[CULTURAL DIVERSITY – H.R INTERVENTIONS 2009 & STRATEGIES] The Coca Cola Company Section C
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Rohan Chowdhry Shweta Adlakha Sakib Ashai Ruby Kapoor Robina Goyal Rishabh Wadhwa Siddharth Jain Siddharth Bhasin Shambhu Kumar Shamina Easmin
Contents
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Introduction to Cultural Diversity
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Diversity at Coca Cola
Workplace Culture at Coca Cola
Progress at Coca Cola
Coca Cola as a Global Team
Coca Cola’s Winning Culture
Diversity Education & Training At Coca Cola
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Introduction to Cultural Diversity Cultural Diversity matters to every single one of us, both professionally and personally. When a group or segment of our population is excluded or oppressed, all of us are denying them what the included enjoy. For businesses and communities to not only survive, but to thrive, each one of us needs to be aware and sensitive to all the members of the community. Our communities are rich with human resources. When all segments are respected and utilized, it benefits everyone involved.
Managing Cultural Diversity in the workplace The management of cultural diversity in the workplace can be considered a response to the need to recognize, respect and capitalize on the different backgrounds in our society in terms of race, ethnicity, and gender. Different cultural groups have different values, styles, and personalities, each of which may have a substantial effect on the way they do business. Rather than punishing or stifling these different management styles because they do not conform to the traditional management methods, employers should recognize these differences as benefits. Not only can diverse management styles achieve the same results as traditional methods, but cultural diversity in the workplace can also help improve the company's competitive position in the marketplace. Diversity, or sensitivity, training is now common place in the corporate world. However, small businesses need to be aware of these issues as well. One must create a balance of respect and understanding in the workplace to have happy and optimally productive workers. In addition, it is important that employer & employees are aware of the importance of respecting diversity when dealing with your clients.
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When we work effectively with our community, both we and the community benefit.
Diversity at Coca Cola The Coca Cola Company has two important assets. It is built around, its brand and its people. Also these two assets give the opportunity to keep the central promise to people that is to refresh the world in mind, body, and spirit. Also it inspires moments of optimism and to create value and make a difference. By having and building an inclusive workplace environment, The Coca-Cola Company seeks to leverage its worldwide team, which is rich in diverse people, talent and ideas. At The Coca-Cola Company, diversity is not just about Human Resource policies and practices. It is an integral part of who they are, how they operate and how they see their future. As a global business, their ability to understand, embrace and operate in a multicultural world -- both in the marketplace and in the workplace -- is critical to their sustainability. They strive for an inclusive culture that is defined by seven important and core values:1. Leadership 2. Passion 3. Integrity 4. Innovation 5. Collaboration 6. Quality 7. Accountability
Each day employees work to bring these values to life through a diversity workplace strategy. This strategy includes programs to attract, retain, and develop diverse talent; provide support systems for groups with diverse 4| Page
backgrounds; and educate all associates so that we master the skills to achieve sustainable growth Coca Cola define diversity as:1) Respecting individuals 2) Valuing differences 3) Representing our consumers and the markets where we do business.
Also the strategy of diversity of Coca Cola company is centered and focused on 4 C’s that is:-
1. Driving Consumption
2. Fostering Commitment
3. Building a Culture
4. Providing effective Communication and mutual understanding.
They work hard to ensure an inclusive and fair work environment for the associates, all of whom undergo diversity training on a regular basis. Such training includes ongoing dialogue that leads to better understanding of colleagues, suppliers, customers, stakeholders, and ultimately, to greater success in the marketplace.
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Workplace Culture at Coca Cola Coca Cola is focused on strategic workplace programs that help assure the success of their commitment to embracing the similarities and differences of people, cultures and ideas.
Communications – Coca Cola strives to communicate diversity efforts to their workforce. Coca Cola has continued their communications efforts through their online Diversity as Business newsletter, Diversity Speakers Series, training, workshops, updates from the Diversity Advisory Council and Employee Forum programming.
Diversity Advisory Council - The Company's Diversity Advisory Councils consists of a representative group of associates from all functions and business units of the organization. The Council develops recommendations for senior management on advancing the Company's efforts towards achieving our diversity objectives.
