Emirates

Presented By: Nikhil Aggarwal (11201004) Vivek Diwedi (1120196) !aran !hanna (11201920) A"hi#any$ D$rga %aketh %a&hin

 'verview  *#irates: 

+$nded

19,

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-ead.$arters

D$"ai

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+leet %i/e

20,

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Destinatins

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Owned By :

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14   3$ntries

The Emirates Group

argest airline in the 5iddle *ast

Being Air"$s 7vt8  D$"ai D$"ai nternatinal Airrt Airanka ;$antas

7r$nd handling

Branding '
Baggage handling

%kywards B$siness @ewards

+irst 3lass

B$siness 3lass w 3st

Air&rat 5aintainen&e

'nline Airrts  =ravel Agents

Passenger %ervi&es

3deshare Agree#ents

+$el Airrt >ser 3harges

*&n#y 3lass

Destinatins

+$el a"$r  %ta< 

Dere&iatin 'eratins

Passenger 3arg *?&ess Baggage

ndivid$als B$sinesses

Value Creation ….. n+light *ntertain#ent %yste# (3*) 

1200 &hannels

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night e#ail server

7r$nd %ervi&es

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night #"ile hnes

Low Cost

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1C0 nde#and #vie titles

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1, vide nde#and &hannels

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1,0 a$di &hannels

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,0 videga#e titles

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iPd D&k

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*?ternal &a#eras giving a "irds eye view r# the lane

$nges Premium Servies 3#le#entary 3ha$
*#irates: 3ase st$dy analysis 

!uery: "ow has Emirates #een a#le to #uild a stron$ #rand in the ompetitive airline industry worldwide%

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t is the largest airline in the 5iddle *ast erating ver CC00 ights er week r# its h$" at D$"ai nternatinal Airrt t #re than 14 &ities in  &$ntries a&rss si? &ntinents8 Als the seventh largest airline in the wrld in ter#s  reven$e and the largest airline in the 5iddle *ast in ter#s  reven$e eet si/e and assengers &arried

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n the Fnan&ial year 2014G1, *#irates generated reven$es  ar$nd A*D 9 "illin (H2482 "illin) whi&h reresented an in&rease  ar?i#ately 8,I ver the revi$s yearJs reven$es  A*D C "illin8 Passenger n$#"ers als in&reased r# 448, #illin t 4982 #illin ver the sa#e erid reresenting an in&rease  ar$nd 11I8 Passenger seat a&tr in&reased "y 082I t 986I8

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Als ean -$#an res$r&e D$"ai gvern#ent s$rt -igh e#lyee satisa&tin -igh &$st#er lyalty Kide area  "$siness a&tivity (0 &$ntries)nnvatin with the ti#e were the ri#e a&trs in "$ilding itsel as a "rand in aviatin ind$stry

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*#irates has invested in a rgra# &alled Ltailred arrivalsL8 =his allws air traM& &ntrl t $link t air&rat en r$te8 t Frst deter#ines the seed and ight rFle r# the air nt the r$nway this allws the &rew t a&&et and y a &ntin$$s

+ig$res  N$#eri&al data

*#irates: 3ase %t$dy Analysis 

!uery: &hat are some o' the apparent wea(nesses with the ompany)s strate$i diretion% "ow an the airline address them%

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The Apparent weaknesses of companies strategic direction are :

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 =hey 'verlk the a$lts in their #arketing strategies8

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 =hey are ver&nFdent a"$t their sitin in the aviatin ind$stry

C8

 =hey are nt a art  any allian&e8

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 =hey d nt lk int the rs and &ns  their &#etitrs8 r eg8 *tihad airways and #any ther airways have als signed the en skies li&y and are ready t &#ete with e#irates at a very &#etitive ri&e with the sa#e .$ality  servi&e8

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gnre the &#etitin :they ttally ignre their &#etitrs like 7$l Air 3#any 7%3 Air +ran&e $thansa A7 British Airways and ;atar Airways 7r$8  =arget nly the *lite &lass  &$st#er

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Solutions to above addressed issues:

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 #rving in ight servi&e t an even "etter level8

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 *?tending new r$tes8

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 Prd$&t devel#entrivate s$ites8

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 w &st &arrier("$dget airlines)

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By invlving in the &#etin and #aking their stratergies as er the #aket de#and8

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Krk r #iddle and lw &lass $latin als8

*#irates: 3ase st$dy Analysis 

!uery: &ith the deline o' 'uel pries $lo#ally* airline ompanies ontinue to reap the #ene+ts. &hat impat will this have on Emirates) #usiness strate$y in the 'uture%

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3#any will nw attra&t &st &ns&i$s &$st#ers thr$gh de&lining  $el ri&e8

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 = red$&e ri&e$&t$atin risk n rOe&ted erating &sts #any airlines hedge a rrtin  their $t$re $el needs si? t 24 #nths in advan&e "y "$ying Oet $el r &r$de il &ntra&ts r# "anks r n an il $t$res #arket8

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 when the il ri&e is alling tins are an advantage8 t is &heaer t hedge rwards and get rte&tin i ri&es g $ "$t i y$ ay a re#i$# r tins y$ als retain the tential t "eneFt r# lwer il ri&es #re i##ediately

@e&ent +a&ts: *#irates is nt %heikh Ah#ed (3hair#an  =he *#irates 7r$) said the airline is nt s$"sidi/ed s$"sidised and itJs "een rFta"le r# day ne8 

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-e als said llwing ints while addressing

Krld 7vern#ent %$##it

“ 

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 Q7vern#ent sh$ld lay the rle t ens$re we are &#etitive and ri&es are rightR Ke all y the sa#e air&rat itJs what e?tras we give8Q

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 QKe were the Frst airline t install vides in every seat8 Ke have #re than 2200 &hannels n "ardS we have shwers8 Khat will &#e ne?t n "ardT As an airline we always see what &$st#er wants "$t y$ have t ay r it8 Ke &anJt give it r ree8 Q

C8

 ele "elieve 2016 will "e "ad year8 Q say it will "e a gd year in relatin t &aa&ity8 Pele said that when ;atar Airways &a#e when *tihad Airways &a#e8 %a#e w$ld haen8

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Q>A* is nt the sa#e as C0 years ag8 Ke have #re ele nw8 =day D$"ai has 0 #illin assengers and we ai# r 120 #illin  it is the h$" r the wrld8

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*#irates &hie said nternet a&&ess n 1h$r ight is r O$st a dllar "$t the

+r 5re $dates visit: