Magic: The Gathering® – 2011 Core Set July 16, 2010
Pre-order Date: June 18, 2010
Product Release Date: July 16, 2010
A set everyone can sink their teeth into!
PRODUCT TYPE: TARGET AUDIENCE: PACKAGING:
Trading Card Game Magic™ players; age 13+. See Ordering Information for SKU breakout (last page).
SET SIZE AND PRODUCT OFFERINGS
• • •
249-card core set. Boosters, Booster blisters, Intro packs, Fat Pack. Features the new Intro pack format.
Magic: The Gathering, its logo, and Magic are trademarks of Wizards of the Coast LLC in the U.S.A. and other countries. ©2010 Wizards.
Magic: The Gathering® – 2011 Core Set July 16, 2010
KEY SELLING POINTS • The Magic 2011 Core Set follows the same blueprint laid by the Magic 2010 Core Set, one of the best-selling Magic core sets of all time. • Like the Magic 2010 Core Set, approximately half of the Magic 2011 Core Set will be brand new cards. The rest of the set will be returning favorites from throughout Magic’s 17year history. • The biggest difference between M10 and M11 will be in the Intro Packs. Starting with the Magic 2011 Core Set, Intro Packs will contain 60-card decks instead of 41-card decks. They will still contain a 15-card booster and rules inserts, all for $12.99 MSRP. • Intro Packs are an ideal introduction to both Magic: The Gathering and the new core set. These new 60-card Intro Pack decks are now constructed tournament legal. • The Magic 2011 Core Set will have a Prerelease, a Launch Party, and a Game Day. It will also be used in high-level organized play events in 2010. • Standard now rotates only once each year, with the release of the October large set. Magic 2011 will enter Standard on its release without knocking anything out, then Magic 2010 and Shards of Alara® block will leave Standard with the release of Scars of Mirrodin™
MARKETING SUPPORT
Organized Play • Magic 2011 Prerelease Tournaments: July 10 – 11, 2010 • Magic 2011 Launch Parties: July 16 - 18, 2010 • Magic 2011 Game Day: August 14, 2010 Promotions • In-store merchandising program beginning late-June. Materials will include event support, posters, and other point of purchase materials. • Different rare foil promo cards will be given out with participation at Prerelease and Launch Parties. High-Impact Advertising • Internet advertising will run between the months of June and July. • Magicthegathering.com o Dedicated Magic 2011 mini-site launch in June. o Teaser content such as card images and artwork will be released before the Prerelease to begin hype for the set. o Game mechanics teaser content in the form of Prerelease articles that tease the new cards of the set begin 4 weeks before street date. Magic: The Gathering, Magic, Shards of Alara, and Scars of Mirrodin are trademarks of Wizards of the Coast LLC in the U.S.A. and other countries. ©2010 Wizards.
Magic: The Gathering® – 2011 Core Set July 16, 2010 ORDERING INFORMATION
For WIZARDS OF THE COAST ordering information please contact your authorized Distributor or your Premier Store Representative. For Distributor information or to set up an account please go to www.wizards.com/retailer. Premier Stores can call 800-564-1636.
Item
Contents
Product Code
UPC
ISBN
MSRP
Size
Weight
207590000
6 53569 51546 3
978-0-78695596-1
3.99
0.19” x 4.75” x 2.56”
0.06lbs.
Booster
15 cards
Booster Display
36 boosters
N/A
6 53569 51547 0
978-0-78695597-8
143.64
4.94 x 2.69 x 7.94
2.36lbs.
Booster Master Carton
6 displays
N/A
N/A
N/A
861.84
8.56 x 6.13 x 15.38
16lbs.
Intro Pack
1 premium card, 1 60-card deck, 1 booster, 1 learn-to-play insert, 1 Strategy insert
207600000
6 53569 51573 9
978-0-78695603-8
12.99
3.81” x 3.81” x 1.25”
0.3lbs.
Intro Pack Display
10 intro packs
N/A
6 53569 51574 6
978-0-78695604-3
129.90
7.81” x 7.81” x 7.16”
3.8lbs.
Intro Pack Master Carton
3 displays
N/A
N/A
N/A
389.70
16.5” x 24.5” x 7.5”
25lbs.
Fat Pack
8 boosters, 1 card box, 1 player’s guide, 1 40-card land pack, 1 learn-to-play insert, 1 book sample chapter.
207610000
6 53569 51598 2
978-0-78695609-8
34.99
3.5” x 6.43” x 7.43”
1.8lbs.
Booster Blister
1 booster
207620000
6 53569 51554 8
978-0-78695602-9
3.99
0.25” x 7” x 3.81
0.08lbs.
Magic: The Gathering is a trademark of Wizards of the Coast LLC in the U.S.A. and other countries. ©2010 Wizards.
