Model Plan de Afaceri Pentru Infiintarea Unei Ferme de Gaini Ouatoare

Model plan de afaceri pentru infiintarea unei ferme de gaini gai ni ouatoare  15 BY PLANDEAFACERE.RO PLANDEAFACERE.RO ON  ON 21 DECEMBRIE 2012MODELE 2012 MODELE PLANURI

Sinteza planului de afaceri Societatea Eggs SRL si-a ice!"t acti#itatea i a"$ 200% c" " ca!ita$ socia$ &e 200 RON.  'i!"$ acti#itatii !(ici!a$e este c(este(ea !asa(i$o(. Ca!ita$"$ socia$ este i)!a(tit i 2 !a(ti socia$e c" #a$oa(ea &e 100 RON *eca(e si este (e!(e+etat &e a!o(t i ")e(a( si i at"(a ,te(e"$ !et(" cost("ctia e()ei. Aace(ea este cosi&e(ata o o!o(t"itate !e !iata $oca$a/ !(i ca(acte("$ s!ecia$i+at. Fii& o e()a &e c(este( c(este(e e a gaii$o( !et(" o"a/ isi #a cocet(a acti#itatea acti#itatea !et(" !et(" o!ti)i+a(ea o!ti)i+a(ea !(o&"ctiei !(o&"ctiei si !et(" !et(" a #a$o(i*ca " !otetia$ ca$itati# (i&icat. Di statistici$e eistete/ o gaia c(esc"ta i co&itii$e gos!o&a(ii$o( ta(aesti !(o&"ce !e a ci(ca 120 o"a/ ec$"si# i ti)!"$ #e(ii/ &a( cos")a !e +i 120 g g(a"te/ sa" !e a /3 4g/ (e+"$ta& cca. 5 g "(a6e !e o"/ ata &e 230 7 00 o"a !e a i siste)"$ itesi# &e c(este(e/ c" " cos") &e 10 -1 50 g !e o". I coc$"+ie/ o!o(t"itatea aace(ii costa i a!t"$ ca o gaia c(esc"ta i siste) itesi# ,e()a ,e()a !(o&"ce !(o&"ce &e 2/ 7 2/5 o(i )ai )"$te o"a !e a/ c" " cos") &e "(a6e !e o" &e 2/ 7 2/ o(i )ai )ic. Dato(ita !ietii is"*ciet cot(o$ate i Ro)aia/ !e !iata eista t(ei catego(ii &e o"a ,o"a &e co)!$e/ o"a ta(aesti si o"a &e i)!o(t. Cos")ato(ii "(8ai !ot cos")a a"a$ 2/% )i$ia(&e o"a ,11/% )i$ioae  250 o"a. I !(e+et se !(o&"c i&"st(ia$ ")ai 1/2 )i$ia(&e/ c" !e(s!ecti#e ca acest ")a( &e o"a sa sca&a i !e(ioa&a "()atoa(e. Co&"ce(ea e()ei este asig"(ata &e cei &oi asociati o&ato(i/ c" (o$ acti# i societate/ oc"!a& !ost"(i$e &e Di(ecto( &e P(o&"ctie si Di(ecto( Co)e(cia$. Cei &oi o()ea+a o ec9i!a atat !(i ca$itati$e co)" co)"e e ,ca! ,ca!ac acita itati ti o(ga o(gai+ i+at ato( o(ic ice/ e/ a8i$it a8i$itat atii &e $i&e( $i&e(// s!i( s!i(it it !(ac !(actic tic/ / cat cat si !(i !(i a!tit a!tit"& "&ii ii$e $e co)!$e)eta(e !e ca(e $e !ose&a: Pet(" &e+#o$ta(ea acti#itatii/ Eggs SRL si-a !(o!"s #a$o(i*ca(ea te(e"$"i ,1 9a a!o(tat &e cei 2 asociati/ !(i cost("i(ea a  9a$e !et(" c(este(ea gaii$o(/ a ""i &e!o+it si a ""i se&i" !et(" 8i(o"(i. Acest !(oiect ecesita o s")a iitia$a &e 1.00.000 EUR/ &eta$iata i ca&("$ !$a"$"i *acia(.

Pet(" o8tie(ea acestei s")e se a(e i #e&e(e cot(i8"tia *acia(a a ""i i#estito(/ i)!$icat !asi# i &esas"(a(ea acti#itatii *()ei. De ase)eea/ se esti)ea+a o c(este(e a #eit"(i$o( ,ice!a& c" a$ &oi$ea a &e "ctioa(e c" 25; a"a$. I#estito(ii ite(esati sa *ate+e aace(ea &e ata "()ea+a sa 8ee*cie+e &e 0; cota !a(te &i o"$ ca!ita$ socia$ i "()a i#estitiei. Posi8i$itati$e &e !a(asi(e a aace(ii &is!oi8i$e !et(" " !otetia$ i#estito( #o( * sta8i$ite &e co)" aco(& i )o)et"$ i#esti(ii o&"(i$o(.

