BCG Matrix

ADITYA BIRLA GROUP Aditya Birla Groupmarket share is approximate 20%.

INSURANCE COMPANY Industry Growth is 15%

Insurance Company Market Share Birla Sun life Insurance Market Share approximate 9% HDFC Standard Life Insurance Market Share approximate 12% Reliance Life Insurance Market Share approximate 8%

Relative Market Share 0.75 1.00 0.67

20 STAR

QUESTION MARK

CASH COW

DOGS

10

0

Company is coming in Cash Cow. Comment:In the BGC Matrix,Birla Sun life Insurance Company Company should use Intensive and Diversification strategy, from the help of Intensive strategy like market and product development we can increase market share of the company.

CEMENT INDUSTRY Industry Growth is 10%

Cement Company Ultra Tech Cement  Ambuja Cement Ltd  ACC Ltd

Market Share Market Share approximate 11% Market Share approximate 10% Market Share approximate 12%

Relative Market Share 0.91 0.83 1.00

20

STAR

QUESTION MARK

10

CASH COW

DOGS

0

Comment:In the BGC Matrix, Ultra tech Cement is coming under Star. Its means the company position is good in the market, company have option to use different type of  strategies. Company should not use defensive strategy because the current position of  company not bad. Company can use Diversification, Intensive and Integration strategies.

TELE-COMMUNICATION Industry Growth is 24%

Company Name Idea Airtel Vodafone Reliance

Market Share Market Share approximate 15% Market Share approximate 25% Market Share approximate 19% Market Share approximate 15%

Relative Market Share 0.60 1.00 0.76 0.60

20

STAR

QUESTION MARK

10 CASH COW

DOGS

0 Comment: In the BGC Matrix, Idea is coming in Star portion the market share of company is good but not perfect because there are more competitor which is better than Idea like Airtel, Vodafone. Idea should use diversification strategy, he can use unrelated strategy to provide more facilities for the customer.