INTRODUCTION A PARLE PRODUCTS LTD. Today stand as a pioneer in the field of Agro product exports the company has made substantial process since its establ est ablish ishmen ment. t. For the com compan pany’ y’ss suc succes cess, s, Par Parle le bel believ ieves es in tre treati ating ng customers with trust, dignity, and respect. They believe in fair business practices and in doing their part to save the environment. Currently Mr. Vijay K. Chauhan is the key person contributing towards the companies success. PRODUCTS :
CHOCOLATE CONFECTIONERY OTHER PREPARED FOODS ( BY ROASTING ) BISCUITS ACTIVE YEASTS
EXPORT :
BAHRAIN CAMEROON CANADA KOREA DEM. REP. MALTA NEPAL NEW ZEALAND SAUDI ARABIA SIERRA LEONE SOUTH AFRICA U.A.E U.S.A. YAMAN
HISTORY OF PARLE-G
A long time ago, when the British ruled in India, a small factory was set up in the suburbs of Mumbai City, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, this company called PARLE PRODUCT, survived and succeeded by adhering to his quality and improvising from time to time. A decade later, in 1939, Parle Product began manufacturing biscuits, in addition to sweets and toffees having already established a reputation for quality, the Parle Brand name grew in strength with this diversification. PARLE GLUCOSE and PARLE MONACO were the first brand of biscuit to be introduced which later went on to become leading name for great test and quality. That time only one building was having in VileParle where they were making production and any other process. Then gradually that company expanded in many buildings and today that company located in 14 Akers area. That time they were transporting their products ownely by cycle.
HOW PARLE MADE BISCUITS AFFORDABLE TO ALL? Biscuits were very much a luxury food in India, when Parle began in production in 1939. Apart from Glucose and Monaco biscuits Parle did offer a wide variety of brands. However, during the Second World War, all domestic biscuits production was diverted to assist the Indian Soldiers in India and the Far East. Apart from this, the shortage of Wheat in those days, made Parle decided to concentrate on the more popular brands, so that that people could enjoy the price benefits. Thankfully today, there’s dearth of ingredients and demand for more premium brands is on the rise. That’s why Parle now have wide range of biscuits and mouthwatering confectionaries to offer.
STRENGTH OF PARLE BRANDS Over the year, Parle has grown to become a multi million dollar company. Many of the parle Products – biscuits or confectionaries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. Today Parle enjoy a 40% share of a total biscuits market and a 15% share of confectionery market, in India. The Parle biscuits brands such as Parle-G, Monaco, Krackjack and confectionery brands such as Melody, Poppins, Mango Bite and Kismi enjoy the strong imaginary appeal among the customers. Be it a big city or a remote village of India, the Parle name symbolizes quality, health and great test! And yet we know that constantly innovating and catering to new test have build this reputation. This can be seen by the success of new brands such as Hide and Sick, or the single twist rapping of Monaco Bite. In this way by concentrating on consumer tastes and preferences and emphasizing research and development the Parle brand grows strength to strength.
SOME OF THE TOP PARLE BRANDS IN CURRENT SCENARIO Parle-G
Along with the taste, energy and nourishment, Parle-g also offered quality and value for money. Which contribute by making it an unchallenged success? Apart from being India’s largest selling biscuits, Parle-G is the winner of 8 Gold and 11 Silver awards at the Monde Selection. Hide & Seek
Let your taste buds indulge in the sinful pleasure of delightful gamesSeek out the chocolate chips that aren’t really hidden. This cookie biscuits is made up a large quantity of chocolate chips. Crunch into it or let it melt in your mouth to seek out the real taste of chocolate. Whatever you do, you just can’t hide from the sheer delight of chocolate chips. Krackjack A little sweet- a little salty…. That’s what makes Krackjack very delicious! This delightful biscuit is acclaimed in India and across the world for its controversial sweet and salty taste. Krackjack has won 11 Gold, 3 Silver and 1 bronze awards at. The Monde Selection you can enjoy Krackjack any time plain or with a host of beverage like tea, coffee or milkshake.
Monaco
This is original ‘O’ shaped salted biscuit makes people exclaim, ‘OH, Monaco’. Whether plain or with toppings, Monaco is simply delicious. And ideal party time delicacy as it is, you could also use your imagination and create more scrumptious snacks by combining Monaco with a choice of topping. Light crisp and fresh, its no wonder that Monaco is India’s largest selling salty biscuit. Now available in a variety of delicious flavors.
QUALITY COMMITMENT Parle Product has one factory at Mumbai that manufactures biscuits and confectionaries while another factory at Bahadurgad in Haryana manufactures biscuits. Apart from this parle has manufacturing facility at Nirvana in Rajasthan and at Banglore in Karnataka. The factory at Bahadurgad and Nirvana are the largest such manufacturing facilities in India. Parle Products also have 14 manufacturing units for biscuits and 5 manufacturing units for confectionery on contract basis. All this factories are located at strategic locations, so as to ensure a constant output and easy distribution. Each factory has state-of –the- art machinery with automatic printing and packing. All Parle product are manufactured under the most hygienic conditions. Great care is exercised in the selection and quality control of raw materials, packaging materials and rigid quality control ensured at every stage of manufacturing process. Every batch of biscuit and confectionaries are thoroughly checked by expert staff, using the most modern equipments.