Descrierea afacerii SC Egss SRL #a a#ea ca o8iect &e acti#itate c(este(ea !asa(i$o( ,!et(" ca(e/ CAEN A01<. Fe()a "()ea+a sa isi &esasoa(e acti#itatea !e te(e"$ &e 1 9a &eti"t &e cei &oi o&ato(i/ i +oa Fa(a". Misi"ea co)!aiei este aceea &e a #a$o(i*ca !otetia$"$ !(o&"ctiei $oca$e &e o"a/ !et(" a oe(i cos")ato(i$o( !(o&"se c" #a$oa(e s"!e(ioa(a . De ase)eea/ #a$o(i$e ca(e sta" $a 8a+a aace(ii s"t ca$itatea si &e!asi(ea aste!ta(i$o( c$ieti$o(. Obiectiv general : Asig"(a(ea !(o&"ctiei &e o"a i  +oe c9eie a$e 6"&et"$"i A$8a. Obiective calitative: 7 &e+#o$ta(ea "ei i)agii a#o(a8i$e !e !iata &ist(i8"ito(i$o( +oa$i &e o"a= 7 !o+itioa(ea i )itea !otetia$i$o( c$ieti ,ite()e&ia(i ca e()a &e $a ca(e se !oate o8tie ce$ )ai si)!$" o"a &e gaia saatoase= 7 c(ea(ea "o( (e$atii c" "(i+o(ii si &ist(i8"ito(ii 8a+ate !e ic(e&e(e si !(oesioa$is)= 7 coso$i&a(ea i)agiii !e !iata !(i !(o)otii si ca)!aii &e *&e$i+a(e= 7 c(este(ea g(a&"$"i &e $oia$itate a$ c$ieti$o( ,ite()e&ia(i ata &e !(o&"se$e oe(ite= 7 s!ecia$i+a(ea ec$"si# !e a#ic"$t"(a eco$ogica= Obiective cantitative: 7 &e+#o$ta(ea ""i !o(too$i" &e )ii) 20 c$ieti ,&ist(i8"ito(i= 7 atige(ea "ei ci(e &e aace(i &e ce$ !"ti <00.000 e"(o= 7 atige(ea "ei ci(e &e aace(i &e 3<5.000 e"(o= 7 c(este(ea !(o*ta8i$itatii !(o&"ctiei &e o"a c" 20;= 7 eti&e(ea !o(too$i"$"i &e c$ieti ,ite()e&ia(i c" 0;= 7 (ei#estitia a 30; &i !(o*t"$ o8ti"t i act"a$i+a(ea te9o$ogii$o(= Rea$i+a(ea o8iecti#e$o( !(o!"se se #a 8a+a !e " siste) 8ie o(gai+at a$ !(o&"ctiei si o st(ategie &e &ist(i8"tie >ei8i$a si a#ata6oasa (eci!(oc. De ase)eea/ ""$ &i )i6$oace$e &e o8tie(e a s"cces"$"i !e !iata se itetioea+a a * o i)!o(tata i#estitie i )i6$oace$e &e !(o)o#a(e i (a&"$ ite()e&ia(i$o(.

Denirea pietei F"&a)eta(ea acti"i$o( *()ei !o(este &e $a "()atoa(e$e !(e)ise si a")e: *()a #a * o(ietata i !e()aeta cat(e c$ieti si cat(e !iata. It(eaga acti#itate si it(eg !e(soa$"$ #o( * caa$i+ate i &i(ectia satisace(ii ce(e(ii c$ieti$o( ite()e&ia(i si *a$i.

Descrierea pietei Pe !iata &i Ro)aia !(e&o)ia i>"eta egati#a a !(o&"ctiei ta(aesti &e o"a. Ce$e 5/5 )i$ia(&e &e o"a se (ea$i+ea+a &oa( i cca. < $"i &i a ,a!(i$ie 7 se!te)8(ie/ ia( i)!(e"a c" ce$e 0/ )i$ia(&e !(o&"se &e secto("$ i&"st(ia$ i aceiasi !e(ioa&a asig"(a !o!"$atiei ta(ii cca. 1 )i$ia(& &e o"a !e

