - 7<=J - /0<-. E0<( </ -0 /0<0 07( 7 /J ?0(  7</H< / /- / / /- /-7</0 0<7-/0  



- /J( -<; 00 </<0 <=/0<-/0. S/ /++'8('+' 8 7)'/('1/)* 'K*+' =*+6 +76)'/ -0 ?</0 700 / 0- < /7 /  /?-/< /0 /-



/07?/< -<-( < - ?<0- / 07//  ?/</0 7;<0. S (6)>'+' ' (*16/('(/  / /- /?-/< 0/ 0/ /;< / - ?/ / / / / 00 /0( <</0 



0;//70 0/ . S/ 77 7<0/?//  -<0 /?-/<0( 7< /- </< / ?/< 7<?// /- 0/7<  -0 7<7</0 -<-/0  -<0





/?-/<0. C< - =- / 7/ - /0<- 0/ /7 /- 7< / -<0 7<0<0 //0<- / /0 -/ / 7/<  -0 7<7</0 /- ?/7< /< /0< /0> 7- / /0<- /0 / S%1,(45,.,, : CARGOS

Nº Plazas

Tiempo Horas

Sueldo Mes

Mano de Obra Directa Cheff 1.00 2do Cocinero 1.00 Repostero 1.00

TOTAL M.O.D Mano de Obra Indirecta Administrador Caero A!"i#iar de cocina Mo$os %i&i#ante de entrada'se&!ridad (

8 hrs 8 hrs 8 hrs

1450.00 1000.00 1000.00

1.00 1.00 1.00 4.00 1.00

8 hrs 8 hrs 8 hrs 8 hrs 8 hrs

2000.00 1200.00 1000.00 1000.00 800.00

1.00

8 hrs

1000.00

3.00

TOTAL M.O.+ ,.00 TOTAL 12.00 TOTAL MA-O D O/RA

X.

10450.00

PLAN ECONOMICO $INANCIERO

1,.1. IN#ERSION TOTAL

ESTRUCTURA DE LA IN#ERSION TOTAL INICIAL DEL PLAN A()>*7 T'/-K7 I0-7</0 E<0 <0 M/-/0 E0//0 Tota# Actios Tan&i#es

A()>*7 I/)'/-K7 E0<0 T77<0 G0<0 / C<07>  N<-/0 M</  D0/8< / I0-7</0 Tota# Actios +ntan&i#es

C'=)' 8 T+'K'* M/ P? S/-< /- P/0<Tota# capita# de traao

I?/0<0 @V 8 )*)' 8 *7 '()>*7 )'/-K7 IN#ERSION TOTAL DEL PLAN

T*)' S%. "(2,,.,, 6("15.,, 5(**5.,, 5(3,4.,, 25(214.,, S%. 1(5,,.,, &,,.,, 4(66,.,, 6(*6,.,, S%. &(2,,.,, 1,(45,.,, 1&(65,.,, S%. 1(&&1.&& 52(",5.&&

R761/ I/>+7/ T*)' 8 P'/ RUBROS A()>*7 T'/-K7 A()>*7 I/)'/-K7 C'=)' 8 T+'K'* I1=+>7)*7 IN#ERSION TOTAL  

E/ 7*7 9S.  25(214.,, 6(*6,.,, 1&(65,.,, 1(&&1.&& 52(",5.&&

E/ =*+(/)' 9V 4*.44 12.&, 34.3, 3.46 1,,.,,

I/0> <: S%. &(,,,.,, X 2 0<7<0  S%. 16(,,,.,, P0?< / C A/ / - ?<- / C< M7
0.2. $LU"O DE $ONDOS PROYECTADOS 0.2..

C6'8+* 8 I/-+7*7: P/7< / / 'N/<0 S<-/0) P<7< P# =+*18* E7(/'+* P')*7'* : 15.,, E/)+'8'7 2,.,, S*='7 1&.,, P')*7 8 4*/8* #-)'+'/*7 2,.,,  =6*7 S'/8(7 12.,, 15.,, P*7)+7

E /0 M/0%P<  7< 13 P')*7 ,, E/)+'8'7 25 , 25 S*='7

2

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5

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1& ,, 33 , 33

15 ,, 2& , 2&

14 ,, 26 , 26

15 ,, 2& , 2&

15 ,, 2& , 2&

14 ,, 26 , 26

2, *, 3& , 3&

1& ,, 33 , 33

1" ,, 31 , 31

1& ,, 33 , 33

1" ,, 31 , 31

T*) ' 1*4 *, 36, , 36,

, 4, P')*7 8 4*/8* , #-)'+ 15 , '/*7  =6*7 S'/8( 1, , 7 P*7)+7 15 ,

, 5, , 23 ,

, 43 5 1& 5

, 42 , 1" ,

, 43 5 1& 5

, 43 5 1& 5

, 42 , 1" ,

, 53 , 2& ,

, 5, , 23 ,

, 4" , 22 ,

, 5, , 23 ,

, 4" , 22 ,

, 551 5 245 5

1& , 23 ,

13 5 1& 5

12 , 1" ,

13 5 1& 5

13 5 1& 5

12 , 1" ,

22 , 3, ,

1& , 23 ,

1" , 22 ,

1& , 23 ,

1" , 22 ,

1&4 5 24" 5

T*) ' &5W

E7(/'+* A* 2 E N/<0 S<-/0 P<7  2 < P')*7 22 3,

&

5

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24

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25

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35

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2*

E/)+'8 '7 S*='7

4, , 3" 5, 5, ,, "2 ,,

"6 , 4* 5, 66 ,, *, ,,

P')*7 8 4*/8* #-)'+ 3, 46 '/*7  ,, ,, =6* 7 S'/8 12 21 ,, 6, (7 P*7)+ 22 34 5, 5, 7 E7(/'+* A* & E N/<0 S<-/0 P<7  2 < P')*7 22 3, 4, "6 , , E/)+'8 3" 4* 5, 5, '7 S*='7 5, 66 ,, ,, P')*7 "2 *, ,, ,, 8 4*/8* #-)'+ 3, 46 '/*7  ,, ,, =6* 7 S'/8 12 21 ,, 6, (7 P*7)+ 22 34 5, 5, 7

"2 5 42 ,, 56 ,, "& 3,

,5 , 3* ,, 52 ,, "5 6,

"2 5 42 ,, 56 ,, "& 3,

"2 5 42 ,, 56 ,, "& 3,

,5 , 3* ,, 52 ,, "5 6,

5& , 5" ,, "6 ,, *5 4,

"6 , 4* 5, 66 ,, *, ,,

,5 , 46 5, 62 ,, &4 6,

"6 , 4* 5, 66 ,, *, ,,

,5 , 46 5, 62 ,, &4 6,

&!

3" ,,

34 ,,

3" ,,

3" ,,

34 ,,

56 ,,

46 ,,

44 ,,

46 ,,

44 ,,

4*1 ,,

16 2, 2" "5

14 4, 25 5,

16 2, 2" "5

16 2, 2" "5

14 4, 25 5,

26 4, 45 ,,

21 6, 34 5,

2, 4, 33 ,,

21 6, 34 5,

2, 4, 33 ,,

221 4, 3"1 25

&

5

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0



2

25 "2 5 42 ,, 56 ,, "& 3,

24 ,5 , 3* ,, 52 ,, "5 6,

25 "2 5 42 ,, 56 ,, "& 3,

25 "2 5 42 ,, 56 ,, "& 3,

24 ,5 , 3* ,, 52 ,, "5 6,

35 5& , 5" ,, "6 ,, *5 4,

3, "6 , 4* 5, 66 ,, *, ,,

2* ,5 , 46 5, 62 ,, &4 6,

3, "6 , 4* 5, 66 ,, *, ,,

2* ,5 , 46 5, 62 ,, &4 6,

T*) ' && &!

3" ,,

34 ,,

3" ,,

3" ,,

34 ,,

56 ,,

46 ,,

44 ,,

46 ,,

44 ,,

4*1 ,,

16 2, 2" "5

14 4, 25 5,

16 2, 2" "5

16 2, 2" "5

14 4, 25 5,

26 4, 45 ,,

21 6, 34 5,

2, 4, 33 ,,

21 6, 34 5,

2, 4, 33 ,,

221 4, 3"1 25

54, ,, "2, ,, **2 ",

54, ,, "2, ,, **2 ",

1,.3. $LU"O DE CA"A , \ K K K

K

\ \ K \ K

1 333635

I;/0< / </7> C<0<0 / 25""&2. </7</ 56 0 I//0/0 , 7<0 D//77> 4422.&  "142*.6 G'/'/('7 4 N)'7 G+'>'K7 I?/0<0 "142.*6 /7<0 1, 642&6.6 G'/'/('7 & N)'7 D//77> 4422.&  -< / 0-?/< C<0<0 / 52(",5.& /0> & C<0 /7<0 A?<J7>  / 7<0 16,,3.6 $$N

2 34&635

3 363635

2"4"&2. 56

2*1"&2.5 6

,

,

4422.&

4422.&

6*42*.6 4

6"42*.64

6*42.*6

6"42.*6

624&6.6 & 4422.&

6,6&6.6&

5,*,5.& &

142,3.6

0.5. CALCULO DEL #AN T0 / /07/<  1, AN  K52(",5.&& \ 16,,3.6 \ 5,*,5.&& \ 142,3.6 '1\,.1,) '1\,.1,)2 '1\,.1,)3

4422.&

Plan de Negocio DELICIAS PUNEÑAS Final

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