DECLARATION
I ASTHA AGARWAL Roll no. 0901570032 student of MBA third Semester of INVERTIS INSTITUTE OF MANAGEMENT STUDIES, Bareilly hereby declare
that that I have have comp comple lete ted d my summ summer er trai traini ning ng in Finance on the proje project ct
titl titled ed
“COMPARITIVE ANALYSIS OF PARLE AND BRITANNIA” is my original work and the same has not been submitted for the award of any other diploma or degree.
Place: Bareilly Date: 17-08-2010
(ASTHA AGARWAL)
PROJECT REPORT ON
comparative analysis of parle and britannia IN PARLE BISCUITS PVT LTD. Submitted in Partial Fullfiment of the Requirement of MBA Program of INVERTIS INSTITUTE OF MANAGEMENT STUDIES
Project Guide mr. shishir shrivastava
(hr executive) Submitted by
PREFACE Work experience in an in-dispensable of every professional course. As we all know that without the practical experience or knowledge the theoretical knowledge has become worthless. So the practical training in any organization is must for each and every individual who is undergoing management course. Without the practical exposure one can not consider himself as a qualified capable manager. “PARLE” (A unit of biscuit production industry) Entering in the organization is like stepping into altogether a new world. At first very thing seems strange and unheard but as the time passes, one understands the conce concept pt and and work working ing the the organ organiz izat ation ion and there there by develo develop p the the profe professi ssiona onall relationship. The main motto of this training is just to modify the theory so as to apply it to given practical solution. This report is the crux of the whole project-work experience. It is an attempt to elucidate the more importance aspect of research that is concerned to project and a detailed analysis of each facts and findings with comments and explanatory notes. The chief aim of this project-report is to given a clear and systematic picture of whole research that was conducted for the accomplishment of project work. I sincerely believe that there is no better place to learn this practical site of management than the industry itself.So far as the limits of my space would allow, therefore I have tried to suggest the best alternative to eliminate deficiencies in the existing system.
MS. ASTHA AGARWAL
ACKNOWLEDGEMENT
First of all I am thankful to the PARLE BISCUITS Pvt Ltd., Pantnagar where I able to prepar preparee this this proje project ct report report.. I expres expresss great great sense sense of grati gratitud tudee to Mr.M Mr.Mano anojj Dangwal ,Personnel Executive, PARLE who give me the opportunity to work with his prestigious his valuable guidance, integrated support And perceptive criticism helped me to conceptualize this research work his guidance is precious and unforgettable experience which will help me in my future. I Special thanks to Mr. shishir shrivastava , Hr executive for pay his kind support, guidance and cooperation for the successful completion of this study. His academic excellence, immense interest, scholarly suggestions and affable temperament have been the source of inspiration and motivation which helped me to complete this research work. I want to offer my sincere thanks to all the staff members of PARLE .I also indebted to the respondents for their valuable support and kind cooperation for the purpose of study. I express my great sense of gratitude to my caring family for their encouragement and moral support made, as and when required to complete this study.
MS.ASTHA AGARWAL
TABLE OF CONTENTS S.NO
CONTENTS
1.
Executive Summary
2.
Statement of the Problem
3.
Objectives of the Study
4.
Limitations Limitations of Study
5.
Introduction of Sector and Industry
6.
Introduction of organization organization
7.
Analysis
8.
SWOT Analysis
9.
Findings
10.
Recommendations Recommendations and Suggestions
11.
Conclusion
12.
Appendix
13.
Bibliography
EXECUTIVE SUMMARY
Thee resear Th researche cherr und undert ertake ake her her proje project ct in a unit unit of biscu biscuit it manuf manufac actu turin ring g industry in India, viz. – PARLE, PARLE, Rudrapur. Rudrapur. The Project title is Comparative Comparative analysis analysis of Britannia and Parle. The main task assigned to the researcher is to find and evaluate the financial analysis of Parle and Britannia and to calculate the respective financial ratios which will prove helpful in the financial analysis. The Summary of the project work is as follows in chronological sequenceThee report Th report is conce concerne rned d with with the the intr introdu oduct ction ion to indust industry ry and and also also conce concerne rned d introduction to the company. The Project Project profile profile comprise comprisess of project project title, title, signific significance ance,, methodo methodology logy,, scope and limitation of the study. In fact factss and and find findin ings gs wher wheree rese resear arch cher er has has pres presen ente ted d all all the the coll collec ecte ted d information. The research includes the analysis and interpretations interpretations of the collected data and the SWOT analysis. In the end the research contains conclusion made by the researcher.
“QUALITY, HELTH AND GREAT TASTE”….. Thee Parle Th Parle story story unfold unfolded ed in the year year 192 1929, 9, with with the estab establi lishm shment ent of its its first first confectionery factory in the western suburbs of Mumbai, presently known as the landmark region of “vile Parle”. Thereafter in 1939 Parle started the manufacturing of biscuits, which henceforth became its core activity. PARLE BISCUITS LIMITED is a subsidiary to PARLE PRODUCTS LIMITED, MUMBAI, which is closely held company run by the Chechens. The company commands a 40 % market share in the Rs. 35 billion biscuit markets in India. Parle-G; its first venture became an instant favorite amongst the masses, leading the glucose category with the huge market share of 65 %. It’s topped charts worldwide by becoming the world’s largest biscuit selling brand as revealed by the US-based bakery manu manufa fact ctur ures es asso associ ciat atio ion n in 2002 2002.. Th Thee prod produc ucts ts port portfo foli lio o also also comp compri rise sess of KRACKJACK, MONACO, HIDE ‘ N’ SEEK and its variants. The success and survival of Parle is its adherence to quality and diversification in its core area. The strong and extensive distribution network assures the availability of Parle biscuits even remote region. Most of its offerings are in the low and mid price range making it affordable to the masses. Parle understands the psyche of the Indian consumer and provides them value-for-money. There are four of its own at Mumbai (head office), Bahadurgarh (Haryana), Neemrana (rajas than) and distribution of the biscuit are controlled by the “business development department”, Mumbai office with assistance from the regional sales offices at new Delhi, Calcutta, bangalore and Mumbai.
To reduce freight rates and increases production, Parle has tie-ups with contract manufacturing units supervised by a “Parle officer”. These units are provided with the processing charges biscuits, which are transferred to depots established at strategic location.
Statement of the Problem To analyze the financial status of Parle Products in the organization as compared to competitors (ITC, Britannia & Priyagold).
Objectives of the Study
1. To find find out Parle Parle Covera Coverage ge in vario various us areas areas of Jaipur. Jaipur.
2. To check the Brand Brand availability availability of the company company products at at different different stores. stores.
3. To comp compar aree the the Bran Brand d with with its its comp compet etit itiv ivee Bran Brands ds like like ITC, ITC, Brit Britan anni nia, a, Priyagold in terms of coverage, number of brands available and monthly sales.