$"a/ a&ica a!(oa!e 0 o"a $"a( !e $oc"ito(. I ce$e$a$te cici $"i a$e a"$"i/ eista !e !iata ite(a a!(oa!e ")ai o"a$e !(o&"se &e secto("$ i&"st(ia$ ,cca. 0/5 )i$ia(&e/ asig"(a& &oa( 10 )i$ioae o"a !e $"a/ sa" &oa( /5 o"a !e $oc"ito(. Aceasta easig"(a(e a !ietii &ete()ia c(este(ea ecesi#a a !(et"$"i o"a$o( i ti)!"$ aoti)!"$"i (ece/ ca si )asi#e i)!o(t"(i &e o"a/ ca(e &esta8i$i+ea+a !iata ite(a/ ce " )ai !oate * cot(o$ata c" catitatea oa(te )ica &e o"a a"to9toe. I Ro)aia s"t !(o&"se i !(e+et ")ai 1/2 )i$ia(&e o"a i co&itii i&"st(ia$e/ ca(e sa !oata * co)e(cia$i+ate coo() ?@ 15200/ a&ica sa *e so(tate/ )a(cate/ a)8a$ate/ !ast(ate $a te)!e(at"(a &e )ai)") 1C si co)e(cia$i+ate co(es!"+ato(. Ce$e cca. 5/5 )i$ia(&e o"a !(o&"se i )ici$e gos!o&a(ii ta(aesti " !ot * co)e(cia$i+ate i coo()itate c" ?@ 15200/ ei&e!$ii& ici "a &i co&itii$e !(e#a+"te &e (eg$e)eta(i$e UE. De aceea/ &"!a ce o !a(te &it(e aceste o"a s"t "ti$i+ate !et(" c$oci(e si scoate(e &e !"i &e o +i/ (est"$ se a"tocos")a sa" se oe(a oca+ioa$ $a ("&e$e si c"ostite$e &i )e&i"$ "(8a a$ !(o&"cato(i$o( ag(ico$i. O&ata c" i*ita(ea e!$oatatii$o( ag(ico$e/ s"t ic"(a6ate )ic(oe()e/ ia( e!$oatatii$e ag(ico$e #o( i$oc"i t(e!tat !(o&"ctia &e o"a a )ici$o( !(o&"cato(i ag(ico$i/ a$ ca(o( ")a( si acti#itate #o( sca&ea t(e!tat i !e(ioa&a "()atoa(e. Micii !(o&"cato(i ag(ico$i #o( coti"a sa-si !(o&"ca o"a$e !et(" a"tocos")/ ia( !o!"$atia "(8aa 7 i ")a( &e 11/% )i$ioae i !(e+et/ &a( ca(e #a c(este t(e!tat 7 se #a a!(o#i+ioa ")ai &e $a !(o&"cato(ii i&"st(ia$i act"a$i/ $a ca(e se #o( a&a"ga !(o&"cato(ii c" e!$oatatii ag(ico$e ,a#ico$e. Da( !(o&"cato(ii a#ico$i act"a$i (isca sa-si (e&"ca !(o&"ctia $a 6")atate i "()ato(ii ai/ ca "()a(e a ite(+ice(ii 8ate(ii$o( act"a$e i ca(e se c(esc o"atoa(e$e/ a&ica sa a6"ga $a cca. 00 )i$ioae &e o"a/ ca(e -a( asig"(a &ecat cca. 50 o"a !e $oc"ito( "(8a/ ata &e 250 o"a cat s"t ecesa(e !et(" o 9(ai(e (atioa$a. Se esti)ea+a ca se #o( i*ita cate#a co)!$ee a#ico$e &e o"atoa(e/ sa" se #o( it(o&"ce 8ate(ii a$te(ati#e/ a&)ise &e UE/ i "e$e &i co)!$ee$e a#ico$e act"a$e/ isa aceste c(este(i &e ca!acitate #o( * ese)i*cati#e it(-o !e(ioa&a i ca(e a#ic"$t"(a i&"st(ia$a !oate sa oe(e &oa( 20 ; &i !(o&"ctia &e o"a ecesa(a !o!"$atiei. I*ita(ea &e e!$oatatii a#ico$e " este ")ai i ite(es"$ oi$o( !(o&"cato(i a#ico$i &i Ro)aia/ ci 7 )ai a$es 7 este &e ite(es atioa$.

Segmentul tinta Mai 6os s"t &eta$iate io()atii c" !(i#i(e $a c$ietii #i+ati/ ca(acte(istici$e $o( co)"e/ !(ec") si )o&"$ i ca(e !(i#esc acestia !(ici!a$"$ 8ee*ci" a$ oe(tei &e o"a &e gaia: 7 &ist(i8"ito(i/ !e(soae 6"(i&ice= 7 cet(e co)e(cia$e/ s"!e()a(4et"(i= 7 &esc9isi $a it(o&"ce(ea &e oi !(o&"se cos")ato("$"i *a$= 7 ite(esati &e cost("i(ea coso$i&a(ea "o( #a$o(i !(ec") ca$itatea= Pe te()e $"g/ se "()a(este )etie(ea si *&e$i+a(ea acesto( c$ieti si i ace$asi ti)! at(age(ea &e oi *()e ite(esate &e o"a$e !(oas!ete &e gaia/ s"!e(ioa(e ca$itati#/ $"c(" ca(e #a i)!$ica si " cos") )ai )a(e &e (es"(se ")ae/ *acia(e si )ate(ia$e. De ase)eea/ se #a "()a(i !at("&e(ea !e !iata )a(i$o( cet(e co)e(cia$e &e ti! 9i!e()a(4et.

