ASSIGNMENT NO-2
401: MANAGING FOR SUSTAINABILITY
CSR ACTIVITIES BY
PARLE AGRO PVT. LTD.
SUBMITTED BY: CHAITALI.S.GHODKE (801012) MBA-II YR
SOMETHING ABOUT PARLE AGRO:-
Parle Agro is an Indian private limited company that owns Frooti, Appy, LMN, Hippo and Bailey. Several Parle soda rands incl!ding "itra, #h!ms $p, Limca, %old Spot and Maa&a were sold to "oca "ola in '(() *or a reported +- million. At the time o* sale, the Parle rands together had a -/ mar0et share in the ind!stry. #he rand was strong in So!th India. "itra was phased o!t y 1--- to ma0e way *or "o0e2s international rand, Sprite. Busi!ss S"#"!$!":
34e are in the !siness o* re*reshing India with o!r prod!cts, re*reshing the mar0et with new categories and re*reshing o!rselves thro!gh innovation.3 Visi%:
3#o e the leaders in o!r !siness. 4e will stand apart *rom the competition y eing the *irst in the mar0et to innovate.3 Missi%:
34e will e the leaders in o!r !siness y 5 maintaining high 6!ality, introd!cing new and innovative prod!cts, reaching every part o* India, remaining c!stomer5centric, constantly !pgrading o!r 0nowledge and s0ills.3
PARLE AGRO PRODUCTS:-
Frooti "a*7 "!a Appy Fi& Hippo Appy Frio Bailley Bailley Soda 8hishoom
CSR ACTIVITY
9"orporate Social :esponsiility; I"&%'u("i%:-
It is a common elie* that the sole o
*or Society. )*#" is "*! CSR A("i+i",: 5
"S: is the ac0nowledgement y companies that they sho!ld e acco!ntale not only *or their *inancial per*ormance, !t *or the impact o* their activities on society andor environment. 8isc!ssion s!rro!nding the concept are still at an evol!tionary stage, altho!gh the principles o* "S: have long een part o* !siness strategy. B!siness is already acco!ntale *or its activities over the diverse strands that now came !nder the =csr> !mrella s!ch as h!man reso!rces and environmental iss!es, s!stainale development, waste management, health and sa*ety practices, thro!gh a wide range o* e@isting g!idelines at national, ?$ and gloal levels. B!t it is important to disting!ish etween these ase5line standards and "S: activity which is vol!ntary, !siness5driven and o*ten goes well eyond what is re6!ired y legislation. #he "BI 9$>s top !siness loying; elieves that i* "S: Activity is to develop s!ccess*!lly, it sho!ld remain vol!ntary and mar0et driven. "ompany m!st e allowed to
de*ine "S: according to their own activities and conte@t. 4e are there*ore e@tremely concerned that some individ!als and interest gro!p *avo!r the idea o* legislating on companies "S: activities. 4e don>t elieve it is a possile to raise standard thro!gh standardisation, as this word remove and they s!ggest "S: activity which p!t a company ahead compare to other companies. "S: Activity o* Parle Prod!cts Pvt.Ltd. Parle "ompany is doing "S: activity with considering main three points which are as *ollowsC '; Health 1; ?nvironment and ); ?d!cation Parle "ompany has done all the "S: activity considering aove three points since now. B!t one thing is noticeale here is that "ompany has done "S: activity s!rro!nding the near area o* Parle *actory. #he main p!rpose ehind it is that "ompany wants to develop the local area *rom which "ompany is selling their prod!cts. Now we will disc!ss aove three points in rie*ly.
1 H!#"*:-
Parle "ompany has done many "S: activities on health o* Society. #he saying =health is well> is ase o* Parle "ompany>s health oriented "S: activity. #he main "S: activity o* Parle on health is as *ollowsC ?ye "hec0ing "amp has een o*ten arranged y Parle "ompany. From last three years "ompany has arranged aro!nd )- eyes chec0ing camps. B!t now a day Parle "ompany is organi&ing ?ye chec0ing "amp in every month. Ay!rvedic camp was also arranged y Parle "ompany. From Last three years Parle "ompany has organi&ed many Ay!rvedic camps. In n!mer, Parle "ompany has arranged aro!nd ')- Ay!rvedic camps o!t o* them ')) in !0ma, ))' in Bh!< and in Nagor 11D Ay!rvedic camps has organi&ed *rom last three years. Eyasanm!0t Programme is also eing organi&ed y Parle "ompany now. #he main p!rpose ehind it is to mane healthy to Society memer and also the wor0ers o* *actory. 4ord lood donation camp is also arranged y Parle "ompany. Parle "ompany celerates =world donation day> in every year. Since last three years, Parle "ompany has done aro!nd '1D eye operations with *ree
o* charges. And also provided mediation to those patients witho!t ta0e a single r!pee in Ay!rveda camps. From aove in*ormation, we can say that Parle "ompany has done many "S: activity related to health. Now we will disc!ss Parle "ompany>s ?nvironment related "S: activity which are as *ollowsC 2 E+i&%$!": Parle "ompany is doing many "S: activities *or ?nvironment. Parle "ompany is organi&ing many programmes *or ?nvironment and also celerates =4orld ?nvironment 8ay> *or ma0e environment awareness to the general p!lic. #he *ollowing "S: Activities are done *or ?nvironment y Parle "ompanyC ?very D !ne, Parle "ompany celerates =4ord ?nvironment 8ay>. #he main p!rpose ehind it is that "ompany wants that people can !nderstand the val!e o* ?nvironment. Parle "ompany has o*ten arranged the Programme o* =#ree plantation day>. #he main aim o* arranging this Programme is to ma0e alance into ?nvironment "ycle. In a Small village name =Bh!, "ompany has planted more than D trees. Parle "ompany is giving more attention toward environment y celerating #ree plantation day. Parle "ompany has o*ten organi&ed Programme o* =!tch Hariyali :ath>. #he main p!rpose ehind it is that "ompany wants that People can !nderstand an important o* #rees. $nder this Programme "ompany plant a tree and also provide water services so that trees are easily grow. Gnce there was organi&ed the programme o* =Shramdan> at Hamirsal la0e y m!nicipality, Parle "ompany provided loader 9%"B; Services at that Programme .So Parle "ompany has contri!ted at constr!ction o* ea!ti*!l hamirsar la0e Bh!<. / E'u(#"i%: -
