THESIS REPORT ON FASHION HUB
SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF BACHELOR OF ARCHITECTURE
RINKU KUKREJA ROLL NO: 3171611032 FINAL YEAR , B.Arch
Chhattisgarh Swami Vivekanand Technical University Bhilai (Year 2015-2016)
FASHION HUB :BY HUB :BY RINKU KUKREJA
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ACKNOWLEDGEMENT
The satisfaction and elation that accompany the successful success ful completion of any task would be incomplete without the mention of the people p eople who have made it possible. It is my great privilege privilege to express my gratitude and respect to all all those who have guided me and inspired me during the course of the project. I express my sincere gratitude to my guide Ar. PREETI GUPTA for her inspiring guidance and encouragement all through the project. I also express my sincere thanks to Ar. Q. H Kapadia, Ar. Kirti Muley , Prof. Swasti Sthapak for their guidance, helpful comments, encouraging words and tremendous support in my work. I would like to extend a special thanks to Vijay Krishnani for his strong support and encouragement during the project. I would also like to thanks to people helped me through my project pro ject Kumari Sneha ,Ar. Ankita Kukreja, Disha Jain,Soumya Bakhtiyar and Sagar Sahu. Finally, I am grateful to my parents, my guardian and all my friends specially to Aunt Babita Bakhtiyar ,Uncle Prakash Bakhtiyar and Soumya for their unprecedented help and support at all the tough times during the project pro ject and without them I won’t be won’t be able to achieve the level. Thank you for being a steady source of strength to me.
RINKU KUKREJA B.Arch X Sem Dignity College of Architecture
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ACKNOWLEDGEMENT
The satisfaction and elation that accompany the successful success ful completion of any task would be incomplete without the mention of the people p eople who have made it possible. It is my great privilege privilege to express my gratitude and respect to all all those who have guided me and inspired me during the course of the project. I express my sincere gratitude to my guide Ar. PREETI GUPTA for her inspiring guidance and encouragement all through the project. I also express my sincere thanks to Ar. Q. H Kapadia, Ar. Kirti Muley , Prof. Swasti Sthapak for their guidance, helpful comments, encouraging words and tremendous support in my work. I would like to extend a special thanks to Vijay Krishnani for his strong support and encouragement during the project. I would also like to thanks to people helped me through my project pro ject Kumari Sneha ,Ar. Ankita Kukreja, Disha Jain,Soumya Bakhtiyar and Sagar Sahu. Finally, I am grateful to my parents, my guardian and all my friends specially to Aunt Babita Bakhtiyar ,Uncle Prakash Bakhtiyar and Soumya for their unprecedented help and support at all the tough times during the project pro ject and without them I won’t be won’t be able to achieve the level. Thank you for being a steady source of strength to me.
RINKU KUKREJA B.Arch X Sem Dignity College of Architecture
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CERTIFICATE
This is to certify that Miss. Rinku Kukreja has been allotted the topic ‘‘FASHION HUB ’’ for ’’ for her thesis project as partial fulfillment of tenth semester examination for Bachelor Bachelor of Architecture course of DIGNITY COLLEGE OF ARCHITECTURE , DURG. This is further certified that she has completed this project work in one semester under my guidance and supervision. This project has been accepted:
Guide: Ar. PREETI GUPTA
External Examiner 1
Principal Ar. Q.H Kapadia
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CONTENTS 1. Introduction a. Building type b. Theme i. Introduction a) Aim and Scope b) Limitation of the study ii. Literature Study Mud as a building Material a) Soil b) Soil usability c) Soil type of Chhattisgarh d) Soil sources
Mud Brick a) Merits of Mud brick b) DE-merits of Mud brick
Properties
Suitable Mortar For Masonry
Innovation In Mud brick a) Compressed earth block (CEB) b) Compressed stabilized earth blocks (CSEB) Stability Principle Case Studies a) Auroville Earth Institute , Auroville b) Sra Pou Vocational School, Cambodia c) Vikas Apartments, Auroville
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2. LITERATURE AND CASE STUDIES a. Case study i. Pearl Academy ,Jaipur ii. National Institute of Design, Ahmedabad iii. National Institute of Fashion technology, Mumbai b. Literature Study 3. SITE ANALYSIS a. Site selection 4
b. Site study c. Climate and topography 4. DESIGN APPROACH a. Concept b. Design elements 5. REFERENCES 6. DRAWINGS
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1.INTRODUCTION
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A) BUILDING TYPE FASHION HUB WHAT IS FASHION?