Concurenta Coc"(eta este "a !"te(ica $a i#e$ &e i&"st(ie si se (e)a(ca "()atoa(e$e catego(ii &e coc"(eti &i(ecti: 7 !(ici!a$e$e co)!aii c" &ist(i8"tie $a i#e$ atioa$ ,'oe$i @(o"!/ Ag(ico$a Baca"/ Ag(iso$= 7 e()e$e &e o"atoa(e ca(e o$osesc te9o$ogia &e c(este(e a !asa(i$o( i 8ate(ii. Coc"(eta i&i(ecta este (e!(e+etata &e: 7 e()e &e a$te ti!"(i &e o"a ,!(e!e$ita= 7 !(o&"cato(ii i&i#i&"a$i &e o"a &e gaia ,gos!o&a(ii$e= Surse de concurenta viitoare Fe()e$e a#ico$e eco$ogice s"t cosi&e(ate !(ici!a$e s"(se &e coc"(eta #iitoa(e/ &eoa(ece !e

te()e $"g/ !o!"$atia Ro)aiei #a aco(&a o )ai )a(e atetie !(o&"se$o( 8io ce(ti*cate. I !(e+et/ i&"st(ia a$i)etatiei 8io este oa(te s$a8 (e!(e+etata i ta(a oast(a/ &a( !e te()e $"g a(e !e(s!ecti#e )"$ti!$e &e &e+#o$ta(e/ &ato(ita te&ite$o( g$o8a$e. I acest ses/ Egs SRL "()a(este &esc9i&e(ea "ei $iii &e !(o&"ctie 8io i "()ato(ii ai. Bariere de intrare pe piata P(ici!a$a 8a(ie(a &e ita(e !e !iata este $i!sa oto(ietatii e()ei si !o+itia !"te(ica oc"!ata &e )a(ii  6"cato(i !e !iata &e o"a &e gaia. A$ta 8a(ie(a se cosi&e(a $i!sa >ei8i$itatii "o( "(i+o(i/ ceea ce a( ig(e"a !(oces"$ &e !(o&"ctie. De ase)eea/ si >ei8i$itatea si g(a&"$ &e &esc9i&e(e a$ &ist(i8"ito(i$o( !oate (e!(e+eta o 8a(ie(a !e !iata a8o(&ata/ )oti# !et(" ca(e e-a) o(ietat s!(e " caa$ cat )ai sc"(t &e &ist(i8"tie (eta8i$ i sit"atia act"a$a. Pe #iito( se itetioea+a c(ea(ea !(o!(i"$"i $at &e &ist(i8"tie.

Planul de marketing Pet(" !(i)"$ a &e acti#itate e !(o!"e) "()atoa(e$e o8iecti#e: Ca$itati#e: 7 castiga(ea ""i (e")e +oa$= 7 c(ea(ea "ei i)agii !(oesioiste i (a&"$ &ist(i8"ito(i$o(= Catitati#e: 7 atige(ea ta(get"$"i &e #a+a(i !(o!"s: <.00.000 o"a a= 7 &e+#o$ta(ea "ei (ete$e &e )ii) 20 &ist(i8"ito(i. Strategia de vanzari si distributie St(ategia &e #a+a(i este coce!"ta !et(" a !"e 8a+e$e ""i !o(too$i" &e c$ieti $a it(a(ea *()ei !e !iata. Acti#itatea &e #a+a(i #a * &esas"(ata &e cei 2 ageti &e #a+a(i &i ca&("$ De!a(ta)et"$"i Co)e(cia$ si #a "()a(i o t(aiecto(ie o(ietata s!(e (e+"$tat.  'e9ica &e #a+a(e ce "()ea+a a * i)!$e)etata se #a coc(eti+a !(i cotacta(ea te$eoica a (e!(e+etati$o( co)!aii$o( &i 8a+a &e &ate/ c" sco!"$ &e a sta8i$i ita$i(i !et(" a !(e+eta oe(ta &e !(o&"se &is!oi8i$a &i !a(tea Eggs SRL. Paa $a ic9eie(ea ""i cot(act se esti)ea+a " ")a( &e )ii) 2 ita$i(i it(e (e!(e+etatii &e #a+a(i si c$ieti/ !et(" c$a(i*ca(ea &eta$ii$o( $egate &e &ist(i8"tie. Promovarea si relatiile publice Fe()a #a 8ee*cia atat &e " $ogo/ cat si &e " s$oga/ !et(" a * )ai "so( (ec"osc"ta i (a&"$ c$ieti$o(: Ca )i6$oc &e !(o)o#a(e se #a a$ege )e&i"$ &e co)"ica(e o$ie ,site/ es$ette(/ !(ec") si )ate(ia$e$e !(o)otioa$e. Site-"$ #a * ""$ &e !(e+eta(e a$ co)!aiei si a$ 8ee*cii$o( oe(ite co$a8o(ato(i$o(/ ia( es$ette("$ se &o(este a * ""$ io()ati# c" teta ite(acti#a/ cost("it !e !(ici!i"$ "ti$itatii !et(" c$ieti ,ite()e&ia(i. Se #a !"e )ai !"ti accet !e &esc(ie(ea *()ei si se #o( (e&acta a(tico$e si sti(i c" coti"t &e s!ecia$itate/ &e ite(es !et(" &ist(i8"ito(i. De ase)eea/ i ca+"$ oe(te$o( s!ecia$e/ acestea #o( * !(e+etate i acest es$ette(. Ma!a &e !(e+eta(e a e()ei !et(" ite()e&ia(i #a cotie !e $aga !(e+eta(ea *()ei si a#ata6e$e "ei co$a8o(a(i/ i&ei &e !(o)o#a(e i (a&"$ cos")ato("$"i *a$/ !"se $a &is!o+itie i )o& g(at"it. Aste$ se "()a(este ca &ist(i8"ito(ii sa *e ite(esati sa aca eo(t"(i )ii)e !et(" a-si #i&e )a(a/ o8tia& " 8ee*ci" &i !a(tea e()ei/ !e $aga !(o&"se$e &e 8a+a. So$"tii$e &e!(o)o#a(e !"se $a &is!o+itie s"t (e!(e+etate &e: 7 8(os"(i c" (etete &i ca(e &e !"i/ sat"(i &e co)!ati8i$itate it(e a$i)ete si 8a"t"(i= 7 8(os"(i io()ati#e $egate &e a$i)etatia saatoasa= 7 )ate(ia$e !(o)otioa$e &e ti!"$: taca)"(i sa" a("(ii 8(a&"ite= Mi6$oace$e &e !(o)o#a(e #o( * s"!$iite &e acti#itatea &e #a+a(i &esas"(ata i ca&("$ De!a(ta)et"$"i Co)e(cia$.

