Veracidad en las Comunicaciones Empresariales

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PBQKMHIKI BG OK] MELRGHMKMHEGB] BL^QB]KQHKOB] #Geyk Yèmghmk ak}kik bg bo kqyìmroe ibo lh}le yhyroe ~raohmkie ~eq HB]B(

Ok melrghmkmhýg/ meg}yhyrxb rg ~qemb}e bg bo {rb hgybqphbgbg pkqhe} boblbgye}/ bgyqb oe} {rb ib}ykmkg oe} blh}eqb}/ oe} qbmb~yeqb} x bo megybghie' Ihmce megybghie/ ~rbib meg}h}yhq bg hibk}/ ~bg}klhbgye} e ~bqmb~mhegb} ibo blh}eq x }b ryhohtkg melôglbgyb ~kqk qbkohtkq hgybqmklahe}/ xk }bkg ib hgèqlkmhýg/ ahbgb}/ }bqphmhe}/ e }bgmhooklbgyb ~kqk {rb }bk ib ryhohiki ~kqk oe} iblë}' Ok melrghmkmhýg ibab kakqmkq bg }r megybghie oe {rb }b ck ib`hghie mele Pbqkmhiki/ mele ok phqyri {rb oobpk k bs~qb}kq ok pbqiki hgybqheq mrkgie x }bfôg

megpbgfk/ bphykgie `ko}bkq ok pbqiki bg ok} qbokmhegb} meg oe} iblë}' B} ~rb} b}yk ~bqlkgbgyb ih}~e}hmhýg k ibmhq x kmyrkq ib kmrbqie meg oe {rb }b ~hbg}k x }b megemb' ]b ihmb {rb bg ok pbqkmhiki ckx {rb ibybqlhgkq meg ~qribgmhk oe {rb ‟megphbgb ibmhq“ x oe {rb ‟ge b} ~qbmh}e qbpbokq“ ybghbgie bg mrkgyk bo ibqbmce {rb yhbgb ok} iblë} ~bq}egk} k megembq ok pbqiki' µB} gbmb}kqhk ok pbqkmhiki5

Ok Pbqkmhiki b} rgk phqyri/ rg ibabq leqko x b} bshfhik ~eq ok lh}lk ihfghiki crlkgk/ ok mrko bshfb qb}~bye lryre x lkgh`b}ykmhegb} ib pbqiki ~rb} b} k yqkpè} ib b}yk} {rb }b frìkg ok phik ~qe~hk x ok} ibmh}hegb} ~bq}egkob}' Yklahèg b} bshfhik ~eq ok} geqlk}/ mele ibabq leqko x bg }h lh}lk ibybqlhgkg ok} èqlk} ib mel~eqyklhbgye x ok} kmmhegb} b}~bqkik} bg oe} hgybqmklahe} crlkge}' Ok pbqkmhiki b} rg ahbg `rgiklbgyko ib ok ]emhkahohiki {rb meg}h}yb bg ikq k oe} iblë} mrkgye }bk gbmb}kqhe ~kqk ok ~bqlkgbgmhk x meg}bqpkmhýg ib ok }emhbiki'

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Bg b}yb }bgyhie/ }b k`hqlk {rb }hg meg`hkgtk bsh}yhqìk rg {rhbaqb bg ok kqlegìk }emhko x }b ih`hmroykqìk ok megphpbgmhk crlkgk' Bg ok} yqkg}kmmhegb} bl~qb}kqhkob}/ e oe {rb b} ibmhq/ ok} qbokmhegb} bgyqb ok} ~bq}egk} k yqkpè} ib }r} `hfrqk} drqìihmk}/ }b bshfb meg`hkgtk qbmh~qemk/ ok mrko phbgb kpkokik ~eq ok pbqkmhiki ib oe {rb }b k`hqlk' Ok} e`bqyk} melbqmhkob} ge }bqhkg ~e}haob} }h ge bsh}yhbqk/ ko lbge}/ ok hlkfbg ib mqbìaob} e rgk mel~obyk ~bqmb~mhýg ib }hgmbqhiki bg ok} ~qe~rb}yk}' Ok megyhgrkik kmyhyri ib pbqkmhiki bg ok} qbokmhegb} melbqmhkob}/ `kmhohyk ok ~bqlkgbgmhk ib hgybqqbokmhýg x bo ib}kqqeooe ib ok qb~rykmhýg {rb bg }h lh}lk/ fkqkgyhtk grbpk} x megyhgrkik} qbokmhegb} meg lë} bl~qb}k} r eqfkghtkmhegb}' Ib ok lh}lk lkgbqk/ bsh}yb bo }e~eqyb {rb aqhgik ok bl~qb}k k }r} bl~obkie} mrkgie }r mel~eqyklhbgye b}yk ak}kie bg qbokmhegb} pbqkmb}/ ~rb} b}yk}/ }hfrbg mele leiboe/ oe {rb emrqqb bg }r bgyeqge okaeqko x ib ok lh}lk lkgbqk }b mel~eqykqkg ykgye meg meokaeqkieqb} mele meg oe} mohbgyb}'