Fashion is popular style or practise, especially in clothing, footwear, accessories, makeup, body or furniture. Fashion is a distinctive and often habitual trend in the style in which a person dresses.
WHAT IS A HUB? The effective centre of an activity, religion or network.
FASHION HUB Fashion Hub acts as a meeting point for at the major activities related to fashion. It is an amalgation of retail space, exhibition area, museum, library, conference room, seminar rooms, offices, production units, ramp shows, food court, etc.
WHY FASHION HUB?
Due to globalisation India has become one of the fastest growing countries in all aspects.
The Indian film industry and the fashion industry are the most important veins connecting India with the other countries.
It is necessary to make people aware about the process that is involved in the production of the garments they put or the accessories they wear.
By the help of fashion hub we will spread the awareness about the indian fashion and textiles and the process and to make India emerge as a major hub for international Fashion Events.
The purpose of Fashion Hub is to serve as a centre locati on with the facilities to provide education and experience to both fashion students as well as upcoming local fashion designers.
The fashion hub will have areas dedicated to workshops and skill labs and facilities to accommodate guest speakers and exchanges programme with students and designers from all around the world.
WHO ATTENDS FASHION SHOWS? 7
Fashion shows are not open to public, and fashion week is not a public event. Designers ,tend to invite members of Fashion journalist, reporters Celebrities Merchandisers Buyers who work for major boutiques and departments stores around the world. Friends of the designers Fashion enthusiasts, fashion bloggers
Students from fashion school
BENEFITS OF FASHION HUB LOCAL BENEFITS Jobs- The job opportunities in the Fashion Hub include: a. Sales staff b. Manufacturing, stitching and alterations c. Catering and hospitality d. Security and maintenance e. Fashion Designers Boost to the Local Economy The Fashion Hub will deliver a significant economic boost to t he local community. In addition to the jobs and training opportunities for local people, the proposals will bring more people to the area, providing more customers.
FAMOUS PERSONS SAYING "The hub will be a single top fashion business point in India, and will provide an interface by creating a permanent marketplace for the fashion industry. And while showcasing India's craftsmanship and design legacy, it will also promote a contemporary image of India. It will be a large trade complex. “Says FDPC CEO Vijay Singh. "It's a wonderful idea. All of us will be under one roof and this will create enormous synergy between the various components of the fashion industry," beamed Leena Singh of the Ashima-Leena design duo. Mr. Sunil Sethi , Chairman Advisory Committee, FDPC said, "India i s a unique country where the public sector is as strong as the private sector. This public private partnership that will ensure speedy execution of large scale projects. The proposal of the Fashion Hub is one such project that can be enabled by coming together of Government and the Fashion industry. And this is probably a big leap in giving industry status to the fashion."
Small Conversation with Kumari Sneha Fashion Designer-
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How much importance Fashion Hub will hold in Fashion designers career? People coming into industry definitely needs much more exposure and such places do hold real value.Especially,for talented and upcoming designers and artists. Such platforms especially in two and three cities are very much required.
B)THEME-MUD BRICK ARCHITECTURE
The Great Mosque of Djenné ,Djenné, Mali Largest mud brick structure in the world.
Firstly mosque on the site was built around the 13th century,
Redevoplemet -1907.
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2. LITERATURE AND CASE STUDIES
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a)CASE STUDY (i)PEARL ACADEMY, JAIPUR ABOUT THE INSTITUTE -LOCATION The Academy is located in Industrial Area, about 20 kilometers from the famous walled city in outskirts of Jaipur city, Rajasthan.
-CLIMATE
The institute is located in a typical hot, dry, desert type climate.