Employee Forums - We believe that a sense of community enhances our ability to attract, retain, and develop diverse talent and ideas as a source of competitive business advantage. Associates can connect with colleagues who share similar interests and backgrounds. In those forums and elsewhere, associates support each other's personal and professional growth and enhance their individual and collective ability to contribute to the company. This forum includes:
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The Coca-Cola Asian/Pacific-American Forum - provides opportunities for people development, community engagement and relevant business insights that assist the Company to better connect with key customer and consumer groups.
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The Coca-Cola Business Support Professionals Forum delivers added value to The Coca-Cola Company and its employees by providing office and business support excellence. This level of excellence is achieved through professional development opportunities, networking, sharing best practices and fostering a sense of community in support of the Company's business strategies.
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The Coca-Cola Gay and Lesbian Forum fosters an equitable work environment where gay, lesbian, and bisexual and transgender (GLBT) employees can feel a sense of community within our Company.
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The Coca-Cola Women's Forum contributes to the Company's business mission by supporting the personal and professional growth and development of all women, by providing insights to the Company regarding women's perspectives on workplace and marketplace issues, and by supporting the Company's goal of being recognized as an industry leader in the recruitment, development and retention of talented women.
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The Coca-Cola African-American Employee Forum serves as the "collective conscious and voice of the African-American Employee" by providing professional experiences through training and development, by providing opportunities for members to make a meaningful contribution to the initiatives and programs that lead to the growth of the business, and by creating connections to support the AfricanAmerican Community.
Progress at Coca Cola Coca-Cola is believed to have assumed both social and business leadership roles throughout its history. To ensure that the company continues to support diversity in the future, Doug Daft, Coca-Cola's CEO from 1999 to 2004, linked executive pay, including his own, to meeting diversity goals. He committed to holding executives accountable for making progress in reaching company diversity goals. To further ensure progress in this area, Daft established a new position called Vice President and Director of Diversity Strategies, which reported directly to CEO The coca-cola company has built two core assets, its brand and its people . These assets give them the opportunity to keep their central promise i.e. to refresh the world in terms of mind, body and spirit and to inspire optimism, to create a value and to make a difference. The coco -cola has the worldwide team, which is rich in diverse people ,talent and ideas. 8| Page
At the Coca Cola Company, diversity is just not limited to human resource policies and practices but is more related to the integral part of which we are, how we operate and how do we see the future. They follow seven core values-LEADERSHIP, PASSION, INTEGRITY, COLLABORATION, INNOVATION, QUALITY and ACCOUNTABILITY. Each day they work to bring these values to life through their diversity workplace strategy.
This strategy includes programs to attract, retain and develop the diverse talent, provide support systems for groups which are from the diverse backgrounds. As a global business, they understand, embrace and operate in multicultural world. At Coca Cola diversity is defined as 1.respectibg individual’s 2.Valuing differences and 3.representing consumers and markets where they do business.
The diversity strategy at Coca Cola is centered at 4 C's -driving consumption, fostering commitment, building a culture that values diverse perspectives, and promoting effective communication and mutual understanding.
At Coca Cola they work hard to ensure an inclusive and fair work environment for our associates, all of whom undergo diversity training on a regular basis. Such training includes ongoing dialogue that leads to better understanding of colleagues, suppliers, customers, stakeholders, and ultimately, to greater success in the marketplace.
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Coca Cola a Global Team The heart and soul of any enterprise has always been its people. Over the past century, Coca-Cola people have led the Company’s successes globally by living and working with a consistent set of values. While the world and the business are changing rapidly, respecting these values will continue to be essential to the long-term success of the Company.
The Coca Cola Company is built around two core assets, its brands and its people and that makes working at Coca Cola very special. The Company believes that work is more than a place one goes every day. It should be a 10 | P a g e
place of exploration, creativity, professional growth and interpersonal relationships. It's about being inspired and motivated to achieve extraordinary things. For this reason the people at the Coca-Cola Company take pride in their work and in building brands others love. After all, it's the combined talents, skills, knowledge, experience and passion of the people that makes the Company respected globally.
The Secret Formula: Commitment, tempered with passion and seasoned with a great deal of fun, is the Coke way of life. Drawing upon the collective energies, this Secret Formula drives the Company to achieve greater results collaboratively, and thoroughly enjoy whilst doing it! The pace, energy, and passion the people at Coca-Cola exhibit is the catalyst that makes it one of the most sought after places to work at.