µB} Lbgyhq/ rgk kmmhýg lkok5

Lbgyhq b} bs~qb}kq}b meg `ko}biki/ meg ok hgybgmhýg ib bgfkûkq/ oe {rb b} bg }h lh}lk rgk lkok kmmhýg ~rb}/ mele }b ck ib}mqhye/ }b gbmb}hyk ib meg`hkgtk ~kqk {rb }b fbgbqbg qbokmhegb} irqkibqk} x mrkgie }b bgfkûk e `ko}bk ok pbqiki bsh}yb melôglbgyb bo {rhbaqb ib ok qbokmhýg {rb bg kofrge} mk}e} }eg hqqb~kqkaob}' Bsh}ybg ih`bqbgmhk} bgyqb ok èqlk ib bgfkûkq }bfôg ok ph}hýg ib kofrge} kryeqb}/ }hg blakqfe/ }b b}ykaobmb mele ib ielhge ~ôaohme {rb/ e }b ihmb ok pbqiki e }b bgfkûk e }bgmhooklbgyb }b elhybg pbqikib}/ ~kqk qbirmhq bo hl~kmye {rb yhbgbg e ~eiqìkg ybgbq kofrgk} melrghmkmhegb}'



‟lkobgybgihie}“ k}rlk }r qb}~eg}kahohiki ~rb} b}yk }hbl~qb }bqë ~qb`bqhaob k }r elh}hýg' Bsh}yb} kryeqb} {rb }b ~bqlhybg b}ykaobmbq bsmb~mhegb} ko kmye ib lbgyhq/ bgyqb book} ib}ykmkg k{rbook} lbgyhqk} ooklkik} ‟~hkie}k}“/ {rb }eg dr}yh`hmkik} mrkgie }b elhybg b{rhpemkmhegb} k `hg ib bphykq klegb}ykmhegb} #elh}hýg ib ok pbqiki(/ e k{rbook} bg ok} {rb ~eq pkghiki }b bskfbqkg kyqharmhegb} e `kmroykib} ~kqk meg}bfrhq k`hghiki/ kokakgtk} e abgb`hmhe}' Bsh}ybg lbgyhqk} {rb }h ~qe`hbqbg rg pbqikibqe ~bqdrhmhe k ybqmbqe} mele bo `qkrib e ok koybqkmhýg ib boblbgye} e mel~egbgyb} ib ok} me}k} e ahbgb}' Ok b}yk`k/ meg ok {rb }b eayhbgbg abgb`hmhe} bgfkûkgie k eyqe}/ ok hg}eopbgmhk `ko}k e kotklhbgye ib ahbgb}/ meg bo eadbye ib ge mrl~ohq meg ibabqb}/ ibrik} x mel~qelh}e} legbykqhe}' Bsh}ybg eyqk} lkgbqk} ib bgfkûkq/ bgyqb booe} b}yë ok `ko}h`hmkmhýg ib iemrlbgye}/ ~kqk ckmbqoe} ~kqbmbq pbqikibqe} e obfkob}/ ok mkorlghk/ e ok hgpbgmhýg ib rgk qbkohiki `ko}k ~kqk bgfkûkq k eyqe} x ib}~qb}yhfhkq ko mkorlghkie' Bsh}ybg eyqk} lkgbqk} ybgibgmhe}k} ib fbgbqkq bgfkûe e lbgyhqk/ b}~bmhkolbgyb bg melrghmkmhegb} bg ok} {rb bo r}e ib ybqlhgeoefìk lrx b}~bmhkohtkik ~rbib fbgbqkq meg`r}hýg x ok melh}hýg ib bqqeqb} ~eq ~kqyb ib k{rbooe} hgpeormqkie} {rb ge mel~qbgibg ahbg ok} bs~e}hmhegb} e bs~ohmkmhegb} bg ybsye} e iemrlbgye}' Bg b}yb }bgyhie/ k~kqbmbg yklahèg ok} }hlrokmhegb} x ok ch~emqb}ìk/ lh}lk} {rb ar}mkg ckmbq mqbbq k ok} ~bq}egk} {rb }b ~e}bbg kyqharye} x mkqkmybqì}yhmk} ih}yhgyhpk} {rb `kmhohykqìkg ok eaybgmhýg ib abgb`hmhe} x bg kofrge} mk}e} ok eaybgmhýg ib ~eibq x ~qhphobfhe}' B}yk lh}lk/ b} krg lk} ih}mqhlhgkyeqhk mrkgie emrqqb/ ge bgyqb bl~qb}k} }hge bgyqb }bqb} crlkge}/ {rb `hgfbg }bgyhlhbgye} ib k`bmye/ mkqhûe e qbmh~qemhiki/ mrkgie qbkolbgyb }eg `ko}e}/ pheokgie geqlk} ib



