La Historia de Movil Tours Iiiiii

FACULTADDE CIENCIAS EMPRESARIAL ES

ESCUELAACADÉMICOPROFESI ONALDE ADMINISTRACIÓN

INFORMEAC ADÉMICO

“EMPRESA MÓVIL TOURS”

Docente:

Mg. Diana !a"ani Ca#a$eon PRESENTADO POR: Ma%&a '$o"ena E()ino*a C!"a)a +e((ica ,$a-i(

Moo/a"/a 0 PERU 1234

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I.

5NDICE

INTRODUCCIÓN La e" e")% )%e( e(a a "67i "67i$$ to!% to!%(( (e enc! enc!en ent% t%a a !/ic !/icaa-a a en $a a7en a7enii-a a A$"i%ante ,%a! 812 -e Moo/a"/a. E( !na -e $a( e")%e(a( "9( %econoci-a( a ni7e$ naciona$ )!e( tiene !na g%an acogi-a )o% e$ );/$ico en gene%a$. M67i$ to!%( e( !na e")%e(a -e t%an()o%te( %e o>%eci ci?n ?n-o -o$e $e(( !na !na "a "ao o%% co"o-i-a-  con'an*a a t%a7?( -e /!(e( ca"ione( a7ioneta( etc. Pe%o co"o en $a 7i-a na-a e( co$o% -e %o(a )o% "9( -e o%"e. C%ee C%ee"o "o(( co con7 n7en enie ient nte e toca toca%% e( e(te te te"a te"a )o% )o%






“PLAN DE REESTRUCTURACIÓN DE MOVIL TOURS” II .

DESARROLLO 1. PLANTEAM PLANTEAMIENT IENTO O DEL PROBLEM PROBLEMA A E$ 9%ea -e ca%ga(  enco"ien-a( -e $a e")%e(a -e t%an()o%te( "67i$ to!%( c!")$e -i7e%(a( acti7i-a-e( )a%a $a /!ena ge(ti6n -e ent%ega -e enco"ien-a(  ca%ga )e(a-a )a%a $o( -i(tinto( c$iente( e@i(t e@i(tent ente(. e(. Ent%e Ent%eg9ng9n-o(e o(e $a "e%ca"e%ca-e%& e%&a a en $o( -i(tin -i(tinto( to( )!nto( )!nto( %eacci6n a$can*a-o )o% e$$o( a$ con(!"i% e$ )%o-!cto o (e%7icio o>%eci-o. M67i M67i$$ to!% to!%(( e( !na !na e" e")% )%e( e(a a )e%! )e%!ana ana -e-i -e-ica ca-a -a a$ t%an t%an()o ()o%te %te inte%)%o7incia$ -e )a(a#e%o( a(& co"o a$ t%an()o%te -e ca%ga  enco"i enco"ienen-a( a( en g%an g%an )a%te )a%te -e$ te%%it te%%ito%i o%io o )e%!ano )e%!ano $a e")%e e")%e(a (a c!enta con $o( (e%7icio( -e en7&o( -e (o/%e( )a%a n>%ae e(t%! (t%!ct ct!% !%a a % o>%e*ca e*ca 7ent 7enta# a#a a(  a)% a)%o7ec o7ec=a =a%$ %$o o e'ciente"ente -e ta$ >o%"a %e*ca !n a"/iente -e ca$i-aen -on-e $a( enco"ien-a( (e enc!ent%en >!e%a -e )e$ig%o )a%a






ca)acita-o( )a%a a)oa% acti7a"ente con to-a( $a( ta%ea( acci6n a$ c$iente. 2. CONTEXTUALIZACIÓN CONTEXTUALIZACIÓN DE LA ORGANIZACIÓN ORGANIZACIÓN 2.1 BREVE RESEÑA HISTORICA Inicia =ace "9( -e 1 ao( en Ro-%&g!e* -e Men-o*a )%o7 )%o7in inci cia a -e A"a* A"a*on ona( a( -on-e $a >a"i$ia Mato( (e -e-ic e-ica/ a/a a a$ co co"e "e%%cio cio  t%a($a-o -e ca%ga con !na >!%g >!%gon onet eta a -e 8 %!e%!e-a( a(  ca"ione( !e >!e !n Toot oota a iac iace e -e 3 )a(a#e%o( o%"a%on )a%te -e Et%a"!(a %eco%%ien-o con G 7e=&c!$o( $a %!ta +a7ie% P%a-o  La Ma%in Ma%ina. a. Mo7i$ Mo7i$ To!%( o!%( nace nace en 3H 3H c!an-o c!an-o (e -eci-e -eci-e %ea$i %ea$i*a% *a% (e%7icio( t!%&(tico( con e(ta( G !ni-a-e(  1 /!(e( tota$"ente eec a>ecta ta-o -o )o% )o% e$ te%%o%i("o  e$ c6$e%a $o %ece% (e%7icio a /o%-o con /!(e( con ai%e acon-iciona-o  /ao. Con $o( ao( $a ota  $a( conce(ione( >!e%on a!"entan-o. En 3HH (e a)e%t!%a e$ (e%7icio -e ca%ga a n!e(t%o( -e(tino(. M9( a-e$an a-e$ante te (e '%"an '%"an cont%a cont%ato( to( -e e@c$! e@c$!(i7 (i7i-a i-a- con agenci agencia( a( -e t!%i(" t!%i("o o (e %ea$ %ea$i*a i*an n $o( )%i" )%i"e% e%o( o( cont%a cont%ato( to( -e t%an() t%an()o%t o%te e -e )e%(ona$ con e")%e(a( co"o Mine%a Ja%%icK  Lan. En e$ 1238 nace !na n!e7a !ni-a- -e negocio M67i$ Ai% con $a a"i$ia -e "9( -e 3122 co$a/o%a-o%e( a ni7e$ naciona$. ,%acia ,%acia(( a $a )%e>e )%e>e%e %enc ncia ia -e to-o( to-o( n!e(t n!e(t%o %o(( c$ient c$iente( e( e(ta" e(ta"o( o( (eg!%o(
2.2

PRODUCTOS Y SERVICIOS

SERVICIOS

SERVICIO PREMIER Se%7icio Se%7icio e@c$!(i e@c$!(i7o 7o -e a(ie a(iento( nto( >!$$







c!enta con ai%e acon-iciona-o 7i-eo ";(ica ,PS (ate$ita$  (e%7icio( =igi?nico(. En e$ 1-o ni7e$ $o( )a(a#e%o( c!entan con !na )anta$$a in-i7i-!a$ i': i': Se%7i e%7iccio -e co co%%te( e(&a &a (!#eto #eto a -i() i()oni/ ni/i$i$i-a-. a-. Se%7icio a /o%-o a !a%a*: Con(ta -e !n (nacK  /e/i-a(. Se%7icio a /o%-o a C=ic$ao: Con(ta -e cena  -e(a!no.

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SERVICIO PRESIDENCIAL PRESIDENCIAL J!( a(iento( ca"a. 342

-e

1

ni7e$e(

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Se%7icio con atenci6n -e t%i)!$ante a /o%-o -e !n /!( -e -o( -o( ni7e ni7e$e $e(( con a(iento( e%gon6"ico ca"a 342 en a"/o( ni7e$e( ai%e acon-iciona-o 7i-eo ";(ica ,PS (ate$ita$  (e%7icio( =igi?nico(. i': Se%7icio -e co%te(&a (!#eto a -i()oni/i$i-a-. -i()oni/i$i-a-.

SERVICIO EECUTIVO VIP ! MOVIL BUS Se%7icio con atenci6n -e t%i)!$ante a /o%-o con Sa$6n Vi) -e a(ie a(ient nto( o( ca ca"a "a 342 342  co con n )ant )anta$ a$$a $a(( in-i in-i7i 7i-! -!a$ a$e( e( -e ent%eteni"iento ent%eteni"iento  Sa$6n E#ec!ti7o -e a(iento( e%gon6"ico e%gon6"ico (e"ica"a 3G2 ai%e acon-iciona-o 7i-eo ";(ica ,PS (ate$ita$  (e%7icio( =igi?nico(.

• • • •

SERVICIO EJECUTIVO VIP - MOVIL TOURS 1º

2º piso semicama

piso cama |







acon-i acon -ici cion onaa-o o 7i-e 7i-eo o ";(ic ;(ica a (ate$ita$  (e%7icio( =igi?nico(.

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,PS ,PS

SERVICIO ECONÓMICO Se%7icio a /o%-o -e !n /!( -e !n ni7e$ con a(ie a(ient nto( o( %ec ec$i $ina na/$ /$e( e( ai%e acon-iciona-o 7i-eo ";(ica ,PS (ate$ita$  (e%7icio( =igi?nico(.

MÓVIL CARGO O>% O>%ec ece e !n (e%7 (e%7ic icio io inte integ% g%a$ a$ -e t%an t%an() ()o% o%te te -e ca ca%g %ga a en !ni-a-e( "o-e%na(  (eg!%a( con ca)aci-a- -e =a(ta 12 tone$a tone$a-a( -a(.. Rea$ ea$i*a i*a"o( "o( en7&o en7&o(( -e ca%ga ca%ga co")$e co")$eta ta ca%ga ca%ga con(o$ con(o$i-a i-a-a -a ca%ga ca%ga (!e$ta (!e$ta )a% o>%ec ece" e"o( o( ";$t ";$ti) i)$e $e(( 7ent 7enta# a#a( a( )a%a )a%a n!e( n!e(t% t%o( o( c$iente( co"o %ea$i*a% en7&o( con )ago en -e(tino %a(t%eo -e enco"ien-a(  (eg!i"iento -e ca%ga on$ine (e%7icio )!e% )!e%ta ta a )!e% )!e%ta ta  a$"a a$"ace cene ne(( -e -e(t -e(tin ino o en n!e( n!e(t% t%a( a( (!c!%(a$e(.

M"#$% &'($)*+

Uni-a-e( con ca)aci-a- =a(ta )a%a GG )a(a#e%o(. E
M"#$% ,-()+/%

Mo7i Mo7i$i $i*a *a"o "o(( a ni7e ni7e$$ naci nacion ona$ a$ a $o( $o( co co$a $a/o /o%a %a-o -o%%e( -e -i(tinto( %!/%o( e")%e(a%ia$e( e")%e(a%ia$e( =acia (!( cent%o( -e t%a/a#o. O>%ece"o( (e%7icio( con $o( a$to( e(t9n-a%e( -e ca$i-a- 









En M67i$ To!%( te o>%ece"o( -i(tinta( "o-a$i-a-e( )a%a $a co")%a -e t!( )a(a#e(. QCo")%a t!( )a(a#e( a(& -e >9ci$  gana "9( tie")o )a%a "o7e% a$ Pe%;

UNIDADES0 •

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JUS SCANIA C!entan con !na ca)aci-a- -e =a(ta GG )a(a#e%o(  23 g!&a tota$"ente eacci6n ♥ ♥ T7 co$o% M;(ica a"/ienta$ ♥ A(iento( %ec$ina/$e( -e te%cio)e$o ♥ Jao acci6n T7 co$o% M;(ica a"/ienta$ A(iento( %ec$ina/$e( -e te%cio)e$o • • • • •

•

SUPER VAN MERCEDES JEN C!enta con !na ca)aci-a- )a%a  )e%(ona( Ai%e acon-iciona-o ✶ ✶ Ca$e>acci6n ✶ M;(ica a"/ienta$ A(iento( %ec$ina/$e( -e te%cio)e$o. ✶ La e")%e(a M67i$ To!%( S.A =a '%"a-o !n con7enio con $a agen agenci cia a -e 7ia# 7ia#e( e( Li"a Li"a To!%( o!%( )a%a )a%a (e (e%% )%o7 )%o7ee ee-o -o%%e(







•

•

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MUEJLES IASA % o>%ec ecie ienn-o o "o/i "o/i$i $ia% a%io io((  a%t& a%t&c! c!$o $o(( -e -eco%aci6n -e -i7e%(o( e(ti$o( ca$i-a-e(  )%ecio(. E")%e(a E")%e(a )aci'co -e REPUESTOS AUTOMOTRICES E.I.RL
2.. COMPETENCIA COMPETENCIA

2.

DIRECTA:  , JUS INDIRECTA:  E")% E")%e( e(a a CRU CRU  DEL DEL SUR SUR  E")%e( )%e(a a OR ORMEWO  E")%e( )%e(a a CIVA IVA  E")%e(a C CIIAL  E")% E")%e(a e(a PAREDE AREDES S ESTRE ESTRELLA LLA  E")% E")%e(a e(a SOL SOL PERUA PERUANO NO ent% ent%e e ot%o(. ot%o(. ESTRUCTURA ORGANIZACIONAL

2..1 ORGANIGRAMA ORGANIGRAMA ACTUAL ACTUAL







. DIAGNOSTICO DE LA EMPRESA EMPRESA PARA PARA IDENTIFICAR IDENTIFICAR LAS OPORTUNIDADES DE MEORAMIENTO O,+(&'$3/3-) Da t%a/a#o( co"o a(i(tente -e co")%a ge%ente -e o)e%acione( #e>e -e 7enta( #e>e -e "a%Keting ent%e ent%e ot%o(. Tene% Tene% ot%a( (!c!%(a$e( )a%a
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A*-/4/ Co")etencia -i%ecta -e , JUS F+(&/%-4/ •

O>%ecen co"o-i-a- )a%a $o( c$iente( tiene -i>e%ente( (e%7icio( )a%a c!a$






co$a/o co$a /o%a %a-o -o%%e( e( c$ie c$ient nte( e(  (oci (ocio( o( e(t%at?gico(B t%a/a#an-o en a%"on&a con e$ "e-io a"/iente  cont co nt%%i/! i/!en en-o -o a$ -e( e(a% a%%%o$$o o$$o -e n!e(t%o )a&(. R-),+)/5$%$3/3 S+6$/% Po%e%encia%no( -e ot%a( e")%e(a( -e t%an()o%te )o% o>%ece% !n (e%7icio e'ciente (eg!%o  -e ca$i-a- )a%a to-o( n!e(t%o( c$iente( cont%i/!en-o a$ -e(a%%o$$o -e n!e(t%a ci!-a-. .. OBETIVO ESPEC7FICO C%ea% (e%7icio( at%acti7o( a n!e(t%o( c$iente( e@te%no( "e#o%an-o "ecani("o( -e (eg!%i-a- 7e$oci-a- -e %e()!e(ta  )!nt!a$i-ae'ciencia -e =o%a%io(  acce(i/i$i-a-. acce(i/i$i-a-. Re-!ci% i")acto( negati7o( en c!anto a$ tie")o -e 7ia#e co(to( o)e%aciona$e( acci-enta$i-a- conta"inaci6n  "a$a atenci6n a$ c$iente. I")$e"enta% e$ tota$ c!")$i"iento -e no%"a( $ee( c6-igo(  -e"9( %eg$a(






XREA DE VENTAS

XREA MANTENIMIENTO

XREA DE MARETIN,YTURIS XREA DE LO,5STICA

XREA DE SISTEMAS XREA DE RR.

.9. PROPUESTAS PARA LA INNOVACIÓN Y CAMBIO 8.

LIMI LIMIT TACIO ACIONE NES S Y REST RESTRI RICC CCIO IONE NES S DE LA EMPR EMPRES ESA A M67i$ To!%( no (e %e()on(a/i$i*a )o%: Pe%eci/$e( int%o-!ci-o( en )a!e%*o %a*ona/$e )a%a ent%ega% e$ en7i6 -e con>o%"i-a- con $o( )$a*o( no%"a$e( -e ent%ega )e%o e(to( NO e(t9n ga%anti*a-o(  no >o%"an )a%te -e$ cont%ato. • • • • •









I II . •

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CONCLUSIONES

Z!e $a e")%e(a -e TRANSPORTES TERRESTRE MÓVIL TOURS tiene !n )%o/$e"a -e )?%-i-a -e eo%"aci6n -e (!( (!)e%io%e( -e $o e%ta( -e 7ia#e( ta"/i?n o>e%tan en 'e(ta( co"o -&a -e $a "a-%e ani7e%(a%io( -e c!a$e%ente( (e%7icio( a o>%ece% )a%a e$ /o$(i$$o -e c!a$






IV. •

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RECOMENDACIONES

Cont%o$ -e $o( e






V.

REFERENCIAS BIB BIBLIOGR:FICAS

R-6',-(/3+ 3- 0 ;&&,0<<===.*+#$%&+'().6+*.,--6'&$#+!#$,! $6$+)<->-6'&$#+!#$,! *+#$%!B')< R-6',-(/3+ 3- 0;&&,0<<=== 0;&&,0<<===.*+#$%&+'().6+*.,-<)-(# .*+#$%&+'().6+*.,-<)-(#$6$+)<->-6'&$#+!#$,! $6$+)<->-6'&$#+!#$,! *+#$%!&+'()< R-6',-(/3+ 3- 0;&&,0<<=== 0;&&,0<<===.*+#$%&+'().6+*.,-<)-(# .*+#$%&+'().6+*.,-<)-(#$6$+)<-6++*$6+< $6$+)<-6++*$6+< •







ANEXOS

La Historia de Movil Tours Iiiiii

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