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Ca!acitatea e()ei #a * &e 2.000 &e gaii o"atoa(e/ ig(i6ite co(es!"+ato( !et(" o !(o&"ctie o!ti)a. O"a$e !(oas!ete #o( * a)8a$ate si etic9etate i-9o"se !et(" o (atioa$i+a(e a cost"(i$o( si #o( * &ist(i8"ite !e 8a+a &e cot(act cet(e$o( co)e(cia$e &i +oa. Utilitatea ofertei si interesul pietei O!o(t"itatea acestei aace(i costa )ai a$es i co)!a(atia &i !"ct &e #e&e(e ca$itati# si a$ cost"(i$o( c" !(o&"ce(ea o"a$o( i gos!o&a(ii$e ta(aesti. Aste$/ eista " tot )ai c(esc"t ite(es !e !iata !et(" o8tie(ea o"a$e$o( !e ca$e itesi#a/ &eoa(ece !(i !(o&"ctia t(a&itioa$a i Ro)aia a(e "()atoa(e$e &e+a#ata6e: se c(esc (ase $oca$e &e !asa(i/ c" !otetia$ geetic si !(o&"cti# oa(te sca+"t= c(este(ea se (ea$i+ea+a i a&a!ost"(i ,cotete eco(es!"+atoa(e/ sa" c9ia( i ae( $i8e(/ siste) tota$ cot(ai&icat $a !asa(i/ ca(e a" " )eta8o$is) oa(te (i&icat si "-si e!(i)a ici !otetia$"$ !(o&"cti# c" ca(e s"t i+est(ate/ &ato(ita (ig"$"i ecesi# &i ti)!"$ ie(ii si ca$&"(i$o( to(i&e &i c"(s"$ #e(ii= 9(ai(ea !asa(i$o( este &e*cita(a/ costit"ita ec$"si# &i ce(ea$e/ easig"(a& ecesa("$ "t(iti# ee(go-!(oteic/ !et(" (ea$i+a(ea &e c"(8e ecoo)ice &e o"at. O gaia c(esc"ta i siste) itesi# !(o&"ce &e 2/-2/5 o(i )ai )"$te o"a !e a/ c" " cos") &e "(a6e !e o" &e 2/-2/ o(i )ai )ic. Organizarea rmei si mangementul acesteia Desc(ie(ea ec9i!ei )aage(ia$e Intreprinzatorii It(e!(i+ato(ii aace(ii &eti atat !a(ti ega$e &i ca!ita$"$ socia$/ cat s"t si !e(soae i)!$icate i acti#itatea *()ei/ i !(oces"$ eecti# &e co&"ce(e. Acestia #o( oc"!a !ost"(i$e &e Di(ecto( &e P(o&"ctie si Di(ecto( Co)e(cia$. Directorii Fii& o aace(e i a+a &e $asa(e/ it(e!(i+ato(ii se #o( i)!$ica acti# si i !a(tea &e )aage(iat/ i)!(e"a c" cei$a$ti &i(ecto(i ca(e #o( * a$esi !et(" a co&"ce &e!a(ta)ete$e )etioate )ai s"s. Co(!"$ cosi$ie(i$o( Cosi$ie(ii #o( * (e!(e+etati &e cate " (e!(e+etat &i *eca(e s"8-&e!a(ta)et. Deci+ii$e i acest ses #o( * $"ate &e &e!a(ta)et"$"i (es!osa8i$/ &"!a o cos"$ta(e !(ea$a8i$a c" toti (e!(e+etatii &e!a(ta)ete$o(. Consultantii-ceie Deoa(ece e()a este i !e(ioa&a &e $asa(e !e !iata si " a(e " !o(too$i" &e c$ieti ,e!e(ieta !aa i !(e+et/ se #a a!e$a $a cos"$tati-c9eie &i &o)ei"$ ecoo)iei ag(oa$i)eta(e/ !et(" o i("ta(e )ai sig"(a a coc"(etei &i &o)ei" si !et(" o ita)!ia(e )ai e*cieta a ce(e(ii !ietei. De ase)eea/ se #a ic9eia " cot(act &e !(esta(i se(#icii c" " cota8i$. Colaboratori Se #a "()a(i co$a8o(a(ea se+oie(a c": 7 2 )e&ici #ete(ia(i= 7 co)!aie &e t(as!o(t= 7 "(i+o( &e )ate(ia$e !(o)otioa$e= P(o!(ieta(ii aace(ii I#estito(ii ite(esati sa *ate+e o !a(te &i aace(ea &esc(isa "()ea+a sa 8ee*cie+e &e 0; cota !a(te &i o"$ ca!ita$ socia$ i "()a i#estitiei.  

