Manual Eieingles 14 15

EMPRESA E INICIATIV INICIATIVA A EMPRENDEDORA/ ENTERPRISES AND ENTREPRENEURS

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MANUAL INGLÉS PARA EMPRESA E INICIATIV INICIATIVA A EMPRENDED EMPRENDEDORA-ING ORA-INGLÉS LÉS

SEGUNDO CURSO

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I.E.S. “La Rosaleda”(Málaga) Rosaleda”(Málaga)


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INSTRUCCIONES INSTRUCCI ONES PA PARA RA EL ALUMNO ALUMNO - Es obligatorio el uso de una libreta . Esta se usará para realizar los ejercicios del módulo en castellano e inglés. La mitad para EIE en castellano y la otra para EIE-INGLÉ. - e acepta presentar las acti!idades en folios, siempre que estos se se presenten presenten siguiendo las instrucciones detalladas más abajo y siempre "ue se traigan todos los días, TODOS ELLOS (COMO SI FE!" #" LI$!ET"%& LI$!ET"%& #uedes usar el ordenador para realizar las acti!idades$ IE%#&E '(E E )&*IG*N * +L*E E# TIEM'O  FO!M" ,en papel ) todos los días de *lase%&

- Siempre "ue aya *lase deberá traerse la libreta. - La reali realiza zaci ción ón de todos los e+er*i*ios se aren la libreta $ debiendo de acerse las se puedan e.aluar desde la libreta . actuaciones necesarias para que di*as a*ti.idades se EL #&+E%/I%IEN) #&+E%/I%IEN) '(E * +N)IN(*+I0N +N)IN(*+I0N E E1#LI+* &E#E)* 2 IG(E L %3NI% *+&/*/ *+&/*/ EN L* 4L)I%* &E(NI0N /EL E'(I# E/(+*)I5 E/(+*)I5 6ILING7E8 E/-menes0 uno o dos por tema. +ontendrá preguntas en inglés. Los e9ámenes suponen el 123 de la puntua*i4n. eis preguntas en inglés.

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!eali5ar todas las a*ti.idades propuestas ) parti*ipar en la *orre**i4n de las mismas en *lase& erá obligatorio la realización de todas las a*ti.idades& Estas se .alorar-n *on un 623 de la nota final&

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La parti*ipa*i4n en la reali5a*i4n de las "*ti.idades *omplementarias ) responder a las *uestiones que se planteen en *lase, así *omo la a*titud del alum no, supone un 623&

c: ;abrá una e.alua*i4n final al terminar cada trimestre trimestre para para a"uellos "ue no ayan superado la e!aluación continua. continua. #or tanto8 presenta*i4n 4n8 buena letra$ sin tacones$ utilizando colores para !er - una una buena presenta*i preguntas y respuestas. respuestas.

- Las acti!idades acti!idades de E.I.E-Inglés8 E.I.E-Inglés8$$ al comienzo de la libreta$ libreta$ tendrán tendrán sus *ar-tulas& +ada trimestre tendrá una carátula y cada tema tendrá una carátula. - Es
*l comienzo del curso se pasará un ejercicio 9E.alua*i4n Cero9 $ para determinar el ni.el de *ono*imientos en ingl7s&

ACTIVIDADES COMPLEMENTARIAS: TRABAJOS POR PROYECTOS Junto con la act!"!#a#$ #$l %anual& a#$%' ( al %$no uno )o* t*!%$t*$& Los alumnos participarán en algunas de las actiidades !ue la pro"esora proponga # !ue están relacionadas con la cele$raci%n de los eentos !ue se citan más a$a&o # !ue la propia administraci%n

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educatia aconse&a. (La idiosincrasia del grupo' será determinante a la ora de elegir ellos temas en los !ue tra$a&aremos). *eamos *eamos las posi$les opciones+ '!IME! T!IMEST!E

,/ E L/ P/0+ 12 de Septiem$re 1324 ,/ E5ROPEO E5ROPEO E L/S LE675/S+ 18 de septiem$re del 1324 ,/ M56I/L E 9R/:/;O E
,ALLO.EEN: /lt!%a $%ana #$ octu0*$ #$l +12 3o0l!4ato*!o5 ,/ E L/ 6+ 6+ ? de iciem$re 1324 SE:#DO T!IMEST!E

, ;OR6//S E P5ER9/S /:IER9/S+ "e$rero del 132@ ,/ E /6/L5
,EALTY EATING 3o0l!4ato*!o5 , / E L/ SE75RI/ E6 EL 9R/:/;O+ 1? de /$ril del 132@ , / EL LI:RO+ 14 de a$ril del 132@ , / EL 9R/:/;O+ 2 de ma#o del 132@ , / E E5ROP/+ B de ma#o del 132@ , / M56I/L
89u t$n#*'n ;u$
EN EL SIGUIENTE SIGUIENT E BLOG ENCONTRAR>S MUCAS PALABRAS PALABRAS DE LAS CINCO PRIMERAS UNIDADES TRADUCIDAS:

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ttp+empresaeiniciatiasemprendedoras.$logspot.com.es

UNIT 1 PLANNING A RESTAURANT RESTAURANT Goal: 9o elp #ou plan #our restaurant te serices' serices' customers' customers' and O0?$ct!"$ 1+ escri$e te competition o" a restaurant. restaurant O0?$ct!"$ ++ List tree special personal !ualities a restaurant oner needs. $usiness Kstand outK "rom O0?$ct!"$ 2+ List a#s to elp #our $usiness its competition.

O0?$ct!"$ @+ List one legal re!uirement re!uirement "or running te $usiness. IMPORTANT VERBS TAT MUST BE NO.N BEOR TE UNIT
<oose cosecosen Start (reg) 9r# (reg) 6eed (reg) :ecome$ecame$ecome Nelp (reg) Mustad to
EERCISE ABOUT TESE VERBS: mae one sentence "or eac er$. ou must use di""erent tenses. 9ere must $e tree sentences maing a !uestion and anoter tree sentences using a negatie "orm.

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MANUEL ERN>NDE PLANS TO OPEN A RESTAURANT Manuel NernandeA came came to to te 5nited States it er# little mone#. Ne could not spea spea Englis' $ut e anted to learn. learn. Someone told told im im tat te best >ay to le a rn >ould rn >ould be to >or? in a restaurant ere ere e could could tal tal to peopl people. e. Manuel Manuel lied lied peop people le and and tougt tougt tis tis as as a grea greatt idea. idea. Ne "ound a "ound a &o$ as a $us$o# a $us$o# in in a small restaurant. 9oug Manuel ad 9oug Manuel ad a a pro$lem it te language' e ad a smile smile "or "or eer#one and "eelings "eelings "or peopleQs needs. People lied lied im' im' and e made a lot o" o" "riends "riends.. Manuel Manuel said said K:ecause K:ecause I smiled smiled and and $ecause I as as uman' uman' people lied me.K in a "e "e monts e $ecame e $ecame a a aiter. ile oring as a aiter' Manuel learned ile oring learned seeral seeral tings. tings. Ne as a$le to to order order and prepare or?ers co->or?ers.. Ne did not mind te ard or o" te long ours is &o$ re!uired. Manuel Manuel as ored in seeral seeral restaura restaurants nts "or oer oer tree #ears. #ears. Ne "eels tat te prices in tese restaurants are too ig ig.. Ne tins tins tat tat e e could proide could proide loer loer prices and good tings to eat it te same amount amount o" o" supplies. Manuel as o"ten tougt a$out oning is on restaurant$eing is on on $ $oss. oss. Ne ould lie a restaurant >it a @ere people could come to eat$ !isit$ and enjoy enjoy eac eac oterQs compan#. Ne ould act as aiter' treating treating eer#one eer#one as i" te# ere in a "amil# mem$erQs ome. Manuel as decided to plan to plan to to open is on restaurant.

EERCISE1 - at as te "irst &o$ Manuel adH - # did e coose tat ind ind o" o" orH - at did e learn oring as a aiterH - at as e lieH - No as te restaurant e used to dream to dream o"H

EERCISE+

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- I" #ou ad enoug mone# to start start #our on ospital ospitalit# it# $usine $usiness ss'' a att ind o" $usiness ould #ou lie to aeH - at ind o" actiities ould #ou ae to do in #our $usinessH 9r# to descri$e tem as muc as possi$le.

PLANNING A RESTAURANT RESTAURANT 9ere are man#' man# small $usinesses in an# countr#. S%all 0u!n$$ can ae as "e as one orer (te oner) or as man# as "our orers. / small $usiness oner is Ksel"-emplo#ed K sel"-emplo#ed.K .K O"ten a ole "amil# ors togeter in a small $usiness. 9ere are ou* t
S$*"!c$& Cuto%$*& an# Co%)$t!t!on /s a restaurant oner #ou ill $e di""erent "rom most oter $usiness oners. ou ill ill need to no someting a$out manu"acturing' manu"acturing' retailing and te serice trades. Most $usiness oners onl# need to no a$out one o" te esse area areass. Manuactu*!n4  iill inole a proc proces essi sing ng &o$ &o$ lie lie /"ter te "ood "ood is prepared prepared #ou #ou ill need need to $ll !t to )*$)a*!n4 t<$ oo#. /"ter lie te *$ta!l$*. 9e "ood "ood is sol soldd and eate eatenn in te (ou* cuto%$*' li restaurant restaurant.. So #ou ill ae to #$al !t< t<$ in te !t< t<$ )*o0l$% tat occur in serice t*a#$. peopleQs eating needs and includes includes to to S$*"!c$ / restaurant seres peopleQs t#pes o" serices+ KluKu*(K and Kat oo#K. 9e luJur# restaurant includes "amil# restaurant lie ManuelQs ManuelQs as a%!l( and $nt$*ta!n%$nt t()$. 9e "amil# good "ood and serice. serice. 9ese tings mae #ou relaJ and "eel com"orta$le. com"orta$le. 9e 9e en ente tert rtai ainm nment ent t#pe t#pe a ass sing singer ers' s' $a $and nds' s' and Klie Klie actsK actsK.. It usua usuall ll## carges more carges more "or meals too. 9e "ast "ood serices sell !uicl# prepared "ood and deals it a it a lot o" serices and customers. 9ese serices attract to people o need !uic serice and tast# dises at a lo price.

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customers.. People ant Cuto Cu to%$* %$*. /ll t#pes o" people are liel# customers di""erent tings "rom "rom "ood. "ood. 9eir taste taste and and income income are are di""erent' so te# eat in all t#pes o" restaurants. Bu!n$ o*H$* usuall# eat in ca"eterias ere te# or. S
P$*onal 9ual!t!$ an# SH!ll Most restaurant oners "eel tat #our personal !ualities are te most important part o" te $usiness. / lot o" oners ae succeeded itout muc $#ucat!on' $K)$*!$nc$' or adantage to to no someting a$out %ana4$%$nt H!ll . :ut it is to #our adantage te restaurant $usiness $usiness in order to succeed. Manuel nos tat restaurants are a Kpeople $usiness.K Ne nos tat #ou must+ reall# reall# lie "ood and people. people. Ne lies prepari preparing ng "ood and en&o#s en&o#s $eing around people. Ne is cou*t$ou' )l$aant' an and a!* to eer#one. - $e silled in $u#ing' preparing' and sering "ood. Ne nos ere e re and o to to $u# good "ood. "ood. Ne as cooe cooedd and sered sered man# meals. cost o" o" "ood and o to - ae a ead "or "igures . Ne nos te cost arrie at a "air selling price. - $e !ll!n4 to or ard and long ours. Ne as ored to &o$s man# times. conc ncer ernn "or te te !u !ual aliit# o" te "oo oodd an andd e eal alt t o" te - ae co comm co mmuni unit# t# #ou #ou ser sere. e. Ne as as ala ala#s #s )*o"!#$# te igest tan#a*# o tan#a*# o $*"!c$ to is customers' no matter o simple te menu. ou ma# lie $eing it people and oring oring it tem. tem. 9en #ou ill pro$a$l# ae a good relationsip it #our customers and emplo#ees. -

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EERCISE2 5nderline te correct anser+ /. / small small $usiness $usiness oner oner is+ - /n emplo#ee or Ksel"-emplo#ed.K Ksel"-emplo#ed.K :. /s a restaurant restaurant oner oner #ou ill ill need need to no + - Someting a$out manu"acturing' retailing and te serice trades or o #ou are <. 9ere are to t#pes o" serices+ - LuJur# and "ast "ood or LuJur# and entertainment t#pes. . ou do need education' eJperience and management sills to ae success in $usiness or #ou dont need muc education' eJperience' or management sills to $e success"ul in $usiness.

o to Co%)$t$ .$ll Manuel decides tat is special serice ill $e acting as aiter to all o" is is cus custo tome mers rs.. Ne ill ill also also proide a K"am K"amil il## "eel "eelin ing' g' K trea treati ting ng eer#one o enters is restaurant lie a K 4u$t 4u$t !n !n
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S)$c!al Bu!n$ I%a4$
L$4al R$;u!*$%$nt
Su%%a*( It taes a lot o" planning to 4$t a *$tau*ant o to a 4oo# ta*t. (Mae #our restaurant ae a success"ul start.) 6o #ou no some o" te tings tings tat #ou must do as a restaurant restaurant oner en planning planning to open #our on restaurant. In#!"!#ual Act!"!t!$ 2. 1. 4. @.