As the Company has expanded over the decades, it has benefited from the various cultural insights and perspectives of the societies in which it does business. Much of the future success will depend on its ability to develop a worldwide team that is rich in its diversity of thin king, perspectives, backgrounds and culture. The Coca-Cola Company is determined to have a diverse culture, from top to bottom that benefit from the perspectives of each individual.
There are 92,400 associates around the world who live and work in the markets the Company serves -- more than 86 percent of them outside the U.S. In this geographically diverse environment, the Company claims to learn from each market and share those learning’s quickly. As a result, the Company culture is ever more collaborative. From beverage concept and development to merchandising, the associates are sharing ideas across departments and markets in new ways. Consequently, those associates are increasingly enthusiastic about their work and inspired to turn plans into action. 11 | P a g e
How Coca-Cola Team Operates? Coca-Cola is often thought to be produced and distributed around the world by a single company. In reality, its portfolio of more than 3,000 beverages is produced by a vibrant business system operating in more than 200 countries around the world. Made up of The Coca-Cola Company and more than 300 Coca-Cola bottlers, this system allows the company to manufacture and distribute the products to customers and consumers around the world. That kind of flexibility doesn't just sell beverages; it also helps the Company to respond immediately in times of need. In the last two years alone, it has delivered hundreds of thousands of beverages to people touched by the South Asian tsunami, the Pakistan earthquake, Hurricane Katrina and other natural disasters while the people at Coca-Cola have dedicated their personal time and money to helping these communities through their challenging times.
Coca Cola’s winning culture 12 | P a g e
The People at Coca-Cola aim high. And with more than 120 years’ experience of extraordinary success, they know how to focus on their efforts and achieve what they set out to do.
The mission of the Coca-Cola Company is simple. They aim:
To refresh the world ...in body, mind and spirit. To inspire moments of optimism through their brands and their actions. To create value and make a difference... everywhere they engage.
The Coca-Cola Vision: Over many years they've focused, reshaped and honed their vision so that today, they have a unique structure, the Coca-Cola System, which helps them to work with the bottling partners, focusing on the following areas to deliver on the mission.
People: They are a great place to work where people are inspired to be the best they can be. Planet: They are a responsible global citizen that makes a difference. Partners: They nurture a winning network of partners and build mutual loyalty. Portfolio: They bring to the world a portfolio of beverage brands that anticipate and satisfy people's desires and needs. Profit: They maximize return to shareowners while being mindful of their overall responsibilities. Looking at their success over recent years, it's clear to see that they are succeeding in all these areas. They continue to post impressive profits. There global network of bottlers has never been stronger. And, just as importantly, 13 | P a g e
with each year that passes, The Company runs business more sustainably than ever.
The company’s Unique Culture: The Coca-Cola Company believes it's down to the unique culture that they share at Coca-Cola and that we nurture in all that they do. For people, it's based on one thing: passion. But that doesn't mean there's any one single formula required to succeed. They believe there are an infinite number of combinations.
Some of them are brilliantly analytical and technically creative. Some shine as leaders and innovators. Others are deeply committed to change and are always on the look-out for more sustainable ways of doing things. The list is long.
Yet underlying this variety, there is something that they all share: They can convert our passion into action. There's a very clear framework that work within that gives us plenty of room for creativity and, critically, the freedom to experiment with new ideas. Put that all together and you have an environment where everyone can make their passion come alive with real, tangible benefits for the business.
Values of the Company: Together with passion for success, there are a number of other values embedded in the culture of the Company, values that they all share:
Leadership: the courage to shape a better future Integrity: be real Accountability: if it is to be, it's up to me Collaboration: leverage collective genius 14 | P a g e
Innovation: seek, imagine, create, delight Quality: what we do, we do well.
Diversity Education & Training at Coca Cola Diversity education at the Coca Cola Company, has moved from minimizing differences to amplifying, respecting, and valuing them to help drive business results. They know that ongoing diversity training helps drive employee engagement, create a work environment that visibly values and leverages diversity and accelerates productivity. Their required diversity training for associates provides an overview of diversity management strategies in the workplace and ways to effectively implement them with an inclusive approach. The Coca Cola Company also offer supplier diversity training to help ensure that associates understand how to leverage the procurement power of the company by creating a pool of suppliers that include minority- and women-owned businesses.
The Three pillars of diversity education at the Coca Cola Company: Diversity Training, Diversity Speaker Series and Diversity Library.
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