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Maage)et"$ (es"(se$o( ")ae #a * gestioat &e a)8ii o&ato(i/ !et(" *eca(e &e!a(ta)et i !a(te. Oa)eii (e!(e+ita (es"(sa &e 8a+a a *()ei si !(i "()a(e se #a i#esti i !(egati(ea aga6ati$o( iaite &e a-si ice!e acti#itatea/ i sco!"$ "o( (e+"$tate cat )ai co)!etiti#e. Pe(io&ic se #o( o(gai+a t(aiig"(i !et(" )oti#a(ea si act"a$i+a(ea c"ostite$o( aga6ati$o(. De ase)eea/ se #a iitia o i)!$ica(e a aga6ati$o( i c(ea(ea "ei c"$t"(i !(o!(ii e()ei/ a!t ce #a a#ea cosecite !o+iti#e !e te()e $"g si se #a (e>ecta si i acti#itatea !et(" c$ieti. I acest ses/ #o( * se(8ate +i$e &e aste(e/ &e ")e/ sa(8ato(i o*cia$e/ sa(8ato(i(ea s"cces"$"i "o( ca)!aii/ co)!etitia aga6at"$ $"ii si a$te co)!etitii ite(e !et(" )oti#a(ea aga6ati$o(/ toate acestea a#a& sco!"$ sa c(ee+e o ec9i!a.