Lis List te tr tree ti ting ngss tat tat mae mae a res restau aura rant nt one onerr di"" di""eren erentt "rom oter $usiness oners. 6am 6a me te te to to t#p t#pes es o" ser seri ice cess ta tatt a res resta taur uran antt pro proi ide des. s. EJpl EJplai ainn o te# di""er. 7ie 7ie at lea leasst to to eJam eJamples ples o" te te t#p t#pes es o" o" cust customer omerss a resta estaur uran antt oner migt ae and ere tese customers ould eat. o #o #ouu ae te rigt personal !ualities to $ecome ome a restaurant onerH Put a cec neJt to te ones tat #ou tin #ou ae+ VVVV reall# lie "ood and people VVVVae some eJperience in $u#ing' preparing' preparing' and sering "ood VVVVilling to or ard ard and long ours

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VVVV concerned a$out te !ualit# o" "ood and te ealt o" #our communit# VVVVa Kead "or "igures' Ken&o# Ken&o# oring it num$ers num$ers 9in 9in o" a t#p t#pee o" o" res resta taur uran antt #ou #ou o oul uldd li liee to to on on.. 6am 6amee it. it. 9e enn tin o" a special special serice #ou ould ould o""er. o""er. EJplain EJplain # #ou tin people ould lie it.
R$"!$ $K$*c!$ someting.Q 2. at is an eJample o" te meaning o" Xto andle someting.Q a. to $u# uni"orms $. to "iJ a pro$lem c. to on a restaurant d. to ire a coo 1. ic is is an eJample eJample o" a complaintH a. a customer liing #our "ood and ordering more $. a customer pa#ing te te $ill it cas c. "iring "iring an emplo#ee emplo#ee "or coming coming late d. "inding a "l# in te soup 4. ic o" te "olloing is is an eJample eJample o" a co-orer+ a. a customer $. a $us$o# c. a "riend d. a truc drier @. en en looing "or orers orers'' at is one o" te !ualities !ualities #ou ill loo loo "orH a. tat te# ae sills $. tat te# are $eauti"ul $eauti"ul c. tat te# are strong d. tat te# lie close to te $usiness W. Cill in te space it it te correct ord. “en customers customers are in a urr#' urr#' te# usuall# eat VVVVVVVVV” a. at ta$les $. outside c. at lunc counters d. in te toilet

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8. at is te meaning o" te ord >illing . EJample+ EJample+ “Y “Ybe be >illing to >or? ard and long ours.” ours.” a. to do te or or tat is re!uired it a good attitude $. to or part-time part-time c. to or si"t or d. to do or tat is re!uired it a $ad attitude =. Instead o" troing te VVVVVVVVVVV in te ru$$is' #ou can use tem in anoter dis te "olloing da#. a. cicen $. delieries c. le"t-oers d. egeta$les ?. ic ord means “to “to do someting >ile being rela9ed .” .” a. leisurel# $. catc# c. stand out d. oercome B. In order to protect #our $usiness and customers' customers' #ou ill need di""erent di""erent t#pes o" VVVVVVVV. a. mone# $. personal !ualities c. permits d. insurance 23. at oter ord means “ get o<< to a good start .” .” a. to $e $ad at someting at te $eginning $. to $e success"ul success"ul in te $eginning c. to mae a pro"it to #ears a"ter starting d. to close te restaurant due to no pro"it

EERCICES MADE BY +SR STUDENTS +1+  1 ILL IN TE BLANS USING TE .ORDS GIVEN IN TE BO

ile' $us$o#' learn' taste' o""er' income' plan' proide' on' deals it' it' ig' amount' amount' sills'

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2 VVVVVVVVVVVVVVVVVV oring as a orer' Manuel Manuel learned seeral tings. 1 ecide at personal !ualities and VVVVVVVVVVVVVV #ou ill need. 4 Ne "ound a &o$ as a VVVVV in a small restaurant @ Someone told im tat te $est a# to VVVVVVVV ould $e to or in a restaurant ere e could tal to people. W Ne tins tat e could co uld VVVVVVVVVV loer prices and good tings to eat it te same VVVVVVVVV o" supplies. 8 Manuel as decided to VVVVVVVVVVVVV to open is on restaurant. = Ne "eels tat e prices in tese restaurants are too VVVVVVVVVVVVVVVV. ? Manuel as o"ten tougt a$out oing is on restaurant $eing is VVVVVVVV $oss. B 9e "ast "ood serices sell !uicl# prepared "ood and VVVVVVVV VVV VVVVV a lot o" serices and customers 22 *isit *isit oter restaurants to see at te# VVVVVVVVVVVV. 21 9eir VVVVVVVVVVV and VVVVVVVVVVVVVV are di""erent' so te# eat in all t#pes o" restaurants.

 + LOO OR TE CORRECT PART O EAC SENTENCE -Soppers and $usiness orers o are in a urr# - 9e t#pe o" customers #ou sere - 9is topic topic ill $e discussed - / lot o" oners ae succeeded itout muc - *isit oter restaurants

ill pro$a$l# depend on #our location. eat in lunc counters or “"ast "ood” places to see at te# o""er in detail later Education' eJperience or management sills

 2 MAE A SENTENCE .RITING TE .ORDS IN TE CORREC ORDER 2 "amil# lie 9e restaurant as Manuels and good serice "ood 1 "ast 9e "ood sell serices !uicl# "ood prepared and a deal it and lot o" serices and customers 4 customer areo" /ll people t#pe o" liel#. @ People di""erent ant "rom "ood tings W orers :usiness usuall# in  eat ca"eterias ere or te#

 @ ILL IN TE GAPS .IT TE SUITABLE .ORDS .ORDS  ou ill "ind "our ords $ut onl# to are te rigts one.

2 VVVVVVVV Manuel ad a pro$lem it te language' e ad a VVVVVVVVVVVVV "or eer#one and "eelings "or "or peoples needs. 6ello>$ toug$ esmail$ smile

A Ne tins tat e could VVVVVVVVVVVVVV loer prices and good tings to eat it te same VVVVVVVVVVVV o" supplies.

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Sell ' "e' proide' amount

4 / small small $usiness oner is VVVVVVVVVVVVV sel<-employee$ sel<-employed$ sel<-employed$ sel<-emploier

@ /ll t#pes o" people are liel#VVVVVVVVVVVVVVVV >ine$ customers$ coustomers

W :elo are some a#s tat #ou can elp #our restaurant VVVVVVVVVVVVV some o" te competition o!ercame$ o!ercome$ comeo!er

 F ILL IN TE GAPS .IT ONE SUITABLE .ORD ROM TE BO: /$le to' oners' compete' approac' catc#' insurances' customers' Legal' "ood' deals'

2 O""er ne serices oter restaurant VVVVVVVVVV do not proide 1 5se te same VVVVVVVVVVVVVVV te cicen cains 4 7ie #our restaurant and menu a VVVVVVVVVVVVVVVV name @ o ou ill also ant to protect #our $usiness $u siness and customers $# carr#ing di""erent t#pes o" VVVVVVVVVVVVVVVV W ecide at serices' VVVVVVVVVVVVVVVVVVVVV and competition te restaurant ma# ae 8 Manu"acturing ill inole a processing &o$ lie preparing te VVVVVVVVVVVV = 9e "ast "ood serices sell !uicl# prepared "ood and VVVVVVVVVVVVVV VVV VVVVVVVVVVV it a lot o" serice ? Learn a$out te VVVVVVVVVVVVV re!uirements "or running te $usiness B no o to VVVVVVVVVVVVVVV ell. 23 Ne as VVVVVVVVVVVVVVV order and prepared "ood

 MAE AS MANY SENTENCES AS POSIIBLE USING TE OLLO.ING .ORDS: 3H!ll !n t<$
patient elp"ul / good partner Cast 6ice' pleasant' ind' courteous' courteous' polite' attentie attentie responsi$le' caring'

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isciplined <eer"ul E""icient (e""ectie) I69ERES9E Per"orm iser &o$ success"ull# lie satis"#ing customers need /:LE 9O M/E
UNIT + COOSING A LOCATION LOCATION

location "or "or #our restaurant Goal+ 9o elp #ou coose a location

O0?$ct!"$ 1+ List tree tings to tin a$out in deciding ere to locate #our restaurant te $est location "or a restaurant "rom tree O0?$ct!"$ ++ Pic te coices and eJplain eJplain #our #our coice

IMPORTANT VERBS BEORE STARTING TE UNIT +
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MANUEL DECIDES .ERE TO LOCATE Manuel lied te area “e lied in”. Ne ould sop sop at at a maret to 0locH aa# "rom is ome. Ne ould o"ten tin' “I" I eer decided to open a restaurant' I ould lie it to $e in one o" tese to $locs. to $locs.”” One da# a "riend called im. 9is "riend as also a aiter o ne o" Manuels interest in oning a restaurant. Ne called to gie Manuel an address e tougt migt $e a good location. Manu Manuel el e ent nt to te te ad addr dres esss an andd tou toug gtt it as a %!*acl$. 9e location as to $locs aa# "rom ome' near rigt and te $;u!)%$nt as alread# tere. It as eer#ting e ad oped "or. Manuel taled to te oner and "ound tat e anted to sell is $usiness. Manuel could taH$ o"$* te oners $ills' ic ere no more tan Z4.333. Nis rent rent ould ould onl# $e Z433 a mont. Manuel could not $eliee at as appening. Ne ne tat te location as “
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COOSING A LOCATION LOCATION Once #ou ae decided to open #our on restaurant' o ill #ou coose #our locationH o #ou ae a certain t#pe o" restaurant in mind to !t a special locationH Or ill #ou tr# to "it te restaurant to an# locationH

T
•

•

Possi$le income income-- o muc mone# can $e madeU and 9ranspo 9ransportat rtationion- eter customers customers ill ill $e a$le to get to te restaurant easil#.

Co%)$t!t!on
Po!0l$ Inco%$ No muc mone# ill #ou mae i" #ou decide to coose a location in tis area or or tat areaH oull oull need to cec te te amount amount o" o" mone# people pa# "or rental rental and and ome costs costs "or "or eac area o" interes interest.t. Rental Rental and ome costs costs are usuall# usuall# 13] o" a "amil# "amil#s s income. income. I" a "amil# "amil# pa#s Z433 per mont' it is pro$a$l# maing a$out Z2?'333 a #ear.

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9e amou amount nt o" inco incom me sp spen entt on "ood "ood in rest restau aura rant ntss aries "or di""e di""eren rentt income incomes. s. :ut te aerage aerage is a$out W]. W]. 9e "amil "amil## tat maes maes Z2?'333 a #ear ould pro$a$l# spend ZB33 a #ear in restaurants. I" a neig$orood neig$orood as as 2' W33 "amilies maing Z2'W33 a mont' a restaurant could mae mae a$out Z233'333 a #ear. #ear. It sounds sounds "antastic' "antastic' $ut tere ma# ma# $e oter restaurants restaurants in te te area. 9en #oull pro$a$l# ae to sare sales sales it it tem. O" course' tis tis ill depend on o creatie #ou are in maing #our restaurant a success.
T*an)o*tat!on / restau restaurant rant sould sould $e eas# to get to in order to $e success"ul. success"ul. 9o determine tis' "ind out+ - 9e num$er o" people o pass $# on "oot or in carsU -te ours crods crods are are eaiest eaiestUU -ere people are going -- ome' or' soppingU -te t#pes o" $usinesses near$# near$#UU -plans "or grot grot in in te areaU and -pu$lic paring spaces 9is in"ormation can $e generated $# isiting #our areas o" interest. 9al to eer#one--to*$ to*$ on$*' o!c$ $%)lo($$' 
C
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$ased on te amount o" $usiness (mone#) #ou eJpect to $ring in. in. our rent ren t sould aerage a$out "ie percent o" tis amount. I" #ou pa# Z433 "or rent rent a a mont' mont' lie Manuel' #ou sould eJpect eJpect to to tae in in a$out Z8.333 Z8.333 a mont mont in sales. sales. our $at!n $at!n44 ca)ac! ca)ac!t( t(' $K)$ct$# andd t#pe t#pe o" cu cust stom omer er ma# ma# no nott indi indica cate te tis tis sale saless o olu lum me tu*no"$*' an (Z8'333). 9en coose anoter location' or cange te plans o" #our $usiness. 9e 9e loca locati tion on ma# ma# meet meet #o #our ur re!uirements re!uirements.. :ut' :ut' $e"ore $e"ore mai maing ng a "inal decision' mae a map o" te area $# "olloing te steps $elo+ -ra a line around te location to include oter $usinesses. -Spot e# $usinesses in te area. -Mae a special mar around eating places so #ou can tell te siAe' t#pe' and location o" #our competition. Pic  ing ing a location ma# $e te single most important decision #ou ill mae mae in oning #our on on restaurant. restaurant. So #ou sould plan plan to put a lot o" time time into into te coice coice tat #ou ae to mae. mae. ou ma# $e as luc# luc# as Manuel and "ind &ust at #ou ant.

