2010 Core Set July 17th, 2009
Product Release Date: July 17th, 2009
More Than Core Product Type: Target Audience: Packaging:
Trading Card Game MagicTMplayers. Age 13+. See Ordering Information for SKU breakout (last page).
KEY SELLING POINTS
The 2010 Core Set is the cornerstone of Magic and the first core set to feature new content (50% new!) in addition to a host of classic cards.
The 2010 Core Set will resonate with fantasy fans as it features classic creatures from the genre, such as Vampires, Dragons, & Sphinx.
Because of the new content the 2010 Core Set will be the first core set to be supported
by Prerelease and Launch Parties The 2010 Core Set will be fully utilized in high-level organized play; including Summer Grand Prix events. The 2010 Core Set will also be the first core set to contain Planeswalkers.
SET SIZE AND PRODUCT OFFERINGS
There are 249 black-bordered cards in the 2010 Core Set. (15 Mythic Rare, 53 rare, 60 uncommon, 101 common, 20 basic lands)
The 2010 Core Set will be sold in Booster Packs, Intro Packs, & Fat Packs (Fat Packs contain 8
booster packs). The expected contents of a booster is 10 commons, 3 uncommons, 1 basic land, 1 tip/token card, and 1 rare card. A Mythic rare will appear in the rare slot in approximately 1 in every 8 booster packs. 6-card Booster packs will besold in gravity feeds. Each booster pack contains 1 uncommon, 3 commons, 1 land, and one card that will either be a rare/mythic rare, uncommon, or common card.
All trademarks are property of Wizards of the Coast LLC in the USA and other countries. © 2009 Wizards.
2010 Core Set July 17th, 2009
MARKETING SUPPORT Organized Play
Worldwide Pre-release Tournaments (July 11th - 12th, 2009) Worldwide Launch Parties (July 17th - 19th, 2009) 2010 Core Set cards are legal in Constructed OP events immediately upon release (July 17th, 2009). Promotions
In store merchandising program beginning early-June. Materials will include: sell sheets, posters, and other POP.
Different rare foil promo cards will be given out with participation at Prerelease and Launch Parties. High-Frequency Advertising
Internet Advertising will be used between the months of December-January on sites like: Wild Tangent, Runescape, Giant Realm Network, Slashdot, and Sourceforge.
Magicthegathering.com ○ Dedicated 2010 Core Set mini-site launch in July. ○ Teaser content such as card images and artwork will be released before the prerelease to begin hype for the set.
○ Mechanical teaser content in the forms of prerelease articles that tease the new cards of the set begin 4 weeks before street date.
All trademarks are property of Wizards of the Coast LLC in the USA and other countries. © 2009 Wizards.
2010 Core Set July 17th, 2009
Item
Contents
Product Code 250350000
UPC
ISBN
MSRP
Size
Weight
6 53569 38861 6
978-078695206-9
3.99
2.56” x4.75” x0.18”
0.06 lbs
Booster
15 cards
Booster Display
36 boosters
XXXXX
6 53569 38862 3
978-078695207-6
143.64
7.93” x2.68” x4.93”
2.36 lbs
Booster Master Carton
6 displays
XXXXX
XXXXX
XXXXX
861.84
6.12” x15.37” x8.56”
16 lbs
Intro Pack
1 premium card, 40-card deck, 1 booster, learnto-play insert, 1 Strategy insert
250360000
6 53569 38874 6
978-078695212-0
12.29
3.81”
0.35 lbs
Intro Pack Display
5 Intro Packs
XXXXX
6 53569 38875 3
978-078695213-7
61.45
7.18” x6.87” x3.93”
1.9 lbs
Intro Pack Master Carton
6 displays
XXXXX
XXXXX
XXXXX
368.7
8.12” x20.87” x7.25”
13 lbs
Fat Pack
8 boosters, card box, player’s guide, learn-to-play insert, land pack, an excerpt from "The Purifying Fire"
250370000
6 53569 38913 2
978-078695218-2
34.99
3.5”
1.8 lbs
1 booster
250380000
Booster Blister
x6.87” x1.06
x6.43” x7.43”
6 53569 39220 0
978-078695229-8
3.99
4.31"x 8"x 0.37"
All trademarks are property of Wizards of the Coast LLC in the USA and other countries. © 2009 Wizards.
0.08 lbs
