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A sample lesson plan for Entrepreneurship focusing on Target Market.
A sample lesson plan for Entrepreneurship focusing on Target Market.
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DAILY LESSON PLAN
School
Grade Level
Teacher
Learning Area
ENTREPRENEURSHIP Quarter FIRST QUARTER (1ST SEMESTER)
Teaching Dates:
Ds
MONDAY
11
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
.
I. OBJECTIVES
A. Content Standards
B. Performance Standards
C. Learning Competencies / Objectives
Objectives must be met over the week and connected to the curriculum standards. To meet the objectives, necessary procedures must be followed and if needed, additional lessons, exercises and remedial activities may be done for developing content knowledge and competencies. These are assessed using Formative Assessment strategies. Valuing objectives support the learning of content and competencies and enable children to find significance and joy in learning the lessons. Weekly objectives shall be derived from the curriculum guides. The learner demonstrates understanding of key concepts, underlying principles, and core competencies in Entrepreneurship
The learner demonstrates understanding of key concepts, underlying principles, and core competencies in Entrepreneurship The learner independently creates/provides a quality and marketable product and/or services in Entrepreneurship as prescribed in the TESDA Training Regulation
The learner demonstrates understanding of environment and market in one’s locality/town.
The learner independently creates a business vicinity map reflective of potential market in one’s locality/town.
The learner independently creates/provides a quality and marketable product and/or services in Entrepreneurship as prescribed in the TESDA Training Regulation
The learner independently creates/provides a quality and marketable product and/or services in Entrepreneurship as prescribed in the TESDA Training Regulation
Competency: 1
Competency: 1
Competency: 2
Competency: 2
Recognize a Potential Market
Recognize a Potential Market
Recognize and Understand the Market
Recognize and Understand the Market
The learner independently creates/provides a quality and marketable product and/or services in Entrepreneurship as prescribed in the TESDA Training Regulation
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Objectives: -
Identify the market problem to be solved or the market need to be met CS_EP11/12ENTREP-0a-1
-
Propose solution/s in terms of product/s and service/s that will meet the need using techniques on seeking, screening, and seizing opportunities: CS_EP11/12ENTREP-0a-2 1. Analyze the market need; CS_EP11/12ENTREP-0a-3
II. CONTENT
Development of Business Plan
Objectives:
Objectives: Objective: -Describe the unique -Validate customerselling proposition and related concerns value proposition that through differentiates one’s A. Interview B. Focused Group CS_EP11/12ENTREP- product/service Discussion 0a-4 CS_EP11/12ENTREP- C. Survey 0d-7 CS_EP11/12ENTREP -Determine who the -0d-g-9 -Screen the proposed customers are in solution/s based on terms of: viability, A. Target Market profitability and B. Customer customer Requirements requirements. C. Market Size CS_EP11/12ENTREP0b-c-5 CS_EP11/12ENTREP0d-8 -Select the best product or service that will meet the market need. CS_EP11/12ENTREP0d-6
- Determine the possible product/s or service/s that will meet the need
Development of Business Market (locality/town) Plan
Key concept of Market
III. LEARNING RESOURCES A. References 1. Teacher’s Guide pages 2. Learner’s Materials
Page 2 of 6
pages 3. Textbook pages
Page 65 -70
Page 70-75
Page 77-84
Page 80-85
4. Additional Materials from Learning Resource (LR) portal
B. Other Learning Resources
Entrepreneurship Book for SHS by: Lea A. Macatangay
Entrepreneurship Book for SHS by: Lea A. Macatangay
Entrepreneurship development Training Manual
Entrepreneurship development Training Manual
IV. PROCEDURES A. Reviewing previous lesson or presenting the new lesson
B.
Establishing a purpose for the lesson
Why business plan important?
How do we make a business plan?
How do we make a business plan?
How do you select the best product that will meet the market need?
Why do we make a business plan?
Ho w will make your product be competitive to others?
Present to the students the Rubric in making Marketing Plan Why do we a marketing plan?
C. Presenting examples/ instances of the new lesson
Cite a successful Filipino entrepreneur? Why is he successful?
How will you ensure the viability and profitability of your proposed business?
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D. Discussing new concepts and practicing new skills #1
How do we become a successful entrepreneur?
E. Discussing new concepts and practicing new skills #2
F. Developing Mastery
G. Finding practical applications of concepts and skills in daily living
Think of three businesses in your local area that you think are successful. Try to select businesses that are at least three years old. Write down in the space below the name of each business and the product or service they sell. ……………………………………… ……………… ……………………………………… ………
In the list of your identified successful business, find out why do you think they are successful?
Choose a product or service that you are interested in as a possible business.
Role play on how will you introduce or offer your product in the market.
How can you change or modify it to add something unique to it. Or else think of a product or service that would meet an unsatisfied need of people in your locality.
If you were to create a business, what possible feasibility aspects you need to consider, with respect to market, finances, and technical/operations?
Make a sketch or design of your product to be sold.
Talk to potential competitors to find out; Their products or services (for example quality and design) • What prices they charge • What exactly they sell • How their product/services differ from yours • Where they get their inputs? • Where they sell? • How they promote their product/service • Any special approaches to customer care • How you can compete
Make a marketing action plan following the format: (Refer to sample format on page 84 of the Reference material)
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H. Making generalizations and abstractions about the lesson
How do we analyze a market need?
How do you select the best product that will meet the market need?
I. Evaluating learning
Generate a business idea on your locality, and think on how you could improve the business and determine your edge in selling the product.
Make a simple business plan the will address the market needs in your area.
J. Additional activities for For the product or services you application or have selected, search the remediation internet for an existing
business plan for it. Read and study how a professional business plan is written for such products and services.
How will you make your product attractive and saleable in the market?
How do you identify a potential product to sell in the market?
Refer to Role Playing Rubric
(Refer to Marketing Rubric Plan)
Make a business plan on creative strategies you can use to try to look for solutions to the market needs.
On the internet, research on how you would enhance or modify a product to be sold out in the market. Be ready to report on class.
On the internet, look for other sample of marketing plan, study their weaknesses and strengths, then make a conclusion and recommendation to improve the product and increase sales. Be ready to report on class.
V. REMARKS VI. REFLECTION
. Reflect on your teaching and assess yourself as a teacher. Think about your students’ progress this week. What works? What else needs to be done to help the students learn? Identify what help your instructional supervisors can provide for you so when you meet them, you can ask them relevant questions.
A. No.of learners who earned 80% on the formative assessment B. No.of learners who require additional activities for remediation.
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C. Did the remedial lessons work? No. of learners who have caught up with the lesson. D. No.of learners who continue to require remediation E. Which of my teaching strategies worked well? Why did these work? F. What difficulties did I encounter which my principal or supervisor can help me solve? G. What innovation or localized materials did I use/discover which I wish to share with other teachers?