Su%%a*( Once #ou ae decided to open #our restaurant' #ou must Kc Kcec ec ou outtK te competition' possi$le income' and transportation "or te area in ic #ou plan to set up #our up #our $usiness. ou ill also need to decide on te siAe o" #our $usiness and te rent #ou sould pa#. pa#. our time time and planning ill determine te success o" #our # our $usiness.

In#!"!#ual Act!"!t!$ 2. 6ame at least tree tree tings #ou sould sould "ind out a$out #our competiti competition on $e"ore #ou coose a location. 1.
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Z2W33. ou plan to open te onl# restaurant restaurant in te te area. No muc mone# mone# could #ou eJpect to mae a #earH W.
R$"!$ EK$*c!$: Un!t + 2. at is an eJample o" te meaning o" to be success
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a. creatie $. income c. onersip d. location W. at is te meaning o" seating o" seating capacityH capacityH a. amount o" people tat can $e on te metro $. amount o" people tat can $e in a car c. amount o" people tat can sit in a place d. amount o" people tat can $e in a ouse 8. 9ere ma# $e oter restaurants in te area. 9en #ouQll pro$a$l# ae to to VVVV sales it tem. tem. a. sare $. multipl# c. add d. mae $' c' d' $' c' a

REVIE. EERCISES  1-.
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?- 9ere 9ere as also also a clu$ neJt neJt door door tat as as $ooming. $ooming. B- 9e oner oner said+ said+ no no #ou can ae ae it and and ate it. it. 23-Ne reall# did lie people. 22-Manuel 22-Manuel ne tat te location as ot.

F !ll !n t<$ 0lanH u!n4 t<$ o*# 4!"$n !n t<$ 0oK: Check, costs, competitor´s, competition, amount, transportation, average, a lot of.

2. Cind Cind out #ou #ourr VVV VVVVVV VVV eane eaness sses es 2.

ou_ll ou_ll need to VVVVVV te VVVVVV o" mone# people pa# "or rental and omeVVVVVVV "or eac area o" interest.

4. 9e amount amount o" income income spent spent o" "ood "ood in restauran restaurants ts aries aries "or di""erent incomesU $ut te VVVVVV is a$out W] @. /n# /n# location location ma# ma# $e a $ad one i" tere tere are VVVVVVV VVVVVVV good good restaurants alread# tere. W. 9ree importa important nt items items to consider consider en en #ou start start a $usiness $usiness are VVVVV'income andVVVVVVV.

 !ll !n t<$ 0lanH !t< t<$ ollo!n4 o*#: ould$ successds$ ea!iest$ >or?$ nearby$ gro>t$ spaces 2. / restaurantYYYYYYYY restaurantYYYYYYYY $e eas# to get to in order to $e success"ul. 1. 9e num$er o" people o pass $# onYYYYYY.or onYYYYYY.or in YYYYYYY. 4. 9e times en YYYYY..are YYYYYY. @. ere people are going+ ome' YYYYYYY.' sopping W. 9e t#pes o" $usinesses YY. 8. Plans "or YYY.. In te area =. Pu$lic paringYYYYY

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UNIT 2 GETTING MONEY TO START START mone# to start #our restaurant. restaurant. Goal+ 9o elp #ou plan o to get mone#

O0?$ct!"$ 1+ rite rite a $usiness description description "or #our restaurant. restaurant. O0?$ct!"$ ++ Cill o u t a t a "orm soing o muc mone# #ou need to $orro to $orro to start #our restaurant.

VERBOS ELEMENTALES NearNeardNeard /s (reg) :egin$egan$egun Pa# (reg) :u#$ougt$ougt

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2014/201 5

MANUEL GETS MONEY TO OPEN IS RESTAURANT 9e neJt step "or "or Manue Manuell as to "igure out o out o muc mone# e ould need to start is restaurant. Ne also needed to no ere ere e ould get te mone#. Manuel made a list list o" at e ould need. 9e total came came to a$out Z2@'333. Z2@'333. Manuel Manuel "igured "igured tat e ould ould onl# open open "or dinner dinner at "irst. "irst. Nis ours ould $e "rom "rom 8+33 to 23+33 9uesda#s 9uesda#s troug Sunda#s. Ne ould onl# need sta"" "or "or tese tese ours. ours. 9e salari salaries es ould ould amount amount to to Z4'333 "or te "irst "irst tree monts. monts. Manuel Manuel ould also need an eJtra Z23'333 Z23'333 "or an# pro$lems tat migt migt come up. up. Manuel ad saed saed ZW'333 ZW'333 ile oring oring as a aiter. aiter. Ne ould use tis tis mone# mone# to inest in inest in is on on $usiness. $usiness. Ne ould ould also need need to $orro to $orro a$out Z11'333. Manuel decided to appl# "or a a $usiness loan loan "rom "rom te local $an. Ne ad eard "rom oter etnic etnic restaurant oners oners a$out a$out a special assistance program aaila$le to minor inorit it## $u $ussines inesss onders tro troug ug te te Smal Smalll :usiness /dministration /dministration (S:/). 9is is a "ederal agenc# tat maes maes loans troug troug commer commercia ciall $an $ans. s. Manuel Manuel decided decided to as a$out tis program program en e applied "or is is loan.

G$tt!n4 Mon$( to Sta*t 6o tat #ou ae located a place "or #our restaurant' #oull need some mone# to start start it. 9at is' is' unless unless #ou #ou are er# ealt# ealt# and and dont need to $orro mone# "rom an#one. Cor tose o" #ou o "it "it tis tis case' #ou ma# sip tis sip tis section. :ut "or te Kstruggling Kstruggling'' up and coming restaurant oners o" tomorro' K read on. Lets sa# #ou ae tried to $orro "rom "riends and relaties relaties'' $ut te# te# &ust aren arentt a$ a$le le to elp rigt no. no. 9o get te mone# mone# to start start #our $usiness' #oull need to go to a lender --a --a $an or goernment agenc#. agenc#. ou ill ill need need to proide proide a a lot o" in"ormation to proe tat #ou are a good $usiness ris . Lenders ill ant+ - Personal $acground Personal $acground in"ormation in"ormation (a resume)U

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2014/201 5

- / description o" #our $usinessU and - / statement statement o" o" "inancial need.

P$*onal BacH4*oun# Ino*%at!on 3a R$u%$5 / resume is te "irst ting #ou sould prepare en r e!uesting e!uesting a loan. 9e resume resume tells te lender lender o #ou are' at #ou are doing no' no' and at #oue #oue done in te past. past. 9e lender lender needs to no no a$out #ou to get a $etter idea o" #our possi$le $usiness success.

Bu!n$ D$c*!)t!on Eer# ne $usiness $usiness $egins it an idea. our neJt step in getting getting #our loan' is to put #our idea into riting $# preparing a ritten description o" #our $usiness. our $usiness $usiness description sould include te "olloing+ "olloing+ - ind o" $usiness and its nameU - Serices #ou ill proide ill proideUU - Location o" $usinessU - our competitors competitors (oter (oter restaurants in te area)U -o #our customers customers ill ill $eU - our suppliers suppliers and and o #ou ill pa# temU and - 6um$er o" emplo#ees emplo#ees #ou #ou ill need to ire ire and and #our strateg# "or success. Manuel completed te "olloing $usiness description "or te Z11'333 credit needed to start is $usiness+ KI plan to open a restaurant. Its name ill $e La Masia (El (El
+@

MIPO



2014/201 5

a$out @3 customers customers.. I plan to do some some remodeling remodeling.. I ae estimated estimated tis cost to $e a$out ZW'333. 9ere are onl# "our restaurants in te area tat migt $e o" some competiti competition. on. :ut te# te# do not speciali specialiAe Ae in Spanis Spanis "ood. "ood. In taling taling it it people and $usiness oners in te area' I ae "ound a real need "or a specialiAe specialiAedd restaurant. restaurant. I plan to use te local local marets marets and a near$# near$# "ood supplier. I ill ae tree people oring oring in te restaurant. 9e# are a coo ' a disaser $usperson' $usperson' and a aiter or or a aitress. aitress. I ill elp elp prepare prepare te "ood $e"ore te restaurant restaurant opens. Ill also act act as as one o" te aiters. I plan to open te restaurant $# ;ul# 2' i" I can get tis loan "rom te $an.K

Stat$%$nt o !nanc!al N$$# etail etailed ed in"orm in"ormati ation on a$o a$out ut start starting ing e Jpen s es es and te amount o" mone# #ou ae on and must also $e gien to te lender. Starting eJpenses. 9e starting eJpenses ill tell te lender te eJact amount o" mone# #ou ill ill need to open #our restaurant. restaurant. Lets loo at at at Manuels starting eJpenses list looed lie+ - Salaries

Z 4'333.33

-e!uipment and "urniture

4'333.33

-rent (deposit and "irst 4 monts)

2'B33.33

-utilities and pone (deposits and Cirst 4 monts

2'433.33

-$usiness licenses' insurance' and accounting adice -repairsremolding -adertising and promotion -"ood inentor# (at opening)

+F

MIPO

4W3.33 W'333.33 =33.33 2'W33.33 I.E.S. “La Rosaleda”(Málaga) Rosaleda”(Málaga)


-mone# "or emergencies

2014/201 5

23'333.33

9otal

18'=W3.33

Manuel ill pa# out a lot lot "or "or rem remod odel elin ing' g' rent rent an andd util utilit itie ies' s' e!uipment and "urniture' and "ood inentor#. Manuel ill $u# an eJisting restaurant so e ill not need to spend as muc on "urniture or e!uipment as te oner o" a ne restaurant ould. 9o "ind at e needs' e ill contac con tactt a restau restauran rantt suppl# suppl# ouse. ouse. 9ese "irms can elp #ou coose and een "inance "inance e!uipment. e!uipment. ou ma# lease lease or or $u#' depending on #our needs. Restaurants starting eJpenses ar# ar#'' depending depending on te siAe siAe and and t#pe o" "ood o""ered. o""ered. 5suall# 5suall# pro"its pro"its ill ill $e slo in te $eginning. It is $est to $orro enoug mone# so tat #ou ill ae an eJcess eJcess on on and. 9is ill elp to carr# #ou troug te "irst siJ monts o" $usiness. Sample statement / sample sample statement o" "inancial need is son $elo. S9/9 S9/9EME69 OC CI6/6
•

•

•

•

•

•

Mone# on Nand
•

•

•

9O9/L 9O9/L S9/R9I67 S9/R9I67 E`PE6SES+VVVVV E`PE6SE S+VVVVVVVV VVV 9O9/L 9O9/L MO6E O6 N/6+ VVVVVVVV VVVVVV VV 9O9/L LO/6 MO6E 6EEE+ VVVVVVVV

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2014/201 5

9is "orm ma# $e di""erent "rom te one tat #ou ill use. :ut it ill gie #ou an idea o" at to coer en preparing a statement o" "inancial need.

Su%%a*( en appl#ing "or a loan' #ou ill need to proide a description o" #our personal $acground (resume)' a $usiness description' and a statement o" "inancial need. our care"ul planning ill $e te e# to outcome o" #our loan re!uest.

L$a*n!n4 Act!"!t!$ In#!"!#ual Act!"!t!$ 2. Manuel did not include part o" a section in is $usiness description. at as itH 1. Cill out te "olloing statement o" "inancial need "or Manuel.

4.ic o" Manuels starting eJpenses ould need to $e listed under

bOter.bH

Un!t 2 Mult!)l$ C
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2014/201 5

a. to as $. to $orro c. to $e illing d. to pa# out 1. ic one does 6O9 $elong to te sta"" sta"" o" a restaurantH restaurantH a. $us$o# $. aiter c. customer d. ce" 4. ic ic is a s#non#mous o" salar#H @. Manuel decided to VVVVVV "or a $usiness loan. a. pa# out $. spend c. appl# d. start W. ere can #ou get a loanH a. police station $. supermaret c. sopping center d. $an 8. at is a ord tat means to coose emplo#eesH e mplo#eesH a. ire $. "ire c. $uild d. pa# =. ic ord means te same as XrentQH a. pa# out $. lease c. inentor# d. repair ?. / statement is VVVVV o" eJpenses a $usiness as. a. e!uipment $. an adertisement c. an application d. a list B. Pro"it is+ a. earning eJtra mone# $. earning enoug mone# to pa# te $ills c. earning no mone# d. going in de$t 23.. Manu 23 Manuel el ill ill VV VVVV VVVV VVVV VV a lot "or "or rem remod odel elin ing' g' rent rent an andd util utilit itie ies' s' e!uipment and "urniture' and "ood inentor#.