4. To analyz analyzee that that which which type type of biscui biscuits ts and candi candies es are most prefer preferred red and demand by the customer. It was done by asking storekeepers as well as customer. 5. To analyze analyze the availability availability of new Parle Parle products products launched launched in the market. market.
6. To compare compare the organize organized d retail stores stores with unorgani unorganized zed retail retail stores stores in terms of brand availability.
Reference Period
This study is conducted for the period of 45 days starting from 15th of JUNE 2010 to 30th of JULY 2010.
PROJECT METHODOLGY
Research Type:
EXPLORATORY RESEARCH
EXPLANTION: The study was conducted by Parle Products Pvt. Ltd in 6-7 areas of
Rudrapur mentioned below (source list) for the first time regarding market review and comparative analysis between unorganized and organized retail stores.. Thus it is an
Sample Design
A sample design is a definite plan for obtaining a sample for a given population. It refers to a techniques or procedure adopted in selecting items for the sample.
Sampling:
Further, the design that has been adopted for the study of the given topic is CONVENIENT SAMPLING.
EXPLANATION: During the course of the study we visited a no. of stores that were
scattered all over Jaipur (source list mentioned below). Apart from this we had no written record of the number and names of the stores in the city. It was very difficult to tabulate a record of all the retailers and wholesalers present in the city and then carry out our study, in the short span of time that was allotted. As a result we had to select the retailers according to our convenience. We went to the areas and surveyed all shops that could possibly be approached.
The following is the sample design that has been adopted for the study.
1. Population:- Finite(Jaipur) 2. Sampling Unit:- Areas of Jaipur 3. Source list:Unorganized retail stores (Areas):
a. Mansarover b. b. Vais Vaisha hali li Naga Nagar r c. Chitrakoot d. Sodala Sodala (Ajme (Ajmerr Road, Road, Hatwa Hatwara ra road, road, Ram Ram Nagar) Nagar) e. Raja park
h. Sethi colo olony i.
Bapu Nagar
Organized retail stores:
a. Spen Spence cer` r`ss Ret Retai aill b. Relianc Reliancee Retai Retaill (Relia (Reliance nce Fresh) Fresh) c. Adit Aditya ya Birl Birlaa (Mo (More re)) d. Vish Vishal al Mega ega Mar Martt
4. Sample size:- A total of 410 unorganized unorganized retail stores with 30 organized retail stores and 100 consumers.
Tools and techniques for Data Collection
Tools and techniques for:
1. Primary Data:- The researchers collected primary data during the course of research period with the help of the questionnaire that was designed for the storekeepers storekeepers as well as consumers to collect the information information that was required to carry out the research. 2. Secondary Data:- Secondary data was collected from books, articles, Internet and previo previous us resea research rch papers papers that that had been been condu conduct cted ed by the compan company y representatives and officials.
Tools and techniques of Analysis
Simple statistical tools and techniques like average, ratios, pie charts, tables and grap graphs hs in addi additi tion on to hypo hypoth thes esis is test testin ing g (z-t (z-tes est, t, for for diff differ eren ence ce betw betwee een n
Limitations of the Study
1) The study study was conducted in in 45 days days that is not enough for such a vast topic. topic.
2) It was difficu difficult lt for the storekee storekeepers pers to pinpoin pinpointt the sales of a particul particular ar brand in both organized and unorganized retail stores.
3) No proper proper data data was availa available ble about about the stores stores in the the city. city.
4) There There were not a big number number of organize organized d retail retail stores stores in Jaipur to carry carry out the research more efficiently.
5) As the nature nature of research research was was exploratory exploratory so it it was difficult difficult to to cover each each and every retailer.
6) Many retail retailers ers don’t express express their their original original percept perception ion and views because because of biasness.
INTRODUCTION
SECTOR product ctss that that are sold sold quickl quickly y at Fast Fast moving moving consum consumer er goods goods (FMCG) (FMCG),, are produ relatively relatively low cost, have a quick turnover and get replaced within a year. Though the absolute profit made on FMCG products is relatively small, they generally sell in large quantities, so the cumulative profit on such products can be large. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, teeth cleaning products, shaving products and detergent, as well as non durables such as glassware, light bulbs, batteries, paper produ product ctss and plast plastic ic goo goods. ds. FMCG FMCG also also incl include udess pharm pharmac aceut eutic icals als,, consum consumer er electronics, packaged food products and drinks, although these are often categorized separately. Some of the best known examples of Fast Moving Consumer Goods companie companiess include include Clorox, Clorox, Colgate Colgate-Pal -Palmol molive, ive, General General Mills, Mills, H.J. H.J. Heinz, Heinz, Reckitt Reckitt Benckiser, Sara Lee, Nestle, Unilever, Proctor and Gamble, Coca Cola, Carlsberg, Kimberly-Clark, Kraft, Pepsi, Warburton’s, Wilkinson and Mars.
Thee Rs 86,00 86,000-c 0-cror roree India Indian n FMCG FMCG sector sector is expec expected ted to Scope Scope of the sector sector : Th maintain its double-digit double-digit growth for the quarter ended March 31, 2009. Being a sector led by domestic growth, it is least likely to be affected by the financial meltdown. The FMCG industry is set to grow 20-30 per cent in 2009-10, up from 10-20 per cent in 2008-09. The growth would be driven by the launch of new products and increasing l
ion. A well well
ablished ablished distrib distributio utio
work int
etition etition
The introduction of goods and services tax (GST) in Union Budget 2009 by April 1, 2010, may help FMCG companies save on distribution costs, remove multiple taxes and bring down prices in the long run. Though the hike in minimum alternate tax from 10% to 15% would adversely hit companies with factories in excise-free zones, they rule out increasing consumer prices. Retail sector: Retail became a buzz word in India before recession; in fact the word
'booming' was found only attached to this sector. But as recession took
its toll, 99% of sectors went for a toss including retail. The market has just started picking up and India is reclaiming to regain its position in the retail segment. In a recent report, the authors of AT Kearney's 2009 global retail development index said said that that India India's 's large largely ly unmode unmoderni rnised sed retai retaill sector sector rema remain ined ed attra attract ctive ive to both both domestic and international retailers, in spite of government regulations that prevent 100
per
cent
foreign
ownership
of
retail
stores.
For most of the retailers like Pantaloon, Vishal, Cantabil and Priknit, retail still continues to buzz everywhere in India with many foreign brands coming in, whether it's the largest US retailer Wal Mart which opened its first store, last month, in Punjab, in a joint-venture with Bharti Enterprises, Or Tesco and Carrefour which are also planning
joint
venture
stores.
Even as corporates are expecting the new Congress-led United Progressive Alliance Government at the Centre to open up fully FDI in retail sector, a Parliamentary Committee has argued for a total ban on even the domestic heavyweight corporates from
entering
retail
trade
in
grocery,
fruits
and
vegetables.
Also, there is expectation the forthcoming Union Budget may spell out a policy position. position. Retail giant Ikea holding back its plans to enter India is being bandied about as a setback for the country. There is also talk that investments and flow of technical knowhow could be hampered if the sector is not opened up to overseas.investors.
retail is desirable, but what its impact would be on small retailers in the unorganized sector, and whether we have policies to protect the vulnerable sections. It was meant to revolutionize the way we shopped, spent, consumed and lived. With its ‘Retail Revolution’, India was making an indelible mark on the global retail map. The billion billion plus consumers consumers and steady steady economi economicc developm development ent were were fuellin fuelling g the growth of India’s $ 25 billion organized retail market. And the Indian blue chip companies started to go the retailing way — Bharti, Reliance, Tata, Mahindra, Aditya Birla Group and RPG — all were making the retail foray. As the sector grew at the rate of 30-40% per annum over the last decade, India became the preferred destination for global brands and retail chains to cash in. But with the Q3 growth for FY2008-09 at 10-12% as against 35% of the previous year accompanied with closures of Indian retailers, retailers, pulling out from certain cities and the Subhiksha saga unfolding, the dismal story of revolution is now unraveling.
Organised Retail Sector: It was meant to revolutionize the way we shopped, spent,
consumed and lived. With its ‘Retail Revolution’, India was making an indelible mark on the the glob global al reta retail il map. map. Th Thee bill billio ion n plus plus cons consum umer erss and and stea steady dy econ econom omic ic development development were fuelling fuelling the growth of India’s $ 25 billion organized retail market. And the the India Indian n blue blue chip chip comp compani anies es start started ed to go the the retai retaili ling ng way way — Bhart Bharti, i, Reliance, Reliance, Tata, Mahindra, Aditya Birla Group and RPG — all were making the retail foray. As the sector grew at the rate of 30-40% per annum over the last decade, India became the preferred destination for global brands and retail chains to cash in. But with the Q3 growth for FY2008-09 at 10-12% as against 35% of the previous year accompanied with closures of Indian retailers, pulling out from certain cities and the Subhiksha saga unfolding, the dismal story of revolution is now unraveling.
INDUSTRY Indian Biscuit Industry: According to Indian Biscuit Manufacturers' Association
grew by 17 per cent in 2007-08 due to excise duty exemption on biscuits with MRP up to Rs 100 per kg, Indian Biscuit Manufacturers Association. ). Therefore, Indian biscuit industry has demanded a reduction in value added tax to four per cent from the current level of 12.4 per cent on biscuit, so that the growth rate can go up to 20 per cent. The Rs 8,000-crore industry hopes that the biscuit segment will have over 20 per cent annual growth in the next five years if VAT is reduced to four per cent India, world's third largest biscuit producer after the US and China, produces nearly 19.5 lakh tonnes annually and the states, however, have imposed the VAT at 12.5 per cent, which is very high. According to IBMA, organised sector produces around 55% and the balance 45% being contributed by the unorganised bakeries. In terms of volume biscuit production by the organised segment in 2006-07 is estimated at 1.47 million tonnes. Per capita consumption of biscuits in the country is only 1.8 kg, as compared to 2.5-5.5 kg in the South Eastern countries, and in Europe and US, respectively. In India per capita consumption of biscuits is estimated at a low 1.9 kg, reflecting the huge potential for growth of the industry. Over 900 million Indians buy and eat biscuits with varying frequency in any year. The penetration of branded product in this segment is quite significant, and is valued at Rs 2,500-3,000 crore. None of the other wheat-based segments is as developed as the biscuits industry. The biscuit segment has developed with large markets of mass consumption covering over 90% of the overall potential market. The unorganised sector accounts for over 50% of the market. The market has been growing at a CAGR of 6-7% pa. Biscuit is a hygienically packaged nutritious snack food available at very competitive prices, volumes and different tastes. According to the NCAER Study, biscuit is predominantly consumed by people from the lower strata of society, particularly children in both rural and urban areas with an average monthly income of Rs 750. Bread and biscuits are the major part of the bakery industry. Biscuits stands at a
bakery industry in the later part of 20th century when the urbanized society called for readymade food products at a tenable cost. Biscuits were assumed as sick-man's diet in earlier days. Now, it has become one of the most loved fast food product for every age group. Biscuits are easy to carry, tasty to eat, cholesterol free and reasonable at cost. States that have the larger intake of biscuits are Maharashtra, West Bengal, Andhra Pradesh, Karnataka, and Uttar Pradesh. Maharashtra and West Bengal, the most industrially developed states, hold the maximum amount of consumption of biscuits. Even, the rural sector consumes around 55 percent of the biscuits in the bakery products. The annual production of biscuit in the organized sector continues to be predominantly in the small and medium scale sector before and after de-reservation.
ANNUAL GROWTH RATE OF BISCUIT INDUSTRY IN INDIA
PARLE is a biscuit manufacturing manufacturing unit of Uttaranchal Uttaranchal in Rudrapur . The introduction of PARLE can be bifurcated into following parts. 1.1 1.1.1
Brief hi histor tory
1.1. 1.1.2 2
Qual Qualit ity y of prod produc ucts ts..
1.1 1.1.3
Core val values ues.
1.1.4
Awards.
1.1. 1.1.5 5
Annu Annual al prod produc ucti tion on
HISTORICAL BACKGROUND Parle Products Pvt. Ltd.: A cream colored yellow stripped paper with a cute baby photo containing 10-12 biscuits with the
’s name printed with in Red. Times
biscuits. Yes, the size of their packing has definitely changed but for the consumer good as these are money saver pack. The Parle name conjures up fond memories across the length and breadth of the country. After all, since 1929, the people of India have been growing up on Parle biscuits and sweets. Initially a small company was set up in the suburbs of Mumbai city to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous inter internat natio ional nal brands brands that that were were impor importe ted d freel freely. y. Despi Despite te the odd oddss and and unequa unequall competition, this company called Parle Products, survived and succeeded by adhering to high quality and improvising from time to time A decade later, in 1939, .Parle products began manufacturing biscuits, in addition to sweets and toffees. Having already established a reputation for quality, the Parle brand brand name name grew grew in stren strength gth with with this this diver diversif sific icati ation. on. Parl Parlee Gluco Glucose se and Parle Parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading names for great taste and quality. For For arou around nd 75 year years, s, Parl Parlee have have been been manu manufa fact ctur urin ing g qual qualit ity y bisc biscui uits ts and and confectionary products. Over the years Parle has grown to become a multimillion dollar company with many of the products as market leaders in their category. The recent introduction introduction of Hide & Seek chocolate chip biscuits is a product of innovation and caters to a new taste, being India’s first ever chocolate chip biscuits. Apart Apart from from the the facto factorie riess in Mu Mumb mbai ai and Banga Bangalo lore re Parl Parlee also also has has facto factori ries es in Bahadurgarh in Haryana and Neemrana in Rajasthan, which are the largest biscuit and confe confect ction ionery ery plant plantss in the countr country. y. Addi Additi tiona onall lly, y, Parl Parlee Produ Product ctss also also has 7 manufacturing units and 51 manufacturing units on contract. All these factories are located at strategic locations, so as to ensure a constant output and easy distribution.