-ESTABLISHED It was established in year 2008.
-ARCHITECT MorphogenesisDesign TeamSonali Rastogi, Rudrajit Sabhaney,Anna Kristiana Bergbom, Shruti Dimri, John Alok Decruz.
PLOT AREA: 11745.00 sqm. -ABOUT THE BUILDING The entire building is raised above the ground and 4 meters were excavated to create an underbelly. The courtyards plan is a simple form where the floor plate is no more than 9 meters wide at any point.
COURSES AVAILABLE School
of Fashion, Styling and Textiles School of design School of Creative Business
ACCESS The main access to the site is on the southern side. The lower ground floor can also be accessed from outside through a series of steps.
MATERIAL USED The materials used for construction are a mix of local stone, steel, glass, and concrete chosen keeping in mind the climatic needs of the region while retaining the progressive design intent. 32
Typology: Educational Location:27.03 N, 75.89 E Gross Floor Area: 12,250 sqm Building Height: 21m Capacity: 600 students & 100 staff Operational Hours: 1100hrs/year Programme: 4 classrooms, 24 studios, offices, library.
CLASS ROOMS AND STUDIO ROOMS All
the classrooms and studio rooms have proper lightings and ventilation. The class rooms have modern furniture arrangments. Overall,the Class rooms and studios have projectors and smart boards. The class rooms are located on the northern side whereas the southern side primarily has the administrative blocks.
LECTURE ROOMS The
building is wrapped in a double skin consisting of Fritted screens set 1.2 meters away from inner walls and windows. The jaali moderates incoming natural light, which can be harsh much of the time.
LIBRARY Library
is located as a block between the northern and southern part of the campus. The library has glazing on all sides and has sufficient day-lighting. The Library has a very unusual shape which has been formed after various studies.
CAR PARKING The
parking was all around the inner periphery. Car were parked in inner periphery and few cars were parked outside the campus also.
PRINTING AND DYEING LAB The
lab consist of gas burners to heat chemicals.It is used for dye the fabric and also test chemicals on them. There were different blocks available in printing area. Two large table of size 2.2 m x 1.2 m.
STUDIOS Sewing Lab area- 30' x 25' No. of machines - 33 There were 2 Steam Iron table and 2 Large wooden 33
table were placed.
GROWTH OF THE FASHION INDUSTRY – INDIA The Indian fashion industry has experienced significant expansion in the last decade mainl y iven by the growth of domestic designers, some of whom have gained • Between 2008 and 2012, the Indian fashion industr y is expected to grow 178%, and reach USD 189 MM by 2012 • The growth of the Indian fashion industry is highlighted by the increase in the number of large fashion events (from 1 in 2004 to 5 in 2008) and 8 in 2014. • Industry growth in India is mainly driven by the growing exposure of domestic designers at international forums, but growth is also supported by other factors such as the launch of focused business education courses for emer ging designers and the establishment of FASHION HUB to attract fashion industries to INDIA. • Even though, the Indian Fashion Industry enjoys a prominent place in the international market. It’s a highly disorganized sector t oday! • There is not a single example in the country where all the activities related to the industry are integrated. • There is dire need of such projects to bring some order to the already chaotic sector. The designer fraternity of India has cheered a government proposal to create a fashion hub in a fast-developing suburb of the national capital, saying it wool signal Delhi`s arrival as the country`s premier style destination
(ii)NATIONAL INSTITUTE OF DESIGN, AHMEDABAD
Project: National Institute Of Design Location: Paladi, Ahmedabad Architect: Sarabhai and Gira
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Site area: 63,848 sq.m Client: Ministry Of Industry, Government Of India Year of completion 1961 Structure: RCC frame structure
• National
Institute of Design (NID) is a design school in India. • The institute functions as an autonomous body under the Department of Industrial Policy and Promotion, Ministry of Commerce and Industry, Government of India. • NID is recognized by the Department of Scientific and Industrial Research(DSIR) under Ministry of Science and Technology, Government of India, as a scientific and industrial design research organization. • NID is a design institute which plays a key role in crating a bridge between Designer and Manufacturer on one side and the user on the other side. • The site is located along the Sabarmati river. • The site measures about 20 acres . • In its surrounding is the Tagore hall, the kite muse um and opposite to the site is Diwan ballabhai high school. 35
Feasibility - The site is 4km from the railway station and 3km from the St. bus stand. Context-(surrounding area)- This site is connect to Sabarmati river , educational area,
residential area, museum(recreational area). Main Access of the site is from the main road.