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2014/201 5

a. pa# out $. pa# in c. as "or d. appl#

REVIE. EERCISES: 1 ILL IN TE BLANS USING TE OLLO.ING .ORDS: loan$ to start$ sa!ed$ sta<<$ apply . borro>. - 9e $an manager ased me o muc mone# ould I need VVVVVVVVVVVVVVV m# restaurant. - Manuel tougt e ould need a VVVVVVVVVVV o" tree orers orers to start start it. - Manuel ad VVVVVVVVVVV Z 2?.333 ile e as oring as Nead aiter. Noeer e ould use tis mone# to  in $u#ing te "urniture and te maciner#. - Ne Ne needs to VVVVVVVVVVVV some mone# "or "or te supplies. 9e VVVVVVVVVVVVVV ont $e too muc' onl# a "e undred dollars and tats tats all. Manuel ill VVVVVVVVVVVV it in to da#s.

+ PUT TE .ORDS ROM TESE SENTENCES IN TE RIGT ORDER - an Eer# idea ne $usiness $egins it - specialiAe 9e ill restaurant "ood in Spanis. - ill ill It @3 seatcustomers seatcustomers a$out. - 9e ill ill "inance elp #oue!uipment #oue!uipment compan#

2 I%a4!n$ (ou a*$ 4o!n4 to ta*t a *$tau*ant Yo You !ll n$$# o%$on$ to $*"$ an# to cooH .*!t$ #on t<$ na%$ o t
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MIPO



2014/201 5

- /n VVVVVVVVVVVVV is er# important i" e ant to promote our $usiness in te area+ insuranceB ad!ertisement. Its Its e er# r# di"" di""ic icul ultt to mae mae VV VVVV VVVV VVVV VVVV du duri ring ng te te "irs "irstt tre treee mont monts s++ pro
F ANS.ER TESE 9UESTIONS .IT YOUR O.N OPINION  I" #ou needed mone# to start #our $usiness' ere ould #ou go to as "or a loanH I" I needed mone# to start m# $usiness' $ usiness' I ould go to VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV to as "or a loan.

  IMAGINE YOU ARE GOING TO START YOUR O.N BUSINESS& .RITE DO.N SOME EAMPLES O EPENSES YOU MAY AVE I" I ere going to start m# on $usiness' $ usiness' I ould ae to spend mone# onY   YOU AVE BEEN .ORING AS A .AITER AND AVE SAVED 2&& .ERE .OULD YOU INVEST YOUR MONEY=  ILL IN TE BLANS USING TESE MISSING .ORDS: start$ borro>$ ban?$ lend$  I ae saed some mone# so I need to go to a VVVVVVVVVV $ecause I can get some pro"its.  Im going to $# a car "or m# $usiness $ut Ill need to VVVVVVVVV some mone#.  I ould lie to ae m# on restaurant' I tin I ill VVVVVVVVVV m# on $usiness.  I ent to te $an to as "or a loan. 9e# are going to VVVVVVVV me 21.333^

  TRANSLATE INTO SPANIS+ - I" a person needs to go g o to te $an to as "or mone#' tis tis means e ill $orro mone# "rom te $an. Lets sa# #ou ae tried to $orro "rom "riends and relaties' $ut te# &ust arent a$le to elp rigt no. 9o get te mone# to start #our $usiness' #oull need to go to a lender-a $an or goernment agenc#. ou ou ill need to

2

MIPO



2014/201 5

proie a lot o" in"ormation in"ormation to proe tat #ou are a good $usiness ris. ris. Lenders ill ant+

1  !ll out t<$ tat$%$nt o !nanc!al n$$# o* Ca*lo C'lo%$* 
21

MIPO

133^ W33^ 2W.333^ 1W3^ 233^ 433^ 133^ BW3^ B.333^ 2?.333^



2014/201 5

UNIT @ BEING IN CARGE

manage te te people it om Goal: 9o elp #ou manage #ou or.

O0?$ct!"$ 1+ 7ien te general tass tass o" o" a restaurant oner and seeral emplo#ees' decide o to diide te or. applicants tose tose accepta$le O0?$ct!"$ ++ Select "rom a list o" restaurant applicants "or #our restaurant. $usiness. O0?$ct!"$ 2+ List tree a#s empl o #ee training can elp #our $usiness.

VIMPORTANT VERBS BEORE READING TE UNIT: Lie (reg) 9in tougttougt Loo "or (reg) ecide (reg)
Include (reg)

2+

MIPO



2014/201 5

MANUEL IRES IS STA :eing a aiter' Manuel ne o man# emplo#ees e needed to sere te @3 people' ic is restaurant ould seat seat.. Ne needed a coo to to elp im prepare and $u# te "ood and oersee oersee te te itcen. itcen. Ne needed needed a disaser to eep eep te te dises dises ase asedd and te te itc itce enn area area clean clean.. Ne needed a $us$o# or $usgirl $usgirl to clean te ta$les. Ne also needed "rom "rom one to to to a ait iter erss or aitresses to sere sere is custo custome mers rs and assist assist it oter duties. Manuel ould ae to ire ire sta" sta"". ". “9e "irst "irst ting tat I ill loo "or in emplo#ees is a good personalit#o te# andle andle temseles$ecause temseles$ecause te# ill $e an eJtension eJtension o" o" m# caracter. caracter. Eer#ting I ill ae put ae put into m# $usiness ill depend on m# sta""' especiall# te aiters and aitresses. 9e# are te most most important important part o" a restaurant. restaurant. Man# people people tin tat te "ood "ood is most most importan important. t. It is' $ut te aiters aiters and aitre aitress sses es can do magic.” Manuel deeloped an appli applicatio cationn "orm and a list o" interie !uestions !uestions.. Nis eJperience eJperience in te restaura restaurant nt $usiness $usiness as o" great elp. elp. itin to itin to ees' Manuel ad ired is sta"". sta"".

22

MIPO



2014/201 5

BEING IN CARGE Oning Oning and operating a restaurant restaurant $usiness $usiness inoles inoles man# man# di""erent tass. 9e most most important is iring and and $eing $eing in carge o" #our #our sta"". In tis unit #ou ill learn a$out+ te general tass inoled inoled in in running a small restaurant and te sta"" #ou migt needU - sources sources "or "or "inding #our sta""U and - selecting te sta"" -

TaH In te restaurant $usiness' #ou ill deal it a it a lot o" di""erent tass. In te course o" one da# #ou ma#+ - prep prepar aree and and ser seree te te "ood "oodUU - arrange arrange "or "or "ood delieriesU (organiAar las entregaspedidos) - place place ne ne ordersU (acer los pedidos) - call "or repair repair peopleU (repairman) - ire and train train ne ne emplo#eesU - cec cas receipts receiptsUU and (compro$ar (compro$ar los “ticets”) - o oer erssee te itc itce en. n. ill ill #ou $e a$le to andle andle all tese tese tass tass on #our #our onH :eing :eing a rest restau aura rant nt o one nerr re!uires re!uires constant constant super superis ision ion o" te te $usine $usiness ss.. Lie Lie Manuel' #ou ill need elp in andling some o" tese tass. 9e siAe siAe o" o" #our sta"" ill ill depend on seeral seeral tings. tings. 9ese 9ese include te t#pe o" ser seric icee #o #ouu o""er ' #o #our ur menu menu'' e!uipment e!uipment'' num$er o" meals sered' sered' and te num$er o" customers customers sered eac meal. meal. Some restauran restaurants ts ae a$out one emplo#ee emplo#ee to eer# 13 or 1W customers. customers. Manuel "eels tat a ait a iter er or a ait itre ress ss can on onl# l# a and ndle le eig eigtt ta$l ta$les es prop proper erl# l#.. Ne sa#s sa#s'' “P#sicall#' te# canQt do an# more.” Cor a small restaurant lie ManuelQs' letQs suppose suppose #ou #ou ill need onl# "ie emplo#ees. 9ese include a coo' disaser' disaser' $us$o# or $usgirl' and to aitresses. aitresses. No ill #ou select tese peopleH peopleH It is important to no at t#pe o" emplo#ee #ou are looing "or. "or. ou also also must no ere to loo "or tem.

S$l$ct!n4 Jo0 A))l!cant

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9e success success o" #ou #ourr restau restauran rantt dep depends ends on te sills sills'' cooperation' and lo#alt# o" #our #our empl emplo# o#ee ees. s. ou must must selec selectt "rom "rom &o$ ap appli plica cannts care"u care"ull# ll#.. Remem$ Remem$er er'' tese tese people people ill ill $e $e an eJtens eJtension ion o" #ou. #ou. 9e 9e success and reputation o" #our $usiness ill depend on o ell #ou mae tese selections.

Sou*c$ o E%)lo($$ 9ere are seeral a#s to "ind an emplo#ee+ - "riends and ac!uaintances - emplo#ment agencies (Empresas (Empresas de 9ra$a&o 9emporal) - nespaper ad aderti ertissemen ements tsUU and - pe perrson onal al ap appl pliicati cation onss are somet sometim imes es a$ a$le le to to recommend *!$n# *!$n# an# ac;ua! ac;ua!nta ntanc$ nc$ are possi$le applicants. 9ese re"erences re"erences are are usuall# te $est. 9e# no #our $usiness needs and at t#pe t#pe o" person #ou ae in mind. mind. good source. source. 9ere 9ere are to t#pes t#pes E%)lo(%$nt a4$nc!$ are also a good pu$lic and priate. 9e 5.S. Emplo#ment Serice as pu$lic empl emplo#m o#men entt o""ic o""ices es in eac eac stat state. e. It is set up "or "or te te $e $ene ne"i "itt o" $ot emplo emplo#er #er and ore orerr. Priat Priatee agencies agencies usual usuall# l# carge a "ee "ee'' $ut some specialiAe in certain inds inds o" o" emplo#men emplo#ment.t. 9e# migt migt $e a good good source source "or getting silled silled emplo#ees. emplo#ees. te mos most idel# idel# used a# o" T<$ n$)a)$* a#"$*t!$%$nt is te looin loo ingg "or empl emplo# o#ee eess. /no not ter er good good sou sourrce oul ouldd $e ocational counselors in counselors in scools and ocational programs lie ome economics and distri$utie education. /"ter /"ter #ou ae "ound some some potential potential emplo#ees' emplo#ees' #ou ill ae to learn learn certain certain tings tings a$out tem. tem. ou can get tis in"orma in"ormatio tionn "rom "rom a applicant sould+ sould+ #$ta!l$# a))l!cat!on. 9e applicant out a detailed applicationU - "ill out a proide personal personal re"erences re"erencesUU and - proide interie.. - ae a good personal interie

D$ta!l$# a))l!cat!on 9e amount o" detail in te application ill depend on te t#pe o" &o$ #ou ant to "ill. ou sould loo "or p#sical a$ilit# a$ilit#'' educational $acground'' and personal !uali"ications $acground !uali"ications..

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2014/201 5

P#sical a$ilit# and aptitude aptitude "or andling tools tools and and e!uipment are needed in restaurant restaurant or. ou must loo "or p#sical p#sical a$ilities a$ilities tat ill elp te emplo#ees emplo#ees deelop deelop te sills te# te# need "or te &o$. aiters aiters and aitresses' coos' and $us$o#s and $usgirls ae to do a lot o" aling and standing. standing. So eep in mind (dont (dont "orget) "orget) tat a lot o" p#sical p#sical demands ill $e necessar# (put on tese emplo#ees). Educational Educational !uali"ica !uali"ications tions are important important.. Emplo#ees Emplo#ees sould sould $e a$le to read and rite' add add and and su$tract su$tract'' and multipl# multipl#.. 9is is especiall# especiall# true "or te emplo#ees o ill $e dealing it te customers and maing mone# transactions.. / ig scool transactions scool education education ould ould $e an asset asset "or "or an# sta"" o ma# $e ased to do a sup super eriso iso r# r# tas. tas. Personal Personal !uali"icat !uali"ications ions inole inole emotional emotional sta$ilit# sta$ilit#'' ic is needed "or an# person person o as to or it it oters. oters. It is especiall# especiall# important important in restaurant emplo#ees so tat #ou aoid aoid pro$lems pro$lems en #ou ae periods o" ea# an ea# and "ast o or r.. Ener Energ# g#'' conscientiousness conscientiousness'' and cooperation are !ualities to loo "or in all o" #our emplo#ees.

