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An Indian Family-Owned Business Conglomerate
1.Introduction 2.organizational 2.org anizational structure 3.Godrej group 4.Strategy 4.Strateg y formulation 5.Organizational strategies 6.Competitors 7.Road ahead 8.Bibliography
Godrej corporate mission •
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Vision: Godrej in Every Home and Workplace Mission: Enriching Quality of Life Everyday Everywhere Values: Integrity, Trust, To Serve Respect, Environment
Evolution Sir Ardeshir Godrej
1897 1918
1923
1951
Cont..
1974 1958
Cont..
1997 1986
1995
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2008
2008
Godrej structure
Godrej Industries Godrej Hershey Ltd.
Godrej Consumer product ltd.
Nutrine confection ltd & godrej agrovet ltd
Godrej & boyce
Famous brands in FMCG
Financial status
Performance chart’s Godrej Industries Ltd
Godrej Properties Ltd
Total performance(GPL)
Performance(FY2011) % INCREASE FROM pr. YEAR
SUB GROUP GODERJ AGROVET LMT
20
GODERJ PROPERTIES LMT
43
GODERJ INTERNATIONAL
34
GODERJ HERSHY LMT(BEV)
10
GODERJ HERSHY LMT(CHOCLATE SYRUP)
47
GODERJ CONSUMER PRODUCT LMT
51
% INCREASE FROM pr. YEAR 60 50 40 30 20 10 0
% INCREASE FROM pr. YEAR
1.Animal feed sale volume(37%) 2.Oil palm(90%) 3.Agri inputs(23%) 4.Godrej tyrson(13%)
Family Business Model •
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Major share holdings (Ranging from50%100%) Trusteeship one in growing the business Never experienced a single split among family business
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100 yr old history and still……
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All family business in business participation
Competitors analysis
Swot analysis Strengths Strong brand portfolio Diversification Trained network High brand name High customer satisfaction
Weaknesses Lack of advertising campaigning More concentration on primary division Self cannibalization Less manpower
Opportunities Good brand name Technology up gradation Focus on construction IT investments
Threats Huge competition In FMCG Sustainability Increase of counterfeit goods Growth of company’s end markets
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BCG matrix for SBUs STAR Godrej properties Godrej agrovet
QUESTION MARK
CASH COW Godrej consumer products Godrej international Nature basket
DOG IT Kpo others
Godrej hershly
high G R O W T H
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low high
low MARKET SHARE
BCG matrix for products of godrej group STAR
QUESTION MARK Edible oils •
high G R O W T H
CASH COW Chemicals Home appliances •
DOG IT •
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low high
low MARKET SHARE
corporate strategies of godrej
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Blue ocean strategy
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Unrelated diversification
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Globalization strategy
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New brand identity & strategy
Key strengths •
Brand name
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trust
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National presence
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People
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Financial strengths
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Relationships
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Resources
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achievement in aerospace
Future group strategy Our “CREATE "group portfolio strategy
Consumer &chemicals Real
Estate
4 core business
Agri
Transformation
Emergent
Drive to full potential Focused INCUBATION of new business
