WOMEN ENTREPRENEURS IN INDIA
INTRODUCTION What is an Entrepreneur? An entrepreneur is some one who is a risk taker and is ready to face challenges challenges..
What is Women Entrepreneur? It It may be define as a woman or group of of women who initiate, organize and run business enterprise enterprise.. Government of Government of India has defined women entrepreneurs as an enterprise owned and controlled by a women having a minimum financial interest interest of of 51 % of of the capital and giving at at least least 51 51% % of of the employment employment generated in the enterprise to women women..
Why do Women TakeTake -up Employment? Push Factors
Death of bread winner Sudden fall in family income Permanent inadequacy in income of the family
Pull Factors
Women·s desire to evaluate their talent To utilize their free time or education Need and perception of Women·s Liberation, Equity etc. To gain recognition, importance and social status. To get economic independence
PROBLEMS OF WOMEN ENTREPRENEURS Problem of finance Scarcity of raw material Stiff competition Family ties Lack of education Male dominated society Low risk bearing ability
SCHEME
FOR
WOMEN
ENTREPRENEURSHIP
Women can start start a unit unit with with a group group of of two to three women promoters as a partnership venture or as a cluster of of units units.. This will facilitate them to take care of of their family duties and at the same time to look after the unit personally. personally.
Service industry and food industry are some of of their tested areas of success.. success Suitable engineering industry with low labour intensity can also be started.. started Government policy since last two years is giving more emphasis to SSI units and many easy and innovative schemes are launched through commercial banks/ financial institutions. institutions.
Promoter's
equity/margin are reduced for women.
Concession in rate of interest is also provided. Seed capital schemes like National Equity Fund Scheme, wherein interest free equity type of assistance upto 25 % of project cost is provided. Special schemes like Mahila Udyan Nidhi is operated by SIDBI through commercial banks exclusively for Women to set up SSI units and to start service activities.
Entrepreneurs can bring in their capital as low as 10% and 25% is provided as equity at low rate of interest. Balance of 65% is funded by Banks with a repayment period of over 10 years. Under Credit Guarantee Fund Trust for Small Industries Scheme commercial banks lend liberally to SSI units upto Rs 25 lakhs without collateral security.
Supportive Measures for Women·s Economic Activities and Entrepreneurship Direct & indirect financial support Yojna schemes and programmes Technological training and awards Federations and associations
Direct & Indirect Financial Support Nationalized banks State finance corporation State industrial development corporation District industries centers Differential rate schemes Mahila Udyug Needhi scheme Small Industries Development Bank of India (SIDBI) State Small Industrial Development Department of Economics, Faculty Corporations (SSIDCs) of Social Sciences, Banaras Hindu University
Yojna Schemes and Programmes Nehru Rojgar Yojna Jawahar Rojgar Yojna TRYSEM DWACRA
Department of Economics, Faculty of Social Sciences, Banaras Hindu University
Technological Training and Awards Stree Shakti Package by SBI Entrepreneurship Development Institute of India Trade Related Entrepreneurship Assistance and Development (TREAD) National Institute of Small Business Extension Training (NSIBET) Women·s University of Mumbai
Department of Economics, Faculty of Social Sciences, Banaras Hindu University
Some examples Mahila Grih Udyog 7
ladies started in 1959: Lizzat Pappad
Lakme
Simon Tata
Shipping coorporation
Mrs. Sumati Morarji
Exports
Ms. Nina Mehrotra
Herbal Heritage
Ms. Shahnaz Hussain
Balaji films
Ekta Kapoor Department of Economics, Faculty of Social Sciences, Banaras Hindu University
Powerful women Entrepreneurs in IndiaIndiaIndra Nooyi, Nooyi, S.Gandhi S.Gandhi,, Lalita & Kalpana,Vidya Manohar Manohar,, Anu Aga,Simone Tata, Indu Jain, Priya Paul, Sulajja, Sulajja, Neelam Dhawan
Indra Nooyi- 4th position- Chief Executive designate, Pepsi Co.
This Madras born woman was a straight A student in her school. Nooyi did her bachelors from Madras Christian College and MBA from Indian Institute of Management, Calcutta. Nooyi then went to USA and attended Yale University. From Yale, she obtained degree on management. This brilliant corporate woman started her career in Boston Consulting Group and moved on to Motorola and Asea Brown Boveri. She joined Pepsi Co. in 1994. She turned the company into a bold risk taker. In 1998, Pepsi acquired Tropicana. In 1997, Pepsi started its own fast food chain. In 2001, she became President of Pepsi Cola. Wall Street Journal included her name in their top 50 women to watch in 2005. Fortune magazine declared her 11th most powerful women in business.
Gupte & Kalpana Morparia 93rd position Joint Managing Directors, ICICI Bank Lalita
Kalpana
Morparia and Lalita Gupte are Joint Managing Directors of ICIC Bank, the second largest bank of India. Lalita Gupte holds a Master s Degree in Management Studies from Jamnalal Bajaj Institute of Management Studies. She joined ICIC Bank in 1971. Her reason behind success is her supportive family. She got great support from her husband and in laws. Ms. Kalpana Morparia is a graduate in law from Mumbai University. She joined ICIC in 1975 as a senior legal officer. In 1996, she became General Manager. She became Executive Director in 2001. In 1999, for her contribution in Finance and Banking sector in India, Indian Merchants' Chamber awarded her.
Problems Dual role to play at workplace & at home place Subordinate to men Just that her being women Non-awareness of facilities provided Nonby government Competition with large scale units Problems related to marketing
Suggestions Procedure of getting finance should be simple Effective propagation of programmes and yojna Linkages between product, services and market centers. Encouragement to technical and professional education.
Conclusion Henceforth,
promoting entrepreneurship among women is certainly a shortshort -cut to rapid economic growth and development. Let us try to eliminate all forms of gender discrimination and thus allow women to be an entrepreneur at par with men. I encourage you to take the time to think about what inspires you. Do you wake up each morning eager to get started? If not, it might be time to reanalyze your career choices. If you feel stuck, tap into a broader community of women that are smart, savvy and successful. These women can help you breakthrough to the next level in your business so you too can be a part of the rise of women entrepreneurs. For hundred, even thousands of year, women have been successful entrepreneurs. Our unique mindset, viewpoints, attitudes and skills as women have all contributed to our successes in business.
THANK YOU