QUALITY OF PRODUCTS Hygiene is the precursor to every process at Parle. From husking the wheat and melting the sugar to delivering the final products to the supermarkets and store shelves nationwide, care is taken at every step to ensure the best product of longlasting freshness. Every batch of biscuits and confectioneries confectioneries are thoroughly checked by expert staff, using the most modern equipment hence ensuring the same perfect quality across the nation and abroad. Concentrating on consumer tastes and preferences, the Parle brand has grown from strength to strength ever since its inception. The factories at Bahadurgarh in Haryana Haryana
Bangalore, Karnataka. Parle Products also has 14 manufacturing units for biscuits and 5 manufacturing units for confectioneries, on contract.
CORE VALUE
An in-depth understanding of the Indian consumer psyche has helped Parle evolve a marketing philosophy that reflects the needs of the Indian masses. With products designed keeping both health and taste in mind, Parle appeals to both health conscious mothers and fun loving kids. The great tradition of taste and nutrition is consistent in every pack on the store shelves, even today. The value-for-money value-for-money positioning allows people from all classes and age groups to enjoy Parle products to the fullest.
AWARDS
Parle products have been shining with the golds and silvers consistently at the Monde Sele Select ctio ion n ever ever sinc sincee they they were were firs firstt ente entere red d in 1971 1971.. Mo Mond ndee Sele Select ctio ion n is an international international institute for assessing the quality of foods and is currently the oldest and most representative organization in the field of selecting quality foods worldwide.
ANNUAL PRODUCTION : The organized biscuit manufacturing industry‘s annual production figures show YOY growth indicating rising consumption pattern in India.
Annual Production Figures in Million Metric Tonnes
COMPANY PROFILE
ABOUT THE COMPANY UNIT IN RDR:
BHOOMIPUJAN
- 4 TH MAY 2004
MACHI ACHINE NE ERECT RECTIION ACT ACTIVIT VITY
FOUNDED BY
- 21 ST SEP. EP. 2004 004
-MR. NAROTAM CHAUHAN
PRODUCT PROFILE IN PANTNAGAR PLANT:
PARLE – G BISCUITS ORANGE CREAM BISCUITS
WHOLE COMPANY BRANDS: PARLE – G
CREAM BISCUITS:KRACKJACK MONACO ORANGE MARIE CHOICE BOURBON HIDE SEEK CHOCOLATE FUN CENTER ELAICHI
SIXER MANGO
Brands An in-depth understanding of the Indian consumer psyche has helped Parle evolve a marketing philosophy that reflects the needs of the Indian masses. With products designed keeping both health and taste in mind, Parle appeals to both health conscious mothers and fun loving kids. The great tradition of taste and nutrition is consistent in every pack on the store shelves, even today. The value-for-money value-for-money positioning allows people from all classes and age groups to enjoy Parle products to the fullest. Biscuit goodies: Parle-G Krackjack Monaco Monaco Funion Kreams Hide and Seek Hide and Seek Milano
B ou r bo n Parle Marie Milk Shakti
Parle 20-20 Cookies Nimkin
Confectionary: GolGappa Classic Mint Lite Mint Kismi Orange Candy Mango Bite Melody Poppins Eclairs- 50 p Melody Softe- 1Rs. Kismi Bar Chox Kacha Mango Mazelo Imli Bite Kismi Gold Munch on snacks: Musst Bites
Parle biscuits: Parle biscuits are linked with factors of power and wisdom providing nutrition and strength. Parle biscuits are indeed much more than a tea- time snack, they are considered by many to be an important part of their daily food. Parle can treat you with a basket of biscuits which are not only satisfying but are also of good and
reliable quality. Parle biscuits cater to all tastes from kids to senior citizens. They have found their way into the Indian hearts and homes.
Parle G
For over 65 years, Parle G has been a part of the lives of every Indian. From the snow capped mountains in the north to the sultry towns in the south, from frenetic cities to laid back villages, Parle G has nourished strengthened and delighted millions. Filled with the goodness of milk and wheat, Parle G is not just a treat for the taste buds, but a source of strength for both body and mind. Tear over a packet of Parle G to experience what has nourished Generations of Indians since last sixty five years, making it truly Hindustan Ki Taakat Pack Sizes . .
available: 16.5G, 38.5G, 60.5G, 82.5G, 99G, 209G, 313.5G, 418G, 825G
Krackjack
The original sweet and salty biscuit is one of the most loved biscuits in the country. It’s It’s not not just just a biscu biscuit it it’s it’s the taste taste of relat relation ionshi ships ps captur captured ed in a biscu biscuit it
you can never get enough of it. Have it anytime anytime you like with anything anything you like. Pack Sizes available: 75G, 170G, 240G
Monaco
Share the company of great taste anytime, anywhere with Monaco. A light crispy biscuit sprinkled with salt, Monaco adds a namkeen twist to life’s ordinary moments. Pack Sizes available: 75 G, 120 G, 240 G
Hide and Seek
The ingredients ingredients that go into making this prized cookie are a well-guarded secret. What is is the effect it has on those who eat it. A cookie with a reputation for romance. Indulge in the sinful taste of Milano and everything that follows it. Pack Sizes available: 25 G, 62 G, 100 G, and 200 G
Hide and Seek Milano
The ingredients ingredients that go into making this prized cookie are a well-guarded secret. What is is the effect it has on those who eat it. A cookie with a reputation for romance. Indulge in the sinful taste of Milano and everything that follows it. Pack Sizes available: 65 G, 135 G
Kreams
Orange: Tickle your senses with Parle Orange Kream – The tangy orange cream
between
two
scrumptious
biscuits
makes
fo r
a
real
treat.
Age no bar! Pack Sizes available: 80 G, 90 G, 160 G, and 180 G
Parle Confectionaries: Confectionaries: Right from candies to toffees, the sweet 'n' treat category of the Parle product range is a genuine treat for every snack lover. This category can satisfy one's taste and at the same time create a desire for more. These confectioneries are a sheer delight to the taste buds and have a universal appeal. Parle Biscuits and confectioneries, continue to spread happiness & joy among people of all ages.
Caramel Caramel meets chocolate chocolate to yield an outcome nothing less than delectable. Parle Melo Melody dy come comess with with an irre irresi sist stib ible le laye layerr of cara carame mell on the the outs outsid idee and and a delightful chocolate filling within. Pop it in your mouth and relish the unique experience. It won’t be too long before you find yourself asking the age old question ‘Melody itni chocolaty kyon hai?'
