Swot of Emirates Airlines

S.W.O.T S.W .O.T.. OF O F Emira E mirates tes Airl Airline ines s Ankit Yadav Smba08037 (Section G)

Introduction Emirates Airlines Airlines (also known as Fly Emirates) is a major airline in the Middle East, and a subsidiary of The Emirates Group. It is the national airline of  Dubai, United Arab Emirates and operates over 1,990 passenger flights per week, from its hub at Dubai International Airport, to 157 destinations in 55 countries across 6 continents. The company also operates four of the world's longest non-stop commercial flights from Dubai to Los Angeles, São Paulo, Houst Houston on,, and and San San Franci Francisco sco,, all on the Bo Boein eing g 777-2 777-200 00LR, LR, & has has latest latest Airbus Airbus A380 aircraft aircrafts s for destinati destinations ons like Bangkok. Bangkok. Emirates Emirates Airlines Airlines is a subsidiary of The Emirates Group, which has over 40,000 employees from 101 nationalities, and is wholly-owned by the Government of Dubai directly under the Investment Corporation of Dubai. Cargo activities are undertaken by the Emirates Group's Emirates Sky-Cargo division.

Strengths • • • • • •

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has the advantage of size decision to focus on diversified market entering the cargo shipping top global brand. a strong corporate culture cont contin inuo uous usly ly rene renew w and and impr improv ove e thei theirr se serv rvic ice e in the the airl airlin ine e and and aviation effectively managing the needs of their target audience

Weaknesses • • • •

Not all of diversification and approach have been successful Does not cater a lot of places in US Does not cater to middle class & budget traveler focusing too much on their high-end acquisitions and diversification

Opportunities •

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to develop continuously new generations of more advanced airline and aviation services tap into more markets as a result of the innovations being introduced in the aviation penetrate new growth markets where internet adoption still has room Leveraging Emirates Airline’s infrastructure business to get first choice Innovation Personalized services Budget travelers  Tie-ups

Threats • •

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Rival companies are major threats – Gulf Air, Etihad.   The The firm firm’s ’s inab inabil ilit ity y to keep keep up wi with th inno innova vati tion ons, s, or reco recogn gniz ize e its its demand  Their apparent complacence complacence could be used by their rival companies to their advantage Rising fuel costs. Low cost carriers - Air Arabia, Jazeera Airways.