P$*onal Int$*"!$ 9e personal interie interie is especiall# important. important. It can tell #ou a$out te te pe pers rson onal al !u !ual alit itie iess tat tat do donQ nQtt so up up in te app applic licati ation. on. In #ou #our r inte inter rie ie  #o #ouu sou sould ld discuss care"u care"ull ll## te &o$ !ua !uali" li"ica icatio tions ns it it te applicant. 9roug a "riendl# conersation #ou can "ind out o te person meets #our standards standards.. 9ese are a "e !uestions "rom ManuelQs list tat #ou migt as a person appl#ing "or a aiter aiter or aitress &o$.

9u$t!on -Cat do you tin? is te most important "uality o< a good >aiter or >aitressD >aitressD CyD

Con!#$* t<$ an$* to #$t$*%!n$: oes te person understand te "ull responsi$ilities o" te &o$H

uppose a customer insulted you. you. Cat >ould you doD

No ould e or se andle a di""icult situationH ould o uld te person $e easil# upset upsetHH

Cy did you decide to apply
at motiates te personH ill e or se $e it #ou longH

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P$*onal R$$*$nc$ :e"ore :e"ore iring iring te person' person' cec is or er re"ere re"erences. nces. Remem$er Remem$er tat tat iri iring ng a pe pers rson on repr repres esent entss a larg largee inestment. /n application and interie interie ma# so tat tat a person is !uali"ied !uali"ied to do te &o$. :ut a"ter a"ter #ou cec te re"erences' te# ma# so tis is te rong person to ire. 9e $est $est t#pe o" re"ere re"erence nce cec cec is personperson-toto-per person son..
E%)lo($$ T*a!n!n4 Emplo#ee training is necessar# "or a success"ul restaurant operation. 6o $usiness can succeed unless a sta"" o" orers o no teir &o$s and per"orm tem tem ell runs runs it. LetQ LetQs suppos supposee tat #ou decide decide to ire a ne aiter itout training or eJperience and e is immediatel# put to or. Ne is told to atc te te oter aiters and do as te# te# do. In a certain period o" time te ne aiter ill ill learn #our s#stem. 9e amount o" time taen to learn tis process can $e timel# and costl# costl# to #ou. 9e &o$ could ae $een learned more !uicl# it te proper training program. 7ie te ne emplo#ee a complete description o" te &o$ and a cance to cance to practice practice $e"ore $e"ore $eginning $eginning or. 9e adantage adantage o" o" training is to sorten te te lear learni ning ng pe peri riod od an andd mae mae lear learni ning ng more e""ec e""ecti tie e.. 9is 9is contri$utes to grea greate terr prod produc ucti tion on'' loe loers rs te te co cost st to #o #ou' u' increases te emplo#eeQs &o$ securit# (ic means less superision)' and improes is or er attitude a$out te &o$.

Su%%a*( 9ere are seen tass #ou ma# do in te course o" a da# in running a restaurant+ preparing and sering te "ood' arranging "or "ood delieries' placing ne orders' calling "or repair persons' iring and training ne emplo#ees' cecing cas cas receipts' and oerseeing te itcen. itcen. Niring ne emplo#ees "or a restaurant inoles "inding ne emplo#ees' reieing tei teirr ap appl plic icat atio ions ns'' inte inter rie iei ing ng tem tem'' an andd c cec eci ing ng tei teirr pe pers rson onal al re"erences. 9raining 9raining emplo#ees contri$utes to greater production' loers

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te cost to #ou' increases emplo#eesQ &o$ securit#' and improes teir attitudes a$out te &o$.

L$a*n!n4 Act!"!t!$ 2. at are are some o" te te tass tass a restaurant restaurant oner oner migt migt do in te course course o" a da#H 1. 6ame at least least tree tree a#s to "ind "ind emplo#ee emplo#ees. s. 4. List te te tings tings an applica applicant nt must must do en appl#in appl#ingg "or a &o$. &o$. @. at at are som some o" te tin tings gs #ou sou sould ld loo loo "or "or in a de deta tail iled ed applicationH W. # is te personal personal inter interie ie especia especiall# ll# importa importantH ntH 8. at is te $est t#pe o" personal re"erence cecH #H

=. 6ame at least least tree tree a#s emplo emplo#ee #ee training training can elp elp #our $usiness $usiness..

Un!t @ Mult!)l$ C
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@. ic is 6O9 a tas a aiter migt do in a restaurantH a. prepare and sere te "ood $. place ne orders c. eat a meal it customers d. call repair people W. o ou must select "rom &o$ applicants care"ull#. Remem$er' tese tese people ill $e an VVVVVVVV o" #ou. a. part $. dealing c. loo "or d. eJtension 8. ic o" te "olloing is is 6O9 an ac!uaintanceH a. te delier# man $. co-orer c. "riend d. $oss =. at is te meaning o" te ord “insult”H a. gie mone# to someone or someting $. sa# someting $ad a$out someone or someting c. per"orm a elp"ul action d. eat a $ig meal ?. Re"erences are te $est' most VVVVVVVV source o" in"ormation a$out te applicant. a. relia$le $. sills c. especiall# d. discuss B. ic o" tese could 6O9 $e a “re"erence” "or a &o$H a. "riend $. "amil# mem$er mem$er c. past emplo#er d. actor 23. 9e ne 23. nes spa pape perr ad ade ert rtis isem emen entt is te most ost ide idel# l# used used a a## o" VVVVVVVVVVVVV emplo#ees. a. asing "or $. soing

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c. looing "or d. taling it

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2014/201 5

EERC E ERCIS ISES ES UNIT OUR EERCISE 1 Cill in te $lans it te "olloing ords+ $usgirl' coo' sta""' oersee' disaser' clean' aiters' $us$o#' aitresses' - Manuel needs a ----------- to elp im prepare te dises' $u# te ingredients and ----------------------- te te itcen. - Ne needed a ----------------- to to eep te dises and te itcen clean. - Ne needed a --------------------- or or a --------------------- to to clean te ta$les. - Ne ould need some ------------------- or ---------- to sere is customers. - 9e oner ould ae to --------------------- . .

EERCISE + Reading capter @ o" Manu$l to*(' at is te most important part o" a restaurant and #' according to te teJtH

EERCISE 2 rite rite don tree eJamples o" #!$*$nt taH a restaurant oner as to do.

EERCISE @ Imagine a $ig restaurant tat as tent# "our ta$les. o %an( )$o)l$ oul# (ou
EERCISE F ic are te most important Sou*c$ o E%)lo($$. rite don some eJamples o" Spanis emplo#ment agencies.

EERCISE  ;O: /*ER9ISEME69S. 9ranslate te "olloing teJt+ ttp+.onliner. ttp+. onliner.co.nAdocuments&o$-adertisements&o$co.nAdocuments&o$-adertisements&o$-adertisementsaiter-a adertisementsaiter-aitress itress

.a!t$*  .a!t*$ Criendl#' Criendl#' up-maret clientelef 
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Cafetería ;ispanto is a $us# ca"e

o""ering great serice' "ood and am$ience. Located in
Meeting and greeting guests 9aing orders 5sing EC9POS macines "or $ill pa#ments
Education' Tuali"ications and EJperience • • • • • • •

/ minimum minimum o" to #ears eJperience e Jperience in a similar role EJceptional communication sills and great customer serice sills / positie' punctual and pro"essional approac 7ood "ood and $eerage noledge /$ilit# to &uggle ten tings at once Immaculate personal grooming and presentation / positie attitude' entusiastic personalit# and inning smile\

I" tis sounds lie #ou e ould loe to receie #our application.

EERCISE  # are )<(!cal a0!l!t!$ demanded to or in a restaurantH

EERCISE  Cor at ind o" &o$ is it important to
EERCISE  # is a P$*onal Int$*"!$ important en #ou are looing "or a good orerH /nser te !uestions tat appear in te teJt en taling a$out tis item (Personal Interie).

EERCISE 1 Imagine #ou ae to rite don a re"erence a$out #ou $est classmate. 9r# to rite don a re"erence a$out imer. It ill elp #ou to cec tis lins+

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2014/201 5

ttp+&o$searc.a$out.comcsre"erencelettersasamplecaracter ttp+&o$searc.a$out.comcsre"erenceletter sasamplecaracter.tm .tm ttp+.total ttp+ .total&o$s.comcareers-adicecs&o$s.comcareers-adicecs-and-applicationso-to-get and-applicationso-to-get-a-re"erence

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2014/201 5

UNIT F

BUYING AND EEPING TRAC O O SUPPLIES Goal: 9o elp #ou $u# and eep trac o" o" #our supplies supplies.. O0?$ct!"$ 1: Select a mercandise mercandise supplier' supplier' decide o muc #ou ill $u#' and deelop a scedule scedule "or "or ordering te supplies. te tota totall amou amount nt o" #o #our ur purcase O0?$ct!"$ +:
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2014/201 5

MANUEL ORGANIES IS .OR Manuel as er# pleased it te a# te plans "or is restaurant ere going. Ne ad ad $udgeted $udgeted Z2'W33 Z2'W33 "or is opening inentor# inentor#.. 6o e ad to decide at e needed to $u#. Ne also ad to "ind "ind relia$le relia$le suppliers suppliers "or is "ood "ood purcase purcases. s. Manuel Manuel made made up a list o" te "ood suppli supplies es e ould need need "or is menu. menu. Ne ould need need to purcase purcase "ood "rom seeral seeral di""erent suppliers and distri$utors. distri$utors. Ne ould need a olesale grocer grocer "or "or nonperisa$le "oods. nonperisa$le "oods. Ne also ould ould ae to "ind a "res "res produce produce supplier supplier "or is egeta$les and "ruits' and a supplier "or "roAen goods. Manu Manuel el plan planne nedd to disc discus usss supp suppli lier erss it it te te o one ners rs o" te te restaurant ere e used to or. 9e oners ere ere er# "riendl# and told im ere ere to $u# is supplies. supplies. Ne decided decided to use te same meat and "is "is suppliers te# used. Manu Manuel el call called ed Sel Selto tonn Poul Poultr tr##' loca locate tedd in Los Los /ng ngel eles es'' "or "or is is cicen cicen purcase purcases. s. Ne called called te te Main Main L o$ster EJcange' EJcange' also located in Los /ngeles /ngeles'' "or is "is. "is. Ne ordered ordered W3 cicen cicen "r#ers "r#ers'' cut' "or Z21B.48' ?3 cicen cicen $reasts $reasts "or Z=W.12 Z=W.12'' and 2W game ens ens "or "or Z13.?W. Z13.?W. Ne ordered ordered 21 Eastern Sole Cis "or Z@4.?3' 2W Paci"ic Snappers at Z18.?W' and eigt ite "is "or [email protected] "rom te Main Lo$ster EJcange. In c cec eci ing ng on sup uppl plie ierrs "or ote oterr "oo oodd pu purc rca asses' es' Manu Manuel el discoered discoered tat e could could $u# tings in te local marets marets muc muc easier. easier. Ne said' said' “Someti “Sometimes mes'' in te long long run' run' #ou are $etter o"" $u#ing tings lie lettuce lettuce in local marets. marets. I" #ou #ou $u# a case case'' #ou ma# aste aste tem. tem. en #ou are starting a restaurant' #ou reall# donQt no &ust o muc #ou are going to sell. So #ou ae to $e er# cautious a$out $u#ing.” Manuel "igured tat e ould $u# tings tat ould last tree or "our da#s da# sli liee meats meats and egeta$l egeta$les. es. /s is $udget $udget increas increased' ed' e ou ould ld increase increase is supplies supplies.. Ne purcased purcased all o" is meat meat and "is "is supplies supplies $# telep telepone. one. On ;une ;une 1W' e e "illed "illed out out a purca purcase se order order "orm "orm.. Selto Seltonn Poultr# and te Main Lo$ster EJcange agreed to delier is supplies ;une 1?' tree da#s $e"ore te restaurant as to open. 9e suppliers told told Manuel tat tat e co coul uldd place is orders on a toto-e ee e pa#ment $asis $asis.. :ut e pre"erred to pa# is $ills in "ull at te time o" delier#. delier#.