12. SITE & FEATURES:
• The shape of the site is such that it divides the site into two parts. 36
• The site is sloping towards the river. • Its ground level 2.51 m below the high flood level . • The shape of the site has influenced its design of the institute greatly. • Most of the main buildings are provided with the river view. Site area: 63,848 sq.m Total built-up area: 27,488 sq.m FSI: 0.4 FSI: 0.4
Sales 1st Qtr
educational
2nd Qtr
recreat ional
3rd Qtr 4th Qtr
Access
residential
Core activity RELATIONSHIP
Education (teaching, learning)
Peripheral activity
Interaction activity
Living activity
The master plan of the campus is divided into three parts. 1. The Institute complex. 2. Residential block 3. Public areas
Vehicular movement: vehicular movement is restricted only till the entrance for the visitors. But it is possible from residential areas to academic block and vice- versa. Besides, 37
services entries are provided for the various workshops. But pedestrian and vehicular movement are not separated
Figure 31 SITE PLAN
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Landscape
• As soon as the built form is placed on site it generates its own space in and around it. Thus the outside open spaces are as much important a design criteria as inner spaces. • The campus has been completely landscaped. Three platforms extend from the institute building in the lawn acting as built-in sit outs. • There is also an ancient monument and open air amphitheater having densel y planted trees around it. • Amphitheatre is also used for social functions , fashion shows, etc. • Lawns are not only a feature of landscape but the y act as interactive spaces • lawns are used for informal gathering, cultural program, etc.
Figure 32.LANDSCAPE NID SITE FLOW CHA
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SPACE DIAGRAM
Core function Institutional complex PERIPHERAL space Residential block Public space
SUPPORTIVE space
SERVICE
CIRCULATION
Electrical room
pedestrian way
Toilets
vehicular way
ATM
passages
Public space Open space NID shops canteen
Figure 34.SPACE DIAGRAM
ACTIVITY DIAGRAM
Core activity
Education (teaching, learning) PERIPHERAL ACTIVITY
SUPPORTIVE ACTIVITY
SERVICE
CIRCULATION
Electrical
Living
Recreation
Water supply
Recreation
Interaction
Drainage
pedestrian circulation vehicular circulation
interaction
Commercial
HVAC
Eatery residential
Figure 35.ACTIVITY DIAGRAM
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THE INSTITUTION COMPLEX ACTIVITY DIAGRAM
Core activity
education Learning Teaching
supportive activity recreation interaction commercial eatery
service electrical water supply drainage
Circulation public semi public private
HVAC
SPACE DIAGRAM 41
Core function Institute complex Lecture hall Studio Library Laboratories Workshop Faculty room
supportive activity Exhibition space
service Electrical room toilets
Auditorium
HVAC
administration
ATM
canteen
parking
Courtyard
circulation passages stair case open court work shop space
RESIDENTIAL BLOCK
ACTIVITY DIAGRAM Core activity
residential living
supportive activity
service
Circulation
recreation
electrical
public
interaction
water supply
semi public
eatery
drainage
private
HVAC
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SPACE DIAGRAM Core function
Residential Hostel Guest and staff quarters
supportive activity
service
circulation
Open space
Electrical room
passages
Courtyard
toilets
stair case
NID shops
HVAC
open court
Dining space
Parking
Recreational space
kitchen
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(iii)NATIONAL INSTITUTE OF FASHION TECHNOLOGY MUMBAI
PROJECT
- NIFT, NAVI MUMBAI
OWNERSHIP
- MINISTRY OF TEXTILES, GOVT OF INDIA.
