About the various brands of shampoo in IndiaFull description
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This report takes an overview of the research that conducted in order to identify the preference level of customers towards Sunsilk shampoo as a brand.This research was carried out to identify the ...
Presentation Pr esentation on Analysis of Case study Muhammad Hamza Anwar Syed Hammad Hashmi Syed Maaz Hasan Ameer Anas
To: Madam Nadia Rahim (course facilitator)
6190 6238 6012 6284
Why we are Here ? 1- Introduction to La Shampoo 2- Reviewing Marketing effectiveness Customer Philosophy Marketing Organization Marketing Information The strategic Perspective Operational Efficiency 3- Strengths; Weakness; Opportunities; Threats 4- Threats; Opportunities; Weakness; Strengths 5- Asset Competency Matrix 6- Conclusion
La Shampoo
La Shampoo
La Shampoo
- It’s a French brand marketed in 1970`s -
The brand started up from a west coast region and expanded up to a national market share
-
The brand sustained with a market share of 4% for 14 years until it started to decline
La Shampoo
Customer Philosophy
Un-decisive top management in identifying potential customers Evidences show un successful marketing resulting in the form of un aware customers Reason behind the above flaws was minimal planning in terms of attracting new potential customers
La Shampoo
Marketing Organization
Major marketing were dealt poorly La Shampoo Relationship of marketing department with other major departments was at arm`s length Whereas R&D was efficient enough !
La Shampoo
Marketing Information
R&D was up-to-date with market dynamics (changing trends) In efficient top management; unable to align its core activities with R&D Organization was unable to meet cost effectiveness due to poor planning at all levels
La Shampoo
The Strategic Perspective
Study shows that there was no such formal planning even to meet a core business objective Think tanks of La Shampoo were heading no where (i.e. an unclear strategy) Not such contingent planning was observed in this case
La Shampoo
Operational Efficiency
Conventional mindset was driving them towards an un desired direction Management was in effective as far as the best utilization of available resources Company was irresponsive towards market dynamics (i.e. tailoring product as per market demands OR customer needs)
La Shampoo
Analysis for SWOT
STRENGTHS:
OPPORTUNITIES:
- Well established brand name
- Can recapture the market share
- Consumers trusted brand
- Huge Market for Shampoo`s
- European mystique/ stylish
- Increasing number of working
Geographically available
women
WEAKNESS:
THREATS:
- Bad product placement
- Dropping market share
- High-end product with no value proposition i.e. herbal, floral extracts - No innovation, same formula used for decades
- Fear of getting wiped out
- No competitive strategy - Not sufficient value for the price
- New products with diversified features in market as competitors
La Shampoo
TOWS MATRIX Internal Organizational Strengths
Elements
Organizational Weakness
External Elements Strategic Options: -
Senior management can integrate market functions with all other business operations Secondly, they can bring some fresh minded people in top management to get rid of old conventional thinking
-
La Shampoo should think about sustaining in short run, rather than getting into a competition
Environmental Opportunities
S-O: La Shampoo can use its already
W-O: They should come up with some
established name as well as their R&D
dynamic and proactive strategists to get rid
effectively to gain maximum out of 96%
of conventional thinking
potential market
Environmental Threats
S-T: La Shampoo can use its already
W-T: The strategies suggest will help La
established name to retain its lost market
Shampoo in overcoming conventional
share, rather than working with same
thinking on immediate basis, which will help
working pattern to get wiped out from
them in coping up with threats of losing
market
market share.
La Shampoo
Assets and Competency Matrix Assets and Competencies Weak
w o s L
Exit
s e n e v i t c a r t t m A u i Exit or Acquire competencies t d e e k r M La Shampoo a M h g i H
Medium
Strong
Milk Profits, refocus the
Leverage short term
strategy or exit the market
profits, and then exit or transform the market
Rethink the focus and strategy
Acquire competencies by
Invest in order to strengthen the
Invest heavily to leverage
internal investment or
competencies base
advantage and deliver
acquisition
greater customer value
La Shampoo
Conclusion La shampoo should take some real quick positive action in order to maintain its reputation. They must integrate all their activities and come up with strong strategic marketing plans accordingly to sustain in the long run.