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2014/201 5

BUYING AND EEPING TRAC O SUPPLIES One o" te most important decisions #ou ill mae in oning #our on restaurant ill $e $u#ing "ood and eeping trac o" #our supplies. Cood is te larges part o" #our $usiness. $usiness. ou ill ill pro$a$l# spend "rom 4W to W3 percent percent o" #our eJpenses eJpenses on it. it. Cood is te onl# onl# ting #ou #ou ill $e selling. selling. So te amount o" mone# mone# #ou mae ill depend on o care"ull# care"ull# #ou mae #our purcases. ou ill need to no tree tings en $u#ing #our supplies+ - at to $u#U -  er eree to to $u# $u# (sup (suppl plie iers rs)U )U an andd - o to $u#. <at to bu) depends

on a lot o" tings tings.. 9ese 9ese include prices' prices' #our #our storage area' area' and te condition condition o" te "ood en en #ou $u# it. O" course' te te onl# "ood #ou ill need to $u# ill $e "ood tat is on #our menu. Prices must must $e considered en maing #our purcases. purcases. I" #ou ae to go a long a# to $u# #our "ood' it can $e er# eJpensie. Loo "or local suppliers suppliers.. <ec out out te maret maretss in te area "or "or good $u#s. 9r# 9r# not to to under- or oer$u#. oer$u#.
"ood ma# $e purcased purcased oo#H our "ood

"rom man# places. 9ese include+ - olesale grocersU - "res "res prod produc ucee supp suppli lier ersU sU - sing single le prod produc uctt dis distr tri$ i$ut utor orsU sU an andd - proc proces esssed "oo "oodd dis distri$ tri$ut utor ors. s. 9ese areas ill $e discussed in te suppliersQ area area o" tis unit. =o> sould )ou bu) (ou*

te maret #oursel" #oursel" oo#H ou can go to te to see at is aaila$l aaila$lee and $eing sold "or "or a good price. Or #ou can $u#

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"rom a salesperson in person person or $# pone. pone. 7oo 7oodd salespe salespeopl oplee no te products and are “in touc” it $usiness conditions. 9e# ill elp to eep #ou in"ormed in"ormed a$out good good $u#s. ou ma# decide to $u# $# pone. 9en set aside a speci"ic time during one or more da#s o" te ee "or tese calls. en orde en orderi ring ng $# tele telep pon one' e' $e spec speci" i"ie ied. d.
Su))l!$* ou ill ill ne need ed to co cons nsid ider er tre treee tin tings gs  en en #o #ouu c coos oosee #o #our ur suppliers+ - !u !ual alit it## and and t#pe t#pe o" merc merca and ndis iseU eU - pricesU and - serices pr proided. 9e !ualit# and t#pe o" mercandise #ou $u# ill depend on #our coice o" suppliers suppliers and distri$utors distri$utors.. Restaurant Restaurant oners oners usuall# deal it di""ere di""erent nt suppliers. suppliers. 9e# are olesale olesale grocers' grocers' "res produce suppliers' suppliers' single product distri$utors' and processed "ood distri$utors. distri$utors. olesale grocers. 9e esse people ple round up all inds o" nonper non peris isa$l a$lee goo goods' ds' "rom sacs o" sugar sugar to napins napins.. 9e# 9e# ill ill send send a sale saless repr repres esen enta tati tie e to #o #our ur rest restau aura rant nt to disc discus usss te te ne need edss o" #o #our ur operation. Cres Cres produce suppliers. suppliers. ou can eiter send an emplo#ee emplo#ee it a truc or station agon to a produce center or arrange "or a “serice oles o lesale aler” r” to do te soppi sopping. ng. 9o place place #ou #ourr order order'' #ou can call te distri$ut distri$utor or and reac an agreement agreement on price and delier# date. date. /n order order called in on Crida# can $e set "or delier# $# te distri$utor te "olloing Monda#. :illing :illing is is usuall# usuall# eel#. :ut tis aries it te te local maret and te distri$utors. Single product distri$utors. distri$utors. 9ese people can $e "ound in te ell ello o Pages under te speci"ic product t#pe (mil' poultr#' $ee"' etc.)' ere tere are lists o" companies suppl#ing tat product.

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2014/201 5

Processed Processed "ood distri$u distri$utors. tors. 9ese 9ese are listed in te telepone telepone $oo under “CroAen Coods' olesale” ("roAen egeta$les and entrees)' “Cood e#drated'” or “Cood Products.” 9e Restau Restauran rantt /ssoci ssociati ation on (a trade associati association on)) distri$utes a "ree $u#erQs guide listing suppliers. ou can contact te nearest trade association o""icer to "ind out i" additional elp is aaila$le in locating sources. sources. Restaurant Restaurant pu$licatio pu$lications ns are anoter anoter and# and# source o" suppliers. /lso' te “7rocers' olesale” ads in te pone $ooQs ello Pages ma# gie #ou in"ormation a$out dealers specialiAing in suppl#ing restaurants. Supplier 9erms Cood Cood supp suppli lier erss o"te o"tenn op open en carge carge accounts "or good credit riss. Some olesalers put ne accounts on a to-ee pa#ing $asis until a good record record is is esta$l esta$lised ised.. 9en te# eJtend credit credit on on a montl# $asis. Pa#i Pa#ing ng $ill $illss promptl# promptl#'' tou toug g'' is te $e $esst a a## to co cont ntiinu nuee a go good od relationsip it #our supplier.

O*#$*!n4 oo# ou sould order #our "ood $ased on a menu pattern coering at least a one-ee one-ee period. period. 9is 9is ill ill allo allo #ou to mae mae an# r ecipe ad&ustments tat migt come come up. Cor a record o" te amounts #ou ill need "or a gien portion' use a recipe card "ile. "ile. 9is 9is recipe recipe re"ere re"erence nce "ile "ile ould ould list' list' in alpa$etical order' dises "re!uentl# sered' te num$er o" portions' and amount o" supplies supplies needed. Cor eJample' under “Ste "or W3'” #ou ould note+ ?2 l$s. o" potatoes potatoes'' 8 l$s. o" carrots' carrots' and so on. 9is "ile "ile seres to gie te coo instructions. instructions. It also tells #ou o muc o" at to order. order. 9o mae mae up an orde orderr "or staple staple "oods (sugar' "lour' salt)' eep a “ant ant”” list in a and# spot spot.. ;ot don don te tings tings #ou ill ill need. need. :e"ore :e"ore placing #our order' cec to see at "ood supplies #ou ae on and. Since "res "oods spoil spoil !uicl#' !uicl#' te# must $e used immediatel#. immediatel#. Mae up a “maret” list $e"ore $e"ore #ou telepone or sop. sop. Cill in te prices o" te tings tings #ou $u# en #ou mae #our purcases.

Pu*c
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2014/201 5

9e "orm #ou #ou use ma# $e di""ere di""erent nt "rom te one one Manuel used. used. :ut te important ting is tat #ou eep accurate accurate records records o" #our purcases and te mone# #ou spend on o n #our inentor#.

In"$nto*( Cont*ol
Su%%a*( :u#ing "ood and eeping trac o" supplies are er# important parts o" oning #our #our on restaurant restaurant $usiness $usiness.. 9ere 9ere are tings to no en $u#ing supplies+ at to $u#' ere to $u#' and o to $u#. 9ree tings must $e considered en coosing #our suppliers+ !ualit# and t#pe o" mercandise' prices' and serices serices proided. / purcase order "orm sould $e used to record te in"ormation #ou need en ordering #our "ood supplies.

In#!"!#ual Act!"!t!$

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2014/201 5

2. 5sin 5singg te te in"o in"orm rmat atio ionn in te te case case stud stud##' c coo oose se on onee o" te te supplies (cicen or "is) and complete te purcase order "orm $elo "or Manuel. at is te total cost o" ManuelQs purcase "or "is or poultr#H at as te supplierQs supplierQs condition "or pa#mentH No ill te pa#ment $e madeH 1. 9in o" a t#pe o" restau restaurant rant #ou ould ould lie to open. open. Mae a list o" te t#pes o" supplies #ou ould lie to include in #our opening inentor#. Loo in te el ello lo Pages and list some suppliers suppliers #ou ould use to purcase #our suppliesinentor#. 4. at at are te tree tree tin tings gs #ou sould sould no en en $u $u#i #ing ng #our suppliesH @. at at are te te tin tings gs #ou sou sould ld consid consider er en coos coosin ingg #o #our ur suppliersH W. Matc Matc te rigt rigt supplier supplier it it te products products distr distri$ute i$uted+ d+ 2. Li Lier' stea' da dair# pr products a. olesale gr grocer 1. Onions' tomatoes' carrots $. Single product distri$utor 4. :eer and ine c. Cres produce supplier @. Clour' rice d. Processed "ood distri$utor W. Podered de desserts' ""rroAen "o "ood 8.

Un!t F Mult!)l$ C
F

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2014/201 5

d. cicen $reasts 4. Sometimes' in te long run' #ou are VVVVVVVVVVVV $u#ing tings lie lettuce in te local marets. a. ordering $. eeping trac o" c. supplies d. $etter o"" @. at ord means a place to eep "ood' $eerages' and suppliesH a. storage $. re"ridgerator c. price list d. suppliers W. ic o" te "olloing is 6O9 someting to consider en taling it suppliersH a. prices $. !ualit# c. grocers d. serice 8. Cood suppliers o"ten open VVVVVV accounts a ccounts "or good credit riss. a. "ood $. loan c. ig d. carge =. at ord means te same as to plan ere to spend #our mone#H a. $udget $. plan c. inentor# d. sae ?. :ut te important ting is tat #ou eep VVVVVVV records o" #our purcases and te mone# #ou spend on #our inentor#. a. esta$lis $. trac c. sell d. accurate

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B. ic ord means “ to do someting in a timel# manner' or on time.” a. prompt $. cec c. discuss d. esta$lis 23. ic is 6O9 a “staple” "oodH a. "lour $. sugar c. "ruit d. salt

F+

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2014/201 5

UNIT  SETTING PRICES Goal+ 9o elp #ou decide o to set prices "or #our restaurant $usiness O0?$ct!"$ 1+ 7ien tings to consider a$out te price o" a mealU mealU Select te $est price.

F2

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2014/201 5

MANUEL DECIDES O. MUC TO CARGE Manuel ad to decide on te prices e ould carge carge "or "or is meals. Nis "irst "irst tougt tougt in on oning ing is on restaur restaurant ant as to o""e o""err loer prices tan is competitors. competitors. Ne ne "rom oring in restaurants restaurants tat te menu price is dou$le or triple triple te "ood cost. I" stea costs costs to dollars' dollars' #ou carge carge "our to siJ dollars. dollars. 9is ill ill coer a lot lot o" ting tingss in #our resta restaur uran antt lie lie operating eJpenses eJpenses.. 9ese include rent' salaries' taJes' insurance' adertising' and gas and electricit#. Manuel said' “ou ma# $rea een o" lose mone# sometimes' $ut #ou onQt onQt lose too o"ten. /noter /noter time' time' #ou ma# mae more mone#. :ut #ou usuall# $alance usuall# $alance out #our out #our loss. Cor eJample' a loss on a "ilet mignon mignon can $e $alanced $# maing mone# on a egeta$le casserole.” casserole.” ManuelQs menu ill include dises prepared it meat' poultr# meat' poultr#'' and "is. "is. Ne also also ill include include egeta$le egeta$le casser casseroles oles to $alance $alance is menu. menu. Cor meats' e ill carge carge to times at itit cost im. Ne ill $alance an# loss $# carging tree times more "or a egeta$le casserole' ic ill cost muc muc less tan tan te meat produc products. ts. Manuel Manuel also also ne e must ae ae a ariet# o" dises in is menu to please is ne n e customers.

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2014/201 5

S$tt!n4 P*!c$ In setting setting te prices "or #our restaurant restaurant #ou ill need to tin a$out "our tingsU - "ood costsU - a age gess and and ote oterr ope opera rati ting ng eJ eJpe pens nses esUU - co com mpe peti tito tors rsQQ pric prices esUU and and - pro"it. In tis unit' #ou ill learn a$out te "our main tings to consider in setting prices and te a# #ou go a$out doing it.

oo# Cot In coosing prices "or #our meals' #ou need to consider te amount #ou ad to pa# "or te "ood and related related items items #ou put into te meal. meal. ou sould mae a list o" eer#ting #ou sere in a certain meal and te prices #ou ad to pa# "or eac item. item. /"ter /"ter #ou "igure "igure out te total total cost' cost' #ou usuall# multipl# $# tree to "ind out o muc to carge te customer. 9e "olloing is a sample o" o one restaurant set te prices o" a meal. On$ D!nn$* S$*"!n4 (EntrDe o" eal o" eal it it tomato and ceese sauce) Ent*$ @ oA. eal Z1l$. @ oA. tomato sauce 1 oA. ceese Musrooms' parsle#

Z .3?

.W3 .2W

.23 .?4

+ost o< entrée

Ot<$* !t$% :aed potato Peas Salad Rolls

Z

.2W .3? .@3 .13

+ost o< oter items

Total Cot )$* S$*"!n4 P*!c$ to Cuto%$*: 2 K W1 X W@ (9e price on te menu ould $e WF)

W1

.?4



.a4$ .a 4$ an# Ot<$* O)$*at!n4 EK)$n$

FF

MIPO



2014/201 5

our prices must allo "or #our operating eJpenses (7/S9OS E C56
Co%)$t!to*Q P*!c$ our prices "or meals ill also depend on at #our competition carges. 9is means means restaurants tat o""er similar similar meals and serices in a similar similar location. location. Cor eJample' eJample' i" #ou carge carge more "or #our lunces lunces tan #our main compe competi titi tion on do don n te te $loc $loc' ' #o #ouQ uQll ll “p “pri rice ce #o #our urse sel" l" ou outt o" $usiness.”

