The Coca-Cola Company 1983 Annual ReportDescripción completa
Visi n Misi The Coca Cola CompanyFull description
The Coca-Cola Company 2010 This document contains the concepts of organizational theory explained with reference to The Coca-Cola Company
The Coca-Cola Company 2010 This document contains the concepts of organizational theory explained with reference to The Coca-Cola CompanyFull description
The Coca-Cola Company 1980 Annual Report
The Coca-Cola Company 1980 Annual ReportDescripción completa
(NYSE: KO) is is an American multinational American multinational beverage beverage The Coca-Cola Company (NYSE: KO) corporation and manufacturer, retailer and marketer of non-alcoholic beverage [2] concentrates and syrups and syrups.. The company is best known for its flagship product Coca-Cola, product Coca-Cola, invented in 1886 by pharmacist John Stith [3] Pemberton in Columbus, Georgia. Georgia. The Coca-Cola formula and brand was bought in 1889 by Asa by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day. The Coca-Cola Company also produces a number of other soft drinks including Fanta including Fanta (introduced circa 1941) and Sprite. and Sprite. During During the 1990s, the company responded to the growing consumer interest in healthy beverages by introducing several new non-carbonated beverage brands. These included Minute Maid Juices to Go, Powerade Go, Powerade sports beverage, flavored tea Nestea tea Nestea (in a joint venture with Nestle),, Fruitopia fruit with Nestle) drink and Dasani and Dasani water, among others. others.
KNOWLEDGE BASE:
Through Live Positively the Company strives to create a positive difference in the world. Live Positively™ focuses on seven core areas key to business sustainability, with the following measurable goals and metrics for the Company and the Coca-Cola system:
Beverage Benefits
Active Healthy Living
Community
Energy Efficiency and Climate Protection
Sustainable Packaging
Water Stewardship
Workplace
STRENGTHS:
Coca Cola is an extremely recognizable company. Popularity is one its superior strengths that is virtually incomparable. Coca Cola is known very well worldwide. It’s branding is obvious and easily recognized. Things like, logos and promos shown on t-shirts, hats, and collectible memorabilia. Without a doubt, no beverage company compares to Coca Cola’s social popularity status. Some people buy coke, not only because of its taste, but because it is widely accepted and they feel like they are a part of something so big and unifying. So basically the strengths of The Coca Cola Company can be summarized in the following bullet points:
Popularity
Well known
Branding obvious and easily recognized
A lot of Finance
Customer Loyalty
International Trade
COMPETITIVE ADVANTAGE:
Major
publically-traded
competitors
include PepsiCo (NYSE: PEP) and Dr.
of Pepper
Coca-Cola Snapple
Group (NYSE: DPS). PepsiCo has been competing with Coca-Cola since their
birth, and offer similar to near identical products. These two companies will continue to battle each other into the future. Dr. Pepper Snapple, while significantly smaller than Pepsi and Coca-Cola, poses a significant threat to Coca-Cola because of the wide popularity of their products and difference between the different brands. Their main brand, Dr. Pepper is relatively unlike anything Coca-Cola offers.
The advantage that The Coca Cola Company has over its competitors:
Market Leadership
Business partnerships
Strong brand portfolio
Collaborative customer relationships
Channel Marketing
Multi-Segmentation
Client Value Management
Go-to-market strategies
Flexible sales and distribution models
Full Operating Potential
Managerial expertise
References: 1)vinay nair-senior sales manager-bombay region- coca cola