Ok yqkl~k/ b} eyqk lkgbqk ib ckmbq mqbbq {rb }b b} }hgmbqe/ ~kqk eaybgbq abgb`hmhe} ~kqk }h e ~kqk ~bqdrihmkq k eyqe}' ]b lkgh`hb}yk kahbqyklbgyb/ {rb bsh}yb rgk fqkg bsmb~mhýg bg qbokmhýg k blhyhq `ko}e} yb}yhleghe}/ bgfkûkq/ lbgyhq e ge kmyrkq meg pbqkmhiki x {rb b}yë megmh}klbgyb qb}~koikik ~eq rg ibqbmce crlkge `rgiklbgyko mele oe b} bo ibqbmce k ok hgyhlhiki/ {rb iblkgik ok eaohfkmhýg ib qb}~bykq/ bo }kopkfrkqikq rg }bmqbye/ e lkgybgbq emroye e ibgyqe ibo ëlahye hgyhle/ ok} hgèqlkmhegb}/ ph}hegb} e megmb~ye} qb`bqhie} k k{rbook} me}k} bg ok} {rb ok} ~bq}egk} ge ib}bkg gkihb }b~k x {rb }eoe bsh}ybg ibgyqe ib }r ~qe~he }bq' Ok lbgyhqk ~rbib bgyegmb}/ mkykoefkq}b mele rgk bs~qb}hýg hgybgmhegkolbgyb `ko}k bg qbokmhýg meg oe {rb }b ~hbg}k/ ckaokgie megyqk ok pbqiki e hgirmhbgie ko bqqeq k {rhbg yhbgb ibqbmce k megembq ok pbqiki x {rb }eoe }b ibabqë emroykq }hg ~bqdrhmhe e ikûe lkybqhko e blemhegko k eyqe}/ k{rbooe {rb ~bqybgbtmk ko ëlahye ib ok lrx hgihphirko hgyhlhiki ibo }bq crlkge' êq oe kgybqheqlbgyb èqlrokie/ }b meg}hibqk lrx pkohe}e x bgeqlblbgyb gbmb}kqhe/ mel~qbgibq bo pkoeq ib ok pbqkmhiki bg ok} melrghmkmhegb} bl~qb}kqhkob}/ oe {rb ~qe~hmhkqìk }hbl~qb/ ge }eoe lbdeqb} qbokmhegb} bgyqb ok} ~kqyb}/ }hge yklahèg ok meg`hkgtk gbmb}kqhk ~kqk {rb bsh}ykg hgybqmklahe} ~bqlkgbgyb} x ib okqfe ~okte/ k}ì mele ok }kgk bpeormhýg ib oe} gbfemhe} bg ok {rb }koiqëg `kpeqbmhie} yeie} oe} lhblaqe} ib ok }emhbiki bg }r megdrgye'

Bifkq ^bûk ]kgkaqhk M'H' 3'089'991

Veracidad en las Comunicaciones Empresariales

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