P*o!t Pro"it is at is le"t oer a"ter a"ter eer#t eer#ting ing else else as $een $een paid. paid. In a restaurant it a sales olume o" a$out Z233'333 a #ear' te pro"it ma# amount to a$out Z2'W33 a mont. Pro"it includes #our on salar#' income taJes' and mone# to eJpand #our $usiness. Out o" pro"it' pro"it' "or eJample' #ou ould $u# ne "urniture or a ne energ# saing disaser.

Su%%a*(

F

MIPO



2014/201 5

Setting prices taes some tining. 9ere are "our main main tings to consider in setting prices+ cost o" "ood' operating eJpenses' competition' and pro"it.

L$a*n!n4 Act!"!t!$ 2. at does te menu tell te customerH 1. No do #ou set te price price o" a mealH at is te ratio ratio o" te "ood cost to te menu priceH 4. LetQs suppose suppose #ou and #our date are dining at a luJur# restaurant and te "olloing meals ae $een ordered+ :ee" 9enderloin “eane”
Un!t  Mult!)l$ C
F

MIPO



2014/201 5

2. at ord means' K)e K)e act o< setting a price to a meal$ >ic te customer is obligated to pay.K pay.K a. o""er $. carge c. oring d. eating 1. ic is 6O9 an eJample o" operating eJpensesH a. insurance $. salaries c. aderting d. "ood cost 4. ic ord means te same as salary as salaryHH a. age $. o""ers o""ers c. insurance d. rent @. at is "$alH a. $a$# pigpiglet $. $a$# cicencic c. $a$# orsecolt d. $a$# cocal" W. I" #ou are a restaurant oner' ic o" te "olloing is #our competetorH a. oter soppers $. oter "ood serice places places c. oter $usinesses d. oter customers 8. ic ord means te same as K>ear K>ear and tear .K .K a. re!uirement $. e!uipment c. depreciation d. competition =. Pro"it is at is VVVVVVVVVV a"ter eer#ting else as $een paid. a. le"t oer $. put o"" c. spent d. $ougt

F

MIPO



2014/201 5

?. ic ord means K someting someting tat belongs to you$ someting tat is yours.K yours.K (NI69+ I" #ou $u# someting' #ou VVVVVV it.) a. to spend $. to on c. to $u# d. to allo B. Cor eJample' i" #ou carge more "or #our lunces tan #our VVVVVV competition don te $loc' #ou ma# Kprice K price #oursel" out o" $usiness.K a. le"t oer $. main c. anoter d. associate 23. at are te "our tings to tin a$out en setting pricesH a. emplo#ees' operating eJpenses' competition' co mpetition' pro"it $. "ood' operating eJpenses' eJpenses' insurance' pro"it c. spending' depreciation' insurance' pro"it d. "ood' operating eJpenses' competition' pro"it

F

MIPO



2014/201 5

UNIT  ADVERTISING AND SELLING 9o elp elp #ou learn a#s to adertise and sell #our restaurant.

adertise #our restaurant O0?$ct!"$ 1+ <oose te $est a# to adertise "or a speci"ic purpose. #o ur restaurant O0?$ct!"$ ++ eelop a printed ad "or #our "or te ello Pages or a nespaper.

VOCABULARY



MIPO



9o adertise 9o sell to coose purpose printed ad promotional opening instead o" ariet# mail to deelop announcements andritten to address to place to initiate to greet prompt tact"ul iepoint to oerloo displeasure least complaints rocing ta$les' dra"ts to "ace suggestions drop ord-o"-mout sap to reac to last to appeal simple in"ormatie trut"ul "eatures

imaginatie attractie eadline igest loest

MANUEL ADVERTISES IS RESTAURANT

1

MIPO


2014/201 5


2014/201 5

Manuel decided to gie a to nigt promotional opening $e"ore e o""icial opened is restaurant. 9e opening as &ust going to $e a part# "or is "riends' "riends' a close close group o" people. people. :ut a "riend told told im tat e sould sould inite oter people o ould $e good "or te $usiness. So instead o" &ust &ust a group o" "riends' Manuel decided to inite a ariet# o" people and potential customers. customers. Manuel decided to use direct mail as a a# to promote or “sell” is restaurant. Ne got a list list o" people "rom all is "riends. Ne ten deeloped announcements tat announcements tat ere andritten andritten to to gie a “personal touc.” Manuel "igured people ould $e impressed it a andritten initation addressed to tem personall personall#. #. 9e# migt migt come to te restaurant restaurant een toug toug te# did not no o o e as. as. 9e idea idea ored. ored. People came itout itout reall# reall# noing o e as. Manuel also placed also placed an ad in ad in te ello Pages a "e monts $e"ore te opening o" is is restaurant. 9e ad looed lie lie tis.

A#"$*t!!n4 an# S$ll!n4 /dertising and selling #our restaurant are er# important to te success o" #our $usiness. $usiness. /s a restaurant oner #ou ill ill need to do tree tree tings+ - initiate t te sa saleU - un unde ders rsta tand nd cus custo tom mer nee needs dsUU and and - sele select ct ari ariou ouss "orm "ormss o" ad ader erti tise seme ment nt..

In!t!at$ t<$ Sal$ our "irst step in selling #our serice once #ou ae opened #our restaurant restaurant is to meet te customers customers.. 7reet 7reet tem tem it a "riendl# smile and gie tem #our immediate' prompt immediate' prompt attention. attention. 9e actual selling o" te "ood inoles introducing te customers to te t#pe o" "ood and serices #ou o""er $##ou guessed itgiing tem te te menu menu.. 9ell te cu cust stom omer erss a$ a$out out te "ood "ood  en en #ou an ans ser er teir teir !uestions. 7ie tact"ul tact"ul adice adice a$out a$out te "ood. "ood. 6eer ig-pre ig-pressur ssuree #our customers into selecting a meal te# migt not en&o#.

Un#$*tan#!n4 You* Cuto%$*

+

MIPO



2014/201 5

/noter important area to tin a$out en selling #our serices is te customerQs iepoint iepoint.. Man# restaurant oners or so ard at $u#ing supplies supplies'' superising emplo#ees' and sering "ood tat te# neer stop to loo at te restaurant as te customer customer sees sees it. 9e# are so $us# $us# preparing preparing te meals meals tat te# "orget "orget o to sell sell tem. tem. 9e# 9e# oerloo little little tings tat ma# mean te di""erence $eteen customer satis"action and displeasure displeasure.. / a# to learn at customers tin o" #our "ood is to loo at te plates as te# come $ac "rom te customers. 9e "ood le"t on a plate ill tell #ou at ind o" "ood people lie least. / lot o" customers ma# leae a certain "ood on teir plates. plates. 9en #ou ill no someting someting is rong.
A#"$*t!!n4 ord-o"ord-o"-mout mout is te $est means means o" o" adertising "or te indiidual oner restaurant restaurant.. People lie to sap sap stories stories or recommendations a$out delicious delicious meals meals it eJcellent eJcellent serice. serice. /n /ndd letQs not not "orget "orget te stories a$out a$o ut orri$l orri$lee seric sericee and terri$l terri$lee "ood. "ood. 5nless 5nless #ou ae a "ull "ull ou ouse se eer# da#' #ou ill ant to do some ind o" adertising to attract more customers. Some restaurants restaurants donQt adertise. :ut "or "or tose tat do' @] o" teir operating eJpense is spent on adertising costs. 9ere are tree a#s to attract attract customers customers to #our restaurant+ ello Pages' nespaper ads' and direct mail. /der ertis tising ing in te e ello llo Pages is a$solu a$solutel tel## Y$llo Y$llo Pa4$ Pa4 $. /d necessar# necessar#.. our our ad ill reac te entire entire communit communit## and ill last last a long time. It sould appeal appeal to to all t#pes o" people. /n ideal ad as seeral !ualities. - ItQs simple. - ItQs in"or n"orm mati atie. e.

2

MIPO



2014/201 5

ItQs trut"ul trut"ul.. It sos important or special "eatures "eatures o" o" #our $usiness. - ItQ ItQs imag imagin inat ati iee and and att attra ract cti iee -

9es 9esee ad adss ge gett a lot lot o" respo espons nsee "rom all all t#pe t#pess o" resta estaur uran antt customers. 9ese include local residents' residents' tourists' tourists' people ne in ton' and tose tose o ae lied lied in te same place place "or a li"eti li"etime me..
Su%%a*( /s te te o one nerr o" a resta estaur uran ant' t' #o #ouu must ust sell sell #o #our ur ser seric ices es to eer e er#on #one. e. 9er 9eree are are tre treee tin tings gs #ou ill ill need to do in sell sellin ingg an andd adertising #our serices+ initiate te sale' understand te customerQs needs or iepoint' and coose arious t#pes o" adertisement to use.

@

MIPO



2014/201 5

In#!"!#ual Act!"!t!$ 2. at at is te "irst "irst step in selling selling #our #our serice serice once #ou ae opened opened #our restaurantH 1. at ould te actual actual selli selling ng o" #our #our "ood "ood inoleH inoleH 4. No could could #ou tell tell at at "oods "oods #our custom customers ers lied lied leastH leastH @. 6ame at least least tree tree customer customer complaints complaints.. W. at is te te greatest greatest danger a restaura restaurant nt "acesH "acesH 8. at at is te $e $est st means means o" ad ade ert rtis isin ingg "or "or an indi indii idu dual all# l# o one nedd restaurantH =. 6ame tree tree a#s to to attract attract customers customers to to #our restaura restaurant. nt. ?. Manuel ants to cange is ad in te e ello Pages. Ne ould lie

to add is $usiness $usiness ours ours and te da#s e ill ill $e open. Ne is also considerin consideringg canging canging te st#le st#le o" is ad. Mae up a ne ad "or is is $usiness.

Un!t  Mult!)l$ C
F

MIPO



2014/201 5

d. suggestion @. VV VVVV VVVV #o #our ur cu cust stom omer erss it it a "rie "riend ndl# l# smil smilee an andd gie gie tem tem #o #our ur immediate' prompt attention. a. greet $. tact"ul c. guess d. suggestion W. <oose <oose te ord tat means + being diplomatic$ ?no>ing >at is rigt


MIPO



2014/201 5

UNIT  EEPING INANCIAL RECORDS Goal+ 9o elp #ou learn learn o to eep "inancial records "or #our restaurant. restaurant. O0?$ct!"$ 1+ Cill out a customer guest cec "orm. "orm. seet "or "or mone# receied and paid and paid out in out in O0?$ct!"$ ++ Cill out a dail# cas seet one da#.



MIPO



2014/201 5

MANUEL EEPS TRAC O INANCES O INANCES In te te "irst rst "e mon ontts o" Man anue uelQ lQss $u $ussine nesss' e as muc uc disorganiAed.. “I as &ust pa#ing $ills disorganiAed $ills and puttin puttingg tem in a $oJ. I didnQt didnQt ae enoug eJperience in andling andling m# m# "inancial "inancial records. :ut I learned te ard a#. a#. It too too me ours to straigte straigtenn up te mess mess I ad made. 9en I started eeping a dail# and eel# $ooeeping s#stem.” Eer# Eer# morning' morning' Manuel Manuel ou ould ld add up te guest cecs (customer receipts). 9en e ould cec tem against te cas register receipts receipts to account "or all all o" is sales. On Monda# (closing (closing da#)' Manuel Manuel ould add up te eeQs time seets. 9en e ould prepare te te emplo#eeQs cecs "or pa#da# on 9uesda#. 9uesda#. Manuel ala#s paid is suppliers at te time e receied is goods. Nis cas pa#ments "or a t#pical ee ere as "ollos+ Emplo#ee ages /dertising Inentor# and Supplies 9aJes Laundr# and Linen $$)!n4 !nanc!al R$co*#

Z833.33 23.33 43.33 @3.33 13.33

/s a restaurant oner' #ou must ae a clear a# o" eeping trac o" #our income income and eJpenses. ou must eep good "inancial records. 9en #ou ill no o #our $usiness is doing and #ou can mae $etter $usiness decisions. decisions. our reco record rdss ill ill e elp lp #o #ouu to an ans ser er te te "oll "ollo oin ingg ind indss o" !uestions. - No No  muc uc $us $usin ines esss did did I do doHH earnHH - No muc net pro"it did I earn - No No  muc muc er eree m# m# "oo "oodd cos costs tsHH - No No  muc muc e ere re m# oter oter eJ eJpe pens nses esHH Man# restaurant oners oners !uestion te need "or "or eeping records. 9e# sa#' sa#' “# “# eep a lot o" complicated complicated records recordsHH IQm so $us# $us# running m# m# restaurantU I donQt ae time "or recordeeping.” Man# small restaurants ae "ailed eit eite err $e $eca caus usee o" po pooor recordeeping or $ecause no records ere ept at all. :usiness success and



MIPO



good recordeeping go and in and. recordeeping.