Mango Bite
Need a quick escape from everything ordinary? Just pop a Mango Bite and dive into a tropical mango paradise. Sit back, roll it around and enjoy one wave after another of juicy mango treats that go on and on and on.
Orange Candy
Feel like eating an orange but don’t want to be bothered with peeling one? How about just unwrapping one then? Parle Orange Candy. This little candy is a mouthful when when it comes to the tangy, juicy taste of real oranges. A bite-sized orange in a wrapper.
Kachcha Mango Bite
The glider got copied and became a jet plane. Western hits got copied and became Anu Malik songs. The typewriter got copied and became a keyboard. Similarly, we have managed to copy the tangy flavour of raw mangoes in a candy which is a little sour, a little sweet and certainly a little mischievous. We call it Kaccha Mango Bite. It truly is a ‘kacche aam ka copy’.
Kismi Toffee
It’s everything that the Kismi Toffee Bar is, only smaller. Wrapped in the distinct flavour flavour of elaichi elaichi (cardamom (cardamom)) this this toffee toffee is sure to send you yourr sweet sweet tooth tooth on a joyride.
Golgappa
Mention Golgappa to lovers of roadside snacks and watch them get excited. Just the very memory of the sweet tangy taste of Golgappa is enough to make the taste buds tingle, the mouth water and the senses to party. Now imagine if you can have the Golgappa whenever and wherever you want it, even as you are reading this, for example. It is possible with Parle Golgappa. It captures the same magic of the popular street side Golgappa in a Goli or a hard boiled candy, if you prefer. So pop in a Golgappa and treat your senses to a fun filled trip, whenever and wherever.
Parle Snacks: Salty, crunchy, chatpata and crispy caters to the bunch of Parle snacks. Parle snacks are a complete delight to the taste buds and can create the desire for more and more. These snacks will not only satisfy your tummy but will also sustain a feel in your mouth to associate you with the bond of Parle.
Cheesy fluffy baked snacks that are so irresistible that you don’t want to share them. Available in mouthwatering Garden Spices, sweet and sour Tangy Tomato, tantalizing Chatpata Chat and heavenly garden spices, you are going to have a hard time deciding which one you want for yourself.
MAJOR BISCUIT PRODUCERS IN UTTAR PRADESH 1) PARLE PARLE PROD PRODUCT UCTS S PRIVAT PRIVATE E LIMITE LIMITED. D. 2) ITC ITC SUN SUNFE FEAS AST T LIMI LIMITE TED D 3) BRITANNIA 4) SURYA SURYA FOOD FOOD AND AGRO AGRO LIMITE LIMITED D (PRIYAG (PRIYAGOLD OLD). ).
PARLE PRODUCTS PRIVATE LIMITED
Many of the Parle products - biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a
market in India, Parle has grown to become a multi-million dollar company. While to consumers it's a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance. Parle G, a premium glucose biscuit is the world’s largest selling biscuit. A factory of these glucose biscuits is situated in Neemrana is producing 7000 metric tonnes every month. A list of premium quality quality biscuits and confectioneries confectioneries is produced and distributed across nations.
ITC LIMITED
ITC is one of India's foremost private sector companies with a market capitalization of nearly US $ 18 billion and a turnover of over US $ 4.75 billion. ITC has a divers diversif ifie ied d prese presence nce in Ciga Cigaret rettes tes,, Hotel Hotels, s, Paper Paperboa board rdss & Speci Specialt alty y Paper Papers, s, Pack Packag agin ing, g,
Agri Agri-B -Bus usin ines ess, s,
Pack Packag aged ed
Food Foodss
&
Conf Confec ecti tion oner ery, y,
Info Inform rmat atio ion n
Technology, Branded Apparel, Personal Care, Stationery, Safety Matches and other FMCG products. ITC's diversified status originates from its corporate strategy aimed at creating multiple drivers of growth anchored on its time-tested time-tested core competencies: competencies: unmatched distribution reach, superior brand-building capabilities, effective supply chain management.
BRITANNIA
By 1910, with the advent of electricity, Britannia Britannia mechanized its operations, and in 1921, it became the first company east of the Suez Canal to use importe imported d gas ovens. ovens. Britann Britannia' ia'ss business business was flourish flourishing. ing. But, But, more more import importantl antly, y, Britannia was acquiring a reputation for quality and value. As time moved on, the biscuit market continued to grow… and Britannia grew along with it. In 1975, the Britannia Biscuit Company took over the distribution of biscuits from Parry's who till now distributed Britannia biscuits in India. In the subsequent public issue of 1978, Indian shareholding shareholding crossed 60%, firmly establishing the Indian ness of the firm. The following following year, Britannia Biscuit Company was re-christened re-christened Britannia Industries Limited (BIL). Four years later in 1983, it crossed the Rs. 100 crores revenue mark.
SURYA FOOD AND AGRO LIMITED
The wondrous magical journey of the company Surya Food & Agro Ltd. began in Oct. 1993 & since then The Researchers have been one of the leading manufacturers of biscu biscuit itss in northe northern rn India India.. Our brand brand “PRI “PRIYA YAGO GOLD LD”” has been been a peren perennia niall household favorite since then. On a profound level spread in to western as well as southern India, the inevitable cycle of distribution network has helped us to spread into into weste western rn India India as well well.. Our Our obses obsessio sion n is to make make the the fines finestt quali quality ty biscu biscuit itss available to the consumers & our constant endeavor is to provide our consumers, a
HUMAN RESOURCES: >PEOPLE PERSPECTIVE IS IMPORTANT >EMPLOYEE ORIENTED >CONTINUOUSLY MOTIVATE >TRAIN & DEVELOP THE WORKFORCE
EMPLOYEE PROFILE: TOTAL NO. OF WORKERS
STAFF MEMBERS -
-
763
46
Parle Parle produc products ts pvt ltd. ltd. Mumbai Mumbai promot promotes es the the compa company, ny, which which is holdin holding g company of the Parle biscuits pvt ltd. The directors of M/s Parle products pvt limited are:
BOARD OF DIRECTORS :
MR. ATUL K. SHAH MR. R.S. NEVATIA MR. BRAJESH K.TRIPATHI MR. S.N.VERMA
AUDITORS: DELLOIT HARSHSKIN & SONS
BANKER:
UTI PUNJAB NATIONAL BANK CBOP
MOTHER UNIT: PARLE PRODUCTS PVT. LTD. NORTH LEVEL CROSSING VILLE PARLE (EAST) MUMBAI
CORPORATE OFFICE: NIRLON HOUSE A.B.ROAD MUMBAI.
MOTHER UNITS: Mumbai, Mumbai, Nasik, Nasik, Banglore Banglore,, khaboli, khaboli, Bahadurg Bahadurgarh arh (Haryana (Haryana), ), Bhuj (Guj (Gujarat arat), ), Neemrana (rajas than), sitarganj, pantnagar.
