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QUESTIONNAIRE
Dear sir/ madam, I’m Ms. Pranjali S. Kurle, student of Mulund College of Commerce, Mulund (w)Studying
M.com (II) and presently doing a project on “Consumer buying
behavior towards Parle products”. I request you to kindly fill the questionnaire below and assume you that the data generated shall be kept confidential. I would be obliged if you co-operate with me in filling the questionnaire. Name : Gender : M
F
Age : Marital status: Occupation : Student
Service
Business
Other
Address :
( For Academic Purpose Only )
Questionnaires: 1. Have you heard about Parle Products? Yes
No
2. Do you use Parle products? Yes
No
3. Do you like Parle Products? If yes then which products do u like? Biscuits Chocolates
Snacks Soft Drinks
4. What Parle products you are aware of ? Biscuits Chocolates
Snacks Soft Drinks
1
5. Which Parle biscuit do you buy in particular? Parle-G
Milano
Hide & seek
Crack jack
6. Which products do you buy frequently? Marie Milano Crack jack
Parle-G
7. Are you brand loyal to the Parle Products? Yes
No
8. Would you continue to by Parle Products if its Price Rise Up to 10% ? Yes
No
9. On which occasion do you buy Parle Products? Daily
Weekly
Monthly
Occasionally
Festival 10. Do you buy Parle products in bulk quantities, if yes then which products do u buy? Biscuits
Snacks
Chocolates
All
Soft Drinks
11. Are you satisfied with the products of Parle ? Taste
Price
Quality
Packaging
12. Which of these factors affects your purchase? Advertisement Suggestion from friends and relatives Attractive Display Doctors Advice Brand Ambassadors Ingredients
2
13. Would you recommend others in buying Parle products? Yes No 14. If not Parle products which other product do you purchase? Cadbury
Britannia
Amul
Sun feast
15. Are Parle Products available in the market ? Yes
No
16. If your preferred Parle product is not available for repeat purchase then what will you do ? Postpone Purchase Switch over to other brand Go to the other shop to search for your preferred brand 17. Which media of advertisement influence your purchase? Television Hoarding
Newspapers Display
Brochures
18. Do you find Parle products Economical ? Yes
No
19. If not Parle soft drink ( fruity , Appy,LMN) then which soft drink do you buy? Coca-cola
Miranda
Mountain-Dew
20. How would you rate Parle products over all? Excellent Good Bad Moderate