!enologia utilizata Se a(e i #e&e(e cost("i(ea si !"e(ea i "cti"e a  9a$e c" o s"!(aata tota$a &e 000 )!/ c" c(este(e !e aste("t !e()aet. Se #a o!ta !et(" cost("i(ea "ei 9a$e ic9ise/ a(a e(est(e/ !(e#a+"ta c" " siste) &e #eti$atie ca(e sa asig"(e " )ic(oc$i)at co(es!"+ato( atat i ti)!"$ #e(ii/ cat si a$ ie(ii. I !$"s/ 9a$a ic9isa !e()ite " !(og(a) &e $")ia coo() te9o$ogiei &e c(este(e si asig"(a o oa(te 8"a 8iosec"(itate/ &ato(ita $i)ita(ii cota)ia(ii !asa(i$o( c" ge()ei !atogei/ i co)!a(atie c" c(este(ea i ae( $i8e( sa" c9ia( i 9a$e !(e#a+"te c" e(est(e. Se #a $"a i cosi&e(a(e si cost("ctia ""i &e!o+it/ co)!$e)eta( acti#itatii &e !(o&"ctie/ ca(e sa c"!(i&a: &e!o+ite &e "(a6e/ )ate(ia$e/ ista$atia &e !(o&"ce(e a ecesa("$"i &e "(a6e. Utila"e Uti$a6e$e &i 9a$a s"t ca$c"$ate i asa e$/ icat sa se asig"(e " 9(aito( t(acoic $a 0-50 &e gaii si o a&a!atoa(e ci(c"$a(a $a 100 &e gaii. Ia$ti)ea "ti$a6"$"i se #a )etie/ i "ctie &e &e+#o$tatea gaii$o(/ $a i#e$"$ s!ate$"i acesto(a/ i asa e$ icat !asa(i$e sa !oate ci(c"$a !e s"8 "ti$a6e a(a sa s"e(e t(a")tatis)e si sa-si &e!(ecie+e ca(casa/ !(ec") si !et(" a se !(eita)!ia (isi!a &e "(a6e. Conditii interne de mediu a 'e)!e(at"(a  'e)!e(at"(a &eas"!(a i#e$"$"i so$"$"i: 5 g(a&e C i !(i)e$e  +i$e/ &"!a ca(e se (e&"ce c" " g(a& !aa i +i"a 12/ &"!a ca(e se )etie a!(. costata. 8 U)i&itatea U)i&itatea t(e8"ie sa *e )ai sca+"ta i !(i)a !e(ioa&a &e &e+#o$ta(e si )ai )a(e i a &o"a !e(ioa&a &e c(este(e. o( * e#itate atat ")i&itati !(ea )a(i/ cat si ")i&itati !(ea sca+"te ,s"8 0; i !(i)e$e sa!ta)ai si !este 0; i "$ti)e$e sa!ta)ai. c C"(etii &e ae( La te)!e(at"(i$e sit"ate i +oa coo(t"$"i te()ic/ c"(etii &e ae( " i>"etea+a egati#e saatatea !"i$o(. Se #a actioa c" !(eca"tie i ca+"$ te)!e(at"(i$o( )ai sca+"te. & Facto(ii c9i)ici ai )ic(oc$i)at"$"i Cocet(atia a)oiac"$"i " #a sa &e!asi 0/02;. ?i&(oge"$ s"$"(at #a * a&)is i &e 0/01;/ ia( 8ioi&"$ &e ca(8o i cocet(atie &e 0/5-0/;. e I$")iat"$ I&ice$e &e $")ia !et(" 9a$e$e a(a e(est(e ce "()ea+a a * cost("ite ,i$")ia(ea se ace ")ai c" a6"to("$ $")iii a(ti*cia$e/ (e!(e+ita itesitatea $")iii (a!o(tata $a "itatea &e s"!(aata. Metie(ea $")iii a!(ise toata oa!tea se #a e#ita/ e*i& ecoo)ica si ici "()ata &e o s!o(i(e a !(o&"ctiei= aceasta !et(" ca !asa(i$e a" e#oie &e o&i9a/ &e ca(e " se !ot 8"c"(a at"ci ca& $")ia este a!(isa tot ti)!"$. I$")ia(ea 8("sca costa i e!"e(ea !asa(i$o( $a o $")ia &e )a(e itesitate/ !e !e(ioa&e oa(te sc"(te/ !(i "ti$i+atea "o( $a)!i &e 1000-1500G/ ca(e se a!(i& &e - o(i !e oa!te/ ti)! &e 20-0 sec"&e.  eti$atia eti$atia co&itioea+a i )as"(a 9ota(atoa(e !osi8i$itatea c(este(ii !asa(i$o( i s!atii ic9ise. Fii& #o(8a &e a&a!ost"(i a(a e(est(e si c" o $ati)e &e !este 10)/ #eti$atia e()ei #a * (ea$i+ata !(i ite()e&i"$ e$ect(o#eti$atoa(e$o(. o( * acce!tate "()atoa(e$e $i)ite i ceea ce !(i#este #ite+a &e ci(c"$atie a ae("$"i i ite(io("$ 9a$e$o(: -$a i#e$"$ !asa(i$o( 0/2-0/)sec= -$a i#e$"$ o(i*cii$o( &e a&)isie si e#ac"a(e/ 1)sec ce$ )"$t. Necesa("$ &e ae( a$ !asa(i$o( este i s(asa $egat"(a c" #a(sta ,&eci c" g(e"tatea co(!o(a$a.  'e)!e(at"(a/ #eti$atia si $")ia t(e8"ie cot(o$ate &e te()ostate si ceas"(i !(og(a)atoa(e. g Cocetatia a)oiac"$"i: )ai) 0/2 $a )ie.

Plan de productie Deoa(ece ti!"$ &e c(este(e i 8ate(ii este )ai costisito( si )ai &i*ci$ i e!$oata(e/ se #a o!ta !et(" c(este(ea $a so$/ !e aste("t !e()aet/ ca+ i ca(e *eca(e 9a$a se !o!"$ea+a c" 3000 !"ic"te &e 1 sa!ta)ai/ ca(e s"t )eti"te i !(o&"ctie !aa $a #a(sta &e << 7 30 sa!ta)ai/ &"!a ca(e se sac(i*ca si se i$oc"iesc/ &"!a &e+iectia 9a$ei/ c" o o"a se(ie &e 3000 !"ic"te.