THE CUSTOMER CONFIDENCE
The Parle name conjures op fond memories across the length and breath of the
Today, the Parle brands have found there way into the hearts and homes of people all over India and abroad. Parle biscuits and confectioneries continue to spread happiness and joy among people of all ages. The consumer is the focus of all activities at Parle. Maximizing value to consumer and forging enduring customer relationships are the core endeavors at Parle.
Our efforts are driven towards maximizing customer satisfaction and this is in synergy with our quality pledge. "Parle Products Limited will strive to provide consistently nutritious and quality food products to meet consumers' satisfaction by using quality materials and by adopting appropriate processes. To facilitate the above we will strive to continuously train our employees and provide them an open and participative environment."
MISSION STATEMENT > Grow then higher then market growth rate, while maintaining leadership in the industry.
> Export 1 % of annual turnover.
> Have access to customized information globally.
> Aim to zero defect products, there are exceeding customer’s expectations.
> Develop process flexibility and innovation to get significant portion of turnover
> Expand distribution network in neighboring countries, presence in other countries.
> Impart training, motivation and respect to all employees and associates.
Parle Social Responsibility Parle Products with its wide platter of offering of biscuits and sweets like Parle-G, Krackjack, Krackjack, Monaco, Melody, Mango bite and many others since 1929 is also actively engaged to change & uplift the social face of India. As a part of Corporate Social Responsibility Responsibility Policy Parle is keenly involved in the overall development of younger generation generation with focused endeavor to built New Face of India and spread happiness & joy all over. Parle Centre of Excellence as an institution is dedicated to enrich the lives of people through conducting various cultural programs across all region to facilitate the all round development of the children. Every year, Parle organises organises Saraswati Vandana in the state of West Bengal during the festival of Saraswati Puja, inviting schools from all across the state to participate. The event is one of much fanfare and celebration,
platform to all the members of a household to showcase their creativity and being judged by immanent personalities. Thousands of families participate and celebrate the occasion on a grand scale. These events give us a chance to interact with children on a one-to-one basis, and promote our belief of fun and health for the whole family
ANALYSIS After visiting the PARLE factory as industrial visit the researchers analyzed that the best selling branded biscuit company offers its customers with large variety of biscuits (parle (parle-g, -g, krack krack-ja -jack ck,, Mo Monac naco, o, hide hide and and seek seek etc.) etc.),, confec confecti tiona onari ries es (mang (mangobi obite te,, melody, poppins) and snacks (Musst bites)
The privately owned self financed company provides motivation and confidence to its staff and other related members by providing various facilities facilities and organizing organizing certain events. It has a very open work culture. The atmosphere is so comfortable and relaxed that helps in increasing productivity and efficiency. It lunches and outstation team building exercises that augment inter-personal relations and mutual understanding. Parle has found its way into the Indian hearts and home. It spreads happiness happiness and joy among the people of all ages. As one comes to visit their plant, they welcome them whole-heartedly and cooperate with them in the best way they can. They are the strict followers of Japanese culture.
1.1 Visibility of of PARLE products For Biscuits:
BRAND (Biscuits)
Table 1.3.1 No. of shops
Total
% VISIBLE
Parle-G
41 0
4 10
100.0
Krackjack
38 5
4 10
9 3 .9
Monaco
39 4
4 10
9 6 .1
Monaco Funion
75
4 10
1 8 .3
Hide&Seek
25 5
4 10
6 2 .2
Chocolate Kream
38 8 39 3 38 1 37 7
4 10 4 10 4 10 4 10
9 4 .6 9 5 .9 9 2 .9 9 2 .0
Golden Arch
35
4 10
8.5
Nimkin
10 1 19 8 18 5 21 0 34 0 33 2
4 10 4 10 4 10 4 10 4 10 4 10
2 4 .6 4 8 .3 4 5 .1 5 1 .2 8 2 .9 8 1 .0
Mango Kream Elachi Kream Pineapple
Marie Milk Shakti Bourbon 20-20 Butter 20-20 Cashew
Chart 1.3.1
Interpretation:Brands such as Parle G, Krackjack, Monaco, Orange Kream, Mango Kream, Pineapple Kream, Chocolate Kream, Elaichi Kream are visible in almost all stores (90-100 %) but brands such as Monaco Funion, Golden Arch & Nimkin were not available in many stores.
Table 1.3.2 BRANDS (Confectionary) GolGappa Classic Mint Lite Mint Kismi Orange Candy Mango Bite Melody Poppins Eclairs- 50 p Melody Softe- 1Rs. Kismi Bar Chox Kacha Mango Mazelo Imli Bite Kismi Gold Musst Bite
No. of shops 2 58 1 36 1 08 2 22 3 00 3 37 3 52 2 22 1 68 1 46 1 65 1 55 1 77 1 60 97 45 43
Total 41 0 41 0 41 0 41 0 41 0 41 0 41 0 41 0 41 0 41 0 41 0 41 0 41 0 41 0 4 10 4 10 4 10
% VISIBLE 62.9 33.2 26.3 54.1 73.2 82.2 85.9 54.1 41.0 35.6 40.2 37.8 43.2 39.0 23.7 11.0 10.5
Chart 1.3.2
Interpretation:-
Thee bran Th brands ds such such as Oran Orange ge Cand Candy y, Mang Mango o Bite Bite & Melo Melody dy have have go good od availability but Kismi Gold and Musst Bite are rarely available .
1.2 New Products Visibility Visibility Table 1.4.1 BRANDS (Confectionary)
Available
Not Available
Total
% VISIBLE
Nimkin
1 01
309
41 0
24.6
Golden Arch
35
3 75
41 0
8.5
Melody Softe- 1Rs.
1 46
264
41 0
35.6
Mazelo
1 60
250
41 0
39.0
Imli Bite
97
3 13
41 0
23.7
Chart 1.4.1
Interpretation:
The newly introduced biscuit brand Golden Acrh was available available in only 8.5 % retail outlets which is a very low figure. And Nimkin was present in only 25 % outlets. It appears that demand for their confectionary brands is increasing as they were present in considerable amount.
1.3 Coverage with respect respect to competitors Table 1.5.1 BRAND PARLE ITC BRITANIA PRIYAGOLD
Direct 36 7 30 8 30 5 28 1
Indirect 43 21 27 26 Chart 1.5.1
Chart 1.5.2
No Coverage 0 81 78 10 3
Chart 1.5.4
Interpretation:
Among the competitors only Parle covers most of the outlets (90%) directly, rest rest cove covers rs appr approx ox.. 70 70-75 -75 % of ou outle tlets ts dire direct ctly ly.. Also Also ITC, ITC, Brit Britan annia nia & Priyagold has no presence in approx. 20-25 % outlets but Parle full coverage. This is the strength of Parle company.