Parle "ompany is doing many "S: activity related to ?d!cation. #he Main "S: activity *or ed!cational done y PPL are as *ollowing Parle "ompany has donate two comp!ter one printer is !0ma High school at !0ma village on dated -.-D.- "ompany has also donated one comp!ter in SGS school at %hada village near she0hpir on dated ''.-.- NI%AL EILLA%?5 Swaminarayan Primary School C - Nos. o* Benches provided to Primary Schools. Gn dated 11.-J.- y PPL Parle "ompany has provided D- nos. enches Bh!< Primary School no.'-. Gn 15-(51--. Parle "ompany as also arranged
="hildren>s moile Lirary> programmed at !0ma. $nder this programmed more than ''- children o* std. etween th and th have participated on -5-151--(. Parle "ompany has also donated D enches to Bh!< %overnment School no.') on dated '(5-)51--. Parle "ompany has donated a set o* laoratory models to Swami Eive0ananda Primary school, Mam!ara on '(5-)51--J. The following models donated by PPL Bhuj .
'. Fier Model o* H!man ?ye 1. Fier Model o* H!man ?ar ). Fier Model o* H!man Brain . Fier Model o* h!man Heart D. Model o* 4ind Mill . Model o* H!man #orso Mini . Model o* Moon Apparat!s simple on stand J. Model o* Solar "oo0er.
Since '(1(, Parle Prod!cts, with its wide platter o* isc!its and sweets is also actively engaged in changing and !pli*ting the social *ace o* India. As part o* its "orporate Social :esponsiility Policy, Parle is 0eenly involved in the overall development o* the yo!nger generation, with a *oc!sed endeavor to !ild the New Face o* India and spread happiness and
Some o* the est haits, as said, are also their oldest. Many o* them date ac0 to the last decade o* the '(th cent!ry. It was in the 'JJ->s that the late Mohanlal 8ayal came to Bomay *rom his village Pardi, in the district o* S!rat, to wor0 as a d!sting oy at a sil0 merchant>s. 4hat a long way that right little oy cameK First, the hard apprenticeship and the grad!ation to Master "!tter, then the elite tailoring estalishment that event!ally developed into a wholesale !siness to *inally, the new !siness in con*ections and isc!its. Always, the accent was on sel*5s!**iciency. Mohanlal 8ayal was not
society and the comm!nity. He !ilt the Shri Mohanlal 8ayal Pras!ti %raha and %eneral Hospital in Pardi, which is maintained thro!gh charity tr!sts set !p y him. #he Shri Mohanlal 8ayal Sanatori!m and Hostel at Mat!nga in Bomay is another s!ch instit!tion. In his memory and a*ter his e@ample, his sons have donated signi*icant s!ms to set !p the "ha!han Instit!te o* Science at Eile Parle.
Parle "entre o* ?@cellence, as an instit!tion, is dedicated to enriching the lives o* people y cond!cting vario!s c!lt!ral programs across all regions to *acilitate the all5ro!nd development o* children.
?very year, Parle organi&es Saraswati Eandana in the state o* 4est Bengal d!ring the *estival o* Saraswati P!
?very year a grand programme is organi&ed y Parle in ol0ata to *elicitate the winners. Here eminent personalities *rom the *ield o* literat!re, ed!cation, art, *ilms, media and politics grace the occasion. Per*ormances y pop!lar artistes ma0e it a night to rememer *or every invitee present there. #he awards and ad!lation ma0es it !n*orgettale *or the winners.
Parle Prod!cts is in the !siness o* man!*act!ring and mar0eting isc!its and con*ectioneries since '(1(. Gver these years Parle has een active across regions cond!cting vario!s social activities as part o* o!r "orporate Social :esponsiility policy.
In #amil Nad!, traditionally, women decorate vario!s dolls made o* clay d!ring Navaratri celerations y setting !p 5( steps. #his display is well decorated and *riends and relatives are invited to witness the same. #hro!gh a detailed research, Parle *o!nd that d!e to time press!res, this tradition is slowly dying and is getting restricted to a select *ew ho!seholds.
#h!s, to revive the *ading event, Parle introd!ced this novel promotion called Parle %ol! %alata contest. %ol! means 8oll %alata means 8hamma
Imagine a world that2s clean and *resh as the way we inherited it. Imagine a world *!ll o* trees, irds and animals. #he *act that we have to imagine it, spea0s vol!mes ao!t the state o* o!r planet.
#he world is a home not
Parle2s prod!cts have een tr!sted y mothers and children across age gro!ps as a n!tritio!s snac0 that has helped them grow healthy and strong. It is !t nat!ral that Parle Prod!cts wo!ld li0e to ret!rn the *avo!r to a generation that has helped it grow. Parle Prod!cts *eels
this is the est gi*t that we can give o!r 0ids. A cleaner, greener planet that they can treas!re *or generations to come.
