BCG Matrix - Harley Davidson

Regions

Relative Market Share

Market Growth

North America

0.75

-11.70%

Ero!e Region

0.1"

#.50%

Asia $acic Region

0.0&

7.70%

'atin America Region

0.0(

"7%

 )otal  )otal

1

-7.10%

Revenes *(5""1 "50"* *5*"+

   h    t   w   o Star   r    G    t   e    k   r   a    M

&0(7 (1(7#+

1

,ow Relative Market S

"

*

(

.og are

Regions

Revene o/ ear *00&

Relative Market Share 2*(5""1 3 (1(7#+4  0.75

North America

*(5""1.00

Ero!e Region

"50"*.00

2"50"* 3 (1(7#+4  0.1"

Asia $acic Region

*5*"+.00

2*5*"+ 3 (1(7#+4  0.0&

'atin America Region  )otal

&0(7.00 (1(7#+.00

2&0(7 3 (1(7#+4  0.0( 1

Revene o/ ear *007 *##551.00  

Sales o/ ear *00& Sales o/ ear *007 2(1110.004

Market Growth 2-(11103*##5514 6 100%  -11.7%

"*(0*.00

*7"0.00

2*7"03"*(0*4 6 100%  #.5%

*("5".00

17+5.00

217+53*("5"4 6 100%  7.7%

5"#7.00

*570.00

*57035"#74 6 100%  "7%

((777".00

2*"005.004

2-*"0053((777"4 6 100%  -7.1%