2014/201 5

9e erre is a real need "or

our record record s#stem s#stem does does not ae to $e compli complicat cated. ed. It can $e simple' eas# to eep' and re!uire little time. time. ou ill ill need to no o to eep trac o" te mone# coming in to (cas (cas receipts) receipts) and going out o" (cas (cas pa#ments)) #our $usiness. ou ill pa#ments ill learn a$out guest cecs and dail# cas seets.

Gu$t C<$cH 9ese cecs are sometimes called guest orders orders.. 9e guest cec is te record "or te serice o" #our "ood and te a# in ic #ou collect #our mone# "rom te customers. 9e cec as space "or te order and te correct correct amount amount to $e paid $# te customer. customer. It also includes includes in"orm in"ormation ation a$out te+ - ser serer er (a (ait iter er or or ai aitr tres ess) s)UU - nu num m$e $err o" gue guest stss (cus (custo tome mers rs)U )U - ta$ a$le le $e $ein ingg ser sere essU and and - da date te an andd amou amount nt o" o" te te pu purc rca ase se.. 9ese cecs are usuall# purcased in “ $oo “ $oo ” "orm "orm.. 9e# sould $e num$ered num$ered so tat all o" tem can $e accounted "or. "or. 7uest 7uest cecs ill tell #ou o man# sales #ou ae made in a da#. da#. 9e# sould also $e ceced agains againstt #ou #ourr cas register register receipt receiptss at te end o" eac eac da# da#.. our cas register receipts are #our record o" eac sale plus te total num$er o" cecs #our ring up. up. 9e guest guest cec Manuel Manuel used used "or is resta restaurant urant is son on te neJt page.

Da!l( Ca< S<$$t Manuel used a dail# cas seet to eep trac o" te mone# coming into and going out o" is restauran restaurantt eac da#. 9is is a a# o" recording recording te cas sales sales "or eac da#. da#. 9e sales sales are recorded recorded on te le"t side o" te "orm and are added up dail#. On te rigt side o" te "orm' #ou enter te mone# #ou paid out eac da#. 9ese are te operating eJpenses o" #our restaurant. restaurant. 9e actual dail# cas seet tat #ou ill use as a restaurant oner ma# $e di""erent.

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/t te end o" eac ee or mont' tese dail# "orms and added up. 9e# are added again at te end o" te #ear to proide a complete statement o" #our pro"it and loss. I" #ou donQt ant to $oter to $oter it it te recordeeping part o" #our $usiness' #ou can ire a part-time accountant  oo spec specia iali liAe Aess in rest restaur auran antt operations. /ll #ou need to do is eep a dail# record record o"+ - cas cas regi regist ster er rece receip ipts tsUU - cas on andU - $an de depositsU - cas pa paid ou outU an and - cecs issued issued.. Send tese records to te accountant eac ee or mont' depending on #our set-up. set-up. 9e 9e accoun accountan tantt ill ill prepar preparee te record recordss and "inan "inancia ciall statements "or #ou.

Su%%a*( eeping good "inancial records is a necessar# part o" running #our onn rest o restau aura rant nt.. It inol inoles es prop proper erl# l# compl complet etin ingg a gu gues estt c cec ec an andd regularl# eeping trac o" te $usiness income and eJpenses. eJpen ses.

L$a*n!n4 Act!"!t!$ In#!"!#ual Act!"!t!$ 2. :rie :rie"l "l## de desc scri ri$e $e a da dail il## cas cas see seett an andd list ist te te in"o in"orm rmat atio ionn it contains. 1.
4. It as ;ul# 1' 6anc# ongQ ongQss $irtda# $irtda#.. Se anted to cele$rate cele$rate $#

going to dinner. dinner. So se decided to go to ManuelQs ManuelQs restaurant restaurant alone' er  eree se se a add eate eatenn man# man# times times.. Se Se sat sat at er regul regular ar ta$le ta$le'' num$ nu m$er er @' an andd a ass sered sered $# Ramo Ramon. n. Sinc Sincee tis tis as a spec specia iall occasion' se ordered te specialt# dis' paella (a dis it di""erent t#p #pes es o" "is)' )' pri priced ced an andd Z8 Z8.W .W3. 3. Se Se als also order rdered ed stu"" u""ed

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musrooms as an appetiAer "or Z4.W3. Cor dessert' se ad "lan (a custard custard dis) dis) priced at Z1.W3 Z1.W3 and co""ee co""ee "or Z3.=W. 6anc# paid paid in cas.
Un!t  Mult!)l$ C
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d. salar# =. ic one is 6O9 a t#pical eel# cas pa#ment according to ManuelH a. "ood $. emplo#ee ages c. adertising d. taJes ?. at in"ormation is on a bguest cecbH a. customers' num$er o" guests' ta$les $eing sered' amount o" te purcase $. customers' num$er o" guests' "ood ordered' amount o" te purcase c. serer' num$er o" guests' "ood ordered' amount o" te purcase d. serer' num$er o" guests' ta$les $eing sered' amount o" te purcase B. I" #ou dont ant to VVVVVVVVV it te recordeeping part o" #our $usiness' #ou can ire an VVVVVVVVVVVVV. a. $oter' accountant $. earn' serer c. pa# out' ead aiter d. adertise' $oss 23. at is a cas register H a. o$&ect in te restaurant "rom ic #ou can coose #our "ood $. place in te restaurant restaurant ere #ou can use te toilet toilet c. o$&ect tat eeps te mone# and prints a guest ticet d. te paper in ic te aiteraitress aiteraitress rites don te order

UNIT  EEPING YOUR RESTAURNT SUCCESSUL Goal+ 9o learn o to to eep a restaurant success"ul. success"ul. O0?$ct!"$ 1+ Cigu Cigure re out out te te net pro"it pro"it ($e" ($e"or oree taJes taJes)' )' pro"it ratio' and eJpense ratio "or tis $usiness. tis $usiness could increase its its pro"it. O0?$ct!"$ ++ State one a# tis

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to cange #our $usiness $usiness to increase increase sales. O0?$ct!"$ 2+ Suggest a a# to

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MANUEL CECS IS RESTAURANTQS EALT 9e time as passed passed !uicl# "or ManuelQs ManuelQs restaurant. restaurant. La Masia is no one #ear #e ar old' old' an andd $usiness $usiness as gron gron.. Manu Manuel el a ass enlarged enlarged is menu and opened "or lunc. :ut Manuel Manuel as $een "aced "aced it some serious serious pro$lem pro$lems. s. Seera Seerall oter restaurants ae opened in te area' and te econom# as taen a turn "or te orse orse.. People are starting starting to tin tice tice a$out eating out' especiall# in luJur# restaurants. restaurants. Instead o" regular regular customers customers eating tree times a ee ee in ManuelQs restaurant' restaurant' te# ma# come in onl# once. 9oug e is maing a pro"it' itQs a lo one. Manuel is distur$ed distur$ed a$out a$out te decline in custo custome mers rs.. Ne decid decides es to mae some some c can ange gess to eep eep is is restaurant restaurant pro"it pro"itss groing. groing. Ne as to "igure "igure out a a# o" increasing increasing is pro"its. Sould e raise te prices o" is menu or reduce is is oursH

$$)!n4 You* Bu!n$ Succ$ul Eer#one o goes into $usiness $usiness ants to $e success"ul. success"ul. :ut o to $e success"ul is ala#s ala#s a $usiness onerQs pro$lem. 9ere are tree important a#s to eep #our $usiness success"ul. - Mae Mae sur suree #ou #ou ae ae en enoug oug mon mone# e# on on and and.. - e eep ep pro" pro"it it up an andd cos costs ts do don n.. - Mae Mae cang canges es in in #our #our $usi $usines nesss ene eneer er necess necessar# ar#.. In te last unit' #ou learned o to eep trac o" cas on a dail# $asis. eeping accurate records records o" o" #our sales and eJpenses is a “must” in determ determini ining ng pro"it. pro"it. 9e 9e same same ind ind o" s#stem s#stem can $e used on a eel#' eel#' montl#' or #earl# $asis to eep trac o" #our pro"it. pro"it. In tis unit' #ou ill learn o to cange #our # our $usiness to increase #our sales.

$$)!n4 T*acH o P*o!t Pro"it Pro"it is at #ou receie receie "or #our ard ard or. It is te amount amount le"t oer "rom #our reenues (sales) a"ter all o" #our costs and eJpenses ae $een paid. en #ou add all te "igures oer te ole #ear as Manuel did' #ou ill come up it a pro"itloss a pro"itloss statement. statement. / pro"itloss pro"itloss statement statement ill ill tell #ou at #our $usiness oes oes'' at it ons'' and o muc pro"it #ou ae made oer te #ear. ons #ear. / pro"itl pro"itloss oss

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statement ill let #ou no te direction #our $usiness is taing "orm #ear to #ear. 9e pro"itloss statement as "ie areas+ mone# tat comes into #our restaurant restaurant "rom retail retail cas cas - reenues mone# and credit credit salesU salesU olesale cost o" te "ood tat is sold to #our - cost o" goods sold olesale cost customersU - gross pro"it amount amount o" mone# "rom retail sales a"ter pa#ing te olesale costs "or suppliesU - eJ eJpe pens nses esm mon one# e# spen spentt in op oper erat atin ingg te te $u $usi sine ness ss'' incl includ udin ingg emplo#eesQ salaries' rent' utilities' adertising' and so onU and - net pro"it amount amount o" mone# le"t oer "rom #our gross pro"it a"ter a"ter all #our restaura restaurant nt eJpenses eJpenses are paid. (6et Pro"it Pro"it  7ross 7ross Pro"it [ EJpenses) 9is is an eJample o" te pro"itloss statement #ou migt use in #our restaurant. 9o ear Pro"itLoss Statement I" #ou ant to compare #our income and eJpenses "or to #ears' #ou ma# use a "orm lie tis. ou can record #our "igures ritten in dollars or in percentages o" total gross sales' or $ot. Ciguring in percentages maes it easier to compare o ell #our restaurant did last #ear it o ell it is doing tis #ear. #ear. 9e pro"it and eJpense eJpense ratios ratios can can also elp #ou compare o ell #ou are doing oer te #ears. # ears. 9e in"ormation in #our pro"itloss statement can $e used to "igure "igure out te pro"it ratio ratio and eJpense ratio o" #our restaura restaurant. nt. 5se te "olloing "ormula to compute tese ratios+ Pro"it ratio  6et Pro"itReenues EJpense ratio  EJpensesReenues I%)*o"!n4 N$t P*o!t at i" #our pro"its are too lo and $usiness is not groing enougH ou can tr# seeral a#s to increase tem+

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increase salesU raise pricesU or reduce eJpenses.

C
Su%%a*( ou can "igure out pro"its and compare tem on a montl# or #earl# $asis $# recording income and eJpenses on a pro"itloss statement statement.. I" #ou ant to increase increase pro"its pro"its #ou must increase increase sales' sales' raise prices' or reduce reduce eJpenses. 9o increase sales' sales' #ou ma# need to improe te !ualit# o" or mae oter canges in #our restaurant.

L$a*n!n4 Act!"!t!$ In#!"!#ual Act!"!t!$ 2. a att are are te tr tree impo imporrtant tant a# a#ss to e eep ep #o #our ur $u $ussines inesss success"ulH 1. EJplai EJplainn net pro" pro"it. it.
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2. at ord means te same as impuestos in impuestos in EnglisH a. success"ul $. serious c. eneer d. taJes 1. at ord means te same as bto mae $iggerbH a. enlarge $. lo c. decline d. srin 4. Manuel is distur$ed a$out te VVVVVVVVV in customers. a. decline $. srin c. lo d. enlarge @. ic is NOT a a# to eep #our $usiness success"ulH a. mae sure #ou ae enoug mone# on and $. eep pro"it up and costs costs don c. cange te decoration o" #our # our $usiness regularl# d. mae canges in #our $usiness eneer necessar# W. ic is an eJample o" someting #ou on. a. #our moters plate $. te restaurants ta$les c. te aiters pencil d. #our sering tra# 8. eeping VVVVVVVVVVV records o" #our sales and eJpenses is a bmustb in determining pro"it. a. loss $. accurate c. olesale d. retail =. ic is an eJample o" bre!enue bre!enuebH bH a. a customer sitting at a ta$le $. purcasing $read "or te restaurant c. a person pa#ing "or a drin

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d. a aiter sering a drin ?. ic is 6O9 on a pro"itloss statementH statementH a. reenue $. eJpenses c. gross pro"it d. olesale B. :e"ore tr#ing to mae an# canges' #oull need to do some VVVVVVVVVV. a. trends $. researc c. image d. sta"" 23. ic is 6O9 considered considered bsta""b. bsta""b. a. ce" $. aiter c. "riend d. $oss

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