Magic: The Gathering® – Scars of Mirrodin™
MTG-Realm.com
October 1, 2010
Pre-order Date: September 3, 2010
Product Release Date: October 1, 2010
The Corrosion Begins
PRODUCT TYPE: TARGET AUDIENCE: PACKAGING:
Trading Card Game Magic™ players; age 13+. See Ordering Information for SKU breakout (last page).
SET SIZE AND PRODUCT OFFERINGS
• • •
There are 249 black-bordered cards in Scars of Mirrodin (15 Mythic Rare, 53 rare, 60 uncommon, 101 common, 20 basic lands). Boosters, Intro packs, Fat Packs. The expected contents of a booster is 10 commons, 3 uncommons, 1 basic land, 1 tip/token card, and 1 rare card. A Mythic rare will appear in the rare slot in approximately 1 in every 8 booster packs.
Magic: The Gathering and its logo, Scars of Mirrodin, and Magic are trademarks of Wizards of the Coast LLC in the U.S.A. and other countries. ©2010 Wizards.
MTG-Realm.com
Magic: The Gathering® – Scars of Mirrodin™
MTG-Realm.com
October 1, 2010
KEY SELLING POINTS
• • • •
Scars of Mirrodin marks a return to a world of twisted metal first seen in 2004. The orginal Mirrodin™ block from 2004 is one of the most popular and successful in Magic’s history. Scars of Mirrodin will build on some of the themes and mechanics introduced in the original block, and introduce several brand new game mechanics. Scars of Mirrodin will have an integrated consumer experience unlike any previous Magic set.
MARKETING SUPPORT Organized Play • Worldwide Prerelease Tournaments: September 25 – 26, 2010 • Worldwide Launch Parties: October 1 – 4, 2010 • Game Day celebrations: October 30 – 31, 2010 • Scars of Mirrodin cards are legal in Constructed OP events immediately upon release (October 1, 2010).
Promotions •
Scars of Mirrodin promotional elements include: o Website o Organized Play o Social Media o Advertising o In-Store Programs
High-Impact Advertising •
• •
Advertising for Set Celebration events. o Prerelease Events o Launch Parties o Game Day o Final site list likely to include: Kongregate Source Forge Penny Arcade GameFly Escapist CheatCC Retailer Ad Kit available for download on the Wizards website with customizable flyers and ads. Kits available approximately 3 weeks prior to each Organized Play event. Major Ad Support for Scars of Mirrodin promotional elements.
Magic: The Gathering, Magic, Mirrodin, and Scars of Mirrodin are trademarks of Wizards of the Coast LLC in the U.S.A. and other countries. Other trademarks are property of their respective owners. ©2010 Wizards.
MTG-Realm.com
Magic: The Gathering® – Scars of Mirrodin™
MTG-Realm.com
October 1, 2010 ORDERING INFORMATION
For WIZARDS OF THE COAST ordering information, please contact your authorized Distributor or your WPN representative. For distributor information, or to set up an account, please go to http://www.wizards.com/sales. Wizards Sales Account holders can call 800-564-1636.
Item
Contents
Product Code
UPC
ISBN
MSRP
Size
Weight
210590000
6 53569 53761 8
978-0-78695718-7
3.99
2.56” x 4.75” x 0.18”
0.06lbs.
Booster
15 cards
Booster Display
36 boosters
N/A
6 53569 53762 5
978-0-78695719-4
143.64
7.93” x 2.68” x 4.93”
2.36lbs.
Booster Master Carton
6 displays
N/A
N/A
N/A
861.84
6.12” x 15.37” x 8.56”
16lbs.
Intro Pack
1 premium card, 1 60-card deck, 1 booster, 1 learn-to-play insert, 1 Strategy insert
210610000
6 53569 54202 5
978-0-78695728-6
12.99
3.81” x 6.87” x 1.06”
0.35lbs.
Intro Pack Display
10 intro packs
N/A
6 53569 54203 2
978-0-78695729-3
129.90
7.8125” x 7.8125” x 7.1563”
3.8lbs.
Intro Pack Master Carton
3 displays
N/A
N/A
N/A
389.70
16.5” x 24.5” x 7.5”
25lbs.
Fat Pack
8 boosters, 1 card box, 1 player’s guide, 1 40-card land pack, 1 learn-to-play insert, 1 Spindown™ life counter.
210640000
6 53569 54195 0
978-0-78695727-9
34.99
3.5” x 6.43” x 7.43”
1.8lbs.
Magic: The Gathering, Spindown, and Scars of Mirrodin are trademarks of Wizards of the Coast LLC in the U.S.A. and other countries. ©2010 Wizards.
MTG-Realm.com
