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NOVEMBER 13, 2011
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HOME > SWOT > SWOT SWOT Kingfisher Air lines
SWOT Kingfisher Airlines July 3, 2010 By Hitesh Bhasin
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SWOT SWO T Analysis of Kingfisher Airlines Adv er ertise He Here
Adv er er ti tise He Her e
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1. STRENGTHS Strong brand v alue and reputation in the minds of the consumer consumer UB group as the parent par ent company First I ndian airli airline ne to have a new fleet of planes Quality ser vice and innovat innovat io ion n
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More than t han 80 destinations
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Less than 100 people (employees) per aircraft 547 people lik like e Marketing91 Marketing91..
2. WEAKNESSES S iv a
D ina
M aher
Ur
A hmed
A nk it
Lamai
S hiba
H assan
G alatia
Still in RED (still to Break Even) (An outstanding of 950crs only only to oil marketing cos cos til t illl may end ) High ticket pricing (KF First & Class) Tough competition from Indian as well as international players 3. OPPORTUNITIES
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