ARCHITECT
- HAFEEZ CONTRACTOR
SITE AREA
- 20234.94 SQ MT. (5 acre)
BUILT UP AREA
- 9222.94 SQ MT.
LOCATION
- KHARGHAR, NAVI MUMBAI.
CENTRE ESTABLISHED
- 1995
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EXTERIOR NIFT MUMBAI
INTRODUCTION NIFT, Mumbai due to the presence of glamour world, major national international fashion brands and retail houses provide an ideal environment for fashion students in terms of industry exposure is woven around the sensitivity that alot of interaction occur in a spontaneous manner.
LOCATION
NIFT MUMBAI LOCATION
The institute is located near Mumbai Pune highway, at Kharghar. Distance from kharghar railway station is 0.5 km. There is a contrast of space from narrow to wide, short to tall, enclosed concrete to the exposed steel structure gives an interesting sense of aesthetics. The corridor while linking the departments physicall y provide ample of space for the casual activities and informal fashion shows. The physical environment of the campus near and as result an activity space around the formal study .
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ABOUT THE BUILDING
NO. OF FLOORS
- GROUND+ - FRONT – 6 M SIDE – 6M
FOOTFALL
REAR – 6M - 500
TOTAL NO. OF
- 360
STUDENTS NON TEACHINF STAFF
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ADMINISTRATION
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• Warm and humid climate • Highest temperature – 33 degree • Lowest temperature – 16 degree C • Average rainfall – 244 cm • Latitude – 18.9467 degree north • Longitude – 72.8258 degree east • Wind dir ection – southwest to Northeast • Topography- flat land.
MATERIALS USED Framed structure is used in all the different departments and blocks. Building has a combination of two materials .Concrete blocks for walls and a lot of steel work, visible steel columns and roofing is present which adds on to the aest hetics of the building as a whole.
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STAIRCASE There are 5 big staircases running through the whole campus to give a very and also adds on to the aesthetics of the building.
CANTEEN • Canteen serves 80 people at a time • It also serves hostel students • Total area – 169 m sq. • Sufficient natural light
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CORRIDOOR • The corridors while linking the departments physically provide ample of space for the casual activities and informal fashion shows.
OTHER SPACES o There are many open spaces in the whole campus which remain informal in nature. o The central court can accommodate 600 people where different functions are performed. o There are 3 courtyards between blocks o There is a stage area near lawn for other activities
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Literature Study a. Literature Study of Ramp Area
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3. SITE ANALYSIS Site Selection The fashion hub as proposed by the Textile Government is proposed in Dwarka, New Delhi. The site is situated in Sector 12 of Dwarka, an upcoming sub-city near Neighbouring states of Delhi The K-II zone is connected to the International air port by the 100m link road connecting Dwarka with NH-8. Metro station is on the opposite of site. It is a 7 acres site (approx) located at the heart of sector 12, Dwarka. The site is surrounded by Dwarka Sector 12 Metro station on one side and housing societies on the other sides.
About DwarkaThe sub-city is located in South-West Delhi in the vicinity of Gurgaon and international airport. It is bounded by NH-8, Outer Ring Road, Najafgarh Road, Pankha Road, and the Rewari railway line. Neighbouring states of Delhi x The K-II zone is connected to the International airport by the 100m link road connecting Dwarka with NH-8. x Metro station is on the opposite of site.
Soil TypeSoil test results indicate that organic matter in the soil is low. Composition of soil shows predominance of clay over silt and sand. pH of the soil samples indicate that soil is alkaline in nature.
Accessibility The K-II zone is connected to the International air port by the 100m link road connecting Dwarka with NH-8. It is a short distance away from Gurgaon which is a major hub for large corporations in the country and about 10 km away from Indira Gandhi International Airport. With the opening up of the Airport Express Line,[6] the travel time from the Dwarka Sector 21 Metro station to Airport is expected to be about 3 minutes .
Acess to site Access from four sides road on East side -l ,road on West side connects 203 ,road on North side and road on South side
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Master Plan of Dwarka
Soil type of Delhi
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