Table 1.6.1 BRAND PARLE ITC BRITANIA PRIYAGOLD
Nil 0 81 78 10 3
No. of Brands 1 to 5 6 to 10 20 88 2 27 85 1 93 99 1 12 144
Chart 1.6.1
Chart 1.6.2
11 to 15 3 02 17 40 51
Chart 1.6.4
Interpretation:-
Parle in addition to a big share of direct coverage also has74% of outlets where 11 to 15 brands are present as compared to competitors viz ITC, Britannia & Priyagold having 4%, 10% & 13% respectively. Priyagold although has less coverage (75%) than competitors but where present were in good variety i.e 35% outlets has 6 to 10 brands compared to Parle (21%), ITC (21%), and Britannia (24%).
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SWOT ANALYSIS OF PARLE PRODUCTS
STRENGTH
WEAKNESS
1. Low Low pric pricee as compa compare red d to to competitors 2. Size Sizeab able le mark market et shar sharee in the the country. 3. Offers Offers variet variety y of produc products ts under under its brand. 4. Differ Different ent sizes sizes of packets packets are available. 5. An exp exper erie ienc nced ed team team of of sale saless and marketing executives. 6. Deep Deep and and effec effecti tive ve cover coverag agee 7. Larges Largestt dist distrib ributi ution on system system..
51
1. Brea Breaka kage ge of bis biscui cuits ts whi while le delivering to retailers 2. No proper proper replac replaceme ement nt syste system m for broken biscuits to retailers 3. Improp Improper er and and irregu irregular lar supply supply.. 4. Less Less shar sharee in in Prem Premium ium biscui biscuitt market. 5. Depende Dependent nt on on its its flags flagship hip brand, brand, Parle-G 6. Poor Poor pack packagi aging ng in in fami family ly pack pack of glucose biscuits. 7. Lack Lack of scheme schemess for for retail retailers ers and distributors.
OPPORTUNITY
THREAT
1. Risi Rising ng deman demand d for inno innova vati tive ve packaging in packaged foods. 2. Retain Retaining ing loyal loyal retail retailers ers or wholesalers. 3. Impr Improvi oving ng suppl supply y syst system em for for established brands. 4. Huge Huge scop scopee for for some some Parle Parle products in medical shops. 5. Inform Informati ation on revolu revolutio tion n brou brought ght about by the television. 6. Good Good scop scopee for for snac snacks ks and namkeens, if launched and properly promoted by Parle.
1. Highly Highly advert advertise ised d bran brands ds such such as Britannia. 2. Ev Ever er incre increas asin ing g compet competit itio ion n from multinationals and local companies. 3. Increa Increase se in sale sale of cheap cheap local local bakery products. 4. Emer Emergi ging ng subs substi titu tute tess like like wafers, snacks and toast. 5. Marg Margin in war war amon among g the the majo major r Brands
52
Balance Sheet of Parle Biscuits
------------------- in Rs. Cr. -------------------
Sources Of Funds Total Share Capital Equity Share Capital Share Application Money Preference Share Capital Reserves Revaluation Reserves Networth Secured Loans Unsecured Loans Total Debt Total Liabilities
Application Of Funds Gross Block Less: Accum. Depreciation Net Block Capital Work in Progress Investments Inventories Sundry Debtors Cash and Bank Balance Total Current Assets Loans and Advances Fixed Deposits Total CA, Loans & Advances Deffered Credit Current Liabilities Provisions Total CL & Provisions Net Current Assets 53
Mar '07
Mar '08
Jul '08
Mar '09
12 mths
12 mths
4 mths
12 mths
3.60 3.60 0.00 0.00 38.15 0.00 41.75 2.60 0.00 2.60 44.35 Mar '07
3.50 3.50 0.00 0.00 44.79 0.00 48.29 1.73 0.00 1.73 50.02 Mar '08
3.50 3.50 0.00 0.00 44.79 0.00 48.29 1.73 0.00 1.73 50.02 Jul '08
14.00 14.00 0.00 0.00 26.93 0.00 40.93 0.68 0.00 0.68 41.61 Mar '09
12 mths
12 mths
4 mths
12 mths
6.49 0.89 5.60 8.88 5.17 2.64 17.36 3.14 23.14 3.08 0.00 26.22 0.00 0.02 1.48 1.50 24.72
10.51 1.94 8.57 10.50 10.02 2.90 12.63 1.22 16.75 5.79 0.00 22.54 0.00 0.38 1.22 1.60 20.94
10.51 1.94 8.57 10.50 10.02 2.90 12.63 1.22 16.75 5.79 0.00 22.54 0.00 0.38 1.22 1.60 20.94
6.43 0.96 5.47 12.79 5.78 0.00 14.52 0.43 14.95 3.29 0.00 18.24 0.00 0.49 0.18 0.67 17.57
Miscellaneous Expenses Total Assets Contingent Liabilities Book Value (Rs)
Key Financial Ratios of Parle Biscuits
0.00 44.37
0.00 50.03
0.00 50.03
0.00 41.61
0.00 115.98
0.00 137.98
0.00 137.98
0.00 29.23
------------------- in Rs. Cr. -------------------
Per share ratios Jul ' 09 Adjusted EPS (Rs) Dividend per share Leverage ratios Long term debt / Equity Total debt/equity Owners fund as % of total source Fixed assets turnover ratio Liquidity ratios Current ratio Current ratio Quick ratio Inventory turnover ratio
Mar ' 09 Jul ' 08 Mar ' 08 Mar ' 07
2 .56 1 .5 0
2.56 1.50
24.09 24.09 1.50 1.50
21.42 2 .00
0.01
0.01
0.03
0 .0 6 0 .0 6
98.35
98.35
96.53 96.53
94.13
4.95
4.95
3.16
3.16
5 .1 7
27.38 8.97 27.38 -
27.38 8.97 27.38 -
14.04 4.45 12.23 11.46
14.04 4.45 12.23 11.46
17.41 17.41 15.65 12.68
54
0.03
Balance sheet of BritanniaMar ' 09 Sources of funds Owner's fund Equity share capital 23.89 Share application money Preference share capital Reserves & surplus 80 0 .65 Loan funds Secured loans 2.20 Unsecured loans 22.97 Total 849 .70 Uses of funds Fixed assets Gross block 51 1 .50 Less : revaluation reserve Less : accumulated depreciation 233 .67 Net block 27 7 .84 Capital work-in-progress 6.02 Investments 42 3 .10 Net current assets Current assets, loans & advances 553 .66 Less : current liabilities & provisions 437.55 Total net current assets 1 16 .1 1 Miscellaneous expenses not written 26.64 Total 8 4 9 .7 0 Notes: Book value of unquoted investments 423.07 Market value of quoted investments 2.15 Contingent liabilities 1 6 2 .9 6 Number of equity sharesoutstanding 23 8 .90 (Lacs)
55
Mar ' 08
Mar ' 07
Mar ' 06
Mar ' 05
23.89 731.92
23.89 590.93
23.89 525.20
2 3 .8 9 419.63
1.94 104.16 861.91
1.53 3.25 619.60
1 .6 2 7 .7 4 558.45
6.14 449.66
453.18 212.19 240.99 9.69 380.83
392.12 193.75 198.37 16.03 320.05
315.37 174.81 140.56 11.08 359.86
250.35 154.39 95 .95 3 1 .70 330.08
577.48 370.31 207.17 23.23 861.91
382.61 323.03 59.58 25.58 619.60
349.10 318.22 30.88 16.06 558.45
278.07 320.37 -42.30 34 .24 449.66
380.81 2.93 169.55
352.55 2.12 102.63
392.33 2 .8 8 67.24
228.56 2.02 6 1 .2 4
238.90
238.90
238.90
238.90
SIGNIFICANT RATIOS 2009-10 2008-09
Measures of Investment Return on equity
Profit after tax Shareholders’ funds
%
26.1
18.3
Book Boo k val value ue pe perr sh shar aree
Shareho Share hold lder ers' s' fu fund ndss Number of equity shares
Rs.. Rs
306.6 306 .6
246.6 246 .6
Dividend cover
Earnings per share Dividend (plus tax) per share
times
3.8
2.6
%
9.2
5.7
Measures of Performance
Profit margin
Profit before tax & exceptional item Net Sales + Other Income
Debt De btor orss tur urno nove verr
Grosss Sa Gros Sale less Debtors + Bills receivable
tim imes es
56.5 56 .5
81.0 81 .0
Stock turnover
Gross Sales Stock
times
8.7
10.8
56
Measures of Financial Status
Debt ratio
Borrowed capital Shareholders’ funds
%
14.5
0.8
Current ratio
Current assets Current liabilities
times
1.6
1.2
Tax ratio
Tax provision Profit before tax
%
17.8
9.1
57
FINDINGS
After close study of the present market situation prevailing in the areas assigned the researchers, following are the observations.