Fii& #o(8a &e  9a$e/ se a" i #e&e(e c(este(ea a 2.000 &e ca!ete. Fe()a (ea$i+ea+a  e$"(i &e !(o&"ctie/ &i ca(e ""$ se a"tocos")a ia( a$te t(ei se $i#(ea+a ca !(o&"ctie )a(a. P(o&"se ca(e se a"tocos")a: "t(et"(i$e co)8iate: se (ea$i+ea+a 1.13 toe "t(et"(i co)8iate it(-" )ic(o-FNC/ catitatea )e&ie +i$ica !(o&"sa i ce$e 5 +i$e $"c(atoa(e a$e sa!ta)aii *i& &e /3 toe si )ai)") /1 toe. Hi$ic/ &oi )"cito(i &ese(#esc ti)! &e  o(e acest )ic(o-FNC/ !et(" )acia(ea/ &o+a(ea/ )a$aa(ea si &e!o+ita(ea "(a6"$"i co)8iat (e+"$tat. L"ce(a )asa #e(&e #a * c")!a(ata ,2.000 4g !e ti)!"$ #e(ii si se #a a&)iist(a/ s"8 o()a &e )a"c9i"(i/ +i$ic/ )ici catitati &e $"ce(a ,5 -10 g !e gaia si +i/ atat !et(" co)!$eta(ea ecesa("$"i #ita)iic si !(oteic/ cat si !et(" a &a o !(eoc"!a(e !asa(i$o(. Di e!$oata(e (e+"$ta si 0.000 &e gaii (eo()a/ &i ce$e 2.000 it(o&"se $a c(este(e ,!ie(&e(i 2.000 ca!ete 7  ;. La o g(e"tate )e&ie &e 2/2 4ggaia/ (e+"$ta .000 4g !asa(i #ii. C" !(eci+a(ea ca cic$"$ &e !(o&"ctie este &e  sa!ta)ai , sa!ta)ai ca !"ic"ta/ 5< sa!ta)ai ca o"atoa(e si  sa!ta)ai #i& saita( si &oa( $a acest ite(#a$ (e+"$ta o se(ie &e gaii (eo()ate. I )e&ie/ !et(" " a se o8ti: 52  31/2 ;/ .000  30 ;  52.300 4g !asa(i #ii i )e&ie !e a. 'ot &"!a o !e(ioa&a &e 5 sa!ta)ai (e+"$ta &i e!$oata(e " oa(te #a$o(os ig(asa)at at"(a$. Catitatea &e g"oi &e !asa(e/ !e cic$" &e !(o&"ctie/ este &e 1/5 o(i ata &e "(a6"$ cos")at/ a&ica cca. 200 4g g"oi &e !asa(e/ sa" &e cca. 1.520 toe !e " cic$" &e !(o&"ctie. Acest g"oi !oate e(ti$i+a a"a$ 152 9a te(e a(a8i$/ a&)iist(a& cate 10 toe !e 9a. a&ica: U cic$" o()a$/ c" (eo()a gaii$o( $a #a(sta &e sa!ta)ai/ a(e $"gi)ea &e 1 sa!ta)ai/ 7  sa!ta)ai aco)o&a(e ,#a(sta 1-20 sa!ta)ai 7 5< sa!ta)ai !(o&"ctia &e o"a ,#a(sta 20-<< sa!ta)ai Pe(ioa&a &e  sa!ta)ai a ""i cic$" &e o"at !(es"!"e "ti$i+a(ea 9a$ei i !(o!o(tie &e 31/25 ; !e a/ a&ica: 52 sa!ta)ai J sa!ta)ai  31/25 ; Pe &e a$ta !a(te/ eecti#"$ )e&i" !e !e(ioa&a este &e %< ; ata &e ce$ iitia$ ,100 ; $a !o!"$a(e/ % ; $a (eo()a/ ceea ce co&"ce cat(e "()ato("$ eecti# )e&i" a"a$/ $a ca(e se ca$c"$ea+a !(o&"ctia &e o"a: 31/25 ;  %< ;  <3/3 ; I ca+"$ !o!"$a(ii "ei c" 3.000 !"ic"te &e 1 sa!ta)ai/ eecti#"$ )e&i" a"a$ !e( 9a$a #a *: 3000  <3/3 ;  .0 ca!ete/ ia( !e toate ce$e  9a$e: 25.21 ca!ete La o !(o&"ctie )e&ie &e 23%/5 o"a !e gaia ,<3/ ;/ (e+"$ta o !(o&"ctie a"a$a tota$a &e <.00.000 o"a. I#estitia #a ecesita " te(e tota$ &e a!(. 19a/ a$ocati aste$: 7  9a$e  1000)!= 7 C$a&i(e &e 8i(o"(i: 100)!= 7 De!o+it: %00)!= 7 S!ati" ete(io( !et(" si$o+"(i/ +oa $ogistica si &e+#o$ta(i "$te(ioa(e: .500)!. Acest te(e este &eti"t &e o&ato(ii aace(ii. F"(i+o(ii s"t &ecisi#i i &esas"(a(ea acti#itatii/ ia( cot(acte$e c" acestia este ecesa( sa *e a#ata6oase i co&itii$e it(a(ii !e !iata a e()ei. Necesitati$e &e &e!o+ita(e #o( * asig"(ate &e 2 si$o+"(i 7 i ca+"$ "(a6e$o( si &e " &e!o+it !et(" ec9i!a)ete te9o$ogice. Pet(" o"a$e !(o&"se " este e#oie &e " s!ati" &e &e!o+ita(e/ &eoa(ece aceasta #a * t(as!o(tata cat(e &ist(i8"ito(ii cot(actati i)e&iat &"!a a)8a$a(e. Stoc"(i$e &e "(a6e/ !(ec") si !(o&"ctia eecti#a a e()ei se #a cot(o$a !(i (a!oa(te +i$ice si e#i&ete i 8a+a &e &ate.

Pet(" a &esca(ca )ate(ia$"$ iteg(a$ accesati $i4"$ &e )ai 6os: