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POSISI STRATE!IS DAN EVALUASI TINDAKAN SPA"E< MATRI SPA"E *5- ** %5%# '** ** %?&?&-*% '*% =*-55 '$* '5%5 5%%* '*% -%*. •
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Ratings
K* ,5 '*5 *-5;5* &*5 %5%#-* 22+8+ -* ,5 '*5 *-5;5* 5%;*5 %$$% 29+2+ -* ,5 '*5 *-5;5 * %'*%**% %$$% 26+3
2
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T&* L*,* 5 *$% 2013 %5%#-* %*'5 R 930.240.497.000+ S,$ R 841.290.73.000
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Ratings
P5%**% $%$- &5 5'*- *-*% %* ,-$*%#+ $** $%$- $**%
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"P A;*# 5 <10 : 3 <3+33
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IP A;*# 5 14 : 3 4+67
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FP A;*# 5 11 : 3 3+67
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Ratings
APLN * ,*5 ,*%#$% #'$%#<#'$%# ,#%#5 '*% #*& 5 *%# '5 P&'&&& "5+ !% * P$5+ K$%5%#*% "5 '*% -&- S%**% "5
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APLN %#&* 55-& *$5 5 *%*% 55-& *%# $-$ $%$- *5-*% ,*=* $, '** -$*%#*% *%# *'*5 '5* $%$- $ $*% %#,*%#*% -&*5 '*% $** '*% $%$- %#$*%#5 '**-
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DE3(N 1!'I#(RI#
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P%#,*%#*% !"! *%# ** '%#*% *- -#5**% $** P&*% %*%5** '5*-$-*% ?** ,-5%*,$%#*% #$%* ,5-*% 5%'$%#*% *%# *'*5 * *-$*% *%# *'5 -*'* ** %#&* P&*%+ '*% P*%#-$ K%5%#*% *5%%*. D5-5+ *%*% '*% -**=*% %*%5** ,-&5% *'* %**% !"! ,*5- ,*#*5 '&*% '** ,$* -$$*% *%# ,*%##$%# *=*,+ %#5%'*5 ,%$*% -%5%#*%+ %5%#-*-*% -5%* '*% %5%#-*-*% *-$%*,55* P&*%. P&*% * %'&&%# $$ ***% %#&* '*% -**=*% $%$- %*-*% %5*5+ 5%#-* *-$ 5%#5* '*% 5-* ,5%5 *%# ,*5- ?** -&%5% ,*#*5 ,*#5*% %5%# '** ,$'** -* '*% %5*5 $***% *'* $$ 5%#-**% *'* $-$ &#*%5*5.
IMPLEMENTIN! STRATE!IES
M*-5%#+ F5%*%?JA??&$%5%#+ RD+ *%' MIS I$
MARKETIN! P&'$- '*% ** *%# '5*5-*% A#$%# P&&&& L*%' (APLN) ,$* -*=**% &5 *'$ *%# 5$5 **%+ -*%&*%+ &-&*%+ $* ,*%**%+ &*%+ $**%+ '*% $* -*5+ ,* >*55*%*. P&-: K$%5%#*% "5 *-**+ S%**% "5 *-**+ '*% F5;* "55%- *%'$%#+ '.
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POSITIONIN!
STRATE!I MARKETIN! APLN: 1.PROMOSI
P&&5 '5 '5* -&%5- 5 ;55 '*% *'5& ?** ,$*%# '*% 5$*%+ *%# ,&%5 %#*$5 $,5- $%$- ,$* ,$* -$$*%. D%#*% ;5$*5*5 5%?5+ $,5- '5**- $%$- %*5 -,5*%+ -%**%*% '*% #** 5'$ *%# '** '5%5-*5 '5 '** &5 ,$. B* ,$ 5'*- ** %#*$5 '** %#*,5*% -$$*%+ *5%-*% $#* 5%##* '** ***% --$5 ,5.
STRATE!I MARKETIN! APLN: 2. LIN!KUN!SI POPULASI
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M*5-*% 5%#-$%#*% (%;5&%%) '5 *%* &-*5 &- &5 *-*% '5,*%#$%. A*-* 5%#-$%#*% -5* $*-*% $* ,5%5+ %'5'5-*%+ **$ 5%**%.
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*%*-%* $* &$*5 %*'5 5'*- ,*5 ,5* -$'5*% ?$- ** *%# '5,5'5 $$ 5'*- ,* (#$-) '*% ,**. APLN ,*5% '5 ; %%#* -**+ %'$'$- *'* ** 5'*- ?$-$. "$- **%* *$ *'* '*% ,** $*%*. S* 5$+ ,*#*5*%* %'***% -*5*%* '*% -*$*% ,5%* ('** ,5)
STRATE!I MARKETIN! APLN: 3. PENENTUAN BAR!A •
A#$%# P&'&&& *-*% %*-*% *#* $* *%# '5$*5-*% '%#*% &-*5+ '*% -*$*% '** ,5. P%'- -**+ *#* *%# '5*&- '** '5* ** '5 -*=**% ,$ (*&'*,)
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P%* *'5 -#*#**% %$**% '5 S**5%'*+ K*5*%*% T5$. A#$%# P&'&&& ,*%'& *#* -5* R 40 $* 5%##* R 600 $* $%$- $%5<$%5 $* '5 &$-5 M'5*%5* S**5%'*. P*&-*% *#* ,$ 5'*- * **. S* '55'5-5 %** -**- =*#* S**5%'* 5$ ?%'$%# *-*% ,5 &5 ,5* *#*%* %*5-*% #%#5 '*% $*5. S*- -#*#**% 5$ APLN *-$-*% 5?5%# '*% %$* $* '%#*% *#* R 1 55* $%5 '%#*% $* ;55 '*5%.
STRATE!I MARKETIN! APLN: 4. DIFERENSIASI DESAIN APLN *5-*% -,$$*% ?*&% ,5 ** $* *%# ,*-* -* *5. P%#,*%# *$ *%?*%# $* $*5 '%#*% -,5***% '*% #** 5'$ ?*&% ,5.
STRATE!I MARKETIN! APLN: .
REPUTASI
T*-5+ %%$*% &-*5 '*% $#* --$**% ,*%' '*5 %#,*%# *%# ,*%#-$*%. APLN %-*%-*% -'$* * 5%5 $#* *%#* %5%#. R-* *- %#,*%# *%#* %%$-*% &'$- ,$ '55* ** **$ 5'*-. *'5+ *** ** 5'*- ** &* * **$ '** ,5. $#* $*5 '*% -* *-.
FINAN"E
"APITAL P*'* *-5 2014+ APLN 55-5 M&'* D** ,* R.740 55* %** M&'* D5*-*% '*% D5& ,* R2.00+1 55*.
ASSETS TABUN
TOTAL ASET
2012
R 19+680 T
2013
R 1+196 T
2014
R 23+686 T
LIAILITAS T&* 5*,55* APLN *$% 2014 *'** 1+223 M.
RESEAR"B AND DEVELOPMENT
S?** $$+ A#$%# P&'&&& L*%' 5* $*%# ** ,'**-*% -,$$*% ***-* '*% --$**% '** ,5. M*-* APLN *-$-*% %55*% %'** *'* * ,$
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oriented '*5*'* *#5 product oriented.
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market
STRATE!I ISNIS APLN: 1. PROYEK PEMAN!UNAN YAN! LEIB LUAS
M&' ,5%5 *%# '5**%-*% & $***% %##$%*-*% -&% /F* "$%. P$***% 5'*- 55-5 **% *%# ?$-$ ,*+ *5%-*% %#*-$555 $***% '%#*% *%* **$ ,5 **% *%# '** *%#$%# '5-,*%#-*% %*'5 ,$* &- '** *%#-* =*-$ 3< *$%.
STRATE!I ISNIS APLN: 2. MENIN!KATKAN PENDAPATAN ERULAN!
P%5%#-**% -&%5,$5 '*5 %'***% ,$*%# *'** *#5 P&*% $%$%*#* *,55* &*5 '5 ** '*%. P&*% * ,*5 %5%#-*-*% -&%5,$5 %'***% ,$*%# '*5 +3 '5 2010 %*'5 26+0 *'* *$% 2014.
STRATE!I ISNIS APLN: 2. EKSPANSI KE KOTA LAPIS KEDUA APLN ?** ,*=* ,5%5 &5 '5 -&*< -&* *5 -'$* '5 I%'&%5* 55-5 &%5 *%# ,*. U%$- ***% 5%5+ P&*% $ %#,*%#-*% $**%* - -&*<-&* *5 -'$* 5 &#&+ K**=*%# '*% *%'$%# '5 *=* **+ *5+ M*-** (S$*=5 S**%)+ *5-**% (K*5*%*% T5$)+ ** '*% M'*% (S$** U**).
STRATE!I TI S*#5 *%# '5*-$-*% APLN *'* '5;55 TI *'** ,5-*% *5*%+ =&-& '*% 5%* *%# '55-$5 D5;55 TI. •
EM" >&$ 2014+ '%#*% &5- %#%*5 /5# D** *%' "&$' *%# '5%##**-*% & EM" I%%*5&%* SARL.
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STRATE!I SDM P$***% %*-*% ?** %#&**% SDM *%# '5,$ ,*#*5 /T 5% O% BR S*#+ *%# ,>&-$ *'* 3 (5#*) * %5%#: •
P%#*'**% SDM ?** * =*-$ '*% %$5 ***% *,**% '%#*% ,5** *%# &5*.
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P%#,*%#*% SDM *%# *%'*+ * ,$'** '*% %5*5 $***% *$5 %**% 5 %#&***% -5%* ,,*5 balanced score card+ *5*% *%# %?*%*+ '*% &#* $-5 -&&*5 '*5 '**.
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P**%*% -#*=*5*% *%# ?* '*% * '5*%* -'5**% -,5*-*% -#*=*5*% '*% *%>***% -%& 5%>&*5 %*'5 *** $**.
MIS
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D5;55 TI P&*% '5'$-$%# & SDM *%# 55-5 -&%5 -$$ '5 ,5'*%# TI+ * -*$*% '** %#,*%#*% 5 *5-*5 '*% %#&**% 5%>*$-$ TI+ '** *%#-* %$%*%# -5%* P&*%.
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INVESTASI TI S** *$% 2014+ P&*% *-$-*% %$%**% *'* 5%>*$-$ TI+ *%** *5%: %*,**% ; '*% %5%#-**% 5 *5%#*%+ * 5% 5%%+ '%#*% ,5** -5* R200 $*.
REVIEW+ EVALUATION+ AND "ONTROL
"URRENT ADVANTA!ES AND STRATE!IES •
P&*% $*-*% ** *$ %#,*%# &5 ,* '5 I%'&%5* '%#*% * '5 ,,** $,&-+ &5 5+ -*%&*%+ **%+ -&- $**% '*% &.
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S,*#*5 $***% *%# ,#*- '5 ,5'*%# &5 5+ -&5* '*% 5'%5*+ P&*% 55-5+ %#,*%#-*%+ '*% %#&* &-<&- -$-*.
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P&*% 55-5 &' ,5%5 *%# -* *%# '5%**-*% -&% /F* "$%+ ,,'* '%#*% *&5* %#,*%# '5 I%'&%5*.
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D%#*% %#**% *%# ?* '*% @5%+ &' APLN *%# -5, '%#*% -** ,* '** $ *%>**-*% ?** &5* '*5 &'* '*% $ , '** ?** $ %$.
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USINESS PERFORMAN"E 2014
STRATE!Y EVALUATION ASSESMENT MATRI
STRATEGIC EVALUATION ASSESMENT MATRIX HAS THE FIRM PROGRESSED HAVE MAJOR CHANGES OCCURED IN THE FIRM’S INTERNAL STRATEGIC POSITION ?
2E#
HAVE MAJOR CHANGES OCCURED IN THE FIRM’S EXTERNAL STRATEGIC POSITION ?
2E#
SATISFACTORILY TOWARD ACHIEVING ITS STATED OBJECTIVES?
2E#
RESULT
Take Corre;tie (;tion
REVIEW UNDERLYIN! ASES OF STRATE!Y •
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•
D*5 *5- IE $%$- A#$%# P&'&&& L*%'+ -5* *$ 5-* A#$%# P&'&&& 55-5 &55 5%%* *%# -$*.
"ORRE"TIVE A"TION •
K,*%*-*% -**% $%$- APLN *'** '*5 **- 5%* '*% 5%*5 ** $*%#.
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