1. Availabil Availability ity of all the the products products is not uniform uniform in all the towns towns.. For instance, instance, the supply is not meeting the demand in particular areas or shops. 2. Gold Golden en Arch Arch and and Nimk Nimkin in,, newl newly y laun launch ched ed prod produc ucts ts,, have have very very less less availability. 3. Breakage Breakage problem problem in the Family Family packs packs of glucose glucose biscuits biscuits is leading leading to the the decline in sales in this category. 4. Scheme Schemes, s, Discoun Discounts ts,, offers offers,, coupon couponss etc. etc. are not reachi reaching ng to the retaile retailers rs and customers whereas Priyagold and ITC on the other hand are doing that. 5. Retailers Retailers and and even wholes wholesalers alers are are not satisfied satisfied with with the supply supply system system of Parle. 6. It was found that that Parle Parle (especi (especiall ally y ParleParle- glucos glucose) e) is most most favored favored brand and is sold most. Parle biscuits are the retailers and consumers prime choice. 7. Very little little range range of Parle biscuits biscuits were were visible visible in organized organized retail retail outlets. outlets. 8. Mu Musst sst bites bites is not accept accepted ed by the genera generall masses masses due to its dissat dissatisf isfyin ying g taste. 9. Lack Lack of marketi marketing ng efforts efforts for the promot promotion ion of new products products like like Golden Golden Arch, Nimkin. 10. Britania is emerging as major Competitor Competitor in the organized retail outlets.
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RECOMMENDATIONS RECOMMENDATIONS & SUGGESTIONS 59
1. Company Company should should start start a program for for the loyal loyal retailers retailers and whole wholesale salers rs to reduce their complaints by providing timely supply and replacement. This will help in increasing their sales. 2. The packag packaging ing of Parle Parle Glucose Glucose biscuit biscuitss (1/2 (1/2 and 1 kilogram kilogram packs) packs) must must be improved for its better sales. The company should come up with double p pac acka kagi ging ng as peop people le refu refuse se to bu buy y fami family ly pack pack bisc biscui uits ts with with loos loosee packaging. 3. Salesmen Salesmen should should be properl properly y dressed dressed and should should have good communic communicatio ation n skills to effectively promote the new products recently launched, by making sure that the product reaches each and every retailer and also increase the visibility of the products by arranging the product clearly on the shelf or rack and show its prominence. 4. To incr increa ease se the nu numb mber er of stoc stock k keep keepin ing g un unit itss {SKU {SKU} } avai availa labl blee in the the reta retail iler erss stor store. e. Each Each sale salesm sman an shou should ld stre stress ss the the reta retail iler erss to keep keep the the maximum SKUs and to maintain these SKUs throughout. With this, the replacement of the damaged and expired biscuits should be prompt and without any hassles, so that retailer can be saved from the loss of the expired and damaged goods. 5. Company Company should should adopt innovati innovative ve packaging packaging techniqu techniques, es, as they have have their own packaging unit as consumers are highly attracted towards new packaging. 6. The company company should should take take proper measur measures es that the the schemes schemes and offers offers are not gulped by the middlemen ,and ,and that it benefits the retailers and customers.
60
It was concluded that Parle is the first preference of both the customers and retailers (Organized and unorganized both) because of its price and brand image.
Brand Parle G dominates the volume-dominated biscuit market. Even in today’s times when multinationals are beefing up their operations and trying to change the dynami dyn amics cs of the the market market,, Parle Parle G’s numero numero uno positi position on is unchal unchalle lenge nged. d. Its competitors have roped in superstars like King Khan and Sachin Tendulkar, but Parle G has only gone from strength to strength. Brand Parle G is iconic and has evolved over the years. Trust, relevance, affordability are its hallmarks, which have withstood pressures from the hyper-competitive marketplace. 61
The Parle Biscuit brands, such as, Parle-G, Monaco, Krackjack, Marie Choice, Hide & Seek and confectionery brands, such as, Melody, Poppins, Mangobite enjoy a strong imagery and appeal amongst consumers across the world. Which has resulted into Parle-G being the “world’s largest selling biscuit". The Parle name symbolizes quality, health and great taste. Constantly innovating and catering to new tastes PARLE-G has built its reputation. This can be seen from the success of its new brands such as Mazelo, Imli Bite etc. Parle Products Pvt Ltd., is now lagging in services to retailers because of improper supply and distribution in some areas and competitors taking advantage of these points.
62
63
BIBLIOGRAPHY
I.
Websites: Google search: (www.google.com ( www.google.com)) wikipedia search: (www.wikipedia.com (www.wikipedia.com)) www.parleproducts.com
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A PROJECT REPORT ON COMPARATIVE ANALYSIS OF PARLE AND BRITANNIA
In partial fulfillment of the requirement for the award of MASTER OF BUSINESS ADMINISTRATION AT INVERTIS INSTITUTE OF MANAGEMENT STUDIES
SUBMITTED BY: ASTHA AGARWAL
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