Presented By,
Nikhil Biyani Kaustubh Tare Girish Vyas Shilpa Raju
LEADING PRODUCTS
Oral Care • • • • •
Tooth Pastes Tooth Brushes Tooth Powders Mouthwash Whitening Product
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Professional Care
Personal Care
• Gingivitis Treatment • Sensitivity • Tooth Whitening • Fluoride Therapy • Mouth Ulcer Treatment • Specialty Cleaning
• • • • •
Body Wash Liquid Hand wash Shave Preps Skin Care Hair Care
Colgate Palmolive
Household Care • Surface Care
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HISTORY OF COMPANY •
•
•
In 1806, William Colgate introduced starch, soap and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". In 1857, William Colgate died and the company was reorganized as "Colgate & Company" under the management of Samuel Colgate, his son. In 1873, the firm introduced its first toothpaste, an aromatic toothpaste sold in jars.
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Colgate Palmolive
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HISTORY OF COMPANY •
•
•
His company sold the first toothpaste in a tube, Colgate Ribbon Dental Cream, in 1896. In 1928, Palmolive- Peet bought the Colgate Company to create the Colgate-Palmolive- Peet Company. In 1953 "Peet" was dropped from the title, leaving only "Colgate-Palmolive Company", the current name.
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Colgate Palmolive
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COMPANY PROFILE •
Prabha Parameswaran - Managing Director
•
Godfrey Nthunzi - Executive Vice-President – Finance
•
Niket Ghate - Vice President, Legal & Company Secretary
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Ajith Babu - Marketing Director
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M Chandrasekar - Vice President, Customer Development
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Shashank Potnis - Director, Global Technology Centre
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Manu Mehrotra - Vice President, Toothbrush Category Supply Chain
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Shashank Potnis - Director, Global Technology Centre
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Mustapha Yajid - Vice-President Manufacturing and Supply Chain
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Aditya Singh - Vice-President, Human Resources
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Sarala Menon - Vice President, Customer Service & Logistics
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Colgate Palmolive
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BOARD OF DIRECTORS •
Mukul Deoras – Chairman
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R. A. Shah - Vice-Chairman
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P. K. Ghosh - Deputy Chairman
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Vikram Singh Mehta – Director
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J. K. Setna – Director
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Indu Shahani - Non-Executive Director
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SECTOR & POSITION OF COLGATE •
•
Sector contributes 9% to GDP of India HUL is the largest seller succeeded by Colgate PEER COMPARISON
Market Cap
P/E (TTM)
P/BV (TTM)
EV/EBIDTA
ROE
ROCE
D/E
(Rs. in Cr.)
(x)
(x)
(x)
(%)
(%)
(x)
50.27
18.99
103.1
100.1
0
Company
Hindustan Unilever
1,34,356.13 39.55
Colgate Palmolive
18,397.40
36.05
37.58
23.38
107.4
133.7
0
P & G Hygiene
9,061.05
48.56
13
27.62
27.9
34.3
0
Gillette India
7,048.24
80.88
10.86
53.7
12.4
19.2
0
Reckitt Bnck
652.93
1.54
0.99
0
103.5
130.1
0
Jyoti Consumers
490.3
0
5.9
0
0
0
0.9
Rayban Sun Optics
333.78
9.85
1.49
0
16.3
23
0
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SWOT Analysis Strength
Weakness
Brand
Name of 75 Years Operates in 200 Countries Wide Range of Products Strong Network – 1843 direct accounts 5.14mn stores Highest manufacturing Capacity
Highly
Leveraged Old Technology Product Research
Opportunities Deploying
Threats
advance technologies Growing Hispanic population Emerging Market Monthly Per Capita Income increasing 8/20/2013
Increasing Competition Increasing commodity prices Increasing importance of
“Swadeshi” products
Colgate Palmolive
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BCG MATRIX High Share
Low Share
High Growth
Low Growth
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STRATEGIES OF COMPANY •
Value Chain – Primary & Support Activities
•
Porters Generic Strategy
•
Sustainable Competitive Advantages
•
Responses to Threats to Sustainability
•
Marketing Strategy - Advertising
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Colgate Palmolive
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Value Chain – Primary Activities
Inbound Logistics: Raw Materials Purchase order & arrival of goods within 72 hours
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Operations: Require 35 days to convert raw materials into finished product
Outbound Logistic: Finished goods delivery to Stockist within 48 hours of their demand
Colgate Palmolive
Marketing & Sales: Sales Person market products of Colgate through B2B business, Advertising Campaign
Returned items customer feedback: Colgate Palmolive looks forward for feedback from dealers and launched many products as per buyers requirements
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Value Chain – Support Activities Firm Infrastructure
Human Resource
• Promoters Contribution in its shareholding pattern make firm cost effective • Leadership in market enable company to reduce Fixed Cost per unit
• Employees are treated as associates of company • Trained Chartered Accountant & highly qualified MBA grads are part of management team
• One of the best Research & Development unit of India in sector Technology • Better infrastructure & set up of factory enable maximum utilisation of resources Development
• Delivery of finished product within 48 hours of purchase order • Better infrastructure & set up of factory enable maximum utilisation of resources Procurement
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Porters Generic Strategy STRATEGIC ADVANTAGE
S T R A Industry wide T E G I C T A Particular segment R only G E T
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Uniqueness perceived by the customer
Low cost position
Colgate Palmolive limited Delivery of orders should fulfil provide products at within 00 hours from order placed competitive cost with by customer superior quality. Colgate Unique
advertising campaign & product development for rural market E.g. Colgate Powder
Colgate Palmolive
Total White & Colgate Whitening are made of same raw material & under similar process Colgate small pouch turned in to tube
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SUSTAINABLE COMPETITIVE ADVANTAGES •
Marketing Strategy
•
Human Resource Strategy
•
Manufacturing Factor
•
Information Technology
•
Research & Development
•
Environment & Safety
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RESPONSES TO THREATS TO SUSTAINABILITY • •
•
•
• •
•
Responses to Imitation
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Size Economies Retaliation Upgrading
•
•
Value
Added
Appropriate
Value Added
Responses to Slack
•
Offering Performance Incentives Shaping norms 8/20/2013
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•
•
Colgate Palmolive
Responses to Substitute Straddling Defending
Responses to Hold-up Integrating Building Mutual Dependence Developing Trust 15
MARKETING STRATEGY- ADVERTISING
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MARKETING - CLOSER TO CUSTOMER
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FINANCIAL STATS 2013 (Figures in Lac Rs.)
2012 (Figures in Lac Rs.)
Revenues
2,743,91.18
2,327,35.87
Less: Expenses
2,155,52.09
1,807,41.02
Profit Before Tax
588,39.09
519,94.85
Less: Tax
141,91.96
117,36.52
Profit After Tax
446,47.13
402,58.33
Shareholders' Fund
435,38.89
384,05.33
Earning Per Share
Rs. 32.83
Rs. 29.60
Share Price at BSE
Rs. 1324.85/Share
Rs. 1117.35/Share
PARTICULAR
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CONTRIBUTION TO INDIAN ECONOMY •
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•
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Employing more than 1mn Employees One of the highest tax paid company in healthcare sector 2nd largest Company in healthcare brand Sector contributes 9% to GDP of India & Colgate is the 2nd rank seller in this sector
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CSR ACTIVITIES
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CSR ACTIVITIES
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