MARKETING STRENGHT The extensive distribution network, built over the years, is major strength for parle product. Parle biscuits & sweets are available to consumers, even in the most remote places and in smallest of village with a population of just 500. Parle has nearly 1,500 wholesalers, catering to 4,25,000 retial outlets directly or indirectly. A two hundred strong dedicated field force services these wholesalers & retailers. Additionally there are 31 depots and C & F agents supplying goods to the wide distribution network. The Parle marketing philosophy emphasizes catering to the masses. We constantly endeavor at designing product that provide nutrition & fun to the common man. Most Parle offering are in the low & mid-range price segments. This is based on our cultivated understanding of the Indian consumer psyche. The value-for money positioning helps generate large sales volumes for the products. However, Parle Products also manufactures a variety of premium products for the up-market, urben consumers. And in this way, caters a range of products to a variety of consumers.
The Customer Confidence The Parle name conjures up fond memories across the length and breadth of the country. After all, since 1929,the people of India have been growing up on Parle biscuits & sweets. Today , the parle brand have found their way intothe heart and homes of people all over India & aborad. Parle biscuit and confestioneries, continu to spread happiness & joy among people of all ages. The consumer is the focus of all activities at parle. Maximizing value to consumer and forging enduring customer relationship are the core endeavors at parle . our effort are driven toward maximizing customer satifications and this is in synergy with our quality pledge. “ Parle product limited will strive to provided consistently nutritious & quality food product to meet consumer’ satifications by using quality materials and by adopting appropriate processes. To facilitate the above we will strive to continuously train our employees and to provide the man open and participative environment .”
PROCESS OF MANUFACTURING PARLE-G BISCUIT FLOW DIAGRAM
RAW MATERIAL
RAW MATERIAL TESTING MIXING MOULDING BAKING COOLING PACKING
RAW MATERIAL Name of the Raw Materials & why this Raw Materials can be use in Biscuit Manufacturing
Wheat
Process Quality made of contents process of Growth.
Vanspati
For Carbohydrate.
Salt
Mineral & Vitamin for Development.
Milk
For calcium build teeth and bones.
All Raw Materials coming from outside Mumbai by private transportation.
Parle-G is maintaining stock of raw materials for 7 days except the milk because milk is a perishable raw material so that can be stored for only one day that’s why they have to need of regular supply of milk.
If some reasons raw material are not supplied regularly that time they are using this saving stock for production.
They are not accumulate raw material more than 7 days. (except Milk). After 6 days they are used accumulated raw materials for production process.
They are storing all raw materials near to production department.
How to check Raw Materials
Checking quality of raw materials in their own laboratory.
Checking raw materials and various packing as per standards laid down.
Setting standards for various raw materials and packing materials per PFA (Products and Foods Act) and other food related legal Acts.
Maintained / Maintaining quality of finished product & insurance that. Controlling trails.
Collection data for stastical quality.
Handing of customer complaints thru customer service cell.
Quality control of biscuit and confectionery product at our other manufacturing location .
MIXING PROCESS
The quantity of manufacturing biscuit in proportionate in that ratio Raw Materials mixed in mixer machine.
Mixing of Raw Materials process continuous for 3 minutes 20 seconds.
The mixing process continue automatically and it is operated by two person.if one person went for lunch or any reason that time his partner can handle all machinery.
MOLDING PROCESS
After completed mixing process all the mixed materials go on cutting machine.
The cutting machine cut the biscuit and are rolled by machine and the company logo of Parle –G is being printed on biscuits.
The company molding 10,000 biscuits per minute.
Here all biscuits got a particular shape which is attracted to customers.
After molding process, moving belt is carrying all biscuits for baking process.
BAKING PROCESS
After completing molding process all biscuits are being put in oven for baking process. In oven there are three processes. Removing Moisture
First the moisture is removed by oven because moisture can make changes in the taste and quality of the biscuits.
For removing moisture completely, there having temperature of oven is 340oC.
Cook the biscuits
In that process biscuits are putting for cooking at maximum temperature 340oC.
This process is going for 3 minutes.
Coloring the biscuits
In that process the biscuits are being coloured in the oven.
Brown colour is giving to the biscuits.
About Machinery
Parle Company has 260 feet oven and have owned three oven. It is the largest oven in Asia.
COOLING PROCESS
After baking process completed the backing biscuits are taken to cool in cooling machine.
Baked biscuits contain steam so without removing steam that biscuits can not lasting for long periods or up to its expiry period.
Parle Company cooled biscuits by natural way. Moving belt moved the biscuits from baking machine to packing machine within 5 minutes.
After removing the steam that biscuits made so hard for packing
This is also 4 to 5 minutes in cooling process before starting cooling process all raw wastage removed by automatically in the wastage machine.
PACKING
After cooling process completed biscuits goes out in packing department for packing.
The remaining wastage biscuits removed by automatically.
At one minute 1000-1500 biscuits packed by automatically.
Parle-G packing department have 10 multipack machine.
Per multipack machine packed 140 biscuit’s packet per minute.
Parle-G company have own printing press and printing department to fulfill all packing materials for biscuits and chocolates.
They buy whit paper for printing packing papers from other company.
ADDITIONAL INFORMATION
Every day 100 tones biscuits are manufactured by company.
They are keeping 7 days finished good’s stock due to reason of any problem arises in the production process.
There is having separate maintainence department which is working for 24 hours. This department includes Engineers, Fitters, Tuners, Electricians and any other professionals for maintaining Machineries properly and regularly.
10,000 workers are working in all Parle-G factories in India.
750 workers are working in Parle-G Product Ltd. in Vile-Parle at Mumbai. Out of that 450 workers are working in Production Department.
Parle-G are having 34 factories in all over India. That are maintaining under Zonal